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Hello world
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Tweets
- #Digital nudity http://t.co/1gflaRpT6q by @saramosavi via @EG_MgtThinking HT @yegg #internet #privacy
- Buildings at #Microsoft headquarters get “smart” makeover http://t.co/oqkASSYPjp via @NatGeoNewsWatch #environment
- @VincentBoon @sedgebeswick @craigmcgill @jeremywaite @paulfabretti @dcoplin @NickJonesCOI FWIW, I will be up in That London next Wed.
- Simon says! is out! http://t.co/Px1IMMeXCa
- Simon says! is out! http://t.co/Px1IMMeXCa
- Simon says! is out! http://t.co/Px1IMMeXCa
- How I Use #Twitter, Six Years Later with @JOwyang http://t.co/Oowu5RGZuQ by @socialmktgfella via @socialmedia2day #sm
- Television's Future Has a Social Soundtrack - @HarvardBiz http://t.co/nWUV7VJeX4 by @dkroy #socialTV
- Why we have our best ideas in the shower: The science of #creativity http://t.co/UYB9vtxhdM by @leowid via @bufferapp
- Simon says! is out! http://t.co/Px1IMMeXCa ▸ Top stories today via @dcoplin
- My week on twitter: 11 retweets received, 1 new listings, 13 new followers, 35 mentions. Via: http://t.co/uHs1OvpR0O
- 14 Revealing #Interview Questions http://t.co/9jfXaCN5nR by @jeff_haden via @Inc HT @scottdorsey #recruiting
- Excellent > Why the Front End of #Innovation is Different http://t.co/u46AmkKm6y by @ovoinnovation via @ixchat cc @thomaswedell
- Simon says! is out! http://t.co/oInkg6zgmH
- @jeremywaite @NickJonesCOI @paulfabretti @sedgebeswick @VincentBoon @craigmcgill @dcoplin I'm in as long it's Stone Roses vs Atomic Kitten.
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Info
- Global Marketing Operations at MicrosoftMarketing and Advertising | Bath, United Kingdom, GBSummary
I manage marketing operations for our commercial & consumer business in UK & Western Europe (13 markets) with the aim of improving marketing efficiency and effectiveness.
A key part of my role is to lead and deliver large scale change management programmes to evolve our marketing operations capability, enabling our marketers to deliver maximum business impact.
Recent projects include:
- GLOBAL: deploying a company-wide social listening capability
- UK & Europe: drive improved Marketing Return on Investment (ROI)I am an avid follower of business, marketing, start up and technology press and very interested in social business and the disruption within the enterprise.
Prior to Microsoft, I spent seven years with Accenture and Detica, undertaking high profile strategy and business consulting engagements for leading telecommunications and high tech companies. During that time I focused on Customer Relationship Management (CRM) with focus on sales, marketing & channel strategy.
Specialties: Social Media, Marketing Operations, CRM, Marketing Return On Investment (ROI) & Business Change.Experience- May 2012 - PresentSocial Media Council / Direct Marketing Association UK Ltd
The DMA Social Media Council exists to:
- educate brands and consumers
- create market insight through new research
- provide a forum to debate the key issues
- protect both consumers and brands through ensuring good and light regulation / codes of conduct - Mar 2012 - PresentMarketing Capabilities Council / The IDM
Member of The IDM's Marketing Capabilities Council. It's objectives are:
1.To develop a recognised industry definition and framework for the discipline of marketing capabilities management and establish it as an essential and distinct practice within organisations.
2.To define, share and promote best practices for marketing capabilities management. This will include the review and aggregation of relevant third party content and the commissioning of research studies to fill pivotal gaps.
3.To promote marketing capabilities development as a generative business function, essential to performance improvement and business value growth.
4.To create a marketing capabilities development community that goes beyond the Council itself across the HR and marketing practitioner communities.
5.To become the recognised thought leader for the marketing capabilities discipline and the go-to body for advice and opinion. - Nov 2008 - PresentSenior Marketing Manager / Microsoft Corporation
I manage marketing operations for our commercial & consumer business in UK & Western Europe (13 markets) with the aim of improving marketing efficiency and effectiveness.
A lead and deliver large change management programmes to evolve our marketing operations capability, enabling our marketers to deliver maximum business impact.
I am currently leading an effort to deploy a company-wide social listening capability.
- May 2006 - Oct 2008Principal Consultant, Business Consulting, Telecoms, Media, Technology & Enterprise / Detica
Business Consulting. Telecommunications, Media, Technology & Enterprise sectors.
- Nov 2007 - Sept 2008Business Consultant / Cable & Wireless
Responsible for the planning and launch of a new service to several hundred public sector agencies with high adoption rate and satisfaction rating.
- Apr 2008 - Jul 2008Business Consultant / BT Wholesale
Reporting to UK Customer Experience director, responsible for identifying and assessing the impact of business issues causing the company’s shortfall in meeting its’ customer experience KPI targets for its Broadband product. Prioritised and identified potential solutions to resolve issues by re-engineering processes. Over 50 individual customer experience issues identified, assessed and mapped to businesses processes. Recommended 13 process improvement opportunities and associated initiatives (each with individual customer experience impact defined) with an overall customer experience uplift of 8.3% (equivalent to approximately £8 million in benefits). All of the recommended initiatives are now in-flight.
