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TiffLiu
NYU student. Interconnect?
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Info
- Press Intern at 3.1 Phillip LimMarketing and Advertising | Greater New York City Area, USExperience
- Jan 2013 - PresentPress Intern / 3.1 Phillip Lim
- Pulled, executed, and liaised sample loan processes (incoming and outgoing samples)
- Advanced pre runway show model trade through thorough knowledge of shop logistics and effective communication with models
- Aided setup and seating for Fall/Winter runway show (New York Fashion Week 2013)
- Completed celebrity gifting processes including assembly and delivery logistics
- Organized and maintained in-house sample closets
- Assisted administrative needs of press office including data management, organization, and formatting. - Sept 2011 - PresentCo-President / New York University Communications
Coordinated public relations from the inside of the organization. Established a functional means of communication between
executive board and members. Learned to fully utilize the network within a community to promote a common idea as well
as to help others in the process. - Sept 2012 - Dec 2012PR/Advertising Intern / Prada
- Liaised between Shanghai office and Beijing agency regarding new samples, celebrity gifts, press requests
- Coordinated shop event equipement between China's 20+ locations
- Aided advertising team with color proofs, copy writing/editing
- Liaised with Hong Kong APAC headquarters regarding advertising requests as well as magazine advertorials
- Facilitated daily and monthly press clipping reports - Jun 2012 - Aug 2012PR/Advertising Intern / Prada
- Coordinated with press regarding the loan of current collections (including Prada, Miu Miu, Church’s and Car Shoe).
- Facilitated annual Press Day that introduced invited press to our Fall/Winter collections.
- Acted as the liaison between courier and main office to ensure the proper delivery and retrieval of loaned items.
- Assisted with administrative tasks such as filing, data management, and collecting press clippings found in all major local and international publications.
- Responsible for maintaining neatness, functionality, and overall knowledge of the product displayed in and out of the showroom. - Sept 2011 - May 2012Marketing and Creative Intern / Goodshoppe, Ltd
Directly assisted head designer of fashion startup Goodshoppe with marketing strategies, social media outreach, and brand presence. Coordinated outsourcing of manufacturing work for both Goodshoppe products and marketing materials. Became accustomed to initiating projects with an effective end result.
- Sept 2010 - Sept 2011Publicity Chair / Steinhardt Undergraduate Student Government
- Creating and maintaining all publicity of Steinhardt (USG) events.
- Direct coordination with executive board and class presidents to help them promote their events adequately. - Created a new Publicity Request system to sustain and better publicity goals. - Jun 2011 - Aug 2011Summer Analyst / Citi
Core Acquistion: Cards and Unsecured Lending
- Jul 2010 - Aug 2010Communications Intern / JW Marriott Hotel Hong Kong
- Drafted, published, and distributed press releases.
- Coordinate public release events - Jun 2009 - Aug 2009Magazine Communications Intern / AsiaOne: Communications
Drafted articles and editorial materials for the firms first lifestyle magazine: AO:Magazine. Assisted the Creative Director
with international advertising opportunities. Aided the general maintained of the office, including archiving past jobs, filing
paperwork, and email cataloguing.
Education-
2010 - 2014New York UniversityBachelor of Science in Media, Culture, and Communications
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2006 - 2010Westminster SchoolSumma Cum Laude
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Tweets
- Fancy Food Box Subscription http://t.co/ar0nvCrRu4 via @thefancy
- Coco Rocha Fancy Box Subscription http://t.co/tibaMOUnYG via @thefancy
- Fancy Gift Card http://t.co/iG1b6HTUlo via @thefancy
- Don't Procrastinate Mug http://t.co/Jfm5NJauWX via @thefancy
- Slip-On Pour Spout http://t.co/kvTS803n0P via @thefancy
- 行為主
- Seriously Fun @polyvore http://t.co/P87aD2E4
- let's also note that I'm leaving 20° weather for 6°...
- meep. leaving hk is always hard. #home.
- wtf. i'm sorry, but no. http://t.co/PY2VNW0INov 07, 12 from web Reply, Retweet, Favorite
- RT @BarackObama: RT if you're on #TeamObama tonight.
