Stefano Maggi

Cofounder & Managing Partner at We Are Social Italy.

Otaku for conversation, planning, blogging. I love change
and all I can learn from you.

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- “@haydenblack: I love the smell of my palm in the morning. #wrongfilmquotes”
  
  Jun 18, 13 from Twitter for iPad in reply to haydenblack Reply, Retweet, Favorite
- RT @wearesocial: McKinsey says SM hits sales, FB #hashtags, Twitter analytics, Myspace's ad, Google buys Waze at $1bn http://t.co/PORugoDa4W
  
  Jun 18, 13 from Twitter for iPad Reply, Retweet, Favorite
- Interesting: Vine vs YouTube engagement in Twitter. http://t.co/jWckMPYllA
  
  Jun 18, 13 from feedly on iOS Reply, Retweet, Favorite
- "The Dark Side to the Collaborative Economy" shows the attention point in collaborative economy, by @jowyang http://t.co/eda4ZBxd9O
  
  Jun 18, 13 from feedly on iOS Reply, Retweet, Favorite
- Microsoft revamps Socl, enabling content creator to produce social objects they can share on other channels, too. (Incl meme)
  
  Jun 18, 13 from web Reply, Retweet, Favorite
- Collaborative economy is also an enabler for luxury (already in many fields) http://t.co/f4cGLv5U5z
  
  Jun 18, 13 from HootSuite Reply, Retweet, Favorite
- "Pageviews" is no metric unless you define it's important for your brand. What about considering actions, conversations and time, too?
  
  Jun 18, 13 from web Reply, Retweet, Favorite
- @jowyang re. luxury enabled by collaborative economy - see https://t.co/5mo73QV7xq
  
  Jun 18, 13 from web Reply, Retweet, Favorite
- The now @jethrotull playing Thick as a Brick #awesome http://t.co/g8xgWfQodW
  
  Jun 17, 13 from Twitter for iPhone Reply, Retweet, Favorite
- Digg still working on their reader. Another player filling space left by Google in news finding. http://t.co/Hv2KzCv3Pf
  
  Jun 17, 13 from feedly on iOS Reply, Retweet, Favorite
- It makes definitely sense: promoting content on mobile costs more (less space) but get higher focus than desktop (less distraction)
  
  Jun 17, 13 from Twitter for iPhone Reply, Retweet, Favorite
- Lots of news in today's We Are Social’s Monday Mashup - enjoy http://t.co/BJkuFt7Oo6
  
  Jun 17, 13 from feedly on iOS Reply, Retweet, Favorite
- It's all about communities: customers want to be engaged in brands social responsibility causes http://t.co/AyVyTMIVdp
  
  Jun 17, 13 from HootSuite Reply, Retweet, Favorite
- "Experience driven" commerce. Interesting how conversation is the most important part of customer experience http://t.co/qeKPwbP5er
  
  Jun 17, 13 from HootSuite Reply, Retweet, Favorite
- If your brand doesn't have a reason to be there, it should definitely get one. #shared #value #purpose #community
  
  Jun 17, 13 from web Reply, Retweet, Favorite
- Cosa presenterà Facebook il 20 giugno? (Macchia di caffè inclusa nell'invito) http://t.co/3fuTmVjaO6
  
  Jun 16, 13 from Twitter for iPhone Reply, Retweet, Favorite
- Bellissimo: Google e i palloni volanti che portano internet http://t.co/VvYDzPcstM
  
  Jun 16, 13 from feedly on iOS Reply, Retweet, Favorite
- Time to feel #old, people: the GIF is 26 years old.
  
  Jun 16, 13 from Twitter for iPhone Reply, Retweet, Favorite
- "You get it? No you don't. Not yet. Because all you've gotten is a tweet." http://t.co/4pZN6WQsFe
  
  Jun 16, 13 from feedly on iOS Reply, Retweet, Favorite
- Geniale “@wireditalia: Ma quanto ci vuole, veramente, per fare un Vine? --> http://t.co/0vlculhhS9 @VineApp”
  
  Jun 15, 13 from Twitter for iPhone in reply to wireditalia Reply, Retweet, Favorite
Info

Info

Profile
- Stefano Maggi
  
  Co-founder & Managing Partner, Italia at We Are Social
  
  Marketing and Advertising | Milan Area, Italy, IT
  
  Summary
  
  Come cofondatore e managing partner di We Are Social Italia, aiuto le marche ad ascoltare, capire e partecipare alle conversazioni, con un focus particolare su come il social web possa generare valore per i brand e per le persone.
  
  Lavoriamo tutti i giorni con brand italiani e internazionali sui social media, creando e implementando strategie di marketing, comunicazione e business.
  
  Da anni sono blogger, sia a livello personale che professionale, con attenzione particolare a temi legati al social web e al marketing digitale.
  
  Lavoro da anni in ambito di conversazione, digital marketing e social media marketing per numerosi clienti, tra cui Api IP, Barilla, BIC, BNL BNP Paribas, Casio, Costa Cruises (Carnival Group), Heinz, Indesit Company, Kiko, Kraft Foods, Lufthansa, Miroglio, Nissan, RCS, Samsung, Sky, Sony PlayStation, Ubisoft, Wind and UniCredit.
  
  Sono focalizzato nello sviluppare e implementare strategie per marche e aziende che vogliono essere rilevanti, utili e interessanti per le persone, soprattutto attraverso i social media.
  
  Specialties: Social Media Marketing, Digital Marketing, Content Production, CRM, Consumer Engagement, Digital Strategic Planning and Marketing for Brand campaigns, Insight Creation and Market Research, Brand Value Proposition, Brand Architecture, Community Strategy Definition
  
  Experience
  - Mar 2010 - Present
    Managing Partner Italia / We Are Social
    
    Aiutiamo le marche ad ascoltare, capire e prendere parte alle conversazioni su social media.
    
    Siamo una conversation agency con uffici a Milano, Londra, Parigi, Monaco, Singapore, Sydnsy e São Paulo.
    
    Siamo un nuovo tipo di agenzia, ma le conversazioni tra le marche e le persone non sono nuove. E nemmeno l'idea che "I mercati sono conversazioni".
    
    Stiamo già aiutando Indesit, Cisco, Libero.it, BNL BNP Paribas, Barilla, Casio, BIC, Coin, Hotels.com, Heinz, HP, Unilever, Kleenex e PayPal.
    
    Se vuoi contattarci per capire come possiamo aiutare anche te, chiamaci al numero +39 02 36551868 o mandaci una email all'indirizzo parlaconnoi@wearesocial.it.
  - Jan 2009 - Feb 2010
    Head of Experience Planning and Social Media / Agency.com TBWA
  - Sept 2007 - Dec 2008
    Account Manager / Agency.com TBWA
  Education
  - 2004 - 2006
    
    Libera Università di Lingue e Comunicazione IULM
  - 2001 - 2004
    
    Libera Università di Lingue e Comunicazione IULM
  - Liceo Scientifico
Profile
Posts

Posts

Audio

Profile
- Jun 14, 13
 
 spotify:
 
 Love Pink Floyd? We’ve got the ultimate Fan challenge!
 
 Stream Wish you Were Here now and help us unlock the entire Pink Floyd catalogue - http://spoti.fi/WishUWereHere
 
 Quindi: raggiungiamo 1 milione di play per Wish You Were Here e i Pink Floyd arriveranno su Spotify. Cosa aspettate?
- You have to start thinking of the conversation as the canvas. It used to be the case that [advertisers] would broadcast this ad and then tried to generate “buzz” for it. “Here’s this ad we created, we think it’s great, now let’s get into social media and see if we can get people to talk about it”. That’s not the way advertising works now. The way advertising works now is “Here’s a organic conversation people are having” and then you as a marketer or a brand that can participate to a conversation jump in and start participating.
 
 Jun 03, 13
 
 Dick Costolo, Twitter CEO on how advertising works now.
 
 Full interview here.
- Jun 03, 13
 
 How often I see hipsters
- Jun 02, 13
 
 stanfordbusiness:
 
 Bonobos CEO Andy Dunn (MBA ’07) shares lessons he’s learned from Stanford GSB faculty members Joel Peterson and Andy Rachleff on how to treat your company’s founding investors: http://stnfd.biz/lCOfJ
 
 Life and conversation
- Stanford Graduate School of Business: 5 Core Skills of Disruptive, Visual-Thinking Innovators
 
 Jun 02, 13
 
 stanfordbusiness:
 
 “Visual thinking is the foundation for being creative and solving some of the most complex problems,” explained author and founder of Innovation Studio Lisa Kay Solomon. Solomon and Emily Shepard of The Graphic Distillery discussed the key role of visual thinking in innovation at a recent
 
 Observe, associate, question, experiment, network
- May 18, 13
 
 (They’re) almost ready #drums #pic #pub
- May 17, 13
 
 betype:
 
 Yahoo wants to buy Tumblr: Yumblr.
- How do news spread on Facebook vs Twitter?
 
 May 17, 13
 
 A very interesting study, by Carlos Castillo about how news spread on social media.
 
 In-depth articles spread more slowly
 
 Facebook is the choice for sharing in-depth articles, while Twitter for news
 
 In-depth articles have a longer life
 
 Examples of reaction to news on Facebook or Twitter
 
 News and Social Media [SNOW 2013 Keynote] from Carlos Castillo
- May 14, 13
 
 betype:
 
 Typographic quotes
 
 ripples from a pebble thrown make tsunami on a foreign shore
- May 11, 13
 
 thekhooll:
 
 Moonwalk
 
 Moonwalk
- May 09, 13
 
 zefrank:
 
 The diary of a sad cat
 
 Genius.
- May 05, 13
 
 Un/expected landscapes happen sometime #pic #cloud #blue #sky
- May 03, 13
 
 Temporary
- May 01, 13
 
 I fondi del paradiso, dicono.
- Apr 29, 13
 
 ibmblr:
 
 Patent No.8200477. 2012.
 Sentiment analysis.
 
 Patent awarded for text mining tools used to analyze raw social media data and to track “opinions” indicPrating the birth of trends. Advanced analytics helps distinguish an enduring trend from a fleeting fad. IBM used this technology to predict the rise of Steampunk—which will show up everywhere by 2014. You heard it here first.
 
 Read patent | Download print
 
 12 of THINKx20 ➝
 
 Prevedere la nascita della tendenza steampunk del 2014 grazie alla sentiment analysis e a un brevetto di IBM.
- Apr 27, 13
 
 Assassin’s creed IRL #pic
- Apr 27, 13
 
 Di toscanità e bruttotempismi #pic
- Path, a More Personal Social Networking App, Is Adding 1 Million New Users a Week
 
 Apr 27, 13
 
 Path, a more intimate social-networking app that’s like a personal journal, is now growing by 1 million registered users a week after its most recent launch.
 
 Parh’s seems to be growing at an amazing pace. I really like its approach to “small circles networking”
- Apr 26, 13
 
 betype:
 
 Geekery poster print
 
 Get inspired on Betype.co
 
 Oh yes.
- Apr 26, 13
 
 jeffrubinjeffrubin:
 
 The Wikipedia page for Planes. Reasons to be worried:
 
 - “Planes is an upcoming spin-off of the 2006 animated film Cars.”
 - “… and the first film in the Planes trilogy.”
 - “Pixar… will not be producing the film.
 - “It was originally set to be released as a direct-to-video film, but will now be released theatrically.”
 - It’s a movie about talking planes.
 
 Mmm… Reasons to worry about.
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l’elemento di connessione tra marche e consumatori" data-link="http://www.flickr.com/31980599@N07/6100441513/"> " data-title="Community management - a fundamental connection between brands and people" data-link="http://www.flickr.com/31980599@N07/6100441383/"> " data-title="The social media game" data-link="http://www.flickr.com/31980599@N07/5672548544/"> " data-title="Il gioco dei social media" data-link="http://www.flickr.com/31980599@N07/5671977977/"> " data-title="2010 - Immagini di un anno "social"" data-link="http://www.flickr.com/31980599@N07/5276996354/"> " data-title="Geolocalizzazione: luoghi ed esperienze" data-link="http://www.flickr.com/31980599@N07/4833117581/"> " data-title="I social media e l'analisi del target dal punto di vista sociografico" data-link="http://www.flickr.com/31980599@N07/4459041317/"> " data-title="Social media and target analysis from a sociographic point of view" data-link="http://www.flickr.com/31980599@N07/4460277911/"> " data-title="Il social web è fatto di scale... e di rampe" data-link="http://www.flickr.com/31980599@N07/4475725830/"> " data-title="The social web is made of stairs... and ramps" data-link="http://www.flickr.com/31980599@N07/4481834192/"> " data-title="Facebook Open Graph" data-link="http://www.flickr.com/31980599@N07/4542918540/"> " data-title="Facebook Open Graph" data-link="http://www.flickr.com/31980599@N07/4543469861/"> " data-title="Resonance and relevance" data-link="http://www.flickr.com/31980599@N07/4554171702/"> " data-title="Resonance e relevance" data-link="http://www.flickr.com/31980599@N07/4553551135/"> " data-title="Retail and the social web: success opportunities" data-link="http://www.flickr.com/31980599@N07/4404798900/"> " data-title="Brands and Social Media: Characters and Evangelists are touchpoints" data-link="http://www.flickr.com/31980599@N07/2990827185/"> " data-title="Brandship: the digital path between brand and consumer" data-link="http://www.flickr.com/31980599@N07/3012758724/"> " data-title="Digital Content: Where does it come from?" data-link="http://www.flickr.com/31980599@N07/3032490522/"> " data-title="User (r)Evolution: From surfing to sharing personal digital experiences" data-link="http://www.flickr.com/31980599@N07/3050692530/"> " data-title="Listen to everyone, speak to a few: Aggregators and Vertical Social Networks" data-link="http://www.flickr.com/31980599@N07/3092669506/"> " data-title="Push or Pull?" data-link="http://www.flickr.com/31980599@N07/3185032474/"> " data-title="Involving Influencers" data-link="http://www.flickr.com/31980599@N07/3278504132/"> " data-title="Points of View" data-link="http://www.flickr.com/31980599@N07/3312590472/"> " data-title="The Portable User" data-link="http://www.flickr.com/31980599@N07/3383054249/"> " data-title="The Portable User - v2" data-link="http://www.flickr.com/31980599@N07/3393056592/"> " data-title="The Twitter @replies Case" data-link="http://www.flickr.com/31980599@N07/3528831819/"> " data-title="Social Influence: reach vs affinity" data-link="http://www.flickr.com/31980599@N07/3564156120/"> " data-title="Public Profiles = Better uX Contextualization + Better Consumer Experience" data-link="http://www.flickr.com/31980599@N07/3684775327/"> " data-title="Sociographics" data-link="http://www.flickr.com/31980599@N07/3822006059/"> " data-title="Marketing as Consumer Engagement" data-link="http://www.flickr.com/31980599@N07/3980730952/"> " data-title="Influencers: who are they, why are they important?" data-link="http://www.flickr.com/31980599@N07/4084794983/"> " data-title="Content Curation: how does it build value?" data-link="http://www.flickr.com/31980599@N07/4165897362/"> " data-title="Emerging Challenges: four social web trends for 2010" data-link="http://www.flickr.com/31980599@N07/4177940355/"> " data-title="Social Television: roads converge" data-link="http://www.flickr.com/31980599@N07/4272968797/"> " data-title="Social media: livelli di engagement" data-link="http://www.flickr.com/31980599@N07/4684117807/"> " data-title="Anatomia di una conversazione: come si diffonde?" data-link="http://www.flickr.com/31980599@N07/8412353566/">

