K2 Gyrator

Are you looking for a new snowboard that’s perfect for riding in powder and freeboarding. Well you should look into the 2010 – 2011 K2 Gyrator Snowboard. Riders love it’s carving ability, how well balanced it rides and for being lightweight. So this board is made for riders that are looking for deep powder, it’s not suited for riding in parks. This is the type of board that you’ll need when you are jumping out of a helicopter into waist deep powder.

Bumble and Bumble SumoTech

SumoTech is one of the most loved hair styling products from the legendary Bumble and Bumble. It is an incredible sculpting product, that easily shapes and textures your hair. Users also love the smell of this Bumble and Bumble styling product. You won’t feel like you are wearing an overpowering teenager fragrance, like some other hair products can do. Another feature that the fans of the Bumble and Bumble SumoTech love is it’s ease of application. It’s malleable, so you can easily apply it to your hair and get that incredible style without over applying it in just one area. All in all we hope that you give Bumble and Bumble SumoTech a try.

Bumble and Bumble SumoTech is on the top of our list for Men’s Hair Styling Products.

Banjo Ukulele Banjolele

Whenever the mood strikes you to strum the strings of a banjo, this one is the perfect option. It is custom made, so you have the option of changing specific details such as wood and size to make your banjo playing the most pleasurable experience for yourself. Banjo ukulele Banjolele has an 8″ drum with an 11″ resonator back, as well as 18 frets.

This jamming session will run you about $600.

People In Caramel

These People in Caramel sunglass have that classic wayfarer shape in a great caramel colored frame that will suit all those looking for a different color choice. Fitted with blue navy Zeiss lenses from the house of SUPER, those in the know are sure to stand out in the crowd. With 100% protection from Ultra Violet rays, the semi-transparent acetate frame is make for a great all around pair of sunglasses.

Priced at $154 , they are manufactured in Italy. You’ll find that these sunglasses are high quality and made exceptionally.

Japanese Hatchet & Best Made Canvas Tool Roll

There’s no doubt that the Japanese know their knives, so we trust them with this beautifully crafted Hatchet and Canvas Tool Roll from Best Made. Perfect for the garden or the wood shop this hatchet has an extra thick blade and a great wood handle you won’t want to hide in the tool shed. Leave it displayed with its stamped canvas roll so everyone can see how you swing.

Get Japanese sharp for $95.

Railway Station Alarm Clock

MUJI’s Railroad Station Alarm Clock was designed after the traditional railway clocks used in Japan’s railway stations when they were first being constructed (don’t worry, you won’t have to be concerned about it whistling to wake you up). It is made from a plastic frame and has large easy to read numbers.

You can’t loose here, for just about $25, it’s a good choice of your in the market for a travel alarm clock.

Citizen Digi Temp Watch

What’s better then knowing the time when someone asks? Knowing the time, date, and temperature at a single glance and looking awesome while doing it! The Citizen Digi Temp Watch‘s retro style face tells you everything you need to know in both analog and digital, and even includes an alarm, stop watch and low power notices.

Don’t be caught with out it. Around $300.

THE SOLIS Birds Eye Tweed from Keep add the perfect details to any outfit. They are Japanese made and come with a custom cup sole for added comfort. These chukka shoes come in a dark brown tweed pattern and bare the Keep logo on the back in a green tag.

These shoes cost $75 and we say go for it!

Tony Montana had it all, except this treasure. The new Gun Tabel Lamp from FLOS is tough enough for a gangster and chic enough for a design geek. Made with die cast aluminum with a chrome finish or 18k gold plating and a black or white plasticized paper shade with an internal gold silk screened or gray finish, this lamp will light up any room. Scarface would be proud.

Start packing heat in your living room for about $1,750.

Don’t you just love laughing at other people’s horrible misfortune? How about a whole family of misfortune all photographed together, or a whole bunch of hilariously unfortunate family photos all in one book? Mike Bender and Doug Chernack bring you Awkward Family Photos, a big book filled with the bad hair, bad fashion, bad props and bad poses of the most awkward families in America. Enough material to keep you laughing for weeks, just as long as you don’t happen to find your family on page 16.

Know what not to wear for less than $10.

Get your groove back with Carl Hansen’s three legged Shell Chair, a 60′s revival piece that’s perfect for any pad. The original Hans Wagner design can be made with a choice of Ash, Oak, Walnut or Beech wood and paired with various colors of leather, fabric or even cowhide cushions. Throw on some bell bottom jeans, play some Led Zepplin and lounge in customizable style and comfort.

£1,711.00 for your customized leather cushioned Shell chair.

Mini kegs tend to be impractical little gimmicks, but Newcastle’s is a little more sophisticated. For starters, it’s Newcastle, which is better than most beers. It holds about 10 pints and has mini tap that keeps beer fresh for up to 30 days. It’s as fun as any mini keg, but it also happens to be smart.

Priced at $23, the Newcastle DraughtKeg is definitely worth buying.

The perfect getaway bag is here. TK Garment Supply’s Big Tote Bag is the simple, sturdy bag that everyone needs for any type of adventure. It’s leather handles are easy to grab and head to the office and a un-hookable strap make it easy when running over to the gym. This tote’s five pockets are crucial when packing all the essentials for a last minute jet set, and the large side zipper and front leather pocket keep it easy on the eyes no matter where you are.

