A Kiwi abroad who is many and all of the following; advertising and marketing genius, amateur economist and a football, cricket and rugby enthusiast.
Visit one of my team dave sites to learn more:
Eng 1st innings - 232
NZ 1st innnings -207
Eng 2nd innings - 180/6
It is perilously poised this test match. Could go either way and with the weather holding up (no rain) it looks for sure that there will be a result either today or tomorrow morning.
At least McCullum and the rest of the boys won't die for trying in this match. The tactics, field placings, bowling, fielding, everything has been superb. They're playing like men possessed at a level far beyond what any of us thought possible. Perhaps we really are seeing the birth of a new era in NZ cricket? If only the batsmen could get some significant and consistent runs.
It was desperately bad yesterday afternoon when the sun came out. Trott and Root almost won the game there in that 2-3 hour period. It may prove that they still have but at least with the late afternoon cloud cover and some genius from Southee we have a chance today.
It will be nervous stuff. If the lead gets above 250 then we are pretty much done for. That pitch holds no hopes for anyone batting fourth and getting any decent runs. Anything below 250 and you have to hope that if Fulton and Rutherford get starts then we can do it.
Fingers crossed. Go Blackcaps!!
Not much to say really. We are dominating at the moment.
As predicted we got them out for under 250, in fact 232 all out. Southee was fantastic in the second hour of the day keeping the ball up and enticing the drive. McCullum continued to set aggressive fields that encourage batsmen to look for runs. When they do, our boys are up for the catch. It's great stuff. The pitch has helped, and there was a load of swing available to both sides yesterday.
Felt sorry for Fulton and Rutherford. The new ball is almost unplayable in these swinging conditions. They didn't do anything wrong just got nipped out by uber devious swing. Taylor was majestic, taming the pitch and the ball to do what no other batsman had done in the game - smash it round. Ably aided by the boy wonder holding up his end and doing nothing stupid, it's up to Kane to go on and ton up today. Brendon is probably due another 50 so we'll get that and probably get a small lead of about 50, with any luck. Of course, I'm hoping for more but it's overcast again meaning more swing, the pitch is roughing up and beginning to take turn, and it seems you're never really 'in' this game.
Best of luck to the boys. Let's put the hammer down, get a big lead and then put them under pressure.
| Brownlie takes an awesome catch off Boult bowling to Trott |
Day 1 dawns and it is blue sky above. Hallelujah. That really is a miracle given the absolutely atrocious conditions of the last week. I had the heating on yesterday just to stay alive.
Lords looks good - here's a pic tweeted from their account this morning:
| Alistair Cook (remember him?) hands the series trophy over to Sir Brendon, 2013. |
| My Matt Prior voodoo doll from 2013. Now housed in the cricket museum at the Basin Reserve, Wellington. |
142.6 | Boult to Prior, OUT, that is it! Prior shoulders arms to one coming back and the ball hits the top of the off stump which cartwheels down the field towards McCullum. MJ Prior b Boult 110 (269m 182b 2x4 0x6) SR: 60.43 |
Last ball, it has come down to this, McCullum hobbles across for one last chat with his bowler | |
142.5 | Boult to Prior, no run, good length, the might of Matt Prior behind it to defend |
142.4 | Boult to Prior, no run, leg side from round the stumps, and it is clipped wide into open space at deep square |
| Boult is mobbed by the class of 2013 after the final delivery which bowled Prior. |
| Fields like this were common place in the 2010s as NZ were totally dominant in cricket around the world. |
| 'two-metre' Peter and B-Mac meet mid-pitch to celebrate Sir Peter of Fulton's second century of the match. NZ v England, 25 March, 2013 |
Bloody Hell - watch this.
Highlanders vs Chiefs - 27 - 41 - Feb 22, 2013
Notable for Ben Smith looking a hell of a lot like Christian Cullen with uber line breaks at four million miles an hour.
An amazing 3-4 minutes of rugby, end to end stuff. The purists will hate it for the amount of errors. The rest of us will applaud the ref for giving us great interpretations of the advantage law. The crowd going mental too, with the roof closed at Dunedin - so loud.
Brilliant stuff. Makes the awful, awful rugby of the last few weeks in the 6 Nations disappear.
| Richie from the Deviant Artist, Space for Thought |
| Richie's signature on a young lady's chest - 'the wrong sort of girl?' Read more about this great story here |
| A Warwick Exercise Book - Get one and start the road to being an All Black |
Got a little bored over the hols and inspired by this post at Allblacks.com have been putting this together. Well to be more precise I spent three days putting it together over at Easel.ly which proclaims to be useful for putting together infographics. It is however a bug-ridden pile of junk which cannot be 'NOT RECOMMENDED' enough. What's more, there's no support for it either.
So having fought and fought with the stupid thing and got it to a point of presentability, it fell over completely and no longer allowed me to edit my infographic. I fell back to the offline world of design, 'employed' the designer lady and here we are, a Rugby World Cup infographic, featuring a collection of statistics from all seven tournaments. All stats from RugbyWorld.com . So their fault if they're not right...
Just watched this documentary by Sky on the ABs winning the 2011 RWC. It follows what happened after the Quarter Final loss in 2007 and the years leading up to the tournament in NZ. Then through the tournament in NZ and to the final. Loads of pieces to camera from the key men, Richie McCaw, Henry, Hanson, Smith, Kieran Reid and everybody's favourite man crush Conrad Smith.
