- Home
- linkedin
- @talisa
- instagram
talisa chang
I do product marketing at Foursquare and help run Her Girl Friday, a group that produces events with good vibes and real takeaways for female journalists and nonfiction storytellers. Johannesburg born and California raised, I've been New York-based since 2005. You can find me in Brooklyn hosting game nights and fort parties, cooking up a storm, and trying to keep my plants alive.
-
Info
- Summary
A startup crackerjack with a background in reporting and linguistic anthropology, I've got strong writing chops and an ever-improving arsenal of marketing, community building, and product skills. Johannesburg born and California raised, I'm currently based in Brooklyn, where you can find me hosting game nights and fort parties, cooking up a storm, and trying to keep my plants alive.
Specialties: Writing, copywriting, product marketing, product development, branding and identity, content strategy, digital marketing, community management, social media strategy and administration, partnerships and sponsorships, event production, press releases and media relations, research, reporting, blogging, interviews, features, profiles, community news, proofreading, transcriptionExperience- Oct 2012 - PresentProduct Marketing Manager / Foursquare
- Jan 2011 - PresentCo-founder / Her Girl Friday
Her Girl Friday is a Brooklyn-based group that produces events with good vibes and real takeaways for (and featuring!) women in journalism and nonfiction storytelling. Learn more: http://fb.com/hergirlfriday
- Oct 2011 - Oct 2012Marketing Associate / Foursquare
Focused on crafting and maintaining Foursquare's brand and voice
• Working with product managers, designers, engineers, to write and implement all copy throughout the app and website
• Managing and writing Foursquare's blog, social media, badges, and points
• Writing consumer and business-facing collateral, emails, landing pages, and promotional copy - May 2011 - Oct 2011Digital Strategy / ClearHealthCosts
ClearHealthCosts is working to bring transparency to the health-care marketplace with the help of grants from the CUNY Journalism School and IWMF. As a freelance consultant, I assisted with content and social media strategy, branding, and messaging.
- Nov 2010 - Oct 2011Storytelling & Product / Trust Art
Introduced at the 2009 TED Conference, Trust Art empowers artists to finance socially innovative public art projects. During my time at Trust Art we put an art park in Bushwick and at the New Museum, installed public sculptures from Brooklyn to Burning Man, created a pop-up school, put a perfume fountain in Greenpoint, gathered dreamers for larger-than-life portraits around the world, and more.
Contributions:
Developed messaging around Trust Art's vision; built narratives and engaged communities around Trust Art projects and artists; helped with product feedback and development; wrote all content for the website, blog, press releases, and newsletters; managed the blog and social channels for both Trust Art and individual projects; conducted interviews with artists; wrote press releases and acted as a media contact; helped plan and execute public art projects in Brooklyn, Manhattan, Queens, and Black Rock City, and Johannesburg - Mar 2010 - Jun 2011Talent Marketing Associate / Solvate
Solvate's platform helps freelancers find work and build new client relationships, stress-free. I worked to engage, scale, educate, and match members of our freelance community with client projects. I also helped to develop and hone our freelancer-facing voice, brand, and messaging.
Contributions:
Developed taglines and marketing campaigns; owned the blog and social channels, sourced and edited guest posts; wrote website, email, marketing, collateral, and FAQ copy; analyzed funnel metrics and delivered product feedback; worked with freelancers to produce videos and marketing collateral; drove freelance community engagement through online and in-person community management; produced and publicized major events with partners; booked speakers and produced educational webinars for our freelance community; sourced and executed sponsorship and partnership arrangements; represented Solvate at meetups and events; recruited, vetted, oriented, and matched freelancers to client projects; used Salesforce, Solr, and Linkedin Recruiter dailyI was a team point-person for producing and publicizing events, including the IgniteNYC Holiday Party, the BackSpin 2011 TechiesGiveBack tournament, and the 2011 Webutante Ball. I also played a lead role in Solvate's 2011 SXSW presence (including our trade show booth, collateral, and event sponsorships), which resulted in record-breaking talent and client lead generation.