Find an adventure and start packing  up your new tote bag for $411.

We all know of those gag Swiss Army Knives. The ones with an inconceivable amount of useless blades and attachments. Well this, Victorinox Swiss Army Slim Flight will appeal to the nerd in all of us. This particular Swiss Army Knife, is actually pretty handy, it is a USB flash drive. It’s also pretty good looking, and bladeless. You’ll be able to take it abroad a flight.

With a sturdy case, and great design. This USB flash drive should hold your important digital documents securely.  

LOYALTY & BLOOD Skull Sweatshirt

Brooklyn, New York based brand, Loyalty and Blood, love ink, metal, and of course skulls. They have introduced a collection of their own designs as well as hand silk screen printed clothing, jewelry, and accessories. Everything that they create is inspired by the madness that occurs on New York City streets, as well as art, music, and travel. The Skull Sweatshirt is a skull silk screened on Alternative Apparel’s Eco Fleece Raglan Sweatshirt. It also features an air brushed smile for the skull that is done by hand in hot pink.

At $48, this is not only a great price, but it gives you the chance to help out a local emerging brand.

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Nixon Trooper

What we have hear is an update to the already dope Nixon Trooper Headphones. In this new reincarnation, Nixon adds an iPhone compatible 3 button controller. The Nixon Trooper 3 Button Headphones don’t just look great they are also noted for it’s comfortable padded headband and custom molded silicone ear cushions. You will also be able to store these headphones pretty easily, thanks to the custom folding hinge and it’s removable 1.5m cord. Nixon makes sure that these headphones sound amazing. You can listen to just about anything. These headphones can handle a frequency response from 20 – 20,000 hz, generating excellent bass and great mid and hi tones. All in all Nixon has made a pretty solid performing set of headphones with it’s latest update to the Trooper.

Plantronics BackBeat Go

If we just had one word to describe this pair of wireless earbuds it would be – incredible. The stereo quality was impressive, we even tested it with low quality mp3s. Everything just sounded so much better with the Plantronic BackBeat Go. Battery life was more than adequate, and it only took about 2 hours for a complete charge. We really liked that these bluetooth earbuds had been designed with an active lifestyle in mind, they included an ear stabilizer attachment that’s hardly noticeable. However, they worked well in keeping out earbuds in place while hitting the treadmill.

For $99, it’s going to be hard to find a better pair of wireless headphones. Not to mention, better looking. 

Rockwell x Patta Crewneck

Here is a re-issue of a black crewneck sweatshirt from Rockwell x Patta. It’s the “Ain’t No Half Steppin”, this crewneck is made from a heavy weight fleece. The logo design reminds us of the “Do The Right Thing” logo. All in all we have to say that this black crewneck looks great with it’s combination of white typography. So if you have a chance to pick up this re-issue, you should do so. Who know how long the Rockwell x Patta Crewneck “Half Steppin” Re-issue will be around for.

I Park Like an Idiot Bumper Stickers

So, you have been circling the parking lot, just trying to find somewhere to park. You finally see a spot up ahead, only to find that the idiot next to you has parked so badly, that you can’t even try to pull into the one spot left. Thanks to these new bumper stickers from threadless, you can calm down, get out of your car, and share this product with your new friend.

These bumper stickers come in 20, 40, and 100 packs starting at $10. I guess the real question is: how many do you need?

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Beams Plus 50s Work Shirt

Every workin’ man needs his workin’ shirt. This Beams+ 50′s Work Shirt is based of the classic workman’s shirt from the 1950′s, but made with a single wash chambray of blended linen yarn from Japan, making the denim-esque texture and deep color pop. The uniquely stitched breast pockets bring this classic look into the modern world, dressed up with a v-neck sweater or down with a pair of worn chinos and work boots.

Step back in time and ahead in fashion for $160, from Inventory.

Taylor Supply City Rider Motorcycle Jacket

Not only will this motorcycle jacket make you look cool, but it will keep you dry as well. Riding your motorcycle will introduce you to many unfavorable weather conditions, and the flexible weatherproof fabric that this is constructed from will protect you against those lovely circumstances that prevent you from enjoying your ride.

This jacket features four exterior pockets, a snap adjustable belt, gusseted cuffs, and a soft lining on the inside. It is constructed out of waxed pure cotton and can be wiped clean. At only $239 this is a must.

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Beefroll Penny Loafer

Never judge a book by it’s cover but always judge a man by his shoes. The Beefroll Penny Loafers from Oak Street Bootmakers make a lasting first impression, with hand stitched Horween® Chromexcel® leather in a classic brown. The wax stitch moccasin design ensures comfort while a stacked leather heel exudes the confidence of ageless class. Tailored, simple and guaranteed to get you noticed, no matter where you are.

Get judged for $250 a pair.

Doubt: Unconventional Wisdom

Here is a little gem that you might have missed. It’s a book called Doubt: Unconventional Wisdom from the World’s Greatest Shit Disturber. It delivers insights and advice by means of entertaining stories from the character on the cover, Doubt. You’ll find that this book is not just about stories; the writer has come up with a philosophy that people can bring about a tremendous positive change in their lives by using this feeling of doubt as an accelerator or a catalyst. Doubt is filled with amazing insights to a wide range of topics like our compulsion to buy,why being average will never get you notice, and tons more.

