Zach Linder

Costanza Lite

Profile

Zach Linder
Multimedia Producer at WWE
Online Media | Greater New York City Area, US

Summary

I have always been fascinated by various types of media. I'm a news junkie, and cannot overstate the importance of the printed word, yet I've always embraced social media while being an early adopter of the digital world. It's not just the forms of media that I'm interested in, but who consumes them, why they consume certain media, and how this consumption is changing. I am a nostalgic yet progressive individual, and believe it is important to keep our roots in the worlds of newspaper and television while broadening our horizons in the mobile and social landscapes.

Growing up, my grandpa would often say "Nothing happens until someone sells something." A cliche to be sure, but a powerful mantra which eventually brought me to my time performing duties for national broadcast ad sales. This led to a role performing business development for a fast-rising digital firm, winning clients in a wide range of industries.

I've advanced my love of comedy by completing the Upright Citizens Brigade Theatre's improvisation training program, and have performed in various improv & sketch comedy shows, but I've taken a backseat to onstage roles in recent years. Still, I run a weekly show which is a hybrid of traditional improv comedy & pro wrestling parody. Believe it or not, improv & wrestling have striking similarities, most notably of which is making sure your partner looks like a star. I've taken this theory to heart by promising to myself that no matter who my team is, the end result will ALWAYS be spectacular work.
Specialties: Account management, business development, ad sales, RFP responses, proposal production, pitch presentations, public relations, digital strategy, social media, writing, editing, agency partnerships, agency coordination, branded entertainment, product marketing, sponsorships.

Experience

  • Dec 2011 - Present
    Mutimedia Producer / World Wrestling Entertainment
    My most recent role is in WWE's digital/interactive group supporting television content and evangelizing the brand by creating features online. You'll occasionally see my byline on WWE.com. I'm able to combine my experience producing digital content with my obscure professional wrestling knowledge, which I'd already been doing for free running a comedy wrestling show at the Upright Citizens Brigade Theatre. This job is very editorial in nature, and will be highly focused on the WWE Network, the new TV channel, when it launches in the spring.

    And yes, I will see you in the ring. Challenge accepted.
  • Oct 2011 - Dec 2011
    Account Manager / The Fresh Produce Group/Agency212
    ● Account management & new business efforts for a boutique branding/marketing arm of a small advertising agency.
    ● Completely redesigned capabilities deck for presentation & submission.
    ● Coordinated deliverables for use in trade publications.
  • Jul 2010 - Jun 2011
    Business Development Coordinator / HUGE
    ● Managed materials for potential clients including written proposals, pitches, and a company-wide asset library.
    ● Coordinated strategy, creative, technology and client services teams to create pitch deliverables and RFP responses.
    ● Tracked all incoming new business, and evaluated initial opportunities serving as the primary first contact for potential clients.
    ● Played a key role in the pitch process of winning significant clients in the financial services, QSR, government, and telecommunications industries.
    ● Worked closely with Engagement Directors to build business with existing clients across several industries.
    ● Completely revamped the firm’s use of Salesforce to successfully track incoming revenue, manage the overall pipeline, and share contacts.
  • Dec 2007 - Jul 2010
    Ad Sales Coordinator, USA Network & Syfy / NBC Universal
    ● Executed deal maintenance and client requests for over two dozen accounts including Procter & Gamble, Walmart, Kraft, Sears, Sony Pictures, Yum! Brands, Mars, Campbell’s, AT&T, Johnson & Johnson and others totaling over $50 million.
    ● Worked closely with ad sales, strategic marketing and commercial operations teams to arrange and steward deals.
    ● Communicated and built relationships with media buying representatives at agencies including MediaVest, Universal McCann, MEC and others.
    ● Tracked invoice payments and made necessary adjustments to solve and reconcile billing issues.
    ● Coordinated with the Branded Entertainment division on several high-profile product integrations including Subway in USA Network’s WWE Raw, and Subaru in Syfy’s Eureka.
  • May 2007 - Nov 2007
    Booking Production Assistant / Court TV
    ● Researched cases, compiled and distributed information packets.
    ● Served as a liaison between bookers, producers and on-air talent.
  • 2007 - 2007
    Programming & Production Intern / WRSI / WHMP Radio
    ● Imported new music into the station’s library and scheduling system.
    ● Edited recordings of shows and transferred them to web for podcasting.
    ● Assisted with on-location radio broadcasts and promotional events.
  • Sept 2006 - Dec 2006
    Production Intern / The Daily Show with Jon Stewart
    ● Transcribed and logged raw footage of field pieces.
    ● Found news and film clips for use in comedy segments.
    ● Assisted writing, on-air talent, accounting, studio & field production teams on day-to-day basis.
  • 2006 - 2006
    Arts Assistant Director / Sports & Arts in Schools Foundation
    ● Supervised daily programming in summer camp for children, ages 6-12.
    ● Provided instruction in drama/arts & crafts curriculum.
  • 2004 - 2004
    Office Assistant / Susan Friedman Ltd.
    ● Evaluated advertising portfolios and reels of prospective job candidates.
    ● Created packets representing individual job candidates for placements.

