Profile
Online Traffic Coordinator at eyeReturn Marketing
Publishing | Toronto, Canada Area, CA
Summary
I am an energetic, dedicated, creative-minded professional with marketing and communication experience. I enjoy the challenges of a dynamic fast-paced work environment while learning continuously.
As a tech-savvy individual, I enjoy exploring the digital sphere and participating in large online communities. I have contributed to online publications and created personal blogs, developed communication strategies including social media marketing, and designed various digital and print marketing materials.
For my complete CV, please contact me at vanessachan38@gmail.com
As a tech-savvy individual, I enjoy exploring the digital sphere and participating in large online communities. I have contributed to online publications and created personal blogs, developed communication strategies including social media marketing, and designed various digital and print marketing materials.
For my complete CV, please contact me at vanessachan38@gmail.com
Specialties: ad trafficking, social media marketing, digital publishing, production and design, corporate communications, sales
Experience
- May 2012 - PresentOnline Traffic Coordinator / eyeReturn MarketingProvided clients with ad trafficking, contract fulfilment, and quality control services across multiple website properties. Worked with media planners, media buyers, sales staff, and ad ops teams on all elements related to creative specifications/submissions, and ad trafficking. Provided technical support as required while campaigns are in progress. Maintained company's social media networks.
- Jun 2011 - PresentDigital Marketing Assistant / Simon and Schuster CanadaCoordinated and supported online marketing strategies and campaigns. Produced author videos, websites and other digital assets. Monitored and measured digital campaigns and provided summary reports and recommendations. Maintained an online community through social media.
- Jun 2010 - PresentDesign Intern / Tribute Entertainment GroupDesigned and produced print advertisements for entertainment companies such as Disney and Sony. Designed magazines and corporate publications for clients. Edited images for print. Created print promotional materials for special events hosted by Tribute.
- May 2009 - PresentMarketing and Communications Assistant / Leads Employment ServicesWrote articles and designed layouts for internal publications. Designed print marketing materials. Wrote press releases and liaised with local media. Planned and executed an outreach program to increase the non-profit organization's exposure to the community. Conducted secondary market research.
- May 2008 - PresentCommunications Assistant / The University of Western OntarioDeveloped print and digital publications (brochures, newsletters, booklets). Maintained the Physical Plant's website and brainstormed new story ideas for it. Assisted in the development of a new organizational communications plan. Wrote articles for corporate publications.
Education
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2009 - 2011Simon Fraser UniversityMaster of Publishing
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2005 - 2009The University of Western OntarioBachelor of Arts, Honors Specialization in Media, Information, and TechnocultureActivities: Hong Kong Connexion, Japanese Student Association, Western Karate Club
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2008 - 2008Fanshawe CollegeCoursework in Marketing and Accounting
Additional Information
Websites:
Honors:
Catherine Anne MacKay Award in Publishing Studies, 2010
Interests:
Snowboarding, Boxing, Karate
Updates
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@canoffleece Same! Felt it here!
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@petitefeetsale Will there be a lot of men's shoes at the warehouse sale today?
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What type of digital marketer are you? Check out a fun infographic here! http://t.co/LSk4aPsufO #digitalmarketing
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Job opportunity: Executive Administrative Assistant at eyeReturn Marketing - Toronto, Canada Area #jobs http://t.co/7EmtLgdDPw
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What better way to avoid the rainy weather outside than to hang out with your friends indoors? http://t.co/pgLtKEfqdm
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RT @appnexus: Mobile is display, it's just on different devices (and there are going to be even MORE devices) - @tkawaja #AppNexusSummit
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15 Stats Brands Should Know About Tumblr | @digiday http://t.co/mEPGGGJyMc
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RT @eyeDemand: We're excited to welcome Riaz Sheikh to @eyeReturnMktg! He's our new Director of Business Development for eyeDemand. http ...
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RT @AppNexus: For those who can't make it to SF for #AppNexusSummit, don't fear! We'll be sharing our livestream link right before the e ...
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10 Surprising Facts About Banner Ads - IABlog http://t.co/IEc1w8V7v2
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Did you know that 17 hours of content is uploaded every minute to YouTube? Read more on the state of digital media: http://t.co/k2pIF43EFO
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Google Creates Calculator to Show Value Advertising http://t.co/O9cRpRYzHq
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RT @lifehacker: Re-grow heads of fresh, tasty romaine lettuce from the chopped down lettuce hearts you were about to toss out: http://t. ...
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Studies show that mobile ads are most effective when they are promoting inexpensive, everyday items. http://t.co/HCvCIoAzjs #mobileads
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Harper greets pandas at airport, calling them ‘national treasures’ http://t.co/F8HJNDnpHw
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RT @dx3canada: And in other news, the new game @simcity 2013 is rapidly on pace to become the worst rated product on @amazon ever:...
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Start w/ a story for your brand & then figure out how to disseminate that instead of looking at the social media platform first. #dx32013
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Think about what situation your audience (which social media platform) is in and decide whether the content will work for it. #dx32013