- I don't wanna gooooooooooooo
- "@eonline: Chris Brown and Rihanna Caught Making Out at NYC Club http://t.co/TbHDSuRH" woop
- so happy right now :)Aug 22, 12 from web Reply, Retweet, Favorite
- Black banana. http://t.co/QUJKETjV
- If I could be a client on @ProjectRunway #projectrunway I'd have so much fun... so much fun. heheheeeAug 17, 12 from web Reply, Retweet, Favorite
- @ProjectRunway's Raul is killing me right now. Lordy.Aug 17, 12 from web Reply, Retweet, Favorite
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Posts
- Feb 19, 12
For the past few weeks, I’ve been very grateful for the fact that my parents actually care for me. I’ve had both my mother and my father visit me in this foreign land that I have yet to really be able to call “a home.” Both of them came in mind of doing nothing but just visiting their daughter who, in reality, has done nothing but complain. After having them come, I’ve realized a few things:
1) I love my family.. a lot and a lot.
2) There’s something about something familiar that is so relieving and heart warming that makes everything better. Whether you find that quality in a complete stranger or have the actual thing show up at your doorstep, the familiarity of home and comfort makes the most disappointing, wondrous, and worth enduring.
3) This place is not for me… and I know why: there ain’t no family here. That and nothing is open on Sunday’s.
- Jan 28, 12
I think I can finally say that I’m getting used to being in Paris. For those of you who have no idea what I’m doing, I’m studying abroad in Paris, which has proven to be a lot more difficult that I imagined. There’s something about being in another country that is so familiar, but there is something about being in this country that makes it so much more difficult. Why? Because:
1) French people are so mean if you can’t understand them. And not that I can’t understand them, I just don’t get them. Dont’ get me wrong, I don’t hate the French, but the way they do things is just so different. So different. So different.
2) Nothing is open on the weekends. I live on a street where it’s hoppin’ during the day kinda dead at night, and the set of Dawn of the Day on the weekends… aka there is nothing happening on the weekend. It’s the weekend now. I managed to find an open grocery store! Woot.
3) There is essentially no sense in personal space. Especially in the metro. Besides the fact that I was almost pickpocketed, I occasionally feel groped/violated/touched to the point of discomfort. In the US or HK, I could probably call the cops and sue for sexual harassment, but I guess in France, sexual harassment laws don’t exist anyway, so… that’s not an option.
4) Pardon! Pardon! Pardon! Excusez-moi! Please just walk fasterrrrrr. The sidewalks are narrow, which also means that the whole sideways maneuvering move is going to be a lot tougher. I’ve definitely ran into a pole in the middle of the street trying to overtake someone. Rah.
5) Weather blows. Literally. The wind is bad. The rain doesn’t help either.
6) My stomach can’t take baguettes anymore. If I say anymore it’ll become severe TMI-ness.
The list can go on, but there really isn’t a reason to list everything because at the end of the day, I’m going to be here for 4 months. January is essentially over, which means that I only have 3 more months left. With breaks and all that jazz in between, it’s going to go by in a FLASH. Let’s just hope that it does.
- Jan 03, 12
Every language as its fundamentals: an alphabet-like type of thing where each ‘word’ bases itself. English has letters that spell words. Chinese has individual strokes that compose unique characters. Even the Egyptians had images that depicted specific things. But the next step of ALL languages are NUMBERS. I promise this isn’t going to be a repeat of a communications lecture like those I lived through in the classroom. For all I know, numbers are the greatest thing ever. And by numbers, I mean the actual number… not math. I hate math. Ew. That’s another post in itself.
