Sydel Sakuma

I am a thinker, a diy-er, a pack rat of things and thoughts, an explorer of here and there, a dreamer, listographer, a master people watcher, a blurb-ologist, style advocate, aspiring cupcake engineer, and a free spirit. 

I love to create. 


Visit my world.

Profile

Trend Forecasting and Strategy Consultant
Consumer Goods | San Francisco Bay Area, US

Summary

Sydel Sakuma has a background in account planning in advertising, writing, marketing and fashion. She is a strategic creative consultant and Deputy Head of Strategy at Proef, as well as on the Communications Committee of the Northern California Chapter, Retail Design Institute. Her experience with identifying and forecasting trends, social media, branding, interactive media, visual storytelling and consumer mindset analysis lends to her critical, inspirational and creative thinking. She has inspired clients from the fields of fashion to hard and soft goods to advertising.

She graduated from Chapman University with Advertising, Marketing and Public Relation and a minor in Art and received her Masters in Fine Arts for Strategy and Account Planning in creative Advertising at the Academy of Art University.

Originally from Hawaii, she is a style advocate, explorer, and cupcake engineer living in San Francisco.
Specialties: Strategy, Trending, Forecasting, Experience Collecting, Time Management, Behavioral Research, Connections, Crafting, and Organization

Experience

  • Jul 2011 - Present
    Communications Committee Chair / Retail Design Institute
  • Feb 2011 - Present
    SoCal Office Lead, Head of Strategy, Trend Forecasting Consultant / Proef, LLC
    Support in researching, designing and creating presentations using consumer behavior, macro to micro trending, marketing and public relations. Business development, support in the selling of trend literature, as well as assist at events. Managing branding consistency; including event invitations, website, social media and promotional material. Providing internal administrative, marketing and public relations assistance.
  • Feb 2011 - Present
    Assistant, Office and Website Manager / Dottie Doolittle clothing boutique
    Overall website maintenance, marketing and brand management through design and digital relationship advocacy, as well as increasing traffic and monetizing site. Merchandising products, data base upkeep, customer service, scheduling, organization and efficiency of the office. In charge of general administrative, office, assistant and IT duties.
  • Oct 2010 - Present
    Creative Intern / Proef, LLC
  • 2007 - Present
    Account Planning; Advertising; MFA Graduate Student / Academy of Art University
  • Feb 2009 - Present
    Marketing Intern / Mesmo TV
    Organization and general maintenance of site. Generate marketing, advertisements, and newsletters. Scouting prospective flash games, creating animated gif advertisements, engaging facebook quizzes, and viral applications. I learned the freedom of digital and how things go viral.
  • Jun 2008 - Present
    Online Marketing and Editorial Intern / Stylehive.com
    Choosing and writing fashion, trends, lifestyle, and design articles, coding them, then posting the pieces on the online community. Network marketing, blogging, online social networking, community outreach, Engaging and interacting with readers and site troubleshooting. Also, responsible for editorial content, interviews, and photography for a newly launched sister website.

Education

  • 2007 - 2010
    Academy of Art University
    MFA in Creative Advertising, Account Planning and Strategy
  • 2003 - 2007
    Chapman University
    BA in Advertising, Public Relations, Art

Additional Information

Websites:
Honors:
Cecil B. Demille Award: Best Entertainment Marketing Plan '07 Cecil B. Demille Award: Advertising Campaign of the Year '07
Interests:
People watching, photography, treasure hunting, searching for big foot, trend forecasting, baking cupcakes & cookies, meats & carbs.

Posts

May 16, 11:17 PM



March 06, 07:56 PM



Kathryn Macnaughton uses pretty pastel colors on risque illustration images. i just love me some unicorn sandwich!

This sis pretty much what i wish my work could look like. super cute, fun colors, juxtaposition of different subjects, and a whiff of snark.

yeah. shes pretty...

