Vivien Boidron

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Conceive and develop innovative marketing programmes that drive demand.
Grasp and translate technical capabilities into benefits.
Build the story around the solutions and the expertise.
Know the consumer, how they buy and their buying triggers.
Create inbound marketing & low-cost demand generation strategies to help hit revenue growth target

 MARKETING STRATEGY:
Planning and manage the marketing strategy to convey the company’s leadership in Smart Grid price based Load Shifting, Frequency/ Demand Response and Energy Efficiency, on the following sectors: Retail, Forecourt, Convenience store, Cold store, Hotels

 BUSINESS PLAN
Provide input to the business plan and propose new pricing strategy

 MARKET ANALYSIS:
Leading market research activities to include competitor analysis, customer surveys and information gathering and prospect knowledge through analysis of market sectors

 COMMUNICATION:
Develop product positioning and messaging that differentiates the solutions in the market.
Put out the story of the company and build the brand through all platforms: communications means, brochure, event, targeted email, website, press release…
Evolve the Graphic User Interface of the software and the tools given to the customers to enhance their experience and the company’s services.

 SALES INNOVATIVE LEADS:
Demand generation through innovative and social marketing to deliver a continuous stream of highly qualified leads to the sales force, and result in a growing pipeline of qualified opportunities and accelerating revenue growth.

 SALES SUPPORT:
Leading development of high quality content for proposals, conducting pricing analysis, developing effective presentation materials and working with sales on strategy for specific opportunities

 MANAGEMENT:
Tracking marketing progress against goals, identifying issues, and recommending solutions for improvement

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Driving the marketing communications to support the business P&L and reaching the 2015 turnover goal in Europe, Middle East & South America

 MARKETING COMMUNICATION STRATEGY:
Understanding the vision and objectives of the business, create the communication objectives, targets, story, budget, tools, media, indicators

 MAXIMIZE EMEAS MARKET COVERAGE:
Airport, healthcare, office, hotel, retail, high end residential

 BUSINESS STRATEGY PRESENTATION:
Participate to the creation of the strategy with marketing, finance and R&D, then synthesise and storify the content in a creative way to influence senior stakeholders

 BOOST SOLUTION SALES:
Training, selling aids, brochures, catalogues, video, product displays and external programs such as direct mail, advertising, public relations, trade show…

 PROJECT MANAGEMENT:
Delegate, follow-up and execute interacting with different stakeholders in multiple geographies and organizational layers

 INTERNAL COMMUNICATION & COMPANY INTEGRATION:
Drive a strong recognition culture promoting and highlighting people’s expertise and efforts

 BRAND MIGRATION:
Implementing and embedding strategic agenda’s within a complex and global environment

Web Business Development for Residential & Building markets

 Website project management:
From the marketing goal to the launch in 5 countries. 15 people involved. 80K€. 1 year. 60 flash animations. Promotion tool to sell & install energy efficiency products.

 Range video advertising

 B2C products selector

 Communication tools creation for EMEAS

http://vivienboidron.fr

Corporate Strategy Consulting

 2 business start up, from the business plan to the com campaign.

 5 websites.

 1 political campaign.

www.revaffaires.fr

Online offer presentation
 Web Globalisation: Creation of a template to present the offers of the 190 Schneider Electric countries.

International corporate communication:
 HQ Showroom: Coordination of 20 persons & 5 providers within 10 countries and short deadline.

Strategical Marketing Management
=> 5 X of turnover growth achieve

 Strategy: Marketing plan, improve business model, management of B2B & B2C offers.

 Operational: Sales forces training.

 Com means: graphic standards, website, leaflets, cars.

Operational Marketing

 Sales during organized events. Developing brand awareness on the campus.

Evening class in Spanish

Master in Marketing & Communication

Bachelor of Arts (B.A.) in Communication

Portfolio

National resistance competitive examination > 7° out of 46000

Learning Spanish & Salsa Painting / 7 years & teacher. MTB / 10 years & 1 sponsored trip in Norway. Last backpack trip / Lebanon, Syria, Turkey, Bulgaria, Serbia, Hungary, Czecsh Republic, Netherlands