Back to numbers… I love them They’re universal! Each language has they’re own way of saying, writing, expressing numbers, but at the end of the day, all numbers mean the SAME THING! YAY~~ Ready? Let’s explore…
Numerals: 1 2 3 4 5 6 7 8 9 0
English: One Two Three Four Five Six Seven Eight Nine Zero
Cantonese: Yat Yee Sam Sei Ng Luk Chut Bat Gao Ling [note: I don't know juut ping, so bare with my chinglish]
Mandarin: Yi Er San Si Wu Liu Qi Ba Jiu Ling
French: Un Deux Trois Quatre Cinq Six Sept Huit Neuf Zero
Spanish: Uno Dos Tres Cuatro Cinco Seis Siete Ocho Nueve Cero
Finger: One finger Two fingers Three fingers Four fingers Five fingers Six fingers Seven fingers Eight fingers Nine fingers
Toes: One toe Two toes Three toes Four toes Five toes Six toes Seven toes Eight toes Nine toes
Get it? There’s something quite miraculous about numbers.
Mkay, rant over.
- Jan 02, 12
Lets be real. I don’t really blog. For some reason, I always have a hard time coming up with something consistent to write about. In other words, I feel like to blog, you have to have a theme. Some people cook, some people take photos, some people criticize. I’m terrible at cooking (aka I only know how to use recipes, and sometimes, they still go wrong), so that’s out the window. Yes, I do take photos, but they’re happily living on my tumblr—now that’s out of the window. Also, I don’t find myself familiar enough with anything to actively criticize anything! Either way, long story short, I don’t really have a niche thing that I do that is worthy of being blogged. I started “blogging” for class. I’m a communications major so blogging was a must. Granted, I didn’t do so hot on my latest blog based class, but I learned… and had fun. I realized that blogging can actually be fun and isn’t necessarily a task, but what can I focus on? I can do the Stitch voice… does that count? I don’t think you can really blog about that…. it’s not like I’m teaching someone how to put nail polish or make up on or anything like that… meh.
It’s days like this when make myself think… what am I good at? What can I do to define me as me? Riding along the same lines as my Stitch voice, I know for a fact that I have the strangest vocabulary of extraneous sounds.
Other people: HUH? What on earth?
If you know me personally, you’ll know what I’m talking about. I have a tendency to spew strange words/syllables/phrases/sounds/scoffs/yelps/whatever-you-want-to-call-them as I speak. Some of these funky things come from my other language — Cantonese. There’s a whole vocabulary of engrish-like words that are neither Chinese nor English. I was born in Texas, but I grew up and am definitely from Hong Kong. I love Hong Kong and Cantonese. It’s definitely THE most expressive language known to man. Lor.. Lah.. Hah?.. Chiu.. Yiu.. Duut… and the list goes on……..
Maybe I’ll spend a tad bit of time elaborating on what I mean by weird words/syllables/phrases/sounds/scoffs/yelps/whatever-you-want-to-call-it’s.
Who knows
- Nov 18, 11
As my research comes to a close, I’ve realized that text-speak (txt spk) isn’t so much a “spoken” phenomenon like it’s implied; instead, it’s a visual phenomenon that has infiltrated our lives through the streams of technology and social advancements. If we look back (not as far back as I went) at the times with the first modern usage of txt spk, we can essentially date it back to during WWI when short forms were used to deliver quicker messages in the form of code. The basic idea of transmitting messages in a more efficient way still transcended through time; however, nowadays, with txt spk being so common, it’s an even more radical visual movement that conveniently has the extra advantage of speed. Txt spk has evolved to take the idiom “a picture is worth a thousand words” and apply it to our daily use of textual components to create a visual experience whether it be through basic smiley faces or the more complex ascii art.
- Classic txt spk.
Everything to do with technology is code. Whether it’s binary code (0s and 1s), html, or Java Script, everything is associated with some form of programming and code that in all ways looks dry, boring, and flat— in other words, emotionless. The difference between text in code versus wording in literature, per se, is that the result that derives from coding must be processed by a concrete software where there is no room for interpretation or imagination. Traditional forms of text have the human imagination on their side, which makes it interesting, fun, and full of emotion. With digital text being so dry, it became up to us, the consumer, to manipulate what we see into something that can convey a message.. and there is where txt spk comes in.
