Thomas van Ardenne

Marketing. Social Media. Photography. KPN. Gadgets. Advertising. Internet. Music. Squash. Movies. Communication

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Thomas van Ardenne
Customer Experience Marketeer at KPN
Marketing and Advertising | Utrecht Area, Netherlands, NL

Summary

Currently fulfilling a position within the KPN Young Potential Program as customer experience marketeer for the KPN Mobile portfolio. My focus is developing and improving online projects like the customer self-service environment, social media and mobile apps.

Graduated cum laude in marketing communications, wrote my master thesis about simplicity in services and its influence on consumer trust.
Specialties: marketing, communication, internet, social media, webcare, consumer behaviour, customer service, Netto Promotor Score (NPS), simplicity, creativity, (large scale) event organisation, photography

Experience

  • Apr 2011 - Present
    Customer Experience Marketeer / KPN Mobile
    The focus within the customer development marketing team is creating opportunities which increase both value to the customer and value to the firm. The Net Promoter Score (NPS) is an important KPI next to profit.

    My focus is developing and improving online projects like the customer self-service environment, social media and mobile apps. Furthermore responsible for developing initiatives on the Pre-paid customer base.
  • Sept 2009 - Present
    Young Potential / KPN
    Participant in Management Development program for Young Professionals.
  • Sept 2009 - Apr 2011
    Program Manager / KPN Sales & Service
    Change program for improving the sales & service channel organisation of KPN. The sales & service organisation consists of the retail stores, servicemen, contactcenters and online.

    Main focus is improving customer service and intensifying collaboration between the four sales & service channels, acting more as a multi-channel organisation.

    As a side project also worked on embedding the use of social media and webcare within KPN.
  • Jun 2008 - Feb 2009
    Intern / VODW Marketing
    Conducted the research 'Being easy is not that simple' - a study on the dimensions of simplicity in financial services and the effects on consumer trust and product attitude. Thesis was awarded with a 9 (out of 10).

    • published in Tijdschrift voor Marketing in April 2009
    • published in MarketingTribune in March 2009
  • Sept 2007 - Nov 2007
    Intern / Weber Shandwick Kuala Lumpur
    Weber Shandwick is a leading global public relations agency. I worked on PR projects for MasterCard, Emirates and Microsoft.
  • Aug 2004 - Apr 2007
    Coordinator information events / University of Twente
    • Organising all information events of the university, with 2000 visitors
    • Bringing in, planning and managing of ± 30 students during these events
  • Nov 2004 - Nov 2005
    External Affairs / Board Orientation Week 2005
    • Full-time organisation of the 10 days’ orientation week for 1000 bachelor and 175 master students of the University of Twente.
    • Responsible for the acquisition of 50K+ Euro (20% increase compared to 2004); maintained partnerships with well over 50 companies
    • Implemented a new centralized information management system, organized an open-air concert for more than 10.000 people and a record-breaking snowball-throwing event in the middle of summer!

Education

  • 2011 - 2013
    KPN Marketing Academy
    Marketing
  • 2011 - 2012
    NextMarketeer B
    Post Bachelor in Online Marketing
  • 2009 - 2012
    KPN Young Potential programme
    Management Development
  • 2005 - 2009
    Universiteit Twente
    MSc (Cum laude) in Marketing Communication
  • 2002 - 2008
    Universiteit Twente
    BSc in Communication Studies
    Activities: Chair Fraternity Pandemonium, Board of Trustees of ‘foundation AEGEE-Enschede Conferences’, Chief editor & graphic designer Euronews Magazine, Student Union PR & Communication Committee, AEGEE-Enschede Camp committee, AEGEE-Enschede Freshman committee, Yearclub Scatenati
  • 1996 - 2002
    Arentheem College
    Secondary education

Additional Information

Websites:
My Website, My Flickr (photo portfolio), Company Website
Interests:
new technology, internet, photography, movies, television, music, squash, soccer, travelling, mediadesign, new media, marketing
LinkedIn

Recent tracks

Top artists

Mika
Foster The People
David Guetta
Adele
Gare du Nord
Two Door Cinema Club
Coldplay
Lykke Li
Paul Kalkbrenner
Amy Macdonald
Pat Monahan
岩垂徳行
Norah Jones
Paolo Conte
Jojo Effect
Lily Allen
Ed Sheeran
Bob Dylan
Ben L'Oncle Soul
Snow Patrol
Amy Winehouse
Fleet Foxes
Mumford & Sons
Michael Jackson
Vampire Weekend
Alexis Jordan
James Blake
Robbie Williams
Jack Johnson
Benny Benassi
Michael Bublé
Feist
The Naked And Famous
Elbow
Eva Cassidy
Basement Jaxx
The Kooks
The Temper Trap
Jason Mraz
John Mayer
Bastian
The Decemberists
Club Des Belugas
Sensual
Milow
Ryan Shaw
Room Eleven
Wicked Jazz Sounds Band
The Beatles
Ray Charles

Top tracks

Music

Videos

Videos

Favorites

Youtube favorites

Reading

Influence: The Psychology of Persuasion
Influence: The Psychology of Persuasion
some time ago

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To Read

Books
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