The bits on the earthquake are immense and if you're still looking at the screen when that's on, you're the hardest bugger on the planet. Nice little bits on the hero-ising of Piri Weepu who really did step up to fill the void after everyone else was crocked and of course the return of Stephen Donald who will always be remembered for his kick that won the cup.
If you want to see passion, commitment, and loads of crying from grizzled, hard men then this is the movie for you.
Just following up on the breaking news story from last week. Unfortunately its taken me a week to calm down and compose some notes on the game at Twickenham between England and our mighty heroes the All Blacks.
| Heading to the ground |
| Twickenham pre-match |
| a bunch of blokes all sitting round eating grub and listening to Justin Marshall |
| Former AB halfback Justin Marshall is super excited to meet me |
| The English put one of these on everyone's seat (the banner, not the be-hatted bloke). Not a good omen. |
| This is mostly what the ABs did all day - watch Owen Farrell score more points. |
| Excited English fans all around me. This is what it looks like to beat the All Blacks. |
The game that was denied us all. The RWC final that should have been. The best of the North vs the best of the South.
| Hore hides in the ruck after 'dealing' to lazy running Bradley Davies. Not good. |
The boys are back in the UK for the now traditional splash and cash of rugby against the Poms, Jocks and Welsh. There's a game in Rome too. Nice for the sightseeing. The lucky Irish have avoided their pounding at home this year by virtue of touring us next year. They seem to be one of the few teams that understand if you ever want to be good at rugby, you need to play it at the highest level consistently. Heading down under for proper tours is the best way to get that experience. I would probably install them as favourites for the 6 nations now due to this (and the others having been handed their asses in a sling by the ABs).
| Cory Jane charms some Scot lasses. Lasses means girls in Scotland. |
| New Sponsor WTF? on the ABs Jersey |
Yep, it's a pretty poor title to sum up the greatest sporting occasion on earth. The last two weeks have easily been the most magnificent spectacle the world has ever seen. Eclipsing the awesomeness of last year's amazing Rugby World Cup and the almost as good Sydney Olympics.
Leading up to the event, most of Britain was a tad worried about hosting the Olympics. The worries fell into three camps: 1. How could they make a bunch of Olympic infrastructure which didn't look shit (in comparison to Beijing) without bankrupting the country further. 2. How on earth could the creaking transport network cope with dragging even more people around? 3. Could it be kept safe in a country which appears to harbour half the terrorists in the world?
Presidential hopeful Mitt Romney did nothing to help matters when he trucked up a couple of days before they started and declared he had huge doubts about London being able to cope. Well nobody likes being cornered and it did just the right thing in making everyone determined to prove the shit wrong. His grovelling apology after being told his future by David Cameron was great fun. I imagine he's pretty much lost the US election now as Obama just has to run those two sound-bites as his election campaign later this year.
All the worries disappeared the morning after the quite beautiful, thoughtful and fun opening ceremony. About a billion people turned out to watch Tour de France winner Bradley Wiggens and Team Sky partner Mark Cavendish. It was then we knew everything was going to be ok. They didn't win but it was still absorbing watching whether on the telly or live. And that was the key to the whole Olympics. The spectators made it. Everywhere it happened, be it the streets of London, in the Olympic Park, the beach in Weymouth or the sides of a hill in Essex, the people came, packed the venues, and cheered, roared, clapped and screamed for the most obscure sports, sports people and events. Every venue was raucous and enthused. It was like everyone finally had something to cheer about after the last five years of recession and they didn't hold back. It was magic.
| Where is that stadium? |
| A lonely Marc Willers cruises to victory after all 7 other riders crashed |
| Me, Kyle, James, Michael - Kiwi Olympic heroes |
| It's difficult to like sports which are just stupid |
Northern hemisphere test rugby ends for another season with Wales deservedly winning the championship and earning another Grand Slam. Mores the pity that they couldn't have made the RWC final and played us. Would've been a much greater spectacle than we had to play out against the doggedly dull current France team.
Anyway, on to the actual games. All nicely paired together in a winner takes all first v second title fight, a bronze medal match and a wooden spoon contest. All were highly watchable, like the entire six nations competition this year. It seems the NH teams went to the RWC and had their eyes opened to the type of rugby they should be playing. I'm sure the recent rule changes have helped too, allowing competition for the ball at the breakdown. Sure has cut down on the amount of kicking. I'm guessing retirement of the the long standing no.10s has helped too. Without Wilkinson, Parks, Hook / Jones, O'Gara, Trinh-Duc, and any resemblance of a decent 1st five in Italy, the new no.10s have been learning their game live. Some have made mistakes but almost all have attempted to set their backs free. Its been good stuff.
Wales 16 v France 9
| Richie, the real best player in the World mocks you |
| You shouldn't make our Marty angry |
So with the 6 nations booting off last weekend and my inertia still settled in, we're relying on others to talk about the Rugby. Here's some of the best articles from the net:
A love letter to the Scotland rugby team
Why Rugby is much better than football - bloody funny
10 Things we'll see at the 2012 6 Nations
Rugger Blogger's analysis of Ireland v Wales - a game so good you didn't want it to stop. Shame on you Wayne Barnes for wrecking the end. Would Wales have scored anyway though....?
And just because I sat up and watched it through the night Sunday/Monday morning, this article.
Superbowl: American exceptionalism at its best - what a show. It was brilliant. Sport, spectacle, manliness, patriotism, and excess in every manner, all wrapped up in one big 3 hour entertainment show. Great. Once a year though, not every day thank god.
Fantastic video created by Jarod Brendon of the immediate moments of crowd euphoria and singing after the win. It's on stupid facebook which doesn't have linking in to it so have had to post it here so you can see it.