Starting with the “smiley face” : ) (or otherwise known as emoticons), the use of punctuation and letters to convey an emotion has become incredibly common. : ) first came about in the 1980’s when computer technology was at it’s commercial infancy. Back then, a group of I.T developers at Carnegie Mellon would frequent message boards on servers to communicate with one another (similar to how we have forums on the internet). However, because these boards were all text based, it was difficult to convey any forms of emotion at all. Therefore, being on of the more frequent users of the board, Scott E. Fahlman decided that something had to be done. He later posted the combination of a semi colon, a dash, and a parenthesis and declared it the smiley face (after having a note telling everyone to turn their head sideways). There was essentially only one reason why Fahlman decided to create the smiley face: to make the dry, boring interface of text-only computers (back in the day) more interesting by adding elements of visuals that can help convey more than just textual information. What Fahlman did in the 80s elevated the demand to have visual representations of true human emotion in what was and still is in many ways, a text-based technology.
From : ), so many more alternatives have sprung: : ( :T, and the list goes on. It has expanded to the point where emoticons can now be regionally specific. For example, when we see emoticons that are simple, more basic, like : ) or =), we associate it with western customs. Versus when we see the more elaborate (^.^) or p(^_^)q, we are (usually) immediately reminded of the Japanese or Asian cultural habits. Emoticons have become so customary and have become a part of our daily communication.— Side note: even iPads have intergrated emoticons and short forms into their newest update! — Most mobile technology users, whether on computers or cell phones, there’s a very high chance that we can run into these emoticons. The use of these emoticons allows us to feel what we read with the luxury of convenience. As avid technology users, we see the mundane in each keystroke and aim to make the conventional slightly more interesting by adding the important elements of emotion.
Emoticons have become accessible to everyone as long as they can conceptually see faces in the unconventional keystroke. However, artists have been able to take the concept of emoticons to a whole new level by incorporating letters and punctuations into art forms. Ascii art originated around the same time as the first smiley face when computer technology was at its early stages. As always, computers were text-based, which made images inaccessible. Being a series of patterns, Ascii Art tend to make no sense if we read each line laterally. Instead, if we look at the whole collection of patterns, a recognizable image will form.
More recently, ascii art has seen a comeback with Twitter. Before Twitter because multimedia faceted, Twitter was text-based. With that in mind, the users of Twitter reverted back to the same mindset as the 1980’s and realized that another system must be implemented to introduce art and emotion back into this platform. With emoticons already being popular, many Twitter users felt the need to do more. Even with the 140 character limit, users have been able to come up with relatively elaborate art pieces with the keys they have on their computers.
@tw1tt3rart is one of the most popular users who take ascii art to a whole new level by introducing his or her followers to a piece of “Twitter Art” everyday. Not only are the pieces socially relevant, but their all under 140 characters! With all this said, even though ascii art is another use of txt spk, by no means a feat of speed or convenience like txt spk traditionally is considered to be. The time and effort that goes into creating a piece of Ascii art can take hours and hours on end. However, the satisfaction of creating a piece of art by one of the more unconventional means that makes txt spk and ascii art unique in it’s own right.
Nowadays, when we think txt spk, we think LOL, LMAO and maybe even WTF? But the roots of txt spk lie in the desire to spread art, especially emotion, in a binary world. We now rely on txt spk to supplement our written thoughts into emotion. If anything, it seems to be customary to use txt spk in a certain way in order to ensure that the right message is being sent through cyberspace. For example, “You’re obnoxious.” reads a lot more serious than “You’re obnoxious : )”. There’s a certain sense of sternness when we place a period after a short fragment versus the more playful smiley face that conveys a joke or a more relaxed manner. Because of txt spk, we’ve been programmed to associate certain forms of punctuation and emoticons with specific emotions; we’re now able to detect anger, joy, sarcasm, and even fear in text-form. Art that stems from txt spk defies the whole idea of everything being quick and convenient, but the results are the same as creating a conventional art piece— the satisfaction of creating and conveying emotional value. The whole concept of txt spk resonates with our generation, and without it, all text-based forms of technology will revert back to its dry state with no substance and emotional value.
