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Tadd31
Digital enthusiast, maker of good things.
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- Executive Digital Producer at Euro RSCGOnline Media | Dartford, United Kingdom, GBSummaryProduced and managed:
* Life in a Day YouTube Channel Live Premiere youtube.com/lifeinaday - Tomorrow Awards Winter 2011 winner - Gold Lion Cannes 2011
* Philips Cinema 21:9 website - cinema.philips.com - Cyber Silver Lion at Cannes 2009 and Webby in Consumer Electronic category, FWA Site of the day
Over 10 year’s experience in Web, New Media and Marketing.
Experienced in extending the client's original brief to deliver high impact campaigns.
Competent in handling full project lifecycle from planning to delivery.
Proven experience in working on international projects.
Understand the function and needs of all team members and how to motivate them.
Good communicator with clients and agencies, building trust and lasting relationships.
Capable of quick adaptability to meet deadlines.
Lived both the agency and client life and understand their synergy.
Knowledge of actual and emerging trends and technology.
Favour Agile development method.Specialties: I have had hand-ons experience in most of the roles in a digital team and have always believed that new media will lead the way in advertising. I am a maker of good things and a solution organizer. I translate client visions into concrete digital experiences.Experience- Sept 2011 - PresentExecutive Digital Producer / Euro RSCGOverseeing all digital outputs for Reckitt Benckiser. Digital advocate involved in strategy and planning.
- Mar 2011 - Aug 2011Executive Producer / rehabstudioLooking after a team of producers without loosing the hand on approach to deliver great work. Heavy lifting on briefs until production stage. Consultation on strategy, tech and delivery. Helping streamlining processes as part of collaboration with http://www.stndrd.org/ Sample of work: * Life in the Day, Youtube channel is in Most Contagious 2011 report. * The ultimate blog aggregation for Glaceau Global
- Oct 2009 - Feb 2011Senior Web Manager / rehabstudioFull projects life circle, involved in campaigns strategy, pitches, clients relationship and overall production structure of the studio. Achievements: * Life in a Day YouTube Channel Live Premiere - Gold Lion Cannes 2011 - Tomorrow Awards Winter 2011 winners * Eric Whitacre Virtual Choir v2.0 - FWA site of the day - The album won a Grammy * Top prize in the Social Media arena at the FAB awards for Marmarati campaign - Most Contagious campaign 2009 * Online Game for Cadbury Spots Vs Stripes campaign - Over 200,000 play in first 3 weeks - FWA site of the day
- Jul 2009 - Oct 2009Freelance Producer / PokeMultimedia Store for Orange: Interactive display with mobile interaction, indents and content for in-store TV system. http://thefeed.orange.co.uk/2009/10/07/video-report-orange-multimedia-store-open-for-business/ http://newsroom.orange.co.uk/2009/10/06/orange-makes-multimedia-on-your-mobile-more-accessible-with-the-launch-of-new-store/
- Jun 2008 - Jul 2009Senior Web Manager / Producer / StinkManager / Producer role (full project lifecycle - gathering client requirements, planning, scoping, budgeting, recruitment, wire-framing, functional specifications, documentation, build, client approval, quality control, delivery and presentation to client, postmortem.) . Traffic and resource allocation. Involved in pitch and client facing role. Relationship with recruitment agencies for selecting and managing freelancers. Account handling for digital side of the business. Achievements: Webby in Consumer Electronic category Cyber Silver Lion and FWA awards for the Philips Cinema 21:9 campaign (Grand Prix Cannes 2009 - Grand Prix BIMA - Silver Epicas - Gold Eurobest). Silver at the One Show Interactive 2010 Launched the new contagiousmagazine.com Helped recruit employees and shape a full working team in 4 months.