March 07, 12:26 AM


but oh no! there seems to be a wolf in rancho unicorno! good thing i made a ginger snap castle for them to escape into...

next time i think i will add more molasses... and make more molasses icing
October 17, 04:57 PM


made this guy out of lots of wire, the tulle from the bottom of my tail/skirt and shells



and put some combs on the side so it will stay

October 16, 11:46 PM

halloweeeeeen! yippie! the best part about dressing up, for me, is getting everything together. this part is almost more exciting than the actual wearing of it for the actual occasion. this year i told myself that i would make everything from scratch. i have the time, so i'm sticking to it. none of this buy something, alter it, modify it, and then piece something together. im talking creating everything from something that looked nothing like the finished product. how excitingggg.

so, on to the top. i did have a beaded top that was even the right color- thought about using it, but it just didn't seem right. i am so much happier with how this project turned out. after pondering for a while (a week, which is a long time for me to ponder about how to craft something and not have a good option) i came up with an idea that had me screaming 'i am a crafting genuis!' at my bf's face. well, if it worked. technically it seemed like it would, i looked it up to see if others have done it on this scale, and i couldnt find it (although before, a girl i saw did it in a makeup tutorial which gave me the idea)



but i am a crafting f-ing genius, and this is how it came out



this is what i used- barely anything! and actually less than this in the picture, in fact













and i actually dont have to wear a plastic shell that ties string around me neck, cutting off circulation to stay on, and makes me look like im a big sausage. no thanks.

hey i realized these also work as pasties... for the brave... and those not doing sf for halloween



woohoo. supportive, fun, and awesome as hell



almost there and really liking it :) more of the outfit to come

October 14, 01:25 AM

i havent posted anything in, gosh, what over a week? well dont think that i havent been doing anything. i have been. things that must take a while to dry and things that take patience. things for halloween costumes. soon to come. the uber experimental part of my costume... the top.

October 03, 08:15 PM






new etsy headband up! Bird and mushroom in moss on a pearly headband!
October 06, 09:51 PM

dog costume, scmogg costume, whatever they are, target has the best!



we all live in a yellow submarine, a yellow submarine



there's something majorly wrong with people that dress their cat up, they don't realize that if they do it everyday, the cat will eventually learn to live with it.



she's late, she's late- she could have worn this to my alice in wonderland birthday tea party, dammit!



thank you target for finding ways to not make me feel like i spoil my child because i put her through 4 minutes of hell every few months. god bless.

October 03, 04:42 PM

kinda similar to the recycled envelopes, i guess im going green? who am i kidding, i just like the re-used look...







(marc by marc jacobs receipt ;) )







easy and cute, sewing paper is very satisfying (i like using different mediums and i like the crunch of sound of piercing paper!) here are some other cute recycled hand-made books

October 03, 04:32 PM

So this is my version of a super cute idea from Phoung N.'s Ipod sandwich cover, although mine is a cover for an ipad and its mostly for sewing







i think i need to add a bacon piece to keep the sandwich closed (think of it as mayo!) and a little velcro to keep the ipad from wandering out. perfect for a picnic.

happy lunching.

September 28, 09:01 PM

there are a lot of things i can make. most people would consider me crafty...

well one of the easiest things that my grandmother used to make all the time and taught me as a child (did i suck at it then too and she just never told me?) was to make a pom pom out of yarn

i thought they were incredibly dorky and embarrassing i was young, but now i recently bought a pair of kate spade socks



(im kinda a sockaholic- in that im addicted to sockahol)

and bought a yarnish bag with bigg pom poms on the front, a pom pommed hair do-dad, and keychain.

i never thought that i'd have so many pom pom pom pom pom pom pom (pom flows off the fingers toooo easily) but i long for them even more now that i know I CANNOT MAKE THEM.



i want to make shaped ones like zakka life, but i can't even make circular ones.

plus it pisses me off that the knot to tie it off is so impermanent... we should use glue too... maybe i'll give it another try in remembrance of the shag rug i grew up with.