1. Take our kicks
We better have practised kicking all week. Piri and Mr Cruden are going to need to be in 100% form. Wales forgot to bring a kicker and now they are 4th and therefore nowhere. Kicking is likely to win this. Let's kick our opportunities and WIN.
2. Remove hope
Hope is France's big motivation. With hope they can be brilliant, dashing, and enigmatic. Without it they are the cheese-eating surrender monkeys we played in 1987, 2003, and earlier this tournament. Don't get Hope out. Don't dangle her attractions to them. Otherwise, they will have her away, wining and dining her in a candle-lit restaurant, before whispering naughty 'language of love' words in her ear, and taken her home for a damn good rodgering while polishing their RWC gold medal. Remove hope. It is 1940, there are a 1000 panzer tanks bearing down on them. It is war and they have no hope, just despair.
Well, there was no time to do a post before the game. We all know what I thought would happen anyway. France would get smashed by the dynamic, exciting, daring-do of the wannabe South-Sea Islanders of Wales and then go on to meet the mighty ABs in a titanic clash of the hemispheres with a super amazing display of rugby abandon the likes of which we may never witness again.
HOWEVER....
| Hands up if you love Alain. |
After yesterday's pulsating games, today's promise to be slightly easier to predict.
South Africa vs Australia
Before the tournament you would probably have said that the dazzling Australian backline had too much for South Africa. Quade Cooper (or the messiah as Australia had got to calling him) was looking amazing and controlling everything. Now though, his confidence appears to have lessened. Hopefully, in part to the absolutely torrents of abuse the NZ crowds have directed his way after his multiple clashes with our Richie. And shorn of Digby Iaone they have lost the form finisher in world rugby. They look a little human again. Multiple injuries later and they look thoroughly beatable (as the Irish found). South Africa started weakly too in their game against the Welsh but have slowly improved as their pack have found their feet in NZ. In Brussow the Boks have found their champion. Massive that bloke. They too are slowly falling to injuries and the mighty other Steyn Francs has had to go home. That will hopefully prevent a recurrence of the crap we have faced with him kicking penalty goals from his own 22 (or close to that). I think their pack will have too much for the Aussies eventually, the kiwi crowd will get on Cooper's back again and he'll fall apart, and the gaps will start opening up eventually. Boks by SIX. Or not. I don't know really.
ABs vs Argentina
Four years ago, maybe, just maybe. What? Who am I kidding. Four years ago we would have killed them then too. Without Hernandez they are short a first five. Lobbe is busted and out. Contepomi is an old man and looks it now. His kicking is wayward and his decisions are safe instead of brilliant like they used to be. Their pack is full of old men lumbering around. Yep, they took England to the wire. But everyone has taken England to the wire this tournament and they are / were a terrible team. I'm not suspecting any surprises and we should win by FIFTEEN. Slade to step up and nail a few penalties to boost the confidence early doors, and the whole world will get off his back. God, I hope so. We have Kieran Reid back at last and ready to show the world what they've missed the last six months. Plus the gorgeous Conrad Smith for whom I have no greater love at the moment. Can you give me an Amen? I said can you give me an AMEN? Lordy.
| picture borrowed from an aussie paper |
Finally changed the name of the site from its blogger title of simple investing to a better fitting custom domain name of Investimouse. Get it? It's the combing of investing and computing. It's been up for a week or so now and still looks ok to me so we're sticking with it.
Investimouse will carry on with the same ideas. Financial information and titbits that catch my eye, articles on saving, the economy, ISAs, shares, etc. Just seemed that a groovy name would be more appropriate. I'm hoping that if I can get my drawing pencils sharpened I'll do the occasional cartoon on finance too. I think that would be fun. I'm no Scott Adams though.
In the meantime, I've just had these produced. A poster on the financial dilemma of the time, Spend more than you Earn or Earn more than you Spend. It's a circular thing. Many will argue they mean the same anyway! More on my investing goodies page. There's one for the pound and one for the dollar. Available to buy at my Society6 store if you're keen.
This is a slightly premature post because I'm nowhere near the stated goal of being a millionaire yet. But, just in case any of use eventually gets there, what should we do with some of that money?
Some might suggest an awesome car like a new Ferrari 458 or Bugatti Veyron. Of course buying one of those isn't going to leave much change out of a million. Best perhaps to think that we've got millions (plural). Right, we've got a car and a nice house now, bought a bunch of gadgets, hired a very attractive Eastern European lady to clean the house, a bunch of cool gadgets, and even donated some of all that money to charity (cause we're nice). The yacht is being steam cleaned ready for next weekend's attempt at a fastest time between Barbados and The Bahamas. So we've arrived at a place where we're not sure what to do with our money...here's what some other lunatics have done, who clearly have too much:
Kristi Malakoff makes art from money. Here's a few pieces.
| This is made from three Turkish 100,000 Lira bills |
| This item is made of four bills, from Brazil, Zambia, Egypt and Bolivia |
| A F1 racing car made from two $1 USD |
| Ox made from a single USD |
| Chairman Mao in cowboy hat and groovy porn star moustache. |
| Mahatma Gandhi’s eyes on the face of Saddam Hussein. |
| I'm not sure who the individual components of this are, but he looks pretty cool. |
| Control yourselves ladies, Datta is looking F I N E... |
Just got back from a week in Florida visiting friends and felt a little compelled to share. Not to show off about being able to go and visit America but because holidays are spectacularly rare in my world and it's nice to have something to talk about other than what share ends up in the portfolio.
