Traveling Anna
Annemarie Dooling is a writer and digital strategist born and raised in New York City. With an intense passion for connecting people, Annemarie loves managing communities across social networks, utilizing different types of content and
Email: ADOOLING at GMAIL.COM
Profile
Summary
I believe truly good content drives audiences to act and share.
The highlights reel of my Internet career includes...
- Bridging the gap between content and reader through early social media plans at publishing houses Hearst and Conde Nast.
- Leading the 60% MoM growth of a website via external referrals.
- Creating content campaigns that have reached 4 million+ users across Twitter, Facebook, newsletters and websites.
- Doubling the size of social network and on-site users to grow a digital community of 1 million.
- Speaking to audiences at NYU, Social Media Week, Columbia Journalism Weekend and TBEX.
- Published on National Geographic's Intelligent Travel blog, Marie Claire, Time Out and more.
Skills: Adobe Creative Suite, Content Management Systems, Digital Video Editing, HTML, Social Media Strategy, Editorial Strategy, Community Building, Syndicated Content Partnerships.
Experience
- May 2011 - PresentSenior Community Editor - The Huffington Post / The Huffington PostInitiated a series of best practices for social media engagement across a variety of social media platforms including Facebook, Twitter, Tumblr, StumbleUpon and Reddit. Increased connectivity to verticals through writing and training editors on social prompts. Enabled a system of community management through monitoring trends and topics and creating a system of both anecdotal and algorithm-based engagement metrics. Building a team of community managers to engage niche communities and increase return visitors. Trained editors to look at user contributions as a measurement of engagement including reader blogs, twitter chats, photo submissions, art work and polls. Assisted on a support system of core userbase as beta testers in development of new products, and for editorial contributions. Developed system of user elevation and contributions to increase dedicated readership and UGC. Managed content packages for deep user engagement including a highly exalted HuffPost Book Club and Girls in STEM Mentorship Program Launched new commenting platform based on actions and enabling deeper user-to-user discussion. Worked with product and labs teams to create user engagement tools widely used on culture, entertainment and lifestyle verticals. Assisted in management of moderation and support teams.
Posts
Who am I? A nice Italian girl from Brooklyn, the first college graduate in my family, orphaned at age 20. I’ve worked in the very chic offices of top print media corporations, purchased my first home at 21, climbed a mountain to search for gorillas in Africa and took a helicopter over Rio. I’m often clumsy and have a fierce love of funny cats.
As a freelancer, I’ve contributed to Marie Claire, National Geographic’s Intelligent Travel Blog, and Time Out, among others. I’ve acted as a talking head at TBEX, Social Media Roundtable, Internet Week and SXSW. I’ve consulted with both start-ups and a Fortune 500.
I’m currently the Senior Community Editor over at The Huffington Post where I’ve built from scratch several niche communities around lifestyle content and breaking news. I spend my day engaging users and training editors on best practices to enhance reporting as well as user generated and crowdsourced campaigns on topics our audience is passionate about. I consult on products to increase user participation, initiate metrics that help us better serve and identify our community likes, and find creative uses for social media channels, from Google + Hangout book clubs to Instagram photo challenges.
I share an office with some of the brightest people I have ever met.
When I’m not at the office, I live for city hopping, culture scouting and long nights under starry skies with amazing people. Travel is where I leave my comfort zone, shed my skin and broaden my horizons. I document my personal journeys on frillseekerdiary.com where all content is uniquely me: sponsorships and press events do not effect the outcome of posts.
If you’d like to talk about Internet cats, Sturgeons Law or New Zealand’s cheeseburger scene, email me, adooling@gmail.com.