- Jan 2007 - Jun 2008Senior Web Manager / Producer / bd-ntwkProducer role (full project lifecycle) for various accounts. Sole production responsibilities for the Norwich Union account, to develop the Join Our Team campaign in partnership with the dedicated account handlers. Producing some of the Coca-Cola Enterprise internal and third party projects along with Coca-Cola Great Britain consumer facing promotions. Exploring digital initiatives for the Peugeot account, leading to extra business. Sole production responsibilities for Sportingbet.com account. This involves producing the weekly and seasonal promotions and also educating the client in digital marketing and presenting strategies to increase customer retention. Achievements: Receiving hundreds of requests from additional associations to participate in our Norwich Union campaign, leading to the campaign being renewed for another year. Managing the digital side of the Buy A Player Coca-Cola 2007 promotion, generating over £400.000 for football clubs nationwide. Producing the first flash marketing campaign to run on the original Cokezone.co.uk (Beijing 2008), shaping the development of the new Cokezone platform.
- Sept 2001 - Dec 2006Web Manager / Producer / EidosProducer role (full project lifecycle) and content manager overview in partnership with international PR department. Work with marketing team to define briefs for external agencies, and then select the agency and manage them until project delivery. Liaising with other commercial departments including Sales, Licensing and New Media to support new business developments. Advise Marketing Director, Creative Services Manager and IT department on long-term strategies for the company’s web presence. Responsible for team member's annual appraisal and salary review.
EducationAdditional Information-
Websites:
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Tweets
- Facebook camera? You can kiss my arse never going to use it. The more apps FB do the more people will leave. #letsgobacktoanalogue
- Afternoon wood http://t.co/ZO1kORHe
- Follow the path http://t.co/3QR0fluy
- @ravimotha thanks :)
- @StefOnPointe got a feeling @daveknockles is now a happy man :)
- Live from the picnic, jealous? http://t.co/jpJoLkeC
- @daveknockles @stefonpointe Whatever you do, please take some photos :)
- Today is too good to miss, leftover picnic in the making, let's go in the countryside :) come on people that brief can wait to tomorrow!
- John Carter feels like an 80s SF movie, in that context it's fine. In 2011 it's as boring as Avatars.
- @richosborne glad you like our experience. Let me know if you need more info ;)
- @jearle they are evil, they pull off the plug of an agreed deal stoping my project that was 75% done.
- @drjuffwamba thanks! you should get one, lots of fun and am not talking about the Penguin :)
- Let's get ready to watch a film with some chocolate popcorn http://t.co/YYcJAWgV
- The Penguinmobile http://t.co/02OuZmsK
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Posts
- Everything we know is wrongAME 2012 PresentationView more presentations from Rob Campbell
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Posts
- May 18, 12
Maybe am missing the point here, I do get the relation between the glasses and how you see the world, I do get the fact that they are jumping (really really late) on the filters (á la Instagram) functionality but really? 4 filters and a functionality that is not exclusive to your app...
I mean if you are already using Instagram for example you will more than likely share your results on Facebook by default, if you are not, you probably don't care about filters.
There is no competition to encourage interaction; and if you want to share on Diesel's wall you have to do all the work yourself; the design of the app is really slick but only work well in a resolution over 1680x1050, below that you miss the products and have to scroll up and down all the time.
http://sunamatic.diesel.com/ - May 17, 12Have they just stole and old idea?They might just get away with it as it is for a good cause but they could have done a bit more with the design, UX and maybe use Facebook credits or text messages (yes still) to encourage donation. A mobile version could have been fun too and great way to interact with the audience.
- May 16, 12If you are going to make a point make it in style. This is perfect, you know exactly why you should buy the product and the challenge element makes you FB connect with the site and therefore the brand.Problem? Well most people probably only go as far as 50m after their fingers hurt. The good thing? they might just watch the video instead so more exposure to the product...
- May 14, 12
Am glad someone finally done an experience that is emotionally involving in an Autism POV.
I wishes there was a little bit more interaction / footage and that a the end there was some explication on why Carly see thing like she does (Autistic people focus on details, can be overwhelm by too much sounds, light, people...). This would have helped educating people that might not want to read the book.
http://carlyscafe.com/ - May 11, 12
Love the concept but will it actually wake you? Just by listening to the sample music I wanted to throw a brick at my screen but maybe this is not my kind of music...
http://www.uniqlo.com/wakeup/en/pc/ - May 11, 12
Great video production, great tune and a lot of ideas stolen from Wranglers and ASOS'experiences.