- Nov 17, 11
- Essay to Miss Catherine Jay
Unfortunately, last week, I decided to a little too far backwards in the history of language. This week, moving up the timeline a little, I thought that I’d only be going back one to two decades back from now. However, when looking into the history of Text Speak, I’ve come to discover that text speak did NOT start with modern technology.. at all. Found in 19th Century British literature was a style of poetry — emblematic poetry — that reminds us scarily of what we see in modern texting. Not only is everything in short form, the short form felt very unnecessary. Just a little bit of history about emblematic poetry, this form of poetry (otherwise known as Grika or Shaped poetry), was first used in the Victoria Era and was used in two main ways: 1) versus that are written in a certain shape to translate words into images 2) poetry where words are replaced with single letters or images that depict a sound. Emblematic poetry was used as an art form to introduce the use of words in a new context that differed from ‘traditional’ poetry. Unlike regular poetry, emblematic poetry was only supposed to be read versus performed. Also, poets would repeat the same substitutions with letters and images that have been used before, which introduced a pre-determined set of “vocabulary” for emblematic poetry. To a certain extent, the key role of emblematic poetry of using words as a visual aid to convey a message is very much what text-speak is. Text-speak takes the complexity of words out of the equation into recognizable combinations that require very little brainpower (if familiar) to decode what is presented.
This lets me transition very smoothly into ASCII (American Standard Code for Information Interchange) art. ASCII was the basic binary system of zeros and
ones and the connections it makes with a table of associating letters and symbols. Because the binary code does not include images, there was a need to appeal to the users’ visual eye, which led to people experimenting with what was originally coded in a computer. Setting aside words and actual meaning, ASCII art is another form of text-speak that uses actual imagery to communicate. Like the saying “a photo is worth a thousand words,” ASCII art focuses on the unconventional use of letters, numbers, and punctuation to create an image. The combination of letters, numbers, and punctuation can have no relationship at all with what the final message is, but the point of ASCII art it to portray a completely different message using the combination as a whole and not individual components of the image. ASCII art can be as simple as the common slew of emoticons like : ) or to the more complicated like the Coca Cola logo above.
To move back to the written component, we can break down the components of text-speak. We can see that text speak is a make up of series of widely known short forms, combinations of letters, as well as the use of text in the most unconventional way that are all used in similar contexts. If we reference urbandictionary for another definition, text-speak is “the process of shortening words and adding numbers to a text message, to make it “cooler.” This form of text messaging is highly annoying and can also be used to sell “trendy” products…” The component of being ‘cool’ that urbandictionary alludes to what all ‘new’ technologies are supposed to be… cool. This brings up the innovative element of technology where text-speak happened to settle in. Personally, especially with access to a full keyboard, I text in full (meaning proper grammar, punctuation, spelling etc) because I feel a sense of ridicule if I use text-speak. However, if I think back to when I had a dinky cell phone instead of an iPhone at age 10, I remembered that not only was having a cell phone as a teenager a novelty, but so was texting. In a report titled “Webspeak: The Secret Language of Teens” published by ABC, text-speak was reported to be seen beyond the cell phones and instant messaging platforms. In other words, text-speak has penetrated the technological barrier and is starting to find its place in homework, SAT essays, and even college applications! According the report, the fact that teenagers are now exposed to text-speak at such a young age, they tend to learn the ‘rules’ of text-speak while learning the proper rules of grammar, which results in a strange blend between these two grammar entities. The fact that text-speak has been so engrained in the habits of the younger / our generation shows that text-speak acts as more than a set of customs that comes with texting. In fact, the shorthand mentality that comes with text-speak fits directly into the way technology is powering social standards. Nowadays, everything prides on efficiency and doing everything “on the go” and fast.
Next week, I plan to investigate more about the idea of text-speak and speed. Even though it’s obviously faster to convey a message through shorthand, has learning how to decipher text-speak defeated the purpose of text-speak? Also, I plan on diving into the common use of emoticons as a means of expressing emotion through a visual manner.
4 d sake of DIS prjt, hav : ) deci4ing this! Doesn’t it L%k 5i11y?
Note: I had to finagle my way in showing : ) versus . Shows how much emoticons have been integrated into every platform possible.