This book is an easy read, it is written very logical and we love the illustrations. You’ll find that the character Doubt can be cocky, however his words do leave you thinking. At about $21 we say that you should pick it up.

Selvedge Chino Tie

This tie is pretty dope. It’s made in the U.S.A. by The Hill-Side and it’s called the Selvedge Chino Left-Hand Tie. Just look at it, it’s pure sexiness in a skinny tie. We love the texture of the Selvedge Chino, and the color is awesome. We can see this pairing perfectly with a slate blue shirt, and it would look impeccable with a white oxford.

Pick up this “grown man” tie, those with an eye for style and elegance will immediately take notice.

ASOS FIZZ Leather Sandals

Strappies, pastels, leather, metallic. Who said too much of a good thing is bad?! The ASOS FIZZ Leather Sandal is the perfect summer shoe. Light and pretty, soft yet strong, durable leather, and a design to adore, this sandal should be in your closet yesterday. Three sets of multi-colored straps combined with a toe strap and zipper detail make this sandal trendy and unique at the same time.

Let your feet have their moment in the sun for about $58. 

Lovely Lips

Bright lips are a daring fashion choice, but have no fear – Lancome Rouge in Love Lipstick helps you take a fashion risk that will definitely pay off. The “Tonight is My Night” Collection says it all without having to say a word. Let your lips speak for themselves in 6 bold and brilliant shades that last up to 6 hours.

Dramatic lips you’ll love for just $25.

Blooming Candlelight

Feminine, soft, and natural, the Cherry Blossom Candle brings a touch of spring into your home that ignites a peaceful ambiance. As the two wick candle burns down, the blossoms become illuminated providing a warm glow to your home. A beautiful decor item that is great as a gift or just for yourself.

Welcome the peaceful glow into your home for $50.

It’s Wall O’Clock

What time is it? Oh, let me just check my HUGE wall watch! Keep it simple with white or make a statement with a mix of bold colors. Either way, the Watch Clock is more than just a time keeper, its wall art! Plus, it’s fun and who doesn’t love a little fun?

Pick this up in the knick of time for $75.

The Future of Sunglasses

Did anyone else just think of the Jetson’s dog when learning the name of these FABULOUS mint shades? Perhaps their futuristic look gave them their namesake! The Astro Mint sunglasses by AJ Morgan are trés chic with a cutting edge style, retro colored lenses, and trendy mint frames. The combination of details here are perfect, producing one hip pair of shades.

Give your eyes the unique futurama look they deserve for just $24.

Keep Calm and Decorate

The perfect piece for any home, this hand made recycled wood sign by William Dohman is designed after the British wartime posters and will remind you to Keep Calm, even if your re-decorating. The recycled wood phrase is cut, distressed and colored in a variety of shades, customized to match you home, and looks great on the wall or in the garden.

Get yours at the calm price of $75.

Tangerine Dreams

Orange you jealous of this tangerine pouch?! The cotton canvas and genuine leather suede detail make a beautiful combination. Add to that the geometric illusion pattern and you’ve got a pouch with attitude and a little mystery. The Geometrical Illusion Leather Pouch in Tangerine is a unique piece that has the slim look of a clutch with all the roominess of a purse.

Get this edgy pouch for about $45.

Wear Your Flower Power

Here’s a ring that’s blooming with beauty. These Handmade Resin Flower Rings from Sisicata on Etsty are the perfect combination between funky and floral. The clear resin displays a beautiful dried fuchsia flower witha matching plastic band, hand crafted so, like any flower, no two rings are exactly the same.

Wear a flower on every finger for $40 per ring.

Ring-a-Bling

Unique iPhone backs are the popular alternative to a full case and this one is sure to make you stand out. Made from genuine leather, the Gold Boa Print iPhone Back from The Brooklyn Bakery gives you a glamourous look in the palm of your hand. The back goes on with adhesive that is easily removed without residue. Inspired by Williamsburg, Brooklyn, all The Brooklyn Bakery products incorporate the vintage look and hipster style of the area.

Glam your phone for $25.

An Endless Spanish Summer

Introducing this years biggest trend for women: the jumpsuit! This look is so appealing because not only do they look great on mostly every body type, but there’s not much to think about while getting dressed. This Warm Sevilla Nights Strapless Print Jumpsuit is perfect for many different occasions and provides an overall effortless look. It’s print and ruffles has a truly Spanish feel to it that will make you want to dance the night away!

At about $54, you can’t pass up this sultry look!

This Double Wall Glass Teapot from Soloist is sure to brighten up any gloomy afternoon. Inspired by the original gong-fu teapot, which is perfect for having a simple cup of tea by yourself, or hosting a tea tasting gathering. Due to the duo-wall insulation, you will have much control over the temperature of your tea as well as the flavors and aromas.

At about $30, this is the perfect pick (of gift) for any tea connoisseur.

All Aboard!

Get ready for a summer at sea with the ASOS Flat Boat Necklace. Nautical accessories are always in style, and this gold-tone metal piece is sure to complete you first mate look. The slim cable chain is adjustable to suit your needs. Pair with a plain tee or chunky stripe and you’re ready to set sail.