The trouble here is that the interaction is not involving at all or surprising. Even if you do not interact the film will carry on regardless and the interaction is forced on you, no discovery, no playfulness and the most annoying thing no basket integration just a link to the shop.
As for the story, the tale of girls gone (mildly) wild as been done 100's of time.
http://www.onlybecausewecan.com/ - May 10, 12
Not only this is a great tool for robbers so they now when you are away, it's also a great way for a brand to actually make something that is useful to everyone and are not precious about their product.
In fact the clever thing about it as that even if you are flying with another airline you will be exposed to Lufthansa branding anyway!
http://www.myskystatus.com - May 01, 12
Let's forget how bad is the design of the Facebook page and concentrate on the idea. Hide all the Champions League content from your browser so you can enjoy the game later.
Great idea, good PR but I don't think people will use it more than once and for 5 minutes as it does hide indeed everything.
https://apps.facebook.com/keepitlegendary/ - Apr 30, 12I actually fell for it and though I could actually create my own emoticons for Skype, instead I get a .Gif that I am supposed to share and be grateful for. http://3fr.ms/ or http://gifninja.com/ have been helping us doing that for years without forgetting all the new apps out there.The gallery is full of copyrighted material or static picture, hardly amazing stuff.So I don't get it, I don't get why should I share this or even or I could actually use my humoticon more than once.Also the call to action link takes you to the Skype website and not on the Skype app on Facebook, surely if you want people to try out your product make them use it on the platform you have a deal with and where people have friends. Then if they like it they might try the full product.
- Apr 19, 12
I would love to know the tech involved in this live project as it's awesome, have you noticed that your profile pics appears in the tower? simple thing like enhance the experience.
The design is slick, the interface simple what more can someone want?
Well I would love to see more sounds, the lack of ambient sounds and music seems weird, I would love to hear all the mechanic elements coming to life.
It would have been better if the camera focus on where the mouth stopped as sometime you end up not seen it at the end of the round. Changing camera angles would have been great too so you could follow it yourself.
Tweet or Facebook message to participate, of course people will do it, of course people will do it more than once but is this the way forward? Will the power of Tweets and FB messages be diminished by more and more campaign using this system to engage an audience? FB Likes mean nothing now because everyone use them as an entry mechanic to see content and participate in campaigns or even votes. I am just worried for the future...
Nevertheless this is a great campaign, it's live, it's real, it's engaging, it's a lot of craft and tech coming together, it's simple, it's fast, it's rewarding, it's a job well done.
http://phonefund.orange.co.uk/ - Apr 10, 12Brilliant use of a different approach in using the medium, it's smart indeed...https://twitter.com/#!/smartArg
- Apr 10, 12
You have to give it to the people that sold this idea to the client. From an user point of view asking people to share to get extra point is wrong in my view, but am a purist, and judging by the Tweets people are actually doing it. it's a sad day for social media and a great win for the client.
At least you don't have to stay on the site to see if you have won.
The design is a bit shit and should have been worked on to give panache to an actual clever idea.
http://www.flushoffortune.com/ - Mar 07, 12
Simple choose your own adventure music videos, seamless interaction, quick choice, good stories, the fact that I like the song probably helped.
http://www.chairlifted.com/metbefore/ - Mar 07, 12I admire BMI to be one of the first to use Pinterest as a promotional tool and the simple lottery idea is easy to understand for everyone. The trouble here is that Pinterest people are even more show off then on Facebook, so unlikely to repint something that isn't cool enough. This sort of competition work really well when a platform as reached critical mass and coupons mums are on it... with just over 100 followers and around 12 repints on average this hasn't really work, let's hope they have some offline activities to drive traffic...
- Mar 01, 12
Catch 22 this one, if you take the piss or are rude they are still recording it as a messages, therefore you are increasing their chance to be in the Guiness World Record Book. So actually a clever campaign as they know the fans will lap it up....
http://www.happybirthdayjustinbieber.com/ - Mar 01, 12
I though Interactivity mean more than always choosing the same choice, I understand the concept was sold to Peugeot as we are reinforcing the campaign message but as a user this is shit. You might as well just watch a long advert. How did they manage the over 2 millions view? A lot on media spend and using a naked man, let's face it without the first scene people would have not persevere.
