Tim Indencleef

If you’ve ever wondered how much energy it takes to keep the world updated about your goings-on, look no further than TweetCalories, a new web app that shows you approximately how many calories you’ve burned over the last 24 hours by tweeting.

The application works by assuming several factors. For example, it’s figured that the average word length in a tweet is about 6 characters. It assumes the average user’s typing speed is 60 words per minute, that the user is of an average or healthy weight and normally burns around 2.65 calories per minute, and that it takes around 23 seconds to write and send a tweet of 140 characters. Based on these figures, the app’s creators have determined that sending a tweet burns around 1.03 calories.

Here, you can see the difference between calories burned by a more frequent tweeter versus one who tweets less often:




Sadly, there’s no ability to calculate the difference between tweeting while mobile versus tweeting from the web. But although we are sure that updating one stream while on-the-go burns more calories, we don’t advocate the Twitter habit as a necessarily healthful lifestyle choice remember, you burn calories while you’re sleeping, too, but no one ever called sleeping a good form of exercise.

TweetCalories was constructed as a clever bit of marketing by gargantuan ad agency Grupo ABC for a Brazilian gym, Companhia Athletica. What do you think about this social media marketing attempt: Does it hit or miss?

Market value, is that something like temperature?

With regard to stock exchange index it can be not yet up to that point, but if it comes to brand value Apple (nr 6 in 2009) has already outdistanced Microsoft (nr 2 in 2009). The brand value of Apple increased according to a study of Millward Brown last year with 32% up to 83.15 billion dollar. Hereby Apple is world’s second most valuable brand.

Only Google (114 billion dollar) and IBM (86) are brands which are more valuable. The rest of the top ten is completed by Microsoft, Coca-Cola, McDonald' s, Marlboro, China Mobile, General Electric and Vodafone. The most valuable Dutch brand is Shell. Shell represents the fortieth place with a brand value of 15 billion dollar. Philips and Heineken are two remarkable Dutch absentees in the top 100.

For this study each year one million consumers annually are questioned. Although it seems a rather fair overview. How this list with valuable brands is in the proportion to the annual overview of InterBrand and Business Week? There stands Coca-Cola for years at the top position.

Also interesting, according to the study of Millward Brown, Marlboro has a brand value of 57 billion dollar. Perhaps that someone could inform the shareholders of Marlboro (the Altria Group still better known as Philip Morris). That company currently has a grant index of 44 billion dollar.

The iPad is really starting to become an hype. Last week Apple reported to have sold over 1 million of them which was twice as fast as the iPhone. But it is going crazier. The Ipad was built into cars , and ofcourse the device was used a lot in house, but Alan Daly thought is was cool to mount one inside his kitchen counter.

The headphone jack funnels sound into a MIDI system for audio output duties, and apps with cooking books, shopping lists turn your kitchen cabinet into a modern day recipe book.

Check out the video of the installation below and let us know what you think. Are you be interested in an iPad kitchen centerpiece? Where will we see Apple’s magical device pop up next?