Float away with this great accessory for about $18.

Shimmering Style

A detachable strap. Rich, red lining. Gorgeous, textured shargreen leather. It’s these details that make the Katherine Kwei Clea Clutch a dazzling and practical accessory. A magnetic flap and plenty of space for all your purse goodies, this clutch and handbag in one is convenient for an elegant affair or just a night on the town. With an exterior that gives the illusion of a beautiful night sky, the unique Clea Clutch will make any outfit more brilliant. A perfect timeless piece for $335.

Oak Broaklyn T-Shirt

Graphic tees are a perfect everyday look, especially when they are paired with a cute cardigan or colored pant. The Oak Broaklyn T-Shirt boasts a simple, understated design with a spin on the ever-popular use of Brooklyn in fashion. Whether you live in the big apple or out in the ‘burbs, this tee will always give you the chic city look you love.

Comfy, cotton style for $70.

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Seize the Year

A year of productivity seems possible with this gorgeous wall calendar. At 27″ x 39″ the 2012 Neu Year Wall Calendar is not only helpful in organizing your schedule, but also works as structured art piece! Plan future events and lay out your entire year quickly and easily without flipping through pages or searching through your online calendar.

Let your planning be functional and fashionable for about $20.

The Perfect Vintage Accessory

Can’t you just imagine someone discovering these Vintage Cole Haan Leather Oxfords (size 7.5)? When something is truly vintage and not just a reproduction, it’s a treat. Braided leather creates an amazing texture not often seen in even today’s modern shoes. I would not hesitate to get this one of a kind find — your feet deserve it.

A piece of fashion history for $100.

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Walk on The Recycled Side

These boots don’t just look good, they’re good for the environment too. With soles made from recycled tire and recycled hand woven fabrics in funky muted patterns these Corte & Denim Boots from Osborn are unique in style and world mission.

Reduce your carbon footprint while making another for $130.

Italian Inspired Elegance

This Dolce & Gabbana Printed stretch-satin bodysuit should be on your shopping list this summer. Not only does it scream over the top elegance, but it is very versatile as well. It can be worn by itself for those oh so hot days we have been experiencing or paired with the perfect black pencil skirt for a completely chic look. You can even throw on a black blazer and this sex kitten look can be turned into the perfect office ensemble.

This stretch-satin will hug your curves in ways that you could only dream about, which is why you need to buy this must have. At $1,615, this can be your summer splurge!

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Such A Great Classic Clutch Wallet

Attract that green with some orange! The Hobo International Strap Fold-over Checkbook Wallet brings organization and style to your cash and cards. With multiple pockets, an I.D. display and a beautifully patterned fully lined interior, this wallet looks as good inside as the shiny leather exterior.

Beauty = Money, get yours for less then $70.

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TAN EMBROIDERED LEATHER CLUTCH BAG

This Tan Embroidered Leather Clutch Bag from Top Shop definitely falls into the hippie chic category. The earthy tan color gives it a more neutral look and the embroidery adds the detail that makes this clutch so irresistible. It is constructed of a high quality leather that makes this bag durable enough to last you season after season.

At $50 we think that this is the perfect accessory to add the finishing touches to your newest outfit.

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The first thing that I would do actively find people who are looking for pizza.

Go to search.twitter.com.

• Do an advance Twitter search.
• Search for people in NYC who are talking about pizza.
• Follow and engage

This handles your local online audience.

Another thing that you can do is print up flyers and place them around high traffic pizzerias e.g. Tony’s on MacDougal St, next to NYU.

If you personalize the flyer with the actual location name, the business will be much more friendly to you posting a flyer.

On this flyer make sure to have:

• A QR code to download your app
• Use the Marketing strategy of AIDA, to write your flyer
• Try to do a pizza giveaway

Use this giveaway to write blog posts, the blog posts will attract people who are traveling to New York and are researching pizza spots on the internet.

I suggest just blogging once a week, and every so often making a post about your pizza winner.

Make sure to take photos.

P.S.

Create a Pinterest board around NYC pizza.

You’ll be able to add links directly to your app/blog. Also, Pinterest is very food friendly.

Just looking at the popular pins, you’ll notice tons of different food items.

P.P.S.

Be sure to collect email addresses on your blog, use mailchimp for your newsletters, they have a FREE service.

Email marketing is essential.

Best of luck!

Wilson Davalos

Technological innovations and strides have granted anybody and everybody the ability to access any piece of information in the blink of an eye.

The world has revolved around this concept, and society has changed completely over the course of the last decade because of it.

Consumers are not only more intuitive but expect nothing less than knowing everything surrounding the product that they are about to consume.

Producers recognize this and deliver by utilizing the newest technologies to their fullest extents.

As a result, advertising has to be more intuitive and effective as well.

Utilizing the boundless capabilities of the Digital World as its consumers do and keeping up with this technology is the only way that the advertising/marketing industry will thrive and survive.

According to Time: Techland

Online adveritsing has generated a total of $26 billion in 2010, a 15% raise in revenue from 2009 (1).

This is a remarkable statistic for an aspiring digital marketer/advertiser like myself, but even more of a remarkable statistic for those who have or will invest anything into the Digital World.

An important question to address in this scenario is why, and how did this become?

As stated in the article, IAB Chief Executive Randall Rothenberg said that “helping to boost online sales is most likely the growing amount of time people are spending on heavily trafficked sites such as Facebook, Twitter and Netflix.

Thus, digital ads and marketing are one of the most effective tools that businesses can have to draw and keep customers.”

This is true, as placing digital advertisements in these social environments are proving to be more and more effective each and every day because of society’s new expectations.

As mentioned before, the society of the Information Age now demands that all information can be received at the most rapid of paces.

Those who provide this information in the fastest, most innovative and most creative ways will triumph.

However, those who effectively allocate all of this information into one source where others can share it will triumph over all.

The ability for information to spread itself is key and is why social networks are so lucrative.

That is exactly what Facebook and Twitter have done in the age of information, and why they dominate.

So Who Does it Better?

The answer is not too obvious, and certainly was not obvious to me at all.

However, after careful deliberation,  this writer believes that Twitter has done it better since its inception, and will always be dominate is this field over Facebook.

The reason that this is so is because of how each website’s life force is structured and designed to function.

Sean Parker could not have explained it any better via this quote from The Social Network. “We lived on farms, then we lived in cities, and now we’re going to live on the internet!” (2)

This quote, speaking about the effect of Facebook, is incredibly valid.

Facebook is not only a social experience but has expanded into a way of life. We live and breathe through our Facebooks, as people’s interpretations of our social profiles are congruent to their interpretations of our selves outside of the computer.

Digital Advertising cannot be as effective on Facebook as it is on Twitter because advertising on Facebook would be a direct interference into our online lives.

This is exactly why users do not see posts of advertisers newest products on their own Facebook News Feeds.

This scenario of post bombardment would be exactly the same as a representative from the Gap walking right to us in the middle of the sidewalk telling us about their newest deals four different times.

While the information may benefit us, hearing it more than once turns into annoyance, interferes with where we are going, and is thus not welcome.

Is Facebook Advertising Effective?

It very much IS effective for digital advertising.

It is one of the more effective strategies and the more efficient ways of reaching a large audience with minimal cost and effort.

However, what I explained before serves as the principle difference between Facebook and Twitter.

In the Facebook world, those who seek information can access it by searching within Facebook’s database to find it.

In the Twitter world, information is directly delivered to the consumer, by choice of the consumer.

The true distinction is that the Twitter user always purposefully seeks this information, as opposed to the Facebook user.

With Twitter, any user can follow a corporation or business, who can post specials at their own disclosure. These corporations are encouraged to post as many times as possible, and those who are hungry are one click away to all of the content in one place.

Twitter is the greatest form of window shopping of the internet has ever created and has to offer. It is also the embodiment of the success of simple ideas expanding beyond the wildest realms.

Social Networking: Not The Only Reason for Digital Advertising Success

The entire scope of digital advertising is one of the main reasons it is so lucrative.

New concepts of integration for advertising have been implemented, and are effectively drawing users into the content.

The advertising experience is more than just the advertisements now.

For instance, a digital ad for a movie no longer encompasses a poster, but a trailer, a link to the Facebook, Twitter and Youtube profiles for the movie, a behind the scenes look at the movie, and a direct link to the movie’s website with even more features.

You could even customize characters and share them on your Facebook or Twitters, or spread the word of the coolest advertising experiences you ever had by encouraging users to spread this information.

If you were to watch an advertisement on television, you could not access this information all at once. 

Digital advertising itself is an incredibly interesting field to work in and experience.

Newer “Rich Media” technologies are providing more intuitive ways to advertise.

For instance, be on the lookout for strides in Location Based Service Advertising and Integrative Advertising within Video Games to be the next biggest thing.

For now, if there was anything to take from this piece, it is that Digital Advertising/Marketing is evolving, and has massive potential for success.

Stay ahead of the game and you will dominate the game.

It is becoming increasingly obvious in the B2B arena that inbound marketing works well for businesses, even the smaller ones. 

A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. The study concluded:

“Firms generating 60% or more of their leads online are 2X more profitable than those generating less than 20% of their leads online.”

You can read the blog for more information 

You may be wondering how inbound online marketing can work for your small B2B business.  Here are 3 possible ways:

Inbound Marketing Works By Targeting Those Who Are Seeking Your Services

Outbound marketing involves directly contacting potential clients to tell them about you and your solutions.

To use a fishing analogy, your company is expected to cast a wide enough net in order to capture at least a few interested members from a huge audience. 

Conversely, inbound strategies let potential clients who are specifically interested in your offerings find and come to you. This concentration on being found by interested parties rather than going after them is certainly an efficient and effective use of the fewer resources available in a smaller business.  

This efficiency can also be appreciated for B2B companies with limited marketing budgets and multiple time constraints.

Inbound Marketing Fits Small Business Budgets

When you are looking for services where do you go first?  I know I personally rely on the internet and specific search engines to find everything these days. I believe almost anyone can create an effective Boolean search on the internet that will allow them to locate what they need within a few seconds. 

Small businesses, even those with a focus on B2B marketing, should be using inbound marketing tools like social media, SEO, and internet advertising, to help them be easily found via search engines. 

Many of these tools are free (or inexpensive), efficient, and very user-friendly. 

Even the smallest of B2B business will find that inbound strategies are affordable and viable, especially with their high levels of efficiency and effectiveness.

Inbound Marketing Maximizes Integral Exposure

If you have a brick and mortar business, then without a second thought… you need to focus on your local SEO marketing.

Especially if you depend on walk-in traffic.

You’ve probably heard the term SEO. It stands for Search Engine Marketing.

Basically it’s a strategy to make the search engines aware of your website… specifically using the keywords that best describe your business and website.

But it’s so much more than that… and it can get very difficult. 

Let’s say that you are a Dentist in Midtown Manhattan.

It would be silly for a person who is looking for a Dentist in California to visit your website.

This is where local SEO comes in… you would want to tell the search engines that you are a dentist in Midtown Manhattan.

Local SEO… Why

You’ll want to focus on optimizing your local SEO for many reasons. In fact if you only service customers locally, you should only need to focus on you local SEO efforts. 

The number one reason being… you are not wasting your efforts targeting unqualified leads. Also your competition is drastically reduced, because you are not competing against the global keyword “dentist”. 

In fact, even in a crowded place like Midtown Manhattan your competition is very low. Most small business owners don’t understand what local SEO is… and they wouldn’t hire a large ad agency to consult them.

Also most small business owners are getting advice from their local “Computer Tech Service Provider”, “IT Guy” or their so-called “computer whiz” teenage nephew. 

Hardly the experts that I would want to trust… despite their good intentions.

How Local SEO Works For You

People more often then not are researching online before they buy, as a local business if you can control the handful of local keywords you’ll be positioning yourself for success.

So what are these local keywords? Well, “Midtown Dentist” is one, so is “Midtown Cosmetic Teeth Surgery”. 

In essence it’s a keyword that describes your services, with your location. But not all of these local keywords would be effective. 

You’ll need to research what keywords are worth the effort. Some of the Local SEO keywords have almost no competition, however they get thousands of searches per month. 

Imagine how much your business would grow if you received a few thousand extra qualified leads per month.

Think about this… customers are researching online more and more, and it’s only going to increase. So take advantage of the little local SEO competition that you have today. Most of the local SEO traffic is going to the large directories… customers are much more likely to trust you vs a faceless list.

Customers already know that the people at the top of these directory listings, are the business that paid the most… it’s an easy win for you.

How did you like this post?

If you liked it… feel free to share it via Facebook or Twitter and especially with your friends who own small local business. 

Are you looking for a Local SEO Consultant or Agency… Talk to us.

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Guest Post by  Jill Rowen

Everyone who has ever been to high school, or had a friend enter into sorority/fraternity life in college, knows the importance of a reputation. Reputations could make or break your social life; Remember that time at that party when Doug dressed up as a monkey, shoved Richard, fought Mike and then up chucked in the living room?  You never knew Doug, that is, until yesterday. However, you have known of Doug for several years since the incident at that party. How are you reacting to meeting him, are you able to overlook what you know about his potential alcoholism and emotional instability? Are you willing to let your friends, family and colleagues know you associate with Doug? Are you able to believe that he has changed over the last few years?

Online Reputation is everything as we grow older and enter into business. The internet acts as a bathroom wall where anything and everything can be written about you, whether true or not, and erasing (managing) your negative feedback is even harder than taking a sharpie and scribbling over the words, hoping not that many people had read it yet.  How do we manage our Online Reputation?

You Are Your Brand

For starters, NO ONE, knows YOU or YOUR PRODUCT better than YOU do. Tell people what you do.  Tell people how great YOU are. Set the stage for everyone to know exactly who you are before someone else can define you.  

Whoever Strikes First Wins

Make sure when someone wants to post disparagingly about you there will be a debate about the post and posters validity. Whoever strikes first wins – and like Charlie Sheen, make sure to wake up winning.

Your Online Reputation Needs Some Work… Now What?

 On the off chance you have managed to anger someone out in the world and they decided to bring down your reputation… online. There are few steps that you can take.

• Contact the person directly and see if you can smooth this situation over and possibly have them remove or revise their post.
• You can always post a reply apology which may smooth things over with a third party viewer, but make sure to not admit fault or guilt. This tactic is only for extreme situations and only meant to make the poster of the bad press look emotionally unstable so no one values their opinion.
• If this doesn’t work, recruit your friends to write good things about you/your company/your services so the one bad review seems like an anomaly.
• Make sure to not do this all at once so it’s an obvious tactic to dilute your bad press.  Ask one or two friends per week to post good posts about you for a month or so, or ask all of your friends at once but do two to three friends per website.
• Blog for and about other people/companies. Make friends on the internet who will link to you and say great things about you.  Start by blogging about how great someone else is, then send them a link to your post.  You will surely get some link love if not a corresponding blog back.
• Comment on other blogs related to you/your interests/your company or industry.  This will not only make you an expert in your field (and who cares if an expert is criticized, it happens all the time) but it will allow people to form their own opinions of you meaning the bad press will not phase your public as much, if at all.
• Use your social media to build a fan base around you to protect you against Internet attacks. Even if every review you had was bad, potential clients have to ask what it is you are doing so right that everyone still loves you.
• Having a Facebook page with many likes or a twitter account with 1,000 followers doesn’t mean anything if you’re not active in your community. Post topically, post frequently, and when in doubt, just repost other people’s stuff – they’ll love it.
• Reposting is a must and is the ultimate online hype man move. It adds immediate credibility to the original post; everyone who has a hype man is going to return the favor if for no other reason than to ensure that hype mans value for their ultimate, continuing gain.
• If your online persona/professional persona is nothing like the way you behave at home, make your personal social media extremely private.  If you don’t know someone personally, don’t friend them on Facebook, and keep your tweets locked.  If you know them professionally and want to have an online relationship, that’s what LinkedIn is for.

