Vanessa French

Marketing, Public Relations, Social Media, Event Planning & Campaign Promotion

• Managed several public relations programs that created awareness to key stakeholders. Programs included a Web site launch, an annual Award presentation, and brand and product awareness • Developed grassroots outreach and coalition building for several clients seeking to garner further audience saturation • Worked with clients to integrate social media and new media efforts into their existing public relations campaigns • Clients included Portland Cement Association, Quality Parts Coalition, Cybernet Systems, and South African Tourism

• Participated in the branding, strategic planning, and development of products for new multimedia division. Products include webinars, e-learning programs, and community idea tools • Maintained branding and marketing initiatives for four distinct product lines • Produced print collateral and Web pages to market products • Managed internal launch of branding initiatives, product demonstrations, and product rollouts to staff • Responsible for video demonstrations and footage to promote products on the Web • Coordinated trade, seminar, and webinar events to promote products and create awareness of new division • Developed online community forum to market products and provide a resource to end buyer