Stultsified: This is where it all comes together

As Social Media and Marketing Manager for UC Santa Cruz, my focus was to build a better bridge between the university and its audience by channeling the right content to our readers through appropriate online channels and to utilize all resources to make sure our audience was reconnecting and growing. • Rejuvenated and modernized social media strategy, developing promotional and marketing plans for all our sites. • Increased alignment with target audiences by analyzing our audience demographics and their online trends; increased reader responses through engagement strategies by transforming average content into being more enticing/alluring. • Developed a social media for a wide range of generations; content allowed different ages and demographics to respond and interact with the messaging and with their fellow peers. • Collaborated with team designers to ensure professional and consistent branding, synchronized all messaging with current campaigns and relevant themes. • Amplified various content driven sites to draw more visitors through artistic/creative means using technologies including Adobe CS, Flash, and modified HTML; resulting in websites becoming dramatically more interactive and user-friendly. • Created a cogent map for outgoing online communication, which ensured effective streamlining of our messages. Established proper conventions on email messaging timeliness, which resulted in improved reader activity and allowed more breathing room in our readers' email inboxes. • Provided value to our reading audience by fine tuning our data on reading activity and conducted focused analyses on trends, which created a better grasp on listening to our audience. • Enriched data integrity by promoting specified pages that encouraged our current readers to stay better connected with our institution by filling out user-friendly forms for their contact information.

Managed broad-based fund-raising efforts by creating strategic campaigns via online communication, direct mail, and telephone outreach; all with focused appeals to benefit different areas of our university. • Created first ever e-mail solicitation campaign, which resulted in high groundbreaking numbers for annual giving year-end totals, and later paved the way for ongoing email campaigns. • Enhanced our online giving site by providing easy-go-to-links to better steer one’s donation to the appropriate fund, offering login features to provide convenience for pre-fill data. • Became point person for all direct mail solicitations; collaborated with development staff on the focus of solicitation appeals resulting in better organized, well branded solicitations.