But as this is a mostly finance related blog, let's try and focus on what I saw and learned about in America over the course of the week that has to do with finance, money and wealth. Because wealth is what I saw mostly. Ridiculous over the top wealth. In fact during a week in Florida everything was bigger, more amazing, more beautiful, larger, faster, stronger and more epic than anything I've seen anywhere in the world before. It's been 13 years since I last went to the US and the change in the place seems massive. You'd be hard pressed to know that they'd lived through a huge financial crash. Shops are everywhere, restaurants are everywhere, huge cars are everywhere. Not for them streets of boarded up retailers, dodgy kebab takeaways from a pie cart, busted up roads, and people continuously whingeing about austerity (which doesn't exist).
I sat on Atlantic beach for one day during the week and got hot. It was great fun. Afterwards, cruised down the strip of road that follows the coast to St Augustine, America's oldest city. Along the way, you cruise through 30 miles of a place called Ponte Vedra.
This is the worst house there:
| The worst house in Ponte Vedra |
| What the hell is it? A Jeep crossed with the Terminator? |
| An F150 - Ford can pretend all they want that these things are used by cowboys on a ranch, but they are every second car on the interstates. |
| Look - a whole bunch of people going where they want to go without having to stop. |
| Isn't that truck a bit close honey? |
| Dodge Charger State Trooper car - they look like vehicles from a science fiction movie. |
| Florida Hospital - seems a decent place to get sick in. |
| Architecture, what architecture? |
| Food!!! |
The Team Dave Fund of Fun-ness portfolio has continued to consolidate in 2013. Now up 6% this year which is nice.
There was a bit of action on the portfolio this month. I freed up an extra batch of money to put in the ISA before the cut off point of the 5th April (today). Most of that was put to good use but have held a little back in cash in case we get the normal sell-off in May and I can pick up some cheaper shares then.
A new addition to the fund was:
Foreign and Colonial Inv. Trust which met the criteria of global investment and quarterly dividends, plus they have a buyback going on at the moment which should be supportive.
Other purchases in existing holdings:
Merchants Trust - been a good long term earner for me with quarterly dividends
Henderson International Income Trust - quarterly dividends, decent yield and global exposure.
Man Group - trying to average down so that on a rally I can finally exit this nightmare
HSBC Asia Pacific Tracker Fund - the future of the world is in here. Keep piling in money to to this to get the general uplift of both the collapse of the pound and global rebalancing.
L&G index gilts tracker fund - with inflation set to go supermegahyper.com I'm trying to protect some of it with this.
Invesco Pepetual Income Fund - Mr Woodford has done pretty well with my money over the the last couple of years. I've rewarded his diligence with some more.
Dividends in from the following:
Newton Asian Income Fund
Marlborough High Yield Fund
Utilitico Emerging Markets
BP
for a total of £27.59 of FREE MONEY.
All in all, it's going ok at the moment.
A very solid February for the Team Dave Fund of Fun-ness Portfolio. A nice £38 in free money was added to the ISA by dividends from Schroder Real Estate, Merchants Trust, Henderson International Income Trust, City Merchants High Yield Fund, and Ecofin. All of that lot is getting reinvested into the individual shares.
I finally sold out of Legal & General which was a nice small earner for me. It just felt like time to go and I had far too much exposure to the insurance industry. The money from that along with a small fresh injection from redundancy went into more Ecofin and Utilico Emerging Markets helping to bump up their weightings in the portfolio to more meaningful amounts.
I took RSA's decision to hack their dividend amounts by 33% as a hint that they are in deep shit and so bailed on them. I've made good money from them in the last few years and their dividends have been most appreciated, but if they aren't going to pay loads any more and they have no growth prospects either then ... BYE! I whacked the money into my portfolio superstar stock, Beazley. I love them and the latest annual report just confirmed how brilliant they are performing, growing in new areas and inventing new markets to push into. They are great innovators in the insurance sector. They've also decided to give me 14p per share dividend in the next payment. What great guys.
There's just one bit of bad news. I still have a large lump of rubbish in the shape of the worst run company in the entire world, RBS, sitting in the portfolio. I still hope against hope that one day it will come good so haven't bit the bullet and cashed them in yet. However, this week they announced they managed to lose £5bn last year. Astonishing. The share price has sunk again and there seems little hope that unless they can completely shed themselves of the crappy investment bank that they will ever make money again.
As the rally now seems to be fixed in place with the gains consolidated from late last year, we are now in a FTSE 100 holding pattern of 6200-6350. Which is a hell of a lot better than where we were in the dark days of 2011. The fund is now earning good money in most months and is only exposed to complete crap in one area now. In metaphorical terms, my fund now has its head clear of the water, and is striking for shore.
Over on Kickstarter this week is a project by a bloke called Samir Lyons who is trying to get his financial based board game produced. Samir's game is called Day Trader - Strike it Rich.
Woke up today to snow and another great rant from Ermine of Simple Living in Suffolk.
| Mr Ed - one of the greatest horses ever. He wouldn't put up with this crap. |
I've often accused Financial FSA of shutting stable door after horse had bolted. Never thought how appropriate it would be about Food FSA!
— Paul Lewis (@paullewismoney) February 9, 2013
| The Technology Express with another load of Awesome Robots |
The Team Dave Fund of Fun-ness had a half decent year in 2012. Of course, this was part of a general uplift in the world economy, but at least I didn't have another disaster like 2011.
Overall, my ISA fund is up 9.79% this year. Not a massive result but fairly pleasing (considering last year's -25% figure).