Education

  • 2003 - 2007
    University of Massachusetts, Amherst
    BA in Communication & Film Studies
    Activities: Student Valley Productions (comedy groups), UMass Theatre Guild

Additional Information

Websites:
Personal Website, Blog, UCBW twitter
Interests:
Woody Allen films, public radio, professional wrestling, New York City history, baseball, real estate, mid-century design, journalism and all 180 episodes of Seinfeld
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Profile Pictures

Cover Photos

I'm Not Really a Polar Bear

Summer 2K8

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Posts

February 22, 07:25 PM

“When I’m the only one on the bus it becomes my personal stretch limo. #highlife”

I made a new blog dedicated to photos of Matt Little riding a bus. You’d be foolish not to follow it.

February 22, 07:00 AM
February 21, 11:53 PM

Dinnertime at WWE for SuperSmackDown Live. (Taken with Instagram at World Wrestling Entertainment)

February 21, 08:49 PM
February 21, 01:23 AM

Linsanity.

[via fuckjerry]

February 20, 08:13 PM

Taken with Instagram at MTA Subway - Eastern Parkway-Brooklyn Museum Station (2/3)

February 19, 06:40 PM

thepittsburghhistoryjournal:

On This Day in Pittsburgh History: February 19, 1968 

“Mister Rogers’ Neighborhood,” the longest-running program on public television, premieres in America. [Family Communications, Inc.; The Neighborhood Archive]

February 19, 06:38 PM

nypl:

Opening day, 1911.

Via nycpast

February 19, 06:09 PM

NYT: Restore a Gateway to Dignity

A week old now, this is a great piece on the past, present and future history of Penn Station, Moynihan Station and Madison Square Garden.

Growing up taking the Long Island Railroad into the city and taking Amtrak to college, I’ve always known that the current Penn Station is an absolute utter disaster, but I’ve been even further convinced over the past several months on my new commute. This comes as no surprise, but Grand Central Station is truly awesome. Taking the Metro-North every day has further convinced me that the West Side deserves a fitting complement to it. If Paris can have six, why can’t New York have two?

February 19, 05:24 PM

peterfeld:

Vincent Price as Egghead.

February 19, 12:50 AM

Duck. (Taken with Instagram at DBGB Kitchen & Bar)

February 19, 12:32 AM

Sausage, lentils, mustard, brussels. (Taken with Instagram at DBGB Kitchen & Bar)

February 19, 12:30 AM

Brussels sprouts. (Taken with Instagram at DBGB Kitchen & Bar)

February 18, 03:10 PM

I only use pescatarian appliances. (Taken with instagram)

February 18, 02:28 AM

You guys, I think @charlietodd is getting drunk at the @matesofstate show. (Taken with instagram)

February 18, 01:57 AM

Mates of State re-arranging this piece right now. (Taken with Instagram at Le Poisson Rouge)

February 16, 10:40 PM

RIP Gary Carter. Thanks for all the memories. Thanks for ‘86. Heaven’s got a last-minute two-out rally waiting. We’ll miss ya, Kid.

February 15, 08:18 PM

Valentine’s Day Recap w/ Sean Hart.

February 15, 08:05 PM

Best ever Valentine just arrived a day late at my office. (Taken with instagram)

February 15, 03:22 PM

Splitsider: Love and Annie Hall

Posting this a day late, but I think every Valentine’s Day we all contemplate about how much we need the eggs.

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