September 27, 12:04 AM

and they want their shoes back...

too bad im using for my mermaid costume, and probably then some. inspired by my glittered take-me-home flats from my dorothy costume from last year, the runaways, and david bowie- course.

bought these at ross for under $17, actually i have a similar wedge pair that i bought for $70 (just the straps and color are different)



glitter for $3 a tube



used some craft tacky glue (i used clear this time, but the white came out fine last year)



did a layer of the fine glitter on the bottom wedge part and then a layer of the course, big, chunky glitter over it



the straps i thought it would give it more definition and depth to just do the fine glitter



and do a really thin layer of the glue over it so that it didn't look like you were a unicorn farting glitter as you walk down the street. bom chicka wow wow now any drag queen would call you fierce.

September 25, 02:46 PM

smaller, shorter version of the first, for a daintier look. kitty willingly models (if she's half asleep).






find at my esty shop

September 23, 12:32 AM

next time:
- make top poofier by not using individual silicon cupcake holders because there is no lip to create a nice spill over for the muffin top :(
- maybe not use such easter egg colors
- bigger mushroom spots

here is what to do if you want yummy, cute, mush-drongenous cakes















this is a little more like it. actually, looking back, i like the colors. the colors will stay. the flat bad hair day will need a bumpit.

September 23, 12:33 AM

one of the best random facts and info sites i know, all compiled nicely organized through a list is listverse



and my own science of listing is listography- you in lists

ahhh. clean, fresh, and organized.

September 20, 12:37 AM

being using that wilson paste food coloring an awful lot. not to mention got like 10 new cookie cutter cats.

cute colored food= +1 size...

on the look out for mushroom cookie cutters! a must need.

so until then, i guess i'll just make mushroom cupcakes... ;) woe is me.
September 20, 12:31 AM




more teacups, glitter punchbowl, and more tablewear seems to add more of a variety to each of my different succulents... next is lavender tea bags?
September 20, 12:26 AM


bento box art attempt one:



little bento box cutters make it sooo much easier (although still very time consuming and delicate), I made a thin sheet of egg for my whales and ocean decor



she (i forgot which book this phone photo came from, but it is by far my favorite)



instead of a hot dog, since my bento box was smaller, i chose lil smokies :))) as an octopus



cut out some bologna for the mermaid, some cheese for variety (since i dont eat veggies, i was limited to meats, dairies, and food coloring) and dyed what i need



im going to get cake writers for the little faces so they aren't so shakey.

but yay for my first attempt at the best kind of art, thats the best part if you don't likey- you eaty.
September 19, 11:58 PM



(things I almost never bought! for shame!)

The unbuyers remorse is far worse than buying the $150 peacock serving dish that fits no where and has never been used, and wishing you had. Peace of mind and lying to rest 'what could have been' is worth it. I can't tell you the many sleepless nights that I have thought about the shirt that had the possibility of being the favorite shirt or the set of dishes that could be sitting in my cupboard saying hello to me every morning. Forget could-be's and what-if's. There is a reason why my shopping partners always say i'm a bad influence, which I'm not denying- but better to buy and be sorry, than to not buy and never live it down. Just buy it now.
September 19, 03:26 AM

if pets are like their people, what does it say to have a slightly over weight cat and want a dachshund next?

September 17, 08:00 PM
: Flavors.me: "I connected Blogger to my http://flavors.me page - http://flavors.me/sydvicious"
September 16, 01:13 AM


i don't know how this amazing site- springwise (linked to the uber awesome trendwatching site) can just have all of this juicy new biz info sitting there, for FREE!

blows my mind and whips it into a conceptual frenzy.
September 16, 01:11 AM

"It puts the lotion on its skin, or else it gets the hose again"





ahh to wear someone else's skin... i guess thats why we have fashion and facebook.

