Profile
Global Marketing Solutions at Facebook
Marketing and Advertising | San Francisco Bay Area, US
Summary
Strategic marketer with a passion for social media and consumer insight.
Recently received a master’s degree in Integrated Marketing Communications from Northwestern University with concentrations in Brand Strategy & Advertising and Direct & Interactive Marketing Communications.
Background includes work in digital marketing, social media strategy, public relations, crisis communications, brand strategy, and account planning.
Recently received a master’s degree in Integrated Marketing Communications from Northwestern University with concentrations in Brand Strategy & Advertising and Direct & Interactive Marketing Communications.
Background includes work in digital marketing, social media strategy, public relations, crisis communications, brand strategy, and account planning.
Specialties: integrated marketing, social media strategy, community management, blogger outreach, account management, market research, pitching, message development, crisis communications
Experience
- Jul 2011 - PresentAccount Manager / Facebook
- Mar 2010 - PresentStrategist, Digital Innovation Group / Engauge Marketing
- Jan 2010 - PresentAlumni Advisor / Vitamin IMC blog
- Jan 2009 - PresentCo-Founder and Managing Director / Vitamin IMC blog- Co-founded the blog to promote brand awareness of Medill IMC. - Responsible for writing content, managing guest contributors and building online presence through social media. - The blog has been named one of the top 100 marketing blogs by The Daily Reviewer.
- Dec 2008 - PresentSocial Media Outreach Specialist / Home Front CommunicationsExecuted online marketing campaigns for corporations and the Ad Council in partnership with non-profits and government agencies with a focus on engaging online communities through social media tools.
- Sept 2008 - PresentGraduate Student, Integrated Marketing Communications / Northwestern UniversityConcentrations: Brand Strategy and Advertising; Direct and Interactive Marketing Communications Consulting projects for: *USA Today - Designed customer retention strategy to reduce subscription churn rate from 77% to 59% in one year *General Mills - Created digital marketing strategy for Pillsbury and Betty Crocker that integrated email content analysis, consumer engagement through social media, and coupon distribution optimization *P&G – On the winning team that developed a new value proposition for Day Quil/NyQuil to impede loss in market share to private labels by identifying a new strategic value target and re-positioning the brand
- Mar 2009 - PresentMarketing Strategist / Searchles- Analyzed user data and used insights to redefine the Searchles brand, messaging and marketing strategy - Developed word-of-mouth digital campaigns that increased brand awareness and widget downloads by 40%
- 2009 - PresentAccount Planning / Euro RSCG- Led team of 16 to develop integrated marketing plan for Kraft Shake ‘N Bake; conducted consumer insight research, developed creative brief and overall strategy, ensured creative executions fit with strategy - Developed positioning for all Barilla brands based on consumer research; built case for new TV spot by identifying insights into Moms and romance; drafted creative brief for Wasa 2010 planning - Researched the music and exclusive content consumer and landscape including an analysis of key telecoms and presented to team on how Sprint could enter the space
- Jul 2007 - PresentAccount Coordinator / Levick Strategic Communications- Drove PR programs and secured daily media coverage for legal, technology and environmental clients - Assisted in development of crisis management strategies to protect brands and reputations of clients - Presented media training sessions to teach clients how to effectively communicate brand messages - Recruited, interviewed and supervised interns for summer, fall and spring sessions
- Sept 2006 - PresentIntern / Levick Strategic Communications
- Jun 2006 - PresentIntern / Euro RSCG Magnet
Education
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2008 - 2009Northwestern UniversityMasters of Science in Integrated Marketing CommunicationsActivities: Co-Founder and Managing Director of Vitamin IMC blog
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2003 - 2007University of Maryland College ParkBachelor of Arts in Communications and American StudiesActivities: Images Campus Ambassadors
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2006 - 2006Syracuse UniversityStudy Abroad Program in London, England in Public Relations and Advertising
Additional Information
Websites:
Interests:
Dance, Skiing, Yoga, Traveling, Cooking, Social Media