- Nov 16, 11
Growing up, I was fortunate enough to have a cell phone at a very young age. I was given my first cell phone in sixth grade, for the sake of communication since this was the first year I was ‘responsible enough’ to walk to school. Either way, out of safety reasons, my mother decided to get me a cell phone that had the most basic plan with few minutes and texting. Like any child who gets their first cell phone, I was fascinated with it and took it as an opportunity to rack up the phone bill while texting up a storm at the same time. There I was, a 10 year old with a pink cell phone the size of my palm, texting away.
A few years later, I was given free first access to a desktop computer with Internet access for me to do whatever I wanted. I immediately registered for an AIM and MSN account. Online messaging was the ‘thing’ back then. I remember being so ashamed to say “I don’t have one” when someone used to ask me if I had an MSN or AIM account. With the computer conveniently in the room over, I spent a majority of my social time online, chatting to my friends who lived so far away from me.
The two new technologies impacted my life in a way that forever changed my lifestyle. However, I help help but remember back when I used to type words using numbers and punctuation and x’s and o’s instead of letters. It seemed to be the proper etiquette when texting or IMing to use text speak, but I never realized how obnoxious xoxo53n5AT10N was as a username (to look at and to read even). Text speak belongs to the computer, but as a pre-teen, I never thought that text speak would leave the computer, and actually reproduce itself on paper and in speech. What text speak is is essentially a series of acronyms uses during texting or mobile communication in order to make texting ‘faster’ and more convenient. Another component of text speak is substituting certain words with letters based on what they sound like. Just to name a few out of the many, ‘you’ is often replaced with ‘u’ or ‘be’ being replaced with ‘b.’
For this travelogue, I really want to look into how text speak has changed the English language especially among teenagers. It seems that we naturally seem to incorporate text speak into our daily language; but is that okay? Are we losing the refined edge of language that we were taught as a children? I’m not saying that eloquence doesn’t exist anymore, but with a growing internet and mobile sensation, it seems that eloquence isn’t necessarily translating online anymore in the form of text speak. Teenagers are constantly looking for a way to be FAST and convenient, which they can find in text speak, but at the end of the day, text speak should not follow us outside of the chat window or cell phone screen. I’m curious to see whether or not text speak is still that big of an influence on teenagers and language, or whether text speak was a fad of the early 2000s
Here’s just a video for your amusement. It’s a little exaggerated, but you’ll get my point afterwards .
- Sep 18, 11
A man – A woman – Maybe a bouquet of flowers (or a potted plant from the environmentalist) – a conversation – a question – a relationship.
Before the Internet, romance usually followed a pretty standard formula where a man (or a woman) presented a romantic gesture, followed by a mutual attraction that seemed to stem out from nowhere, and then eventually, maybe, a beautiful relationship. Not to say that this doesn’t happen anymore, but with the introduction of the illusive “Internet” and modern technology, the “formula” is definitely not as straight forward. Romance had never been conventional; if anything, it carries our inherent desire to feel passionate about someone. But with technology and new media outlets, romance seems to be even further from ‘conventional’ than it was before – to the point of no return.
With technology like Facebook messaging, Skype, and even Twitter, conversations have the potential to never end because online communication is endless in that cyberspace has the ability to transcend time and space. In other words, wherever you are in the world, whatever time it may be, our phones, computers, iPads, can always buzz, alerting us of the message we’re receiving from our “special someone.” Yet unless we have complete faith in the other individual, how are we supposed to know who is actually “speaking?” In a way, it seems like we’re starting to have a relationship with a screen and the words that pop up onto that screen instead of the flowers (or potted plant) and conversation.
Nowadays, we seemed to have migrated our everyday lives onto the Internet – especially as romance becomes digitalized and detached from what was considered “traditional.” As technology becomes more and more present in our lives, romance as a practice seems to be heading in the opposite direction… irrelevant.
Call me cynical, but for all I know, there’s a discrepancy between what exists on the screen and the what exists in reality. I’d love for anyone to prove me wrong, but honestly, it’s valid.
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