Remember: 

Always take the high road. Try not to engage in negativity.  If you feel there is no other way to do this, you have one of two options: ask someone else to be negative for you, or commit fully to your new, jerky persona. At least with a jerky persona, people will know you for something rather than nothing, and know what to expect. I highly recommend only using this tactic if your product is in fact, the best, or just that hard to find.

Jill Rowen

Sales and Marketing Coordinator

Apple Visual Graphics

718.361.2000 (phone)

718.433.4587 (fax)

jill@applevisualgraphics.com

www.applevisualgraphics.com

Online Reputation Management is a topic of growing concern for businesses of all sizes. One of the good things is that you can automate some of this process. The bare minimum that a company should be doing is setting up Google Alerts, and maybe setting up services like TagBulb & BlogPulse. 

But what can you do after that? So we sourced the advice to two Titans. 

Ann Smarty & Barry Schwartz

Ann Smarty is:

The founder of SeoSmarty and MyBlogGuest and is an Editor and Blogger at Search Engine Journal

Ann says that:

The first thing that a business should do is to embrace and understand Social Media Search.

Filter out Clutter and Find Real Brand-Related Discussions:
 

• Filter out links in Twitter search with [-filter:links] operator
• Play with emotional coloring (using the smile emoticons) as well as search for tweeted questions
• Use | operator in Facebook to find more relevant conversations

Ann expands on the topic on a post that she wrote on Mashable, Advanced Social Media Search.
 
Ann also shares a few more advanced tips on using various tools to monitor your brand online:
 

• 7 Awesome Ideas to use Gmail Filters for SEO Tasks (see tip 2)
• 5 Free tools for monitoring brand mentions on Facebook
• Steal This Idea: Display Your Brand Name Mentions in your Blog Sidebar

You can follow Ann Smarty on:

SEOSmarty and be sure to follow her on Twitter @SEOSmarty

Barry Schwartz is:

CEO at RustyBrick, Executive Editor of Search Engine Roundtable and News Editor at Search Engine Land

Barry says that:

“Google Alerts are the bare minimum a brand (company, product, personal name) should be using to track what blogs, writers and their customers are saying about them. Google Alerts works very well, I personally like the RSS subscription option, but they all work well.

Aside from your own rep management, track your partners, to see where they stand financially or competitively. I once wrote about tracking my bank, during the time of the banks were having issues because of mortgages. I rather be early to read if a partner is having issues or their CEO gets booted than finding out from that partner directly.”

You can follow Barry on RustyBrick and on Twitter at @RustyBrick

It’s all very clear

If you are not monitoring your reputation online… then you need to do so. As I said earlier, most of this will be automated for you. It just takes a moment to set things up. Feel free to share your thoughts and comments with us on this topic of Online Reputation Management.   

William…

Thanks for the question. 

- That photo had a strong message… It was a great Ad.

- Checkout the Power 150, and add some of these sites to your daily read. 

- Join LinkedIn and use it daily… join groups and engage with others

- The easiest way to get a job in the Online, Marketing World is in sales. It’s also the best way to become a known name in your industry as you move into Business Development. From that you can move into just about any position.

- Join a local Toast Master Club, this will teach you how to speak to a group and to present your ideas clearly.

- Take an active role in face to face networking

I hope that this helps.

What a strong message

elitefreshness:

Good Campaign, Good Cause. 

We at Downright Media love Social Media. As a business owner, Twitter gives you the opportunity to interact with your industry and customers in a way that has never existed before in history. However, It can have a downside. Especially if you are the type of person that can get distracted easily. So we’ve gone ahead and created this executable action plan for you.

Get Clicky

Go to GetClicky.com and create an account for your site. Get Clicky will let you monitor and analyze your web traffic. You can also use Google Analytics if you like. The important thing is have this website traffic data. Without it, you are wasting your time and effort. 

Growing Your Twitter Following 

Twitter usage has been exploding over the last year years. In fact Google and other search engines think so highly of Twitter that they have started to include realtime tweets into search results. The problem is that Twitter can seem like a huge conversation about nothing. This is why most people don’t understand nor get Twitter. They say things like “Why do I care about what so and so had for lunch?” and that’s true. 

The opportunity with Twitter is knowing how to read the signal from the noise. Meaning, you should be able to find the conversations that matter to you. So if you love Indie Rock Bands from Brooklyn, you should find that conversation, listen in or contribute to it. It’s that simple. Twitter is brilliant finding real-time conversations on whatever matters to you. 

Okay so let’s move into growing your Twitter Following. 

