Our organization joined HubSpot this year to help us whip our inbound marketing strategy into a well-oiled machine. While other, more experienced internet marketers organically understand SEO (search engine optimization), Google Analytics, and keywords, I haven’t had the luxury of giving inbound marketing my full concentration. We’re doing a decent job with our social networking presence but I know we’re only scratching the surface of our full potential.
It’s symptomatic of small nonprofits, particularly small nonprofit Christian ministries. Limited staff are outnumbered by responsibilities. So you make the best use of your time, work more than the recommended forty hours per week, and focus on putting out fires or almost erupting blazes. (When my department assistant came on board, she would ask me, “How did you do all these things by yourself?!”)
Critics have said that HubSpot is an unnecessary luxury because inbound marketing doesn’t require all the bells and whistles HubSpot offers. I disagree. For now at least. Here’s why:
HubSpot Academy has great trainers who are very adept at online adult learning techniques. Coming from a training background with customer contact centers in the Philippines where I developed curriculum and trained associates on American accent training, I can spot a great learning experience a mile away.
If you’re new to HubSpot, attending their classes on “Goal Setting,” “Blogging,” “Keywords,” and “Page Performance” are a must. They offer live and archived sessions of recorded trainings and numerous resources to download as homework and research.
Our dedicated consultant, Rachel Sebell, has been extremely helpful in my HubSpot learning process. She has a solid understanding of edu’s and orgs and what strategies each of her clients needs. I’m challenged after our consultation calls and feel like I’m in college again with my assignments.
HubSpot Tech Support rocks. There’s no other way to put it. Not only are they friendly and helpful, they’re not patronizing, which means a lot to me. They understood I’m not a newbie to CMS so they didn’t bother wasting both our time by walking me through diagnostics I didn’t need. We jumped right into my issues.
I will say that depending on the time of day you call, their call hold times can be painful. On two separate occasions, I had to wait for twenty and then forty-five minutes. But it was worth it. I knew that when I finally got through, I would be in the hands of an expert and my issue would be solved.
Communications and IT need to work closely together for inbound marketing to be successful. My biggest challenge so far has been discovering that we’ve lost opportunities on maximizing our SEO because of how our domains are structured across the globe. I can’t fix this issue by myself but with IT, we can make search happen.
Am I confident we will not need to renew our contract with HubSpot next year? I know I can be successful in HubSpot using all of their tools but I don’t know if it will be worth not using their software and venturing out on our own.
I’d like to think I’ll be an SEO rockstar next year. Whether that’s still with HubSpot or not, only time — and our communications budget — will tell.
If you don’t know anything about internet marketing, then I highly recommend giving HubSpot a look. If you know an SEO ninja, bring one on board as a consultant but be prepared to get your hands dirty. If you have the money to spend on hiring ninjas to do everything for you, by all means, hire one or two.
Filed under: communications
, inbound marketing
, rachel sebell