Tikva Morowati

As our Global Brand Designer, I strategize and design social products at the intersection of third party businesses and Open Graph platform to drive adoption, engagement and revenue.

Ignite NYC has cultivated a vibrant community of technologists, scientists, artists, designers, and big thinkers to connect, share ideas, and answer this challenge: Enlighten us, but make it quick! Ignite NYC talks are sometimes jaw-dropping, sometimes funny, and always thought provoking. Our mission is to leave audiences educated and inspired through our themed-events such as "Fails, Facepalms, and Spinouts: Stories from the Other Side of Failure" and "Truth Is a Moving Target: Oddities, Anomalies, and Wonders with Data."

Charming Robot is a New York City-based user experience design shop, founded in August 2011. I perform user experience design, research, and product strategy for my clients including FoundersCard, Jimmy Fallon, Ralph Lauren International, Backstage, SailThru, Lolly Wolly Doodle (which is Facebook's #1 marketplace), as well as other startups that you haven't heard of yet but will as soon as they launch!

As a consultant, I've worked on a breadth of projects from researching industry trends for authors, to performing user research to shape products, to creating end-to-end product adoption strategies. Here is a selection of my client work: • "Observing the User Experience, 2nd," Edition by Elizabeth Goodman, Mike Kuniavsky, and Andrea Moed. (http://amzn.com/0123848695). Published by Morgan Kaufmann, 2012. Reviewed manuscript as a ‘subject matter expert’ in user research. • L’Oreal: Effectively turned online audience research of an ‘internet celebrity makeup artist’ and in-the-field research into keen strategies and insights, that lead to the creation of a product line. • Clay Shirky: Studied the user behaviors of the world’s most popular social websites, effectively turning them into insights for 2006‘s WIRED article Tiny Slice, Big Market, the seed for Here Comes Everybody. • Windowfarms: Analyzed online community behaviors to effectively implement community growth strategies. • "Handbook of Research on Urban Informatics," by Marcus Forth. Published by IGI Global, 2009. Reviewed chapters for relevancy pertaining to the effects of pervasive technologies and ubiquitous computing. I reviewed chapters pertaining to pervasive technology, location-based social networking, ubiquitous computing, and human computer interaction (HCI) worldwide.

Singly was co-founded by Jeremie Miller, the inventor of Jabber/XMPP, to give people access, ownership, and control of their personal data across services and devices, thereby giving developers the ability to build radical new applications on top of people's data. They created TeleHash, a distributed open protocol that enables devices and people to connect directly, peer-to-peer, across any network; and they started the Locker Project, an open source effort building on TeleHash enabling people to collect their personal data (social, health, financial, etc.) and discover new ways to share and benefit from it.

Second employee at Singly, an engineering-driven startup whose vision is to give people access, ownership and control of their personal data. My role was a combination of product, community and marketing to kickoff Singly's userbase. I also performed user research studies to inform product and UX decisions.

knowmore was an engineering-driven startup which set out to build a personalized social news product. My role was a combination of product, community and marketing. I represented the voice and needs of our target users in design and engineering meetings. I conducted user research studies to inform our product and UX decisions; and I led brand online and offline strategy, content, marketing, and PR efforts to build awareness in target communities pre-launch.

As an "in house technology & social media consultant," I developed creative campaigns for most of Porter Novelli’s clients worldwide including Capital One, Chapstick, Gillette, Hewlett-Packard, Johnson & Johnson, McDonald’s, Pepsi, and dozens more. I founded PN Digital Labs to cross-pollinate startups and social networking sites with larger brands to form marketing campaigns. Clients who benefited from the Labs included Capital One, Hewlett-Packard, Procter & Gamble. The startups I brought in included Area/Code, College Humor, Facebook, Fail Blog, Foursquare, Improv Everywhere, and Photojojo.

I designed educational games for Game Star Mechanic which taught children game design and system thinking. The project was awarded $3.5 million by the McArthur Foundation.

Masters in Interactive Telecommunications Program (ITP), Human-Computer Interaction