September 14, 06:12 PM

My cat runs for the damn hills when she sees me pull out the dreaded costume bag. some may say 'poor thing'. MEH. she eats science diet, she has a cold running waterfall fountain, she gets more love than j bieb, and double wide scratch boards up the hoo ha. SHE can cry me a river because the cat gets more attention and treats than i do. she can wear a lobster costume or scuba diving outfit made for a build-a-bear for 5 min at a time. puhleese.



luckily, i made these nifty neckties that even poopy pouty kitties can wear and not be all whiny about because its just like wearing a collar :) so dogs certainly wouldn't mind it. and they are even proportional to them. awww.



and i found some other awesome ties likes ones with bunnies and little elephants, as well as some more business cas ones that will be going up on my etsy berry berry soon!

September 14, 05:49 PM

I'm officially on Etsy now... and I officially have birds on my head.



visit my etsy shop for a look at my flights of fancy

Posts

April 22, 03:53 PM


Over the last few months the Internet has been obsessively buzzing about bacon and cats. I have noticed a massive amount of pictures, posts, videos, TV skits, and articles all revolving around bacon and cats. I swear that I have seen more Digg items about cats or bacon than any other subject. And I've had an eye full of blogs that have tackled the subject with at least one featured post about cats or bacon, even if they have little to do with the focus of the blog. So the million-dollar question is, what is so interesting about cats, bacon, and why does the the Internet adore them?
April 22, 03:56 PM
On the Internet, they are bigger than Megan Fox, Jessica Alba, and other comic book-turned-movie hotties combined. They are a full blown pop-culture craze. Followed on Twitter, their photos and videos are clicked, and emailed thousands upon thousands times a day. They have already become part of our daily lives and just like favorite tv show, they are our go-to for entertainment. Americans spend an estimated $43 billion a year on the pet mega-industry, so we are obviously interested in them. But what the hell is it about cats?



And why more than dogs? This phenomena sweeping the Internet isn’t just about animals in general, more often than not, it seems it's about cats. As if they were sent from the Internet gods as the purrfect specimen to record, (Insert crazed voice) cats breed obsession within us like hot Petri dishes dying for more furballs. Okay, yes we like to watch animals doing smart things and we are very impressed because the more they act like us, the more we can relate to them. And consequentially, cats have the reputation of being one the brightest (coincidence or master plan?) animals out there. On the other hand, we are made a little uncomfortable if they are too much like us (see: my dislike for monkeys, especially because of their hands). Kitties (Kittehs, to LOLcat-ers) are not only mildly human-like, but they are even better than people because they are more like really cute, furry babies. And cute, furry babies always win over furry adults.
November 16, 08:41 PM

Just a few years ago, our society went through a major shift. From being overly heath conscious to indulging oneself a bit more. From idolizing the heroin chic, waif-thin, to wanting a bit more ‘junk in the trunk’. So now we are more open to things that have more calories than a shot of wheatgrass, in fact, we have come to fully embrace this guilty pleasure. Fast food restaurants like Wendy (Baconator), Burger King (BK Quad Stacker), McDonald (Bacon Angus Burger) have caught on to the pork craze and the public's new way to eat: Bacontarianism.



It’s fatty and flavorful. Yes, they go hand in hand. And that’s why bacon has flavor to spare; its fat and grease are enlisted by many, many other foods to enhance their flavor even more. Kind of like a natural MSG minus the headaches. Because of this, it has been a large part of a movement for taste and flavor. But bacon, the breakfast meat, it seems has been around for forever. Why then, has it become a cultural sensation on the Internet, something relatively new?
April 22, 10:01 PM
Both fans are extremists, to say the least. They want take their love to the next level, to the point of using them in their proposal or getting bacon tattooed on their forearm. The crazier the more alluring it is for them. Think about the actual subjects they feign for: no matter what cats do, its almost always guaranteed to be found interesting (then of course, viral) and the flavorful-and-fatty-to-the-umpteenth-degree bacon is so bad, its gooooood.


Each are absolutely ridiculous (in the best way possible). At this point, bacon has become a parody of itself. By just including it in something, whether it is a martini or the flavor of your floss, it makes it funnier and makes it a sure fire novelty.


