Established Content and Community Service Group and directed internal integration with social analytics and digital creative stakeholders to develop content strategy capabilities (editorial, multi-media, games, etc.), and craft brand content offerings born out of consumer insights.
Leveraged unique, multi-media experience in entertainment, creative publishing and journalism industries to produce experiential narrative and production offerings.
Executed on story concepting, development and writing for original content programming.
Conceived of and executed content strategy for Rodan+Fields’ "Age-O-Meter" Social Application, which was a 2011 Technology Innovation Award Finalist for the U.S. Direct Selling Association.
Sourced new client leads, driving over $1.2M in successful new business digital creative innovations from 2010-2012.
Developed strong content platform and campaign experiences that fused the best of social technologies with authentic client voice and branding.
Shaped creative ideas into targted content packages. Managed distribution across digital, social, mobile spaces, and fostered relationships with influencers in campaign targeted demographics.
Sourced, grew and directed editorial and multi-media production services, capabilities and resources.
Managed, trained and oversaw team of social community managers working for clients such as Kiehl’s and Genentech.
Attended Creative Brainstorming Training program, and implemented learned tactics, behaviors and leadership skills into Beyond culture and client- facing deliverables.
Conducted internal and client-side social media training presentations and programs, which encompassed all areas of digital strategy from brand voice development to scaling social platform customer service teams to rewarding ambassadors.
Clients Included: Google, YouTube, American Express, Virgin America, EMI, Kiehl’s, BMW, The Guggenheim Foundation, Genentech, FamilySearch, Zevia, Rodan+Fields.