In comparison the FTSE 100 was up 5.84% for 2012. However, that probably isn't too valid to my fund as although I have some UK shares, there is also plenty of emerging and global trusts and funds in there too. Probably best to compare it with a World Index which is up 9.52%. So I'm basically tracking a global uplift.
If investing weren't so much fun the obvious thing to do here would be to just buy a World Index tracker fund or ETF like the iShares MSCI World. But then you wouldn't get the buzz of those lovely dividends and worrying about share prices, dodgy company management, new equity issues, etc. Actually the more you think about it the better it sounds.
Here's my tiny fund as it stood on Dec 31, 2012. Still slightly under water following the crash but making gains now on a regular basis.
| It missed and left our Santa Rally intact |
I got sent this email today from Best Invest announcing their Investment Report Service.
Pretty good third quarter results for Ithaca Energy today. Bought in at 100 earlier in the year and it ticked up again a tiny bit on these results to 128p. Dunno how much further it has to run, but it is starting to look like a legitimate long term oil company that can fund its exploration without any more share dilution.
Hopefully in the same vein is another recovery play, Lamprell. Just happens to be in the same industry although as the supplier of the technical equipment and expertise to dig up the black stuff. There've been four profit warnings so far this year though, which is spectacularly poor running of a company. It's expected to announce a big loss for this year. There's still $1.5B in the order pipeline though so that's good. Management has been sacked and there was a late announcement today of a new CFO. From here it should be able to go up, provided the new management can restore faith in the company and start delivering on those orders. There appears to still be downward pressure on the share price though so it may still be too early to buy in. Long term, the company appears to have a good forward order book
Along the way to becoming a millionaire I'm hoping not to have to work for a living anymore. Income from the ISA is going to have to take up a lot of that slack. Income is generated from the dividend paying shares held in the ISA and those dividends in October included:
Invesco Perpetual UK Smaller Companies Trust (IPU)
Raven Russian Preference Shares (RUSP)
Natwest Preference Shares (NWBD)
Legal & General (LGEN)
A huge (!) total of £30.99 this month. I'm happy to continue holding all four of these as all of them are up since purchase and there hasn't been anything significant to make me think they were bad ideas. Raven and Natwest are essentially massively high interest earning cash accounts. The market has decided that the risk of these two collapsing is passing and so along with the 9% interest they pay each year (in two chunks of 4.5% for NWBD, quarterly chunks for Raven) there has been a good capital increase as well. Legal & General bothers me slightly, not in terms of the business, but that I have three insurance companies in the portfolio (Beazley and RSA). Too much exposure to the insurance industry me thinks.
In other good news, something seems to be happening with Ithaca Energy. Up 12% today. Good stuff. I'm now up on it by 30% in total so may decide it is time to cash in on the good fortune, although I still believe it to be a really good prospect long term.
Good news.
Finally today, after initiating my Stocks and Shares ISA transfer from the evil masterminds at Interactive Investor back in July, all my shares and funds are now available and present in my account at iWeb. This has been a hugely frustrating experience not knowing what was going on. Most of the shares disappeared from the iii account back in August, but never reappeared at iWeb until September. The funds left iii in September and didn't start popping back up (one by one) until last week and the last arrived today. In the meantime, I was still in the market and dividends kept appearing and being reinvested by iii so there was always more shares left in the account. This week those final dribs and drabs of reinvested shares magicked themselves into the ISA account at iWeb. I can see again how much the Team Dave Fund of Fun-ness is worth.... Millions! haha. No, not really.
| CoFunds Gangster man probably has your shares right now. |
Golly it's been months and months since the last post.
| Interactive Investor contemplating stealing your savings and your first born child (boo!) |
I have over 20 years of experience in the marketing industry and with a background (and a degree in the distant past) in Management, Marketing and Economics I see the full picture of your business and how marketing really matters to the bottom line.
I’ve worked for advertising agencies, planning and buying media for national and international companies. Until last year I worked at a full service marketing agency looking after clients from local councils to luxury brands, helping them with everything from experiential campaigns to direct mail and contact centres.
I’ve also looked after IT and technology networks, built websites and integrated up-to-date technology into many campaigns and events.
I’m an innovative thinker and enjoy helping my clients discover new avenues of marketing and improve on existing ones.
Now, I'm running my own agency, Awemous. Being a small business owner myself I understand the need for a good return on investment and look for ways to make sure you get the most marketing bang for your buck. From strategic thinking through to planning and delivery of all campaigns and projects I try to add a bit of Enormously Awesome thinking!
To find out how I can help you and your business, just drop me a line:
Provide marketing support for business including creative strategy, web design, email marketing, and print design and production.
Generally people come to me for ideas. That's what I do mostly.
Advise clients on marketing and brand strategy, develop proposals to meet client briefs, inspire and manage the design team, creative idea generation, web design, and manage two call centre teams.
New business.
and IT Manager!
Media planning and buying for clients including BP, ANZ, Power Direct, Radio NZ, PostBank, and Skills.
Friday rolls around and we’re itching for the weekend. First though you have to make it through the day and you’ll need a spot of inspiration do that.
Inspiration Friday #6 is a small animated video based on an interview with Richard Feynman, an American theoretical physicist. Feynman was the Stephen Hawkings of his time, a man whose genius crossed the boundaries of the fields he worked in on a daily basis. His charismatic persona enabled him to talk engagingly to all of society. Feynman won the Nobel Prize during his lifetime, was part of the development team of the atomic bomb, invented parallel computing, and his investigative techniques solved the puzzle of why the Challenger Shuttle blew up.