- May 2006 - Nov 2007EMEA Corporate Marketing Operations Manager / Microsoft
Led EMEA (29 markets) delivery of Microsoft WW Strategy Group’s ‘Marketing Metrics Solution’ program; a marketing transformation to enable optimum allocation, execution and measurement of marketing investment, and develop tighter marketing to sales connectivity. This programme was cited as the single biggest priority within the Corporate Marketing function for 2007 and key enabler of the Return On Marketing Investment (ROMI) initiative. This involved landing five key marketing capabilities (Marketing Objectives, Metrics Framework, Scorecard, Process & Tools) within each of markets. This involved working with regional and local Business Planning Manager, CMO and their teams to project manage and successfully implement the capabilities in market.
- Feb 2002 - Apr 2006Senior Consultant, CRM / Accenture
Consultant in Communications & High Tech Operating Group, aligned to Customer Relationship Management Service Line.
- Nov 2005 - Jan 2006Business Consultant / Orange
Defined the "to be" process as part of a new billing strategy for Orange UK.
- Jul 2005 - Nov 2005Business Consultant / BT Global Services
Reporting to UK MD, developed seven strategic initiatives to drive revenue growth and cost reduction across sales, marketing and customer service. Over 50 President, Vice Presidents and General Managers interviewed in 4 weeks to define roadmap of activity, estimated to deliver annualised benefit of ~£249m of revenue generated and ~£44m of cost efficiencies created which was presented to UK Executive Board)
- Jan 2005 - Jun 2005Business Consultant / Vodafone
Reporting to UK IT Operations Director, formalised operating level management (OLM) and developed the business model for IT operations organisation. Designed and implemented OLM process including developing and facilitating agreement for operating level agreements across CTO domains. Rationalised metrics reported across IT operations management team and upwards to CTO to improve reporting accuracy and transparency. Developed a model of service ownership which has become the de-facto reference tool across technology organisation and a service framework to enable IT to define ‘what they do’ for customers and delivery partners.
- Jul 2004 - Nov 2004Business Consultant / Sun Microsystems
In close co-operation with the client’s strategic account management team and sales directors, worked to drive incremental sales, increase the effectiveness of its sales efforts for strategic key accounts and change the focus of the sales force from selling technology to consultative selling of solutions and services. Developed a strategic account plan for an account, including tangible short term actions to increase client's share of wallet and specific opportunities for the client in excess of £8million.
- Aug 2002 - Jul 2004Business Consultant / BT
BT Retail Major Business, UK, Online Strategy & Delivery
Led team responsible for strategy and internal change programme to incorporate eChannel into ‘business as usual’ for sales, service & marketing organisations and to drive online adoption for corporate & government customers (over 4000 accounts). Spearheaded a 20% increase in online usage despite a very negative & resistant internal service audience (who were the key deployment agents) and initial poor feedback on the application from customers.BT Retail Major Business, UK, CRM Transformation
Led team to deliver cultural change programme to over 5000 sales, service & marketing personnel. The programme, delivered by workshop cascade from Director-level, educated the business about the strategic programmes in the CRM transformation to reinforce the new ways of working that were required. One of the largest CRM programmes in Europe; A CRM Magazine industry award winner in 2003 for achieving real business change through a CRM systems implementation. - Jul 2001 - Feb 2002UK Customer Service & Operations - Solutions Team / Sony Ericsson
Assisted UK Operations Manager with day-to-day running of contact centre operations.
Education-
1998 - 2001The University of SheffieldBA Hons 2.1 in Business Studies
Activities: Managment School Society (Founding Chairman), Management School Sports Secretary, Management School Football Club Captain
Additional Information-
Websites:
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Checkins
- DL's & LoungeCaballero de Gracia, 11
- Hotel de las LetrasGran Vía 11
- Aeropuerto de Madrid-Barajas (MAD)Av de la Hispanidad, s/n
- Aeroport d'Eivissa (IBZ)Ctra. de l'Aeroport
- PortPasseig de Marina
- Iglesia de Sant FrancescPlaza de la Constitución
- Es MinistreIlletes
- PiratabusPlaya Mijorn
- Blue BarPlaya Mitjorn Km 8 P.o.box, 165
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Uncategorized
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Posts
Ron Conway once said: “There’s a billion company created every 3 months. Now, it is every 2 months”. I finally got the chance compile “The Billion Dollar” list. I tried to limit this list to only software tech companies. I also included a couple of near billion dollar companies (~0.7 B and above).
us·er
/ˈyo͞ozər/Noun
1. A person who uses or operates something, esp. a computer or other machine.
2. A person who takes illegal drugs; a drug user.Synonyms
consumerDuring a Square Board meeting, our newest Director Howard Schultz, pulled me aside and asked a simple question.
“Why…
Corporations and private equity have billions of dollars on hand that they could use to empower innovation to end the economic slump. But how best to start the wheels turning?
Don’t romanticise your ‘vocation’. You can either write good sentences or you can’t. There is no ‘writer’s lifestyle’. All that matters is what you leave on the page.
Zadie Smith on writing (via explore-blog)- Discovery
Welcome. I’ve heard a lot about Tumblr so was keen to experience it first hand. I shall add my musings here when I feel like it.
