Star Reedy Bradshaw

Strategize, develop, launch, monitor and optimize search engine marketing (SEM) campaigns for a variety of clients in varied industries.
– Guide conversion rate optimization (CRO) efforts to drive continual improvement.
– Manage reporting and analysis for search marketing programs.
– Guide clients through analytics implementation, tracking and testing.
– Conduct heuristic usability reviews and provide recommendations.
– Write test plans for user test panel and distill response to recommendations.
– Manage landing page optimization (LPO) including design, development and testing.
– Manage pay-per-click (PPC), including keyword research, writing ads and bid adjustment.
– Manage search engine optimization (SEO), including research and optimizing content.
– Serve as liaison between agency, client and outside vendors.
– Collaborate with all members of team to produce successful results.

– Managed website projects including client communication, timelines and design.
– Wrote and edited content for websites and email marketing campaigns.
– Collaborated on design concepts, with focus on typography and usability.

Coordinated editorial processes for monthly home fashion magazine, Home Accents Today.
– Designed and built pages for print magazine, website and weekly email newsletter.
– Managed editorial efforts with writers, market research, art department and prepress.
– Coordinated photoshoot logistics, arranging on-time product delivery from global vendors.

Managed website project for a clearinghouse within the National Library of Education.
– Facilitated project planning by collaborating with center director, staff and off-site sponsors.
– Routed materials to writers for preparation; Managed deadlines; Edited all final materials.
– Trained writers to index materials and assign keywords for optimal information retrieval.

– Designed and built pages for daily newspaper and sister publications.
– Collaborated across newsroom, graphics and prepress departments and the press.
– Worked with writers and editors to successfully met three deadlines nightly.