sarah wulfeck

http://www.wulfeck.com
Visit for acting demos and resume.

Advisor to and consultant for various public corporations, consumer brands, start-up companies and individuals on all facets of digital media evolution, content strategy and creation, ideation and technology innovation landscape.

Specific client list and referrals available on request.

Established Content and Community Service Group and directed internal integration with social analytics and digital creative stakeholders to develop content strategy capabilities (editorial, multi-media, games, etc.), and craft brand content offerings born out of consumer insights.

Leveraged unique, multi-media experience in entertainment, creative publishing and journalism industries to produce experiential narrative and production offerings.

Executed on story concepting, development and writing for original content programming.

Conceived of and executed content strategy for Rodan+Fields’ "Age-O-Meter" Social Application, which was a 2011 Technology Innovation Award Finalist for the U.S. Direct Selling Association.

Sourced new client leads, driving over $1.2M in successful new business digital creative innovations from 2010-2012.

Developed strong content platform and campaign experiences that fused the best of social technologies with authentic client voice and branding.

Shaped creative ideas into targted content packages. Managed distribution across digital, social, mobile spaces, and fostered relationships with influencers in campaign targeted demographics.

Sourced, grew and directed editorial and multi-media production services, capabilities and resources.

Managed, trained and oversaw team of social community managers working for clients such as Kiehl’s and Genentech.

Attended Creative Brainstorming Training program, and implemented learned tactics, behaviors and leadership skills into Beyond culture and client- facing deliverables.

Conducted internal and client-side social media training presentations and programs, which encompassed all areas of digital strategy from brand voice development to scaling social platform customer service teams to rewarding ambassadors.

Clients Included: Google, YouTube, American Express, Virgin America, EMI, Kiehl’s, BMW, The Guggenheim Foundation, Genentech, FamilySearch, Zevia, Rodan+Fields.

Strategic Manager of 20+ award-winning, conversational marketing campaigns.

Managed top-tier external client/agency relationships and internal cross-functional teams through sales strategy, proposal, development, execution, metrics/reporting and renewal/expansion on major client accounts.

Directed all elements of digital creative campaigns including development of creative proposal briefs, budgeting and Profit and Loss, publisher/client relationship strategy, vendor hiring/management, editorial direction and publishing schedule, social media metrics and advertising analytics reporting, community management and moderation, and campaign engagement optimization.

Produced/Directed Federated Media’s first in-house original video productions for UPS “WhiteBoard” Campaign, featuring top-tier social media authors including Mashable, TechDirt, VentureBeat. **Winner of 2010 Forrester Groundswell Award (B2B)

Managed successful campaign renewals for clients including Verizon, IBM, Intel, VMware, Palm, which generated more than $1.5M in revenue.

Clients included: Verizon, UPS, IBM, Intel, VMware, Samsung, Intuit, Scion, Palm, H&R Block.

Conceptualized and executed unique social media strategies across CBS Owned and Operated local news stations.

Monitored various social channel feeds for national and international coverage and sentiment around 2008 Presidential Election cycle.

Recommended and executed on technically aggressive and innovative strategies for leveraging CBS News and Politics content to drive awareness and engagement.

Created and developed social media opportunities and business analyses for increasing revenue.

Established technical and editorial best practices for user engagement and experience.

Providing set-up of home sound recording and editing studios, as well as providing training in how to create broadcast-quality recordings, including microphone techniques and training in various editing software such as ProTools, Audacity, PeakLE, and Sound Forge.

Visit www.AudioHouseCalls.com

Local news/entertainment online reporter.

Wrote, Produced, Directed Red-Carpet online video reports.

Managed and produced digital Red Carpet Reporting live from the 2008 Academy Awards.

Blogger and broadcast commentator for entertainment and offbeat news.

Created and produced video packages for web and broadcast news.

Created original partnership opportunities for social media engagement to boost traffic and awareness of KCBS/KCAL web presence.

Created first-generation social media training documents for broadcast news reporters and anchors.

Personal finance reporter for MarketWatch.com

Personal finance script/copywriter for various CBS Radio broadcasts.

B.F.A in Screenwriting

MA in Journalism, Mass Communication

Portfolio

UPS "PopURLs 'Brown' Edition" 2010 Forrester Groundswell Award (B2B) Rodan+Fields "Age-O-Meter" Social Application 2011 Technology Innovation Award Finalist, U.S. Direct Selling Association

Emerging Technologies, Brand Strategy, Creative Concept Development, Journalism, Community Engagement, Digital Photography, Digital Sound Recording and Editing Podcasting, Mobile Technology Behavior, Psychology, Singing, Voice Over, Film/TV Industry Strategy, Assorted Additional Forms of Geekery