Tom Farrand

Profile

Co-founder of The Pipeline Project and Good for Nothing
Alternative Dispute Resolution | London, United Kingdom, GB

Summary

Having lots of fun as co-founder of The Pipeline Project and our social mission, called Good for Nothing.

After 15 years of commercial innovation and brand marketing, I realised that much of what I've learnt would be better applied against the bigger challenges we're facing and not just to making more money for big business.

Now seeking like-minded individuals and teams for diverse missions to create profit with purpose - finding ways to accelerate positive social and environmental innovation by connecting up business, community and social entrepreneurs.

Would like to spend the next 15 years of my life creating new forms of value and opportunity, particularly for the next generation of talented young people entering the workplace.

I'm passionate about lots of stuff, including my young family, Africa, snowboarding, windsurfing, running, cricket, rugby, acid house memories, Southampton FC and general cultural and technology geekiness (oh yeah, and Star Wars..).

Always happy to meet, partner or simply chuck ideas around on problems that need solving in creative ways.

Wrote a book about Brands in Gaming before - doesn't quite fit with the mission, but was a lot of fun, and helped me justify an unhealthy addiction to gaming I had at the time....
Specialties: Innovation, Purpose, Branding, Sustainability, Collaboration, Learning by Doing, Being Curious, Not Knowing When To Stop

Experience

  • 2010 - Present
    Co-founder / Good for Nothing
  • Sept 2009 - Present
    Co-founder / The Pipeline Project
  • Mar 2007 - Present
    Senior Partner / Lippincott
  • Sept 2001 - Present
    Global Head of Innovation / Added Value
  • Jun 2000 - Present
    Consultant / Differ
  • Sept 1996 - Present
    Technical Brand Manager, Beauty Care / Procter & Gamble

Education

  • 1992 - 1996
    University of Oxford
    M Biochem in Biochemistry

Additional Information

Websites:

Posts

May 06, 07:54 AM

Not written much about running recently.

Or indeed run as much as I'd have liked.

Partly because I've had lots of work on. Partly a lack of time.

But mostly I've been feeling the need for inspiration, a change, something different.

The good news is that I think I've found it.

Last week I was inspired by this tweet that came out of The Do Lectures

"The definition of an adventure = when you're in the middle of it, you wish you were safely back home" Richard Askwith

Which I read at the same time as the opening of the ballot for the London Marathon next year

So I signed up, remembering with some pain, the torturous last 6 miles of my only marathon to date.

When I really did wish I was back at home...

With the race taking place virtually on my doorstep, and having pulled out at the last minute with illness at previous attempt, this is the one itch I just want to scratch.

Reading "Feet in the Clouds. A story of fell-running and obsession" then fired me up further.

It made me think that pounding the roads is all well and good as part of the training to run long.

But the stories of fell running and mountain adventures stirred something much deeper in me.

A feeling that running to the hills is the way to go to really harden up for longer distances.

Which is why I'm now planning to have a go at The Original Mountain Marathon in the Autumn

It's a bit like this...

Which means I need to learn 2 new things

1. how to move a bit faster over the hills - fell-running

We went to Coniston last year on a trip to the lakes and did this amazing day walk.

It was 9 miles and took about 6 hours.

The winner of this did it in just over an hour....

2. how to get very sharp at navigation on the go...orienteering

I've done quite a bit of navigation before, but not recently. So need to get out and get practising.

A bit like this..

It looks so easy on these nicely shot films.

The reality is going to be much tougher.

I'll be keeping some sort of record/diary about it all on here. So watch this space.

And wish me luck!

 

Permalink | Leave a comment  »

August 16, 02:15 PM

I wish we didn't live in a world where buying and selling things seems to have become almost more important than either producing or using them. 

- C. S. Lewis -

Permalink | Leave a comment  »

July 15, 03:59 PM

Inspired by @searsio, I too am having a mid-life ex-raver crisis.

But watch this, and tell me you wouldn't have wanted to be there hearing this for the first time!

A Friday feeling if ever there was one!

Permalink | Leave a comment  »

June 09, 10:56 AM

Corsham Court Oriental plane 'most spreading tree in UK', near Chippenham in Wilts. I reckon I could spend at least a day climbing this one....

Permalink | Leave a comment  »

January 20, 06:42 AM


More Windsurfing Videos

A mission before I'm too old is to get good enough to sail waves......this looks awesome

Permalink | Leave a comment  »

January 11, 05:30 PM

This is going to turn into something cool.....

Permalink | Leave a comment  »

January 07, 04:12 PM

More geekery but amazing work from Information is Beautiful. More £ to Africa and Climate Change please. Less to bankers. Obviously.

Permalink | Leave a comment  »

December 20, 11:52 PM

If you haven't discovered this awesome mash-up yet, check it out. Best way to work out where the snow is......

Permalink | Leave a comment  »

December 14, 11:30 AM

I normally love this kind of thing - geeky data visualisation that reveals some massive, hidden behaviour that's interesting....

But for this map of the world's Facebook relationships it's hard not to see the dominant US/Europe axis that technology is both enabling and accelerating. It somehow doesn't feel quite right that the true inequality in access to technology, but also to opportunity is so vividly brought to life via a social networking site.

Makes me think the world could be a much better place if there were more strong relationships between people in the West and folk in the Rest. Or at least a better and deeper understanding of the extent of the inequality and the dramatic differences in each others lives....

Wonder if Facebook could or even should be piloting some kind of 'Facebook for Good' idea to help this? Linking up people in very different parts of the world as 'pen pals' - to promote sharing of lifestyles, dreams, aspirations, current realities. No exchange of money, just an exchange of ideas and ideals - would be really interesting, and you never know, could even lead to something?

What do you reckon?

Permalink | Leave a comment  »

November 21, 10:21 PM

Only just seen this. Brilliant. Love the 'that thing that happened in the Middle East, or Africa. Whatever' line - you couldn't make it up.

Permalink | Leave a comment  »

November 10, 03:50 PM

in case you fancy having a go next time

Permalink | Leave a comment  »

November 09, 09:13 AM

Great to run yesterday for the first time with the guys and girls at The Good Gym out and about in Bethnal Green.

The Good Gym is a cracking social venture - the brainchild of the brilliant Ivo and Mark, and product of the equally ace Social Innovation Camp where the idea was born and developed. Their tagline summarises it pretty neatly - fit for purpose.

The mission last night was for the 11 volunteer runners who turned up in the squally London night to head out to a primary school, lift 50 or so bags of soil to a new roof garden being built on the top floor of the school, and run back. Some real heavy lifting, a good little run out and about East London, and a well deserved pint afterwards.

 

 More to come on The Good Gym, as we look to see what kind of app we can help them build as part of our Good for Nothing idea on Dec 3/4 but if you fancy a different fitness challenge and are in the area, check them out and get involved.

 

 

 

 

 

Permalink | Leave a comment  »

October 14, 01:59 PM

Yesterday I found the real size of Africa.

Today, I found this saying "We Are All Africans"

In Mr Richard Dawkin's words...

"The Bible says modern people are the result of incestuous relations Cain and his brothers had with their sisters. Science says we are all descendants of Africans. I believe science"

Sounds good to me.....I'm in!

Permalink | Leave a comment  »

October 13, 09:04 PM

This is mental. I'm still reeling from China, and then this comes along. Wow!

I've a bit soft spot for Africa, being born in Nairobi and lived in a few places there as a kid. It feels like the unloved continent. The place being left behind.

But just imagine what the world would be like if Africa fulfils its true potential, when it's this BIG!?

Bonkers

Image by Greg Osuri http://bit.ly/alpcgn

Permalink | Leave a comment  »

October 04, 11:17 PM

Amazingly shot film from the perspective of a cameraman behind surfing footage. Love the way this film is shot - passion, adventure, excitement, emotion. Just check the list of stuff that happens to a surfer photographer in action.......brutal

Shame it's from the #pointless #Relentless energy drink. At least some creative good has come from their involvement and this beauty got created.

Hat tip to @dansolo for pointing this my way

Permalink | Leave a comment  »

October 02, 01:00 AM

This water map shows billions at risk of 'water insecurity'

The first time I've seen a map where Europe gets some heat from all this climate change stuff - normally all about the equatorial zone but when it comes to water - we're directly in the firing line......

....at some point the penny has to drop

Permalink | Leave a comment  »

Sets

Tracks

Favorites

  • Tom Middleton - November DJ Mix (Deep Liquatech)
  • Sasha Live @ Glade Stage, Glastonbury Festival - 25.06.2010
  • Cosmonauts-Creamfields 30-08-2009
  • Cosmonauts-The G Stage, Glastonbury
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz