Nancy Beth Guptill & Sweet Spot Marketing

• Public relation or publicity
• Merchandising
• Promotions

1. Put together a press release for your company. The press release should be relevant to your target market and address consumer interest, not just announce your business.
   
   
2. Compact your press release to include one hook and one angle. Choose the most attention-getting to make sure the media person you are sending it to is interested in reading it.
   
   
3. Put your press release in professional formatting. With press releases you need a dateline, the most important information at the top, facts, figures and wrap it up with contact details including who and how. Print the press release on your letterhead.
   
   
4. Send your press release to all television and radio stations, local and metro newspapers, national newspapers, industry magazines, and any other form of media that reaches your target market. Don’t forgot to include relevant blogs, ezines, press release submission sites and to industry professionals.

• Online Tutorial: http://office.microsoft.com/en-us/support/training-FX101782702.aspx
•  A Roadmap to using Word http://office.microsoft.com/en-us/word-help/word-2007-training-courses-HA010215566.aspx
• Create First Document http://office.microsoft.com/en-us/word-help/get-to-know-word-2007-i-create-your-first-document-RZ010227511.aspx?CTT=5&origin=HA010215566
• Edit Text & Revise Document http://office.microsoft.com/en-us/word-help/get-to-know-word-2007-ii-edit-text-and-revise-your-documents-RZ010227692.aspx?CTT=5&origin=HA010215566
• Make Documents Look great http://office.microsoft.com/en-us/word-help/get-to-know-word-2007-iii-make-documents-look-great-RZ010228299.aspx?CTT=5&origin=HA010215566

• What is LinkedIn http://learn.linkedin.com/what-is-linkedin/
• Profiles http://learn.linkedin.com/profiles/overview/
• Job Seekers http://learn.linkedin.com/job-seekers/
• New Users http://learn.linkedin.com/new-users/
• Answers http://learn.linkedin.com/answers/

• Inviting
• Informative
• Enjoyable

• Offer to refund money-no questions asked
• Offer a bonus they can keep even if they return the product

1. Offer a special price as an opportunity for you to test the market.
2. Offer a lower price with the reason of pushing inventory to pay a tax bill, for your kid’s' braces, or another tangible reason. Customers love that this makes you feel so much more human.
3. Offer a referral incentive.
4. Offer a smaller, more inexpensive product first to build trust.
5. Offer package deals.
6. Offer to charge less for their first purchase if they become a repeat customer.
7. Offer extra incentives-longer warranties, free bonuses if ordered by a set date.
8. Offer financing options, if applicable.
9. Offer a bonus if they pay in full.
10. Offer special packaging or delivery.
11. Offer “name your own price” incentives.
12. Offer comparative data or other comparison tools.
13. Offer a trade-up or upgrade to something they already have.
14. Offer additional, educational information to help them make the decision.

1. Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services. The best headlines give a vivid portrayal of the benefits or show how a problem can be avoided with your products/services. The headline is the advertisement for the advertisement.
2. Showcase Benefits: You have to showcase the benefits of your products and services and, more importantly, show how they will solve or prevent a problem.  They need to know what’s in it for them. Include useful, factual and clear information to show precisely what the benefits are and how they are going to help the customer.
3. Offer Proof: This is where you prove what the advertisement is offering. You need to establish you have a method to deliver. Consider information that establishes credibility and past performance.
4. Persuade: You need to add compelling reasons for your potential customers to purchase your products/services. Use a hard sell approach and create scarcity. This will enact your potential customers to feel like they have to act now. Which leads into the last component.
5. Call to Action: You need to compel your potential customers to DO something. They need to check out your site, sign up for your newsletter, purchase your products, contact you about services…something. Offer a freebie-a booklet, sample, product, bonus, demo, consult, limited time price…the list goes on.  There are lots of ways to get potential customers excited about ordering and help them feel like they are getting an amazing deal.

• Women’s Program  – Ages 30-54
• 12 weeks Total – 8 weeks - enhancing employability skills, 4 weeks - work experience
• Monday – Friday, 9-3, Start Date: January 16, 2012
• Training allowance provided
• Child care and travel for those that qualify
• Women cannot be on EI or EI eligible

1. Research potential customers, buyers, competitors and their preferred methods of distribution. 
2. Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.
3. Follow up with your 3-step process from above. 
4. Develop systems for contact follow through, quality control standards and customer service.
5. Develop post-sale follow up system to keep lines of communication open is key to customers, and to build on your current relationship which increases future purchases.

To register, contact the Agriculture Information Desk

• Workshop Dates:
  January 18 & 25, February 1 & 8
  
  
• Time of Day:
  9:30 AM – 12:30 PM Classroom Instruction
  1:00 PM – 2:30 PM Optional Help Session
  
  
• Location:
  Atlantic Police Academy, Holland College, Slemon Park, 66 Argus Street
  
  
• Who Should Attend:
  PEI Farmers
  
  
• Workshop Duration:
  12 hours of group training in a computer lab
  2 hours of optional private training for eligible participants
  
  
• Audience Size:
  Maximum 20 participants 
  
  
  Cost: $40 for all 4 workshops, $15 per workshop

• Learn how to use social media and digital tools to create market interest in your products
• Have a thriving farm that creates a positive buzz in industry and within consumer markets
• Increase sales by driving traffic to your website, or foot traffic to your retail operation, farmers market, road side stand, or farm location
• Move your farm organization towards the new way of doing business in the digital economy
  
  
  
  
  View full program details here: http://conta.cc/TheConnectedFarmer
  
  
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• Use a single-column layout
• Put your logo and call to action at the top of your email
• If you offer subscribers the ability to click through on a link from their mobile device, make sure the page they’re directed to is also mobile-friendly. Many content management systems offer mobile displays that turn on automatically when they detect a smart phone browser
• Use smart contrasts that read well on small screens. Black fonts on white backgrounds work best
• Use white space and bullet points to make your emails easy to read
• Have a text version available
• Have a link at the very top of your message that allows subscribers to "view online" if their phone doesn’t display your email correctly.

Organizational Culture

Facebook Addiction

More Than A Game

Solution: Setting Ground Rules?

One ‘But’: The Rise of Smart Phones

My Two Cents’ Worth: It’s All Boils Down to Work Culture

Productivity, The Ultimate Goal

1. Call me at 902-724-3330
2. Skype me at sweet.spot.marketing, or 
3. Book online using our GenBook Scheduling Service: