Silvia Fossati

Development of ad hoc communications strategies and planning.
Working with: PR and Communications agencies, start-ups, small and medium enterprises, creative professionals.

Strategic Communication and Planning for a long term business development programme.

- Market Research and Strategy, defining marketing and communication objectives in aim to adapt to the changes now happening in the market, as well as to recognize and catch opportunities:
>> Strategic Issue Analysis, monitoring and managing of relevant and strategic (emerging or evolving) trends and issues of the reference market;
>> Customer Relationship Management, monitoring their activities and relations with the sales force in aim to create ad hoc campaigns and strategies;
>> strategic partnerships with international leading companies of the reference market and with local associations.
- Events Management, coordinating the annual scientific courses and conferences programme for dental professionals, experience product presentations with the leading companies of the market, partnerships with local opinion leaders as well as professional associations.
- Planning and gradually introducing an online marketing strategy; web content management, corporate blog.

Elaboration and implementation of a fashion 2.0 start-up project (e-commerce). Marketing and communication strategy to test and introduce the brand in the market.

- Market research and strategy for start-up, including business plan (supported by the mentoring programme of the Incubatore Tecnologico di Firenze)
- Strategy and planning for brand identity and awareness
- Strategic Issue analysis, monitoring and managing of relevant and strategic (emerging or evolving) trends and issues of the reference market; strategic partnerships (Co2 Neutral - Treedom SrL among others), special products such as limited editions (SouthAfrica 2010)
- Public Relations & Events: press kits, press releases, media relations and partnerships (Internet For Peace 2010, Wired Italy among others), launch event, Internet PR, blogger relations and partnerships
- Web Communication 2.0: social media strategy, online community creation and management, online contests, optimized web content for e-commerce, corporate blog
- Business presentations at web 2.0 events and conferences (Girl Geek Dinners; ToscanaLab 2010 - Internet Better Business panel; ToscanaIN)

After an intensive and profitable periode as trainee in 2004 I have been collaborating on several projects during the years.

- Press office for home and interior design
- Attending preparation of press kit, press release etc.
- Attending clients at tradefairs
- Press office attendance after tradefairs
- Attending events organization
- Partial organisation of press tour at the event "MeDesign" (Genova European Cultural Capitol 2004)

Main tradefairs: Macef, Cersaie, Salone del Mobile, Abitare il Tempo

PR Campaign for "Berliner Wirtschaftsgespräche e.V." to introduce the Creative Industries' sector into the association´s agenda. Concept for a special programme of initiatives and activities with the objective to create a dialogue and synergies between Creative Industries and other sectors of Berlin´s economic system.

Final work at University of Arts, Berlin. The campaign was purchased by the client and carried out.

- Referent bewteen komm.mix and the client
- Internal coordination of the three stages Market Research > Planning > Creativity.
- Network enlargement through the Creative Industries Berlin.
- Logo for the Creative Industries ("The Creative Head"), image film, events and conferences programme with flyer and brochure, concept for a special publication ("Kreativwirtschaft Berlin"), website concept, press & media relations.

Freelance consultant for the Berlin fashion label "justMariOt" (owner / designer Mari Otberg)

- Issue Analysis
- Networking strategies and media relations
- Stakeholders Management
- Press office
- Shows / Events organisation (Berlin, Munich)

Attending to relations with the international medias during and before the fifth edition of the international design festival in Berlin.

- International networking and media relations
- Coordination of international media partners (Abitare, On Diseño etc.)
- Representative at Salone del Mobile 2007
- Attending press conference and press tour with international journalists

Collaboration with the design network Create Berlin