Profile

Online Traffic Coordinator at eyeReturn Marketing
Publishing | Toronto, Canada Area, CA

Summary

I am an energetic, dedicated, creative-minded professional with marketing and communication experience. I enjoy the challenges of a dynamic fast-paced work environment while learning continuously.

As a tech-savvy individual, I enjoy exploring the digital sphere and participating in large online communities. I have contributed to online publications and created personal blogs, developed communication strategies including social media marketing, and designed various digital and print marketing materials.

For my complete CV, please contact me at vanessachan38@gmail.com
Specialties: ad trafficking, social media marketing, digital publishing, production and design, corporate communications, sales

Experience

  • May 2012 - Present
    Online Traffic Coordinator / eyeReturn Marketing
    Provided clients with ad trafficking, contract fulfilment, and quality control services across multiple website properties. Worked with media planners, media buyers, sales staff, and ad ops teams on all elements related to creative specifications/submissions, and ad trafficking. Provided technical support as required while campaigns are in progress. Maintained company's social media networks.
  • Jun 2011 - Present
    Digital Marketing Assistant / Simon and Schuster Canada
    Coordinated and supported online marketing strategies and campaigns. Produced author videos, websites and other digital assets. Monitored and measured digital campaigns and provided summary reports and recommendations. Maintained an online community through social media.
  • Jun 2010 - Present
    Design Intern / Tribute Entertainment Group
    Designed and produced print advertisements for entertainment companies such as Disney and Sony. Designed magazines and corporate publications for clients. Edited images for print. Created print promotional materials for special events hosted by Tribute.
  • May 2009 - Present
    Marketing and Communications Assistant / Leads Employment Services
    Wrote articles and designed layouts for internal publications. Designed print marketing materials. Wrote press releases and liaised with local media. Planned and executed an outreach program to increase the non-profit organization's exposure to the community. Conducted secondary market research.
  • May 2008 - Present
    Communications Assistant / The University of Western Ontario
    Developed print and digital publications (brochures, newsletters, booklets). Maintained the Physical Plant's website and brainstormed new story ideas for it. Assisted in the development of a new organizational communications plan. Wrote articles for corporate publications.

Education

  • 2009 - 2011
    Simon Fraser University
    Master of Publishing
  • 2005 - 2009
    The University of Western Ontario
    Bachelor of Arts, Honors Specialization in Media, Information, and Technoculture
    Activities: Hong Kong Connexion, Japanese Student Association, Western Karate Club
  • 2008 - 2008
    Fanshawe College
    Coursework in Marketing and Accounting

Additional Information

Honors:
Catherine Anne MacKay Award in Publishing Studies, 2010
Interests:
Snowboarding, Boxing, Karate

Photos

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