Calling all designers and creative employers. Design can save the earth. It’s true. This isn’t something we are necessarily taught in design school and it took me a number of years, working as a young creative at NBBJ, to realize just how important a role design plays in shaping our future as a planet.
In 2008, I attended a local conference sponsored by AIGA and the School of Visual Concepts called 101 Things Designers Can Do To Save the Earth. One of the featured keynote speakers, Eric Karjaluoto of smashLab and Design Can Change, really stood out of the crowd and changed my outlook on my responsibility to sustainability as a graphic designer. I realized, that as a graphic designer, I play a very important role in sustainability: from the paper I spec to the printers I choose to work with, my choices matter. From that day forward, I decided to take the pledge to encourage sustainable practice in design on the Design Can Change website and help spread the word.
Whether you work for a large or small organization or are a freelance designer, you have the opportunity to educate your clients and our industry about sustainability and design. Inquire about your printer’s green strategies or make paper selections based upon recyclable content and manufacturing practices. Design like the universe depends on it…because it does.
Image taken from http://www.flickr.com/photos/espd/ / CC BY-NC-ND 2.0