- Oct 2009 - May 2010Contributor, Motherboard / Vice Magazine
Blogging, features, event coverage, and interviews relating to science, technology, and culture. Covered the Blip and Bent festivals, profiled technology-focused artists, interviewed Isabella Rossellini about whale sex, and more.
- Jul 2009 - May 2010Reporter and Photographer / The Greenpoint Gazette
Contributed 2-3 weekly feature and news articles covering the arts, community, events, politics, and people in the Greenpoint/Williamsburg neighborhood; assisting with layout and daily operations; adviser for MS126 newspaper club.
- Sept 2009 - Mar 2010Database and Research Coordinator / Michelle Stuhl and Company
- Jun 2008 - Dec 2009Freelance Proofreader / Avalon Books
- Jan 2009 - May 2009Editorial Intern, Free Press / Simon and Schuster
- Feb 2009 - Apr 2009Education Intern and Teaching Assistant / The Fortune Society
- Sept 2008 - Dec 2008Editorial Intern / Farrar, Straus and Giroux
- Sept 2008 - Dec 2008Photo Intern, The New Yorker / Conde Nast
- May 2007 - Aug 2007Editorial Intern / Avalon Books
- Oct 2006 - Aug 2007Public Relations Intern / Litzky PR
- Jun 2003 - Aug 2006Community Services Leader I / City of Irvine
2003-2004: High School Youth Action Team
2004-2006: Heritage Park Community Center
Education-
2005 - 2009New York UniversityB.A., Individualized in Language and Identity Politics, Creative Writing, Literature
Activities: Editorial Board - 2009 Literacy Review, Gallatin Peer Adviser, Dean's List, Founder's Day Scholar -
2008 - 2008American University of ParisUrban Anthropology, Literature, Parisian History, French
-
2007 - 2007University of the Western Cape/Universiteit van Wes-KaaplandLinguistic Anthropology, Education, History, Politics, Arts, Gender Studies, Afrikaans, Xhosa
Additional Information-
Websites:
-
Tweets
- RT @annfriedman: ---> http://t.co/0hdZ3sy5Jx <---
- RT @WozaNYC: art+food=ChocohoLICs - Join us at the 8th Annual Taste of LIC on June 4 in support of Chocolate Factory Theater. http://t.co/o…
- .@SLEEPIESBK playing Mercury Lounge tonight at 7:30, with Thomas on the trumpet and Josh on the sousaphone, I hear. https://t.co/xFbPUowiOA
- Just had a delicious, bountiful crawfish boil with rabbit, quail, boudin and goodies at the Maple Leaf - every Sunday during the season! <3
- Crawfish boil! (@ Maple Leaf Bar) http://t.co/RW28vz1pmD
- Is there a bounce scene in NY? Can we start one? @ Siberia http://t.co/IOkgu30g9x
- Danger boys #bounce https://t.co/4lNoVUwV28
- Bounce party!!! Katey Red and Big Freedia (@ Siberia) http://t.co/ovotUkSTOU
- Bayou boogaloo! https://t.co/VXfnfcVTk7
- These super aggressive fish came in after the storm and ate all the goldfish. https://t.co/ESqRRNAAIE
- I missed you, julietlinderman's Neal Pollack poster. http://t.co/IVhlYZRWlD
- Rebirth brass band at the Maple Leaf <3 https://t.co/tdBDi9Bw8d
- RT @joanwalsh: At elevated genetic risk of breast cancer, I made a different choice from Jolie's @michelenorris @drnancynbc http://t.co/6hn…
- I'll be in Nola sippin' Sazeracs, but if yr in NYC drink cocktails at Foursquare HQ this Sunday! http://t.co/tTPzk8512M #MCC2013
- Ack. Kitchen Nightmares Restaurant Freaks Out on Facebook http://t.co/75XANd0MZ8 via @Eater
-
Photos
