Profile
I create great communities using social media, so that organizations are inspired to change the world.
Marketing and Advertising | London, Canada Area, CA
Summary
W H Y
To create great small business and summer camp communities so that those businesses are inspired to change the world.
Q U A L I F I C A T I O N S
A social media and leadership training professional with 15 years experience as the executive director of a non-profit organization, full-time director of a children's summer camp, a fire fighter, a full-time photographer and a marketing consultant.
I have social media marketing clients in the following industries:
- real estate
- insurance
- private school
- summer camp
- non-profit organizations
- international aid organizations
To create great small business and summer camp communities so that those businesses are inspired to change the world.
Q U A L I F I C A T I O N S
A social media and leadership training professional with 15 years experience as the executive director of a non-profit organization, full-time director of a children's summer camp, a fire fighter, a full-time photographer and a marketing consultant.
I have social media marketing clients in the following industries:
- real estate
- insurance
- private school
- summer camp
- non-profit organizations
- international aid organizations
Specialties: Social Media Consulting
Social Media Training
Social Media Marketing
Content Marketing Strategy
Podcast/ Online Video Production
Staff Training
Project Management
Facilitation in Creative Problem Solving
Designing
Leadership
Keynote Speaking and Social Media Business Presentations
Problem Solving
Marketing/Promotion
Experience
- 2011 - PresentExecutive Advisor / Social CatalystSocial Capital Communications coordinates and creates
- social media strategy
- policy development
- community engagement
- investigations
- executive training
- operational coaching
for Law Enforcement Agencies and Emergency Services Organizations. - 1994 - PresentCo-Owner, Social Media/Online Marketing Consultant / Walking Maverick ConsultingPresent Specialty:
- Creating Social Media Marketing plan suitable to smaller organizations such as small businesses, private schools and summer camp
- Speaker. I help organizations make sense of Social Media Marketing and create a solid plan of action.
- Podcast Production
Past Work:
-prepared proposals specific to the needs of perspective clients
-produce photo, web and video content for websites and promotional material
-Developed plans with organizations to create programmes that addressed their desires to improve communication, using new media to market their programmes
- Develop leadership, facilitation and communication skills in staff and clients. - 2004 - 2011Commercial and Portrait Photographer / Subtlevox PhotographyOwner & Principal Photographer of a dynamic photography company that specializes in photojournalism style event, wedding and emergency services personnel pictures.
- Managing day to day administrative activities: organizing job bids, budgeting, client contracts & payment, hiring extra photographers and models.
- Developed a comprehensive marketing strategy including print advertisements, mailings and online social media
- Comparing and contrasting various online tools to determine the most cost-effective programs to benefit the business.
- Developed customer specific packages to suit their photographic needs. - 2009 - 2010Social Media Manager / Our Kids MediaContinuing the development of the comprehensive Social Media strategy including the use of blogs, Facebook pages, online video and podcasting.
Brand development, web site traffic growth, blog UI and new media implementation. Developing brand strategy and statistics systems. - Oct 2005 - Oct 2007Executive Director / Cairn: Presbyterian Camping and Retreat Centres- Served as Co-Executive an a non-profit organization that was created to bring accountability and liability awareness to the camps of the Synod.
- Managed a $600 000 operating budget and a $35 000 Capital budget.
- A senior member of the fundraising team: developed fundraising plans, partnered with external organizations for joint fundraising projects and wrote grant proposals.
- Supervised the writing of a Policy and Procedures manual and managed the training of a staff of 65 and 200 volunteers.
- Developed a marketing plan that included creative design, trend analysis and a plan to use social media.
- Administered a year-long amalgamation project, brought together 2 children's camp (each more than 40 years old) and planned and coordinated a complete relocation of one camp to the other property. - Jan 1995 - Oct 2005Co-Director / Glen Mhor Camp- Managed a property of 197 acres and over 30 separate buildings.
- Developed a marketing plan that sustained a 10-15% growth for more than 10 years
- Created a Crisis Response plan that included specific situational instructions to base our training upon, a media plan and a plan for communicating with clients and family members
- Trained and managed young adults in positions of extreme responsibility. Helped make them feel capable and supported
- Corresponded (via internet, telephone and letters) with parents, suppliers, campers, staff, camping colleagues
- worked with all suppliers and ensuring best prices (maintenance supplies, telephone, food, beverages, propane, internet, hydro, etc.)
- Leadership Training for 55 staff, including 14 days of orientation and inservice training. - Oct 1998 - May 2000Youth Worker / St. Paul's Presbyterian Church, NobletonWorked independently to create a Youth Programme in a small-to-medium sized Presbyterian Church congregation.
Using facilitation skills and my camping experience I worked on developing a cohesive group that looked forward to meeting and learning together.
Education
-
1990 - 1994Carleton UniversityBA in Developmental Psychology
-
1985 - 1990Huron Park Secondary SchoolHigh School Diploma
Additional Information
Honors:
Lake of Bays Fire Department - Life Saving Award, Five Year Service Medal
Skills & Certificates
-Smart Serve (10/08)
-Nutrient Application Technician (Licensed)
-Firefighting: Auto Extrication Course
-Advanced Adventure Facilitation
-True Colours Certified Facilitator
-Non-Violent Crisis Intervention
-Wilderness First Responder (Wilderness Medical Associates)
-Ontario Water Systems Operator - Small Water Works Operator License (expired 1/08)
-WHMIS
Interests:
camp, photography, reading, mountain biking, social media marketing, private school marketing
Web 2.0 for non-profits, Leadership Development in young adults
