Develop, launch, monitor and grow search engine marketing (SEM) campaigns.
– Served as liaison between agency and client, successfully communicating program developments.
– Managed pay-per-click (PPC) campaigns, including bid adjustments, creating text ads and image ads.
– Managed search engine optimization (SEO) campaigns, including keyword research, copywriting and link building.
– Managed landing page optimization (LPO) including design and ongoing improvement.
– Collaborated with colleagues, copywriters, web developers, technical support and search engine reps.
– Created mockups and wireframes to guide developers in creating conversion-friendly designs.
– Spearheaded efforts to simplify dense and lengthy client reports to make them more user friendly.