There’s been some great documentaries and films of his life recently on tv (and you should seek those out), but this little animation gives a nice quick glimpse of his thinking.
Richard Feynman – Ode To A Flower from Fraser Davidson on Vimeo.
The post Inspiration Friday #6 appeared first on Awemous marketing agency.
Just been to have my car serviced and it was a great experience. That’s a strange thing to say. Ordinarily car servicing would be considered a dark art by many. After all, who knows how cars work? You open the bonnet and are confronted with hoses, wheels, cogs, bottles, knobs, and metallic shiny things. How on earth does it go? Magic. Yep, that’s right. And who do you need to practice magic? A witch? No. A magician.
Mechanics (or technicians as they like to be known these days) are the modern equivalent of wizards or magicians. They can take your cantankerous motor car sitting out there on the driveway mocking you with its immobility and make it purr again. But there’s a price to be paid for this. Not normally in first borne children but in surly attitude, laughing looks and pockets full of cash.
“You don’t know how to fix your car?! You must be a retard sir. In the meantime, me and the boys will laugh at you, twiddle some knobs and ask for £500 in exchange.”
Normally, you don’t really have a choice in this ‘transaction’. You pay your money, take the abuse, they wave their wands and the car comes back. Sometimes better, sometimes worse than it was.
It’s these little things that matter in all transactions.
Was there a pleasant person to meet you when you arrived and talk you through the process?
Did they give you the impression they wanted to see you again when you went back to collect the car?
This sounds like the basics of customer service. But every transaction is more than just the human interaction. It follows this path:
Finding -> Contacting -> Interacting -> Transaction -> Encourage Future Transaction
Then, if you are the business involved, you want it to repeat again but without the Finding bit. You want the customer to Contact you straight away.
This week when I shopped around for a car service I initially looked at Google Maps to see who was close. My normal servicing agent is an hour away and I couldn’t get anyone to drop me off and bring me back again twice, and they do not have an option of a courtesy car there, so I needed to look locally this time. A few companies had bothered to fill in their google profile but not many. There must be more garages round here I thought. I turned to the local free magazine that is produced every couple of weeks and is chock full of ads. Its an absolute boon when you need a tradesman. Somehow, they’ve convinced all the local businesses to advertise with them. Meanwhile free services like a Google profile and simple things like a web site are left unfilled….
I found a garage with a half decent advert promising 10% off for a service. Sounded good. They’ve used an obvious hook to gain my attention.
I rang. A nice bloke answered the phone and we talked about the cost, how long it would take, when it could be done and where they were. I liked his attitude. Sounded honest and approachable. Job done on his part, I was hooked with the car booked to go in a couple of days time. He also asked where I got the number from. I replied from the local free magazine and he said, oh good, we give 10% off for people who say that. I’d forgotten to ask for the 10% myself but he had readily given that information to me. Amazing. Already I was won over.
Three important marketing concepts already demonstrated in this transaction:
- An advert has been placed that attracts attention.
- A discount is offered to encourage trial.
- Market research is being conducted to track the usefulness of their advertising . (where did I get the number from?)
The day arrived and I took the car in. They looked at their notes from the phone call and asked again about the two issues that I had mentioned on the phone. Brilliant. Somebody had listened. I left the car with them and telephoned in the afternoon as instructed to check on progress. I was told the car was just getting washed so to wander round in 10 minutes to pick it up. They’re washing the car! Awesome.
Turning up at the garage, the bloke went through the things they had done, listed some items that may need attention in the future, handed over the keys and took payment (complete with the 10% off which I didn’t have to ask for). He pointed out the little tag he’d added to the key ring which had their logo, phone number on, and dates for the next service and MOT. Hopefully he’ll also have taken down those dates and ring me next year too. He added that if I needed the tyres replacing (a point that was raised in the MOT a couple of months ago) that they could get very good prices on those too.
So more good marketing going on there:
- future calls to action with date reminders for next year’s service and MOT
- a key ring tag that looks professional and is unlikely to be taken off
- an invite to purchase more products at good prices.
I don’t work for these guys, just admire the way they are using good marketing techniques along with decent customer service to promote their business. If you need your car serviced and live in Thame, you could do worse than give them a call.
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Wednesday, Wednesday, Wednesday. Halfway through the week and so long until Friday night and freedom.
Awemous towers has declared every Wednesday, Rock Out Wednesday. Permission to rock out people.
And so to this weeks song, from the opening heavily reverbed guitar, through to an anguished wail from singer Axl Rose, and to the pounding drums before exploding with a scream, Guns ‘n Roses ‘Welcome to the Jungle’ is unmistakeable. Sounding like no-one else when they arrived in 1987, this song redefined rock for that era and beyond.
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I wrote a while back about cost-cutting in the post ‘Profit vs Quality‘. It included the sorry tale of Threadless, the t-shirt manufacturer, that had ultimately had to give away 5000 shirts to prove to their previously loyal customers that they could actually make t-shirts properly. It was a sad thing.
Tom Fishburne over at the Marketoonist has absolutely nailed this concept in a cartoon recently. It’s reprinted here for your benefit.
What’s left when the product no longer resembles or contains any of the characteristics of its previous high cost self?
Certainly not customers.
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As it’s Friday and the end of another week, we can often be accused of not really wanting to give a ****. If that feels a bit like you today, then why not get inspired by this music video. Not every Inspiration Friday has to be a bloke on a stage giving a speech!