Similarly, cats are ridiculous because they do the weirdest things, and by weird, I mean similar to human things. In this way they have also become a parody of themselves. Funny (or very angry) expressions and acting like us, has made them more hilarious and unbelievable than ever.



Simple is better. Well maybe ‘simple’ is giving it too much credit, its more like uber low-tech. And low-tech is almost harder to replicate authentically but does dole out the street cred. The more DIY the better, the more it showcases its perfect raw state, the more quality it is. The thing that makes bacon and cat obsessees begin to salivate is to know that what they are seeing is real, to know it actually happens and it actually exists. Undoctured videos and pictures, virgin and untouched by Photoshop- make it real for them and even makes you believe its possible for your cat to eat with chopsticks or for your friends to whip up the Bacon Explosion on Sunday. These people love nothing more than to think that cats mutter to themselves about eating pizza and that they'll one day meet a girl who wears the bacon bra under clothes.


It’s a guilty pleasure. Those things that make our lives a little better, something to look forward to, as well as the things that you aren’t supposed to like, and you're especially not supposed talk about openly. Yes, it’s a little embarrassing, but that’s the things with these two Internet favorites, is that we are celebrating our obsessions of these two everyday, common things you'd find in my house or your house, in the very most open way possible!
April 22, 04:30 PM
People who own cats may live a more sedentary, perhaps may I go so far to say ‘indoor’ lives than Dog People. Cats have earned themselves the title of the ‘lazy’ pet, and thankfully so, because that makes them easy to take pictures of, record, and/or manipulate doing fantastic things. Cats are fine without a whole lot of stimulation, they don’t run around and play fetch, and in fact they don’t need to go outside at all, which means, neither do their owners. It is the stigma that Crazy Cat Women are old, they knit, and they are shut-ins, which (don't be offended :) )is vaguely similar to the Internetties who would much sit indoors and scourer the ends of the Internet world than run outside with a dog. Coincidence? Maybe. All this points in the direction that Cat People are more often than not, Internetties. On top of that, people who eat extra fatty foods have also had the stigma of living a less active lifestyle as well, are these people Internet People too? (I know when I eat a pound of bacon, the last thing I want to do is 45 min. of resistance training.)


Voyeurism and a need for sharing too much with others is certainly something that is often part of Internet Culture, but is it ever TMI on the internet or is it always just enough to shock and entertain us? No matter what the ‘guilty pleasure’ is or what embarrassing thing you have to share, the Internet is somewhere people can celebrate quirks, fetishes, and all experiences. Some people may say that being a Crazy Cat Person is a bad thing, it is something that might make you un-dateble or even psychotic, but on the Internet people are praised for coming up with the most obsessive video or taking the best so-cute-I-could-puke picture. Similar is the case with the Bacon-crazed. It would seem to be that with our image conscious society, we should frown upon the over indulgence of foods. Luckily, we don't.



We congratulate and make virally known the daring amounts of bacon one food dish can hold and the awesome new spin on Mayonnaise, the clothes they can print it on, and the numerous coffee table books they can print. These people are proud to show off their cat and bacon obsessions. They rejoice in connecting with other like-minded crazy cat people and bacon junkies. These obsessions are so bizarre that even people who have no actual personal investment in the taste, the extreme recipes of bacon or even the pictures of cats doing kung fu moves, still find themselves unable to look away.


To Internetties and Computer Junkies in general, humor is king. They look for entertainment, which usually means they are looking for a laugh, something they can relate to. And breakfast meat and domestic pets seem to be pee-in-your-pants entertaining. There is no doubt that cats do funny things and what you can do with bacon is funny, but it seems as if there is a recipe for 'Internet funny' and all you have to do add cats or bacon, or even better, both and you have an instant viral hit that will be emailed into oblivion.

Uploads

Favorites

Watching

History

Queue

Instant queue

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz