Ville works as Strategy Director at Wevolve.

Wevolve is a Transformation Company. We help smart organizations to know their future, primarily by finding trailblazing opportunities in the rapid cultural and technological revolution. We also help organizations to plan and create their future. For instance, we define better purposes that people are ready to rally around, create actionable strategic blueprints that empower organizations to change, and design 21st century brands, products and services that change people's lives.

Our open and truly collaborative way of working combines the systemic and robust methods of social sciences with the savvy tactics and agile tools of strategic design. We are not chasing the latest fads or creating pocket-sized ideas, but we zoom out to ask life-size questions and zoom in to provide profoundly transformational answers that will shape the tomorrow, starting today.

Wevolve was founded in New York in 2010 and is currently based in Helsinki with an outpost in New York.

Senior Futures Specialist in Opportunity Identification, Insights Creation, Consumer Analytics and Insights, Nokia USA.

▶Based in New York, working as anthropologist and change agent, driving new opportunity identification to support product and service design, innovation, brand change, and business decision making, with the aim to bring new value for business, people and the planet.

▶ Managed Nokia's global consumer trend research, covering six continents and 23 countries with a budget of over $1M, leading a global team of trends researchers and simultaneously managed several global trend research agencies. Being responsible for producing and publishing one of the key insights sources in Nokia, the Global Annual Consumer Trends, among other creative insights deliverables.

▶ Exploring the digital and cultural vanguard of change, covering everything from emerging online user behaviors and consumer trends to broader societal transformations with a variety of methods including ethnography, expert interviews and online methods.

▶ Translating the insights and foresight into concrete strategies and actions by consulting and facilitating innovation workshops with various internal stakeholders including Corporate Strategy, Design Strategy, Brand Strategy, Marketing Strategy, and Device and Service Business Groups.

Explored the emotional user experience and tangible interfaces

Futures Specialist in Consumer Trends & Experiences team in Nokia Design. I worked between design studios in Helsinki and London and was focused on:

▶ Exploring the forefront of global societal transformations and the landscape of consumer and online trends, especially focusing on technology and services usage, cutting edge lifestyles and youth trends.

▶ Facilitating new innovation and supporting design work with trend insight, especially working with style oriented Live category design as well as supporting Live category strategy, brand and marketing.

▶ Managing global trend research projects and trend research agencies in the US, Europe, China and India and conducting ethnographic trend research all over the globe.

Interaction Designer / Researcher, Mechanical User Experience team, Multimedia Laboratory, Nokia Research Center.

▶ Studying novel interaction methods and developing new concepts for tangible user interfaces. Focusing on researching and designing haptic feedback for touch displays.

▶ Managing research projects and university collaborations.

▶ Bringing the cutting edge youth media brand, the Vice Magazine, to Helsinki, Finland.

▶ Responsible for local sales, distribution network (the hippest shops, clubs and bars), events, exhibitions and collaborations taking place in Finland.

▶ Collaborating with the Scandinavia affiliates in Sweden, Norway and Denmark.

http://www.viceland.se

▶ Facilitating focus groups and conducting consumer research to support the launch and localization of the Music Television Finland.

▶ Offering strategic consulting for MTV Finland to align the content and program schedule according the local preference.

http://www.awb.se/
http://www.musictelevision.fi/

Researcher / Designer, Helsinki University of Technology, m-Loma project.

▶ Studying the cognitive challenges in constructing mental representations between locations in the digital and physical spaces.

▶ Designing the user interface for 3D mobile guidance and messaging application.

Designer / Researcher, MUKANA.

▶ Designing MUKANA smart clothing for visually impaired that provides a wearable interface for the guide system, incorporating a neoprene sash, a cell phone, a wireless headset, a GPS module and voice-recognition software. MUKANA helps visually impaired to identify their location and use the phone with Braille number pad as well as provides information about routes or public transportation timetables.

▶ MUKANA has appeared in the blogosphere in over 100 blogs including Engadget and we-make-money-not-art, as well as in Business Week.

▶ It has also been exhibited globally in the following exhibitions:

–SAUMA, Design as cultural interface, Design Museum, Helsinki, Finland, 2008
–INDEX: AWARD EXHIBITION, Gwangju Design Biennale, Korea, 2007
–INDEX: AWARD 2007, Copenhagen, Denmark, 2007
–SAUMA, A+D Architecture and Design Museum, Los Angeles, U.S., 2007
–SAUMA, World Financial Center Courtyard Gallery, New York, U.S., 2006
–SAUMA, Embassy of Finland, Washington, DC, U.S., 2005

Researcher, Visual Ergonomics team, Multimedia Laboratory, Nokia Research Center.

▶ Researching multimodal interfaces and video in mobile context.

▶ Studying multisensory integration of perception – how visual, aural and tactile perceptions affect each other and publishing an internal paper on the topic.

▶ Planning and accomplishing fMRI brain studies and designing research instruments.

▶ Studying brain mechanisms of tactile working memory.

Doctor of Arts in Emotional Interaction

MA (with Great Honors) in Psychology, Media Studies

Erasmus international exchange student

Wevolve

▶ NOMINATIONS Top Nominee in INDEX: AWARD 2007 - DESIGN TO IMPROVE LIFE, The largest design award in the world. http://www.indexaward.dk/ ▶ EXHIBITIONS SAUMA, Design as cultural interface, Design Museum, Helsinki, Finland, 2008 INDEX: AWARD EXHIBITION, Gwangju Design Biennale, Korea, 2007 INDEX: AWARD 2007, Copenhagen, Denmark, 2007 SAUMA, Design as cultural interface, A+D Architecture and Design Museum, Los Angeles, U.S., 2007 SAUMA, Design as cultural interface, World Financial Center Courtyard Gallery, New York, U.S., 2006 SAUMA, Design as cultural interface, Embassy of Finland, Washington, DC, U.S., 2005 http://www.indexaward.dk/ http://www.saumadesign.net/ ▶ PUBLICATIONS Olimme kuluttajia - Neljä tarinaa vuodesta 2023 (We were consumers - Four stories from the year 2023) http://bit.ly/2AnZKb Designing Haptic Feedback for Touch Display http://bit.ly/cyE7 Understanding users’ strategies with mobile maps http://bit.ly/SsU0G