Inspiration Friday #5 is a music video called The Apple Tree. Put together from 700 clips of movies by Khameleon808, it perfectly matches the sound with its visuals. An absolutely epic achievement with over 200 hours of editing alone, it would go fantastically well in a pub or nightclub as the beginning or ending of an evening. I hope you enjoy it.
In Khameleon808′s words,
“Track Selection was directly inspired by the band The Glitch Mob, HERE IS THE MOVIE LIST!! Clips are listed in order of appearance. It is not intended to tell a story. I didn’t edit it that way. I wanted to relate sound to motion. So each and every cut you see was picked for a reason.”
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Wednesday, Wednesday, Wednesday. Halfway through the week and so long until Friday night and freedom.
Awemous towers has declared every Wednesday, Rock Out Wednesday. Permission to rock out people.
This week we’ve got some superior hair metal from Love/Hate and ‘Blackout in the Red Room’, from their debut album of the same name in 1990.
Be careful people, there is a significant amount of rock in this one.
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Wednesday, Wednesday, Wednesday. Halfway through the week and so long until Friday night and freedom.
Awemous towers has declared every Wednesday, Rock Out Wednesday. Permission to rock out people.
This week, REM and ‘What’s the Frequency Kenneth’, from their 9th studio album, Monster, 1994.
I was touring Turkey when I first bought this in early ’95. The grungy, distorted guitar sound of Peter Buck on this album were perfect for the epic landscapes of that country.
The post Rock Out Wednesday #4 appeared first on Awemous marketing agency.
There’s an awful lot of made up nonsense language in marketing. Here’s some recent examples:
The challenge we’re seeing is that “paid” is no longer the hero in the marketing mix. “Earned and owned” are playing more prominent roles than ever before. To really engage in conversations with stakeholders, brands are developing and curating quality content that cuts through the clutter. The spots and dots only work if they’re tightly woven into a consistent and ongoing narrative from and about the brand.
No doubt, advertising agencies can produce the smartest creative, but their businesses were not built to deliver within the speed and cost parameters required for “always-on” content marketing. Brands like ours need highly creative content — lots of it. Advertising agencies have highly creative people — lots of them. But does the Madison Avenue business model survive their clients’ demands for content at scale delivered in much more nimble and efficient ways?
Christa Carone - Chief Marketing Officer, Xerox Corporation
The bold highlighting on certain words is from me. The rest of this marketing nonsense came from Christa’s mouth and was reported via this article and research on the Harvard Business Review.
Here’s another one:
It’s important to get digital reach and viewership data on par with TV and to accurately measure buzz in order to get more accurate return-on-investment analysis for all media, Mr. Schmidt said.
“Digital ROI has to be a financial measure that allows us a consistent measurement of business performance over time,” he said, and also lets marketers make informed tradeoffs between media.
Eric Schmidt - Senior Manager-Marketing Strategy and Insights, Coca-Cola
Goodness, what a load of nonsense. Incidentally, the page that quote is from is worth reading, an AdAge article on Coca-Cola’s internal research which shows that their diversion of budget to promotion in social media has had no impact whatsoever to sales.
One last one to blow you away.
The ability to develop inspired, right-brain solutions within a strategic framework of actionable intelligence is the creative currency of a data-driven age … and the real power of the Analytic Creative.
William Rosen, North America President and Chief Creative Officer, Arc Worldwide
What William? What?!
I can think of a few reasons why people use this kind of heavily worded marketing jargon:
To make themselves look intelligent to their peers, colleagues and clients. After all, its a cut-throat game in big agencies and multi-nationals, where you have to clamber over others to reach the top. Impressing the boss and client with BIG, MADE-UP words is one way to address your ambition.
There is a huge amount of change in the world as a lot of industries are shaken up by new technology. Marketing and its various practices are included in this. Early adopters of new technology are seen as movers and shakers, less likely to be thrown out in the cull when a robot replaces an onerous task, an online shop replaces retail big boxes, or something like youtube offers an alternative to broadcast tv. Nobody wants to be the bloke that didn’t jump on board the success express.
Building a wall of idioms, acronymns and double-speak creates an illusion of authenticity and expertise. Other industries use this sort of language too, notably lawyers, accountants and financial markets. Most of this is to hide the fact that lots of the things they do are very simple and giving a task a big word makes it seem less comprehensible to the ordinary person therefore justifying higher fees.
Surely though in order to make yourself understood it would be better to use some clear, plain language.
Here’s some of the more ridiculous marketing buzzwords currently doing the rounds:
‘SoLoMo’ – the blend of social, local and mobile.
‘Plussification’ – describes how people signed into a Google account will get personalised search results featuring pages shared with them on Google+.
‘Likeonomics’ – The idea is that people want to buy and do business with brands that they ‘like’.
‘Tradigital’ – is the fusion of traditional and digital.
Perhaps in another post we’ll build a marketing dictionary to decipher some of the more bizarre words. In the meantime, you can print out your own marketing jargon buzzword game at this site and play along in your next agency meeting.
‘Til then, if you want someone to talk to someone who uses ordinary language and knows what they’re doing, give me a call.
The post Why do marketing people use excessive marketing jargon? appeared first on Awemous marketing agency.
As it’s Friday and the end of another week, we can often be accused of not really wanting to give a ****. If that feels a bit like you today, then why not get inspired by listening to somebody clever talk about fun stuff.
Inspiration Friday #4 is from one of the great authors of our time, Neil Gaiman – @neilhimself. Neil has written a multitude of books, hopefully a few of which you’ll know – Stardust, The Sandman comics, Coraline, and Neverwhere. This speech is from the commencement address at University of the Arts in 2012. It’s packed full of advice for young people heading out into the world to start their careers creating stuff. But as with all these Inspiration Friday talks, its got something for all of us in the middle of our careers too.