The URL http://www.letyourbodydrive.com should redirect you to http://www.youtube.com/user/Peugeot?feature=watch and not to http://www.208.peugeot.co.uk/, this is confusing and you could also end up in situation where you are redirected to an unlisted video page.
As for the plot basically people that drive Peugeot have dum girlfriend that will accept some flowers as a way to apologise for having an affair? without forgetting that he approaches kids naked...
I think some creative wanted to do an homage to the Hangover film and use all the money in the shoot instead of a proper digital execution.
http://www.youtube.com/user/Peugeot?feature=watch - Feb 27, 12
Is is art? Is it form before content? the installation is really what makes it awesome and I encourage you to view the making off. I am a bit worry that a normal person might have difficulty navigating the world but as an event driven initiative it does drive the points home and yes it is art.
http://cnn-ecosphere.com/ - Feb 17, 12
It's a good think you can play as a guess as I think most people will prefer it this way. The design of the app seems to be confined to a specific dimension, they should have made the most of it instead of just black background.
Trying to get to play with someone was near impossible, or the app is extremely popular or is there is some tech issue pairing people together and giving feedback to the users. I know you are supposed to allow pop-up to play the game but it seems that I get a lot of crashes.
It's a shame because the game is actually bang in sync with advert (see what I have done here) and the idea to play with random strangers is actually something we know most audience like. It's not chatroullette but it's fun.
https://apps.facebook.com/durexinsync/ - Feb 16, 12
It's live and it's cat, let's face it the target audience is going to love this no matter what... powered by http://www.ipetcompanion.com - Feb 10, 12
A really hard game but who care? it's fun even if not original. A good initiative from Ubi to give some limelight to his studios and the execution is polished.
http://25years.ubi.com/minigame/flash/ - Feb 09, 12
Not only you can get the code for the app but this simple visualisation tell an emotional story and it's the fact that people are affected by cancer every single day, every single hours, every single minutes.
http://visualization.geblogs.com/visualization/cancerconversation/ - Feb 09, 12
I am so so disappointed, The Red Hot are producing 10 years old interactive experience, have you forgotten http://blog.venividibloggi.net/2011/04/devo-what-we-do.html ? The music cut every time you want to see something and the content is purely behind the scene... bad move. - Feb 03, 12
One day in an agency a creative team was asked the task to create a campaign for Hyundai, to make it edgy, sexy, something that people will remember and want to share with the rest of the world.
So they though that it should be a Youtube channel, because if you put down the money, Youtube will help you get viewers, plus this is where the audience is these days, what could go wrong?
Well a lot can go wrong, for a start they should have look at what a brand channel should be, I mean if they were a real creative team they would have checked http://www.youtube.com/user/showandtelleurope surely? As it is well know that all creative team love D&AD.
Then they could have waited a bit before reaping of http://www.chooseup2u.com/ because it is clear they did not have the budget to do something good (I mean what are these blue screen effects).
As for the execution they probably asked some underpaid coders that are loosing the will to live, due to always doing the same crap campaigns, to do it as they spend all the money in the casting session for the bikini girl.
Let me see how the campaign is working: http://goo.gl/JV0Qy not even 200 views, http://goo.gl/LjcXF not even 50 views.
Case closed
http://www.youtube.com/user/HyundaiMotorUK/veloster - Jan 23, 12
Would you have done this if it wasn't for Ricky Gervais? Am sure there is some nice tech behind it but I was disappointed by it as after a few clicks I have seen everything. Luckily by then the ads was over...to make this a success they would have needed more celebrities
https://apps.facebook.com/bbciplayerapp/ - Jan 18, 12
Great concept, really badly executed, they could have partnered with Instagram or similar, they could have actually put the real time of the photo, they could have try to use the actual Facebook timeline too. What a shame.
https://apps.facebook.com/mcdscoffeetime/
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