Zach Linder

Costanza Lite

Profile

Multimedia Producer at WWE
Online Media | Greater New York City Area, US

Summary

I have always been fascinated by various types of media. I'm a news junkie, and cannot overstate the importance of the printed word, yet I've always embraced social media while being an early adopter of the digital world. It's not just the forms of media that I'm interested in, but who consumes them, why they consume certain media, and how this consumption is changing. I am a nostalgic yet progressive individual, and believe it is important to keep our roots in the worlds of newspaper and television while broadening our horizons in the mobile and social landscapes.

Growing up, my grandpa would often say "Nothing happens until someone sells something." A cliche to be sure, but a powerful mantra which eventually brought me to my time performing duties for national broadcast ad sales. This led to a role performing business development for a fast-rising digital firm, winning clients in a wide range of industries.

I've advanced my love of comedy by completing the Upright Citizens Brigade Theatre's improvisation training program, and have performed in various improv & sketch comedy shows, but I've taken a backseat to onstage roles in recent years. Still, I run a weekly show which is a hybrid of traditional improv comedy & pro wrestling parody. Believe it or not, improv & wrestling have striking similarities, most notably of which is making sure your partner looks like a star. I've taken this theory to heart by promising to myself that no matter who my team is, the end result will ALWAYS be spectacular work.
Specialties: Account management, business development, ad sales, RFP responses, proposal production, pitch presentations, public relations, digital strategy, social media, writing, editing, agency partnerships, agency coordination, branded entertainment, product marketing, sponsorships.

Experience

  • Dec 2011 - Present
    Mutimedia Producer / World Wrestling Entertainment
    ● Write, publish and promote articles and other best-in-class material on WWE's enormously popular content site utilizing the company's structured marketing strategies. ● Liaise with managing and executive editors and video, graphics and photo teams to produce media-rich interactive features. ● Work with social media teams to expand WWE's already significant reach and optimize engagement with a highly passionate fanbase. ● Coordinate with a team of writers and editors, and the aforementioned video and design groups to curate WWE's extensive library of historical assets. ● Cover WWE's pay-per-view events, television programming and talent appearances in a strategically marketing-focused yet journalistic manner. ● Wrestle in steel cage matches.
  • Oct 2011 - Present
    Account Manager / The Fresh Branding Group/Agency 212
    ● Account management & new business efforts for a boutique branding/marketing arm of a small advertising agency. ● Completely redesigned capabilities deck for presentation & submission. ● Coordinated deliverables for use in trade publications.
  • Jul 2010 - Present
    Business Development Coordinator / HUGE
    ● Managed materials for potential clients including written proposals, pitches, and a company-wide asset library. ● Coordinated strategy, creative, technology and client services teams to create pitch deliverables and RFP responses. ● Tracked all incoming new business, and evaluated initial opportunities serving as the primary first contact for potential clients. ● Played a key role in the pitch process of winning significant clients in the financial services, QSR, government, and telecommunications industries. ● Worked closely with Engagement Directors to build business with existing clients across several industries. ● Completely revamped the firm’s use of Salesforce to successfully track incoming revenue, manage the overall pipeline, and share contacts.
  • Dec 2007 - Present
    Ad Sales Coordinator, USA Network & Syfy / NBC Universal
    ● Executed deal maintenance and client requests for over two dozen accounts including Procter & Gamble, Walmart, Kraft, Sears, Sony Pictures, Yum! Brands, Mars, Campbell’s, AT&T, Johnson & Johnson and others totaling over $50 million. ● Worked closely with ad sales, strategic marketing and commercial operations teams to arrange and steward deals. ● Communicated and built relationships with media buying representatives at agencies including MediaVest, Universal McCann, MEC and others. ● Tracked invoice payments and made necessary adjustments to solve and reconcile billing issues. ● Coordinated with the Branded Entertainment division on several high-profile product integrations including Subway in USA Network’s WWE Raw, and Subaru in Syfy’s Eureka.
  • May 2007 - Present
    Booking Production Assistant, Court TV / Turner Broadcasting
    ● Researched cases, compiled and distributed information packets. ● Served as a liaison between bookers, producers and on-air talent.
  • Jan 2007 - Present
    Programming & Production Intern, WRSI The River / WHMP Radio / Saga Communications
    ● Imported new music into the station’s library and scheduling system. ● Edited recordings of shows and transferred them to web for podcasting. ● Assisted with on-location radio broadcasts and promotional events.
  • Sept 2006 - Present
    Production Intern / The Daily Show with Jon Stewart
    ● Transcribed and logged raw footage of field pieces. ● Found news and film clips for use in comedy segments. ● Assisted writing, on-air talent, accounting, studio & field production teams on day-to-day basis.
  • 2006 - Present
    Arts Assistant Director / Sports & Arts in Schools Foundation
    ● Supervised daily programming in summer camp for children, ages 6-12. ● Provided instruction in drama/arts & crafts curriculum.
  • 2004 - Present
    Office Assistant / Susan Friedman Ltd.
    ● Evaluated advertising portfolios and reels of prospective job candidates. ● Created packets representing individual job candidates for placements.

Education

  • 2003 - 2007
    University of Massachusetts, Amherst
    BA in Communication & Film Studies
    Activities: Student Valley Productions (comedy groups), UMass Theatre Guild

Additional Information

Interests:
Woody Allen films, public radio, professional wrestling, New York City history, baseball, real estate, mid-century design, journalism and all 180 episodes of Seinfeld

Latest checkin

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at Lucille Lortel Theatre

“We not supposed to be travel togethers.”

Huffington Post: Every Woody Allen Stammer From Every Woody Allen Movie

WARNING: This might drive you uh … crazy.

Gefilte #nofilte

Does anybody speak wingdings????

Vintage yarmulke. Not available at Beacon’s Closet.

#sedergram to the max (at The Shish House)

Oy vey. See you at the Seder?

NYT: Big City | Building High Anxiety

Great piece on the MetLife (formerly PanAm) Building.

Top of the muffin TO YOU!! (at Bergen Bagels)

Lonely globe on Flatbush Avenue.

What a creep!

This is the story of two boys who write about professional wrestling. This is their sandwich. (at World Wrestling Entertainment Headquarters)

#throwbackthursday with @rael_linder

Wait. Did this really happen?

Say hi to Will. Will is a lawyer and ordered this sandwich at the 2nd Ave Deli. Will is hoping for a heart attack by 40. (at 2nd Ave Deli)

Because I deserved it this weekend. #latergram (at Grand Canyon Restaurant)

Lately and always.

#throwbackthursday

“There are the 15 Seinfeld episodes that aired before this one, and when those reruns come on, they feel almost like the rough draft of a novel: awkward and unpolished and writhing through an artistic purgatory. And then, of course, there’s everything that came after. It’s been almost 21 years since “The Chinese Restaurant” first showed up on network television and stir-fried everything we thought we knew about sitcoms. We are all Cartwrights now.” — Michael Weinreb, Grantland: YouTube HOF: TV’s Greatest ‘Oh S—-!’ Moments

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