Here’s a few notes I jotted down from it.
1. You’ll have no idea what you’re doing at the start. People who know what they’re doing know the rules.They know what is possible and what is impossible. If you don’t know something is impossible, it’s easier to do and because nobody’s done it before, they haven’t made up rules to stop people doing that particularly thing again!
2. If you have an idea of where you want to be, what you want to do, just go and do that.
3. Imagine where you want to be and set that as a goal. Then keep thinking about that goal. Is what you are doing keeping you on the path to that goal?
4. Do the work not just for the money but for the work itself.
5. Ability to make stuff up is the ultimate life saver.
6. When things get tough, make good art.
7. Do the stuff that only you can do, because the only thing that makes you unique is you. The point at which you feel naked, and feel you’ve revealed too much, that’s the point at which you know something is going right.
BONUS
Secret Freelancer Knowledge
People get hired because somehow they get hired. If you have to lie to get hired that’s ok. Just as long as you then later rectify that lie…
Freelancers must deliver on two of the three following things to keep work flowing:
Do good work
Deliver on time
Have people like you
Two out of three will do!
Best piece of advice ever given (but he failed to follow it) from Stephen King: Enjoy the ride.
The old rules are crumbling, so make up your new rules.
Make glorious mistakes. Leave the world more interesting for your being here. Make good art.
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In this video by Andrex about your toilet wiping activities, a bunch of z-list ’celebrities’ ask us what we do with our paper – Scrunch or Fold? What is that even about?
So for the benefits of science, I took a quick poll at Awemous Towers this week. It revealed the following:
1. People ‘wipe’ their bums with toilet paper.
2. No-one ‘scrunches’ or ‘folds’.
So, why the heck would Andrex devote an entire campaign, including TV, radio, DM, press and digital derivatives, to an activity that doesn’t exist? Are they trying to evolve our toilet habits to those mentioned in the amazing Demolition Man movie? You know, the three seashells…
For a more detailed discussion on what the three seashells may be, head over to imockery (WARNING: includes diagrams). Planet Arbitrary also has a nice precis on the three seashells too including the box packaging.
Now, if Andrex had done something like this then I think we can agree they might be on to something. A whole-hearted discussion about the future of our toilet habits, what new advances might occur, how they’re pushing the boundaries, flushing out the old ideas…etc. would have been novel and thought inducing.
Instead, we get vacuous nonsense about a principle of toilet behaviour that doesn’t exist.
I really have been stuck about whether or not to post anything about this dross. I mean, it is truly dreadful. I think they can only have approved it on the basis that any publicity is good publicity, even if it is bad. That and their marketing director must have gone mad. Why are we having public discussions about our private behaviours? And where do we go from here if this is now conversational material? It’s a slippery slope to chatting about haemorrhoids and anal fissures next. It’s not as if Andrex has a brand issue. Their paper is synonymous with the toilet activity. It’s almost a given that you buy it. This sort of sordid advertising can only hurt matters.
We know who to blame though, don’t we? The rise of the Digital Playboy in marketing departments. The bloke who wants to have a ‘conversation’ and ‘lead the discussion’ online. Content Marketing Whizzkid and Digital Playboy will be counting tweets, mentions and likes (regardless of their actual content) and presenting it to the Andrex marketing department as signs of success. However, sales are the ultimate sign of success, and I think that Andrex may well find out that this has been a disaster for them. It won’t bother Digital Playboy and Content Marketing Whizzkid though as they’ll have plotted their next move to another agency / marketing dept on the basis of those ‘likes’ and be heading up the corporate ladder accordingly.
I’m running out of words to discuss how bad it is. Hang on, that’s not true. I could describe it for a long time. It’s just that all those words would involve swearing. Ultimately, I should just say, Andrex, please ring me if you need some help with your marketing.
Here’s a small synopsis of what the rest of the world thinks of it too:
Scrunch, fold or cringe? (ABC copywriting)
THIS IS THE WORST ADVERTISING CAMPAIGN EVER (vice.com)
Scrunch or Fold: Worst Campaign Ever (Adturds)
Scrunch or fold? There’s only one place Andrex’s ads belong (Marketing Magazine)
and from Twitter:
— Eleanor Cox (@Dr_coxy) March 20, 2013
Anyone else a little weirded out by the #Andrex scrunch or fold ad?! #toomuchinformation
— Fizzywizzywoo (@Fizzywizzywoo1) March 13, 2013
‘scrunch or fold?’ mate I just wipe my arse
— F4iry sl0th moth3r (@Tw4talie) March 14, 2013
New Andrex ad Scrunch or Fold-What do u do? Seriously Andrex is there any need???? #PutMeOffYourPaperWhyDontU
— rachel tucker (@racheltucker1) February 27, 2013
and one which we wish would happen:
Andrex suspends its entire marketing department in the wake of itsdisastrously misjudged “Scrunch or fold?” advertising campaign.
— Fake Showbiz News (@FakeShowbizNews) February 24, 2013
I’ll give the last word on this to the agency’s blog on the subject. After all that abuse they need some help. It’s a thinly veiled attempt to inject some humour into the campaign called Fold or Scrunch. Some fun things on there including a good debate on the correct way to place the roll on the holder, with paper out or in…? And Gary Lineker’s ‘poo on the pitch’ in the 1990 World Cup against Ireland!
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