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Tweets
- I'm at Twitter UK (London) http://t.co/rQJxWgxU
- #ff After meeting @briansolis & his RED shoes at #istrategy this wk, I complete my trifecta of #sm mentors cc @jaybaer @chrisbrogan
- This confused my simple mind. Please change your avatars and rhyming surnames.. @BenParr @AlanCarr #uncanny http://t.co/GNMk0S4tMay 24, 12 from web Reply, Retweet, Favorite
- Building a global brand in social w/ @Microsoft's @simonjhughes & @Vitrue's @ChadEstes http://t.co/ZfPZOeQS by @NickWAllen via @iStratBuzzMay 24, 12 from web Reply, Retweet, Favorite
- @jess_russell77 Hope so! Fave bits; @briansolis, @nealschaffer, barnstorming panel @SEOmom @KerryatDell @Azeem + my session w/ @chadestes
- @NealSchaffer Email on its way!
- @jeremywaite @iStratBuzz @nickwallen @ladyxtel @nealschaffer Indeed, roll on November.. did I just say that?! #istrategy
- @adnys @NealSchaffer Absolutely, some good discussion on @RedBull's brand path from soft drinks to publisher and media owner #istrategy
- @jeremywaite Reminds me of Tony Hsieh words of @zappos... is a customer service company that happens to make shoes #istrategy
- @AdamRobertBurns No worries, I didn't speak to him but the resounding #istrategy crowdsourced answer was they already are!
- @jeremywaite Is that true from a revenue perspective as well? So their cans are media properties! #istrategy
- #istrategy Q: Do you forsee a point where @Redbull becomes known more as a media vs an energy drinks business? cc @adamrobertburns
- #istrategy @RedBull are bringing niche sports like #snowboarding to a mainstream audience: http://t.co/CaK6Ig86 #givesyouwings
- #istrategy @RedBull Media House's strength is the fact they can own their distribution of content #marketing
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Info
- Global Marketing Operations at MicrosoftMarketing and Advertising | Bath, United Kingdom, GBSummaryI manage marketing operations for our commercial & consumer business in UK & Western Europe (13 markets) with the aim of improving marketing efficiency and effectiveness.
A key part of my role is to lead and deliver large scale change management programmes to evolve our marketing operations capability, enabling our marketers to deliver maximum business impact.
I am currently leading an effort to deploy a company-wide social listening capability.
Prior to my current role, I spent seven years with Accenture and Detica, undertaking high profile strategy and business consulting engagements for leading telecommunications and high tech companies. I have particular expertise in Customer Relationship Management (CRM) with focus on sales, marketing & channel strategy.Specialties: Social Media, Marketing Operations, CRM, Marketing Return On Investment (ROI) & Business Change.Experience- Nov 2008 - PresentSenior Marketing Manager / Microsoft Corporation
- May 2006 - Oct 2008Principal Consultant, Business Consulting, Telecoms, Media, Technology & Enterprise / DeticaBusiness Consulting. Telecommunications, Media, Technology & Enterprise sectors.
- Nov 2007 - Sept 2008Business Consultant / Cable & Wireless
- Apr 2008 - Jul 2008Business Consultant / BT Wholesale
- May 2006 - Nov 2007EMEA Corporate Marketing Operations Manager / Microsoft
- Feb 2002 - Apr 2006Senior Consultant, CRM / AccentureConsultant in Communications & High Tech Operating Group, aligned to Customer Relationship Management Service Line.
- Nov 2005 - Jan 2006Business Consultant / Orange
- Jul 2005 - Nov 2005Business Consultant / BT Global Services
- Jan 2005 - Jun 2005Business Consultant / Vodafone
- Jul 2004 - Nov 2004Business Consultant / Storagetek
- Aug 2002 - Jul 2004Business Consultant / BT
- Jul 2001 - Feb 2002UK Customer Service & Operations - Solutions Team / Sony Ericsson
Education-
1998 - 2001The University of SheffieldBA Hons 2.1 in Business Studies
Activities: Managment School Society (Founding Chairman), Management School Sports Secretary, Management School Football Club Captain
Additional Information-
Websites:
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Checkins
- The Hospital Club24 Endell St.
- Monmouth Coffee Company27 Monmouth St.
- Tufnell Park Tavern162 Tufnell Park Road
- Earl of Lonsdale277-281Westbourne Grove
- Electric Cinema191 Portabellow Rd.
- StarbucksFulham Broadway Station
- FrankiesChelsea
- Stamford BridgeFulham Rd.
- London Gatwick Airport (LGW)Gatwick Airport
- Senso BarNeos Marmaras
- Ekies All Senses Resort VourvourouVourvourou
- Colonna & Small's Espresso Room6 Chapel Row
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San Francisco - Cable Cars + Bay Area Cruise
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Posts
- Discovery
Welcome. I’ve heard a lot about Tumblr so was keen to experience it first hand. I shall add my musings here when I feel like it.
