Our Deepest Fears Revealed By Google Auto-Complete
Google’s suggest tool is often as hilarious as it is shameful. But in this short video, it highlights the involving insecurities of life.
“I’m 10 and pregnant.” It pops up in the white auto-suggest drop-down before your finger can even leave the zero key. And that’s only because Google has seen that exact search hundreds, thousands—who knows how many times before.
The moment is jarring, but Marius Budin pushes forward right through this soft spot. His short, Life Through Google’s Eyes, is the simple search bar, recording what autofills for the query “I’m [X] and,” inserting the numbers 10 through 85. And what you see aren’t results like “I’m 35 and would like to eat better.” You get a glimpse into our basest insecurities regarding sex, friendship, and possibly the greatest idea underlying it all: loneliness.
Through the teen years, pregnancy is a primary concern—and in a dark turn of irony, it’s counterbalanced by concerns over virginity. Social questions creep up through our 20s—career, living at home, and even balding seem to echo the worry, “what will people say?”
But in reality, as big data shows us that we’re all searching for these same answers, maybe it’s time we just admit: We don’t need to air our concerns in anonymous solitude. There are more people who understand than we may think.
(via Fast Company)