• Use the “Advanced Search” on Search.Twitter.com for Your Research
• Follow Influencers in Your Chosen Field
• Add friends ( find like minded people)
• Remove Friends ( 36 hours if they haven’t friended you)
• Interact & Engage 
• Rinse & Repeat

Follow all the influencers in your field. Start adding people that follow these Twitter influencers and are like minded, remember Twitter has many automated account or Twitter Bots that just ReTweet things and don’t add anything to the conversation. Stay away from these guys, you only want real people.

Don’t go crazy and add too many, Twitter will ban your account. Remove friends that haven’t followed you back, give them about a 36 hour window. Again don’t go crazy here, Twitter will ban you if you unfollow too fast. Interact and engage this new audience, you have to be genuine. Whatever topic you pick should be your passion, so this should be easy for you. Lastly Rinse & Repeat. 

Following this game-plan will increase your Twitter following and with time will make you an influencer. The best thing about become an influencer is that your Twitter following will start to grow organically. People will start to follow you automatically, which makes you even more of an influencer in the eyes of others.

Now make sure that your Twitter page leads to your site. You basically want your Twitter traffic to generate leads into your sales funnel. It’s okay if you don’t have a product or service to sell. Just have the ability to send your Twitter followers to something. It could be your blog, your resume or anything else that you want to promote and use to solidify your influencer status. 

By continually working on this action plan, you will increase your Twitter friends, followers, fans, influencer status and your bottom-line. 

Let us know what you think? Continue the conversation in our comments section.

jaymug:

Hard Rock Cafe Advertising - Rockin Fork

Most people think that Google Maps is just for finding directions. Today smart local business owners worldwide are using Google Maps as part of their internet marketing campaign. Google Maps has the ability to increase sales. Every business should take advantage of this powerful business generating tool. There is no reason for you to be left behind. It is free, it is easy, and it literally puts you on the map against your competitors. 

When someone on the internet searches for a term that is relevant to your business. You want your company name to come up within the search results. Preferably as one of the first results. A business can optimize certain things to increase the likelihood of being among these first top results.  This is called Search Engine Optimization. Typically it can be very costly and time consuming, but with large rewards. Right now, Search Engine Optimization (SEO) can be applied to Google Maps. For example, if you type the word ‘Plumber’ followed by your local area in Google. You will see that Google Maps will display a lists of plumbing companies in that specific area. 

You can do some very simple things to attract more business from this Google Maps listing.  This is huge, it levels the playing field for the small business. The obvious benefit here is that it gives the small local business a fighting chance against bigger national companies that also service your local area. If you are a small company, you may not have the budget to optimized your website in order to rank higher in the Google search results. However, with Google Maps SEO you get to be on this precious piece of digital real estate without having to come out with a huge budget. In fact your best strategy here is offering a discount to customers who review your business. You’ll notice that most businesses don’t have any reviews. You can actually dominate your local market by just filling out all your business information in Google Maps and having real customers review your service.

As a small business who uses Google Maps, you are targeting local customers. Believe it or not, most customers prefer supporting smaller local businesses. So if you have a handful of great reviews, you should be able to easily compete with the larger national brands. 

However, if you want to start to include Google Maps into your marketing campaign, it is best to consult an SEO specialist. This would save you a lot of money and avoid having to go through trial and error experience as they would set up everything for you seamlessly. If not, be sure to do proper study and research on effectively using Google Maps for your small local business.

So we know that we have many social networks that you can sign up your small business for. This phenomenon of Social Marketing is here to stay, and if used right you have a huge opportunity to really grow your business. Let’s look at the two networks that everyone needs to use right now. The current heavy weight king of social networks is Facebook. This is the biggest, that baddest, and most established website in the social scene. You can pretty much do everything that you need to do on Facebook to grow your business, without any cost to you. 

The key with Social Marketing is engagement, and it’s no different with Facebook. If you want your fans to keep coming back to your fan page, you need to have an open line of communication with them.  

 You can easily do this by:

• Asking Questions
• Answer Questions
• Posting Photos, Videos
• Individually Thanking Your Fans
• Offering Facebook Only Specials

You also don’t want to overwhelm your fans. If your Facebook fans don’t think that your status updates are useful, they can just as easily un-fan your page. So be sure to keep this in mind before blindly posting every few minutes. Ask yourself this question before updating your status, “Does this information benefit my customers?” If it doesn’t, don’t post it.

The next big player in the social network landscape that all small business owners should use, is Twitter. I really like Twitter for the small business. Mainly because they train you to be brief and concise. Since you only have 140 characters to use, you better use them wisely. This allows you to think like a Newspaper Editor. Think about this for a moment. If you read news paper and magazine headlines, you pretty much have an idea of what the article is about. But if you need more information, or you find the headline interesting you’ll read the entire article.

You should use your Twitter status exactly like this. Give a short, very to the point headline, with a link back to a page on your site with all the information that they need to know. Twitter is very powerful to the small business owner. You can search for people that have questions and problems in your field, and help them just by answering a question. How amazing is that? 

The benefits of social marketing are many, however you shouldn’t see this activity as a task. You should see this as a genuine way to interactive with your audience. As we all know, people like doing business with people that they like. 

What a great message from Amnesty International.

jaymug:

Amnesty International: Fight with signatures - Signatures can be as powerful as bullets. Join Amnesty International in the fight against death penalty.