Tanya McGinnity

While employed with Sceneverse, I helped to bring project management methodology to this emerging start-up's toolbox as well as crafted several early entry marketing strategies to refine their brand and product messaging. I was also key in helping to define new opportunities for funding, potential technology partners and future features to be added to the product roadmap.

I was the primary voice of their beta product's blog and conducted community outreach on various social networks.

While employed with Engagement Labs, I was charged with helping a growing agency establish processes and procedures for their project management department.

-Project management from start to finish including the development of the overall project plan and strategy with both clients and internal teams, creation of supporting project documentation such as workback schedules, definition of project milestones, budgets and monitoring and maintenance of the project scope, as well as overall management of the quality of deliverables.
-Creation of website prototypes as well as testing, quality assurance, bug tracking and usability analysis of websites and applications.
-Provided support for clients and talent (including design, development, integration, copywriters and external suppliers) to ensure project success.

-Project management from start to finish including the development of the overall project plan and strategy with both clients and internal teams, creation of supporting project documentation such as workback schedules, definition of project milestones, budgets and monitoring and maintenance of the project scope, as well as overall management of the quality of deliverables.
-Creation of website prototypes as well as testing, quality assurance, bug tracking of websites and applications.
-Provide support for clients and talent (including design, development, integration, copywriters and external suppliers) to ensure project success.

Montreal Girl Geek Dinners are monthly events are aimed at providing a welcoming atmosphere and a platform for learning in an informal environment.

I was the sole organizer and promoters of these events from November 2007 to September 2010 and then handed over the keys to three fabulous organizers.

During this period of time, I held various freelance contract positions, namely:

Divine.ca | Community / Marketing Manager | June 2009 – October 2009

Integration New Media | MarCommSpecialist | December 2008 – May 2009

Praized Media | Community Manager | July 2008 – October 2008

ihaveanidea | Director of Social Media | April 2008 – July 2008

One of my key projects with CloudRaker was the planning, production and launch of RealChampions.ca, a Bell Canada sponsored social media driven website for Canadian fans and athletes to connect.

The main project I worked on while employed with Twist Image was the production and marketing planning for Scotiabank’s CMA award winning financial portal, MyVault.

Additional clients included:
- ICP Solar
- Mount Sinai Hospital
- Telus
- Bombardier

While with Precision Advertising, I got my hands dirty in all elements of both digital and traditional advertising. As right hand to both the President and Creative Director, I worked with budgets, expenses, copywriters, designers, developers, translators, printing agencies and a full list of others that represents a list longer than those cited in Emmy acceptance speeches.

All this was done for the love of delivering an exceptional client and customer experience.

Clients I worked with included:
- Schering Plough (Claritin, Aerius, Dr. Scholl's, Coppertone, Hydrasense)
- Royal Bank
- Promotional Products Association of Canada
- Western Optical
- Meyer Cookware
- Redken / L'Oreal

In this role, I was responsible for the development and execution of marketing plans targeting channel and third party partners such as IBM, HP, Compaq, Fujitsu, Dell and ViewSonic and sought new opportunities for tradeshows, product placement and partnerships.

Post campaign, I evaluated the success of all co-promotions and marketing initiatives with corporate partners.

Planned and coordinated tradeshows and industry events throughout North America and Europe including the production of demo reels, press kits, digital marketing content and prizes for contests and giveaways.

My main goal in this position was to provide information and support for Matrox's international offices in Asia, Germany, United Kingdom, France and Italy as well as for the North American marketplace.

I liaised with internal teams (public relations representatives, writers, graphic designers, web designers, sales representatives, product managers and technical staff) to ensure all marketing objectives were realized and their needs were addressed. I adhered to all established budgets for each initiative and maintained and processed administrative and accounting records.

I collaborated on the development of visual identity, corporate standards, product packaging, web content and graphic design projects.

To assist in the company's promotional efforts, I researched, monitored and analyzed the competitive environment, OEM, third party and industry leaders through various media channels. As part of this, my key responsibility was to support the efforts of the Public Relations team to secure print and on-line editorial coverage for products throughout North America.

To help with knowledge-sharing, I published and distributed ‘Matrox in the News’ - a quarterly report of all press coverage obtained both nationally and internationally which was curated from a database I maintained which tracked all production mentions.