" data-title="Almost ready #shooting @wearesocialit @crifor @DimitriSquaccio @GiulioBX #wearesocial" data-link="http://www.flickr.com/31980599@N07/8459996109/"> " data-title="iLike" data-link="http://www.flickr.com/31980599@N07/8358227893/"> " data-title="On my way to @wearesocialit #wearesocial" data-link="http://www.flickr.com/31980599@N07/8341571996/"> " data-title="Presentazione con Arc de Triomphe sullo sfondo :) #1stTime" data-link="http://www.flickr.com/31980599@N07/8284396722/"> " data-title="Lakeing, partially cloudy #lario #lc #lake #walden" data-link="http://www.flickr.com/31980599@N07/8276487023/"> " data-title="Ready for #wearexmas with @nicolodus @luca2d @puntolino #wearesocial" data-link="http://www.flickr.com/31980599@N07/8272037859/"> " data-title="Casual friday in #wearesocial con @gabcuc" data-link="http://www.flickr.com/31980599@N07/8272954570/"> " data-title="Ecco, a proposito di fondamentali del tennis... #vinci" data-link="http://www.flickr.com/31980599@N07/8235608308/"> " data-title="Social marketing requires #soul, says @gapingvoid" data-link="http://www.flickr.com/31980599@N07/8229610984/"> " data-title="Zerbini social #wearesocial #milano" data-link="http://www.flickr.com/31980599@N07/8209901853/"> " data-title=""The trio". #wearesocial cc @gabcuc @ottavionava" data-link="http://www.flickr.com/31980599@N07/8204052652/"> " data-title="We Are Social | MIA 2012 #winning #wearesocial" data-link="http://www.flickr.com/31980599@N07/8043846308/"> " data-title="We are thankful! #wearesocial #blogfest #MIA2012 #agencyoftheyear" data-link="http://www.flickr.com/31980599@N07/8036769566/"> " data-title="Kangole @julianward @ottavionava #engraving #wearesocial" data-link="http://www.flickr.com/31980599@N07/8023537403/"> " data-title="Le azioni vintage di @polnareff84 #wearesocial" data-link="http://www.flickr.com/31980599@N07/7930339170/"> " data-title="L'evoluzione verso la conversazione" data-link="http://www.flickr.com/31980599@N07/7016838731/"> " data-title="The evolution towards conversation" data-link="http://www.flickr.com/31980599@N07/6870730774/"> " data-title="Come riconoscere una community sana" data-link="http://www.flickr.com/31980599@N07/5978837480/"> " data-title="Objectives and Social CRM" data-link="http://www.flickr.com/31980599@N07/5250378931/"> " data-title="Promoted media: conversation and visibility" data-link="http://www.flickr.com/31980599@N07/5160922216/"> " data-title="Promoted media: conversazione e visibilità" data-link="http://www.flickr.com/31980599@N07/5151236938/"> " data-title="L’evoluzione delle idee e dei trend grazie al social web" data-link="http://www.flickr.com/31980599@N07/5030660203/"> " data-title="Beyond “venues”: the universal check-in" data-link="http://www.flickr.com/31980599@N07/4976654011/"> " data-title="Oltre le "venues": il check-in universale" data-link="http://www.flickr.com/31980599@N07/4976641873/"> " data-title="Resonance and relevance in marketing" data-link="http://www.flickr.com/31980599@N07/4928898380/"> " data-title="We Are Social Italia - L'ufficio verde" data-link="http://www.flickr.com/31980599@N07/4776936122/">

" data-title="Near We Are Social Italy" data-link="http://www.flickr.com/31980599@N07/4390223738/"> " data-title="Near We Are Social Italy" data-link="http://www.flickr.com/31980599@N07/4390223580/"> " data-title="Matteo, Ottavio, Gabriele and Stefano @ We Are Social Italy" data-link="http://www.flickr.com/31980599@N07/4390223400/"> " data-title="Lecco, Lake" data-link="http://www.flickr.com/31980599@N07/4389455577/"> " data-title="Bagle Bake, Brick Lane London" data-link="http://www.flickr.com/31980599@N07/4389455441/"> " data-title="Lecco, Lake, Dusk" data-link="http://www.flickr.com/31980599@N07/4389455227/"> " data-title="Stefano, Gabriele and Ottavio @ We Are Social London" data-link="http://www.flickr.com/31980599@N07/4390222638/"> " data-title="At Social Media Week, London" data-link="http://www.flickr.com/31980599@N07/4390222576/"> " data-title="Stefano Maggi @ Central Station, Milan" data-link="http://www.flickr.com/31980599@N07/4390222518/"> " data-title="Tweetup in Milan with Josh Bernoff" data-link="http://www.flickr.com/31980599@N07/4390222294/"> " data-title="Palace of Fine Arts, San Francisco" data-link="http://www.flickr.com/31980599@N07/6135227635/">

Stefano Maggi

Moonwalk