i write. i design. i collaborate. i build brand community for business. i build marketing communications for business.
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- Summary
Experience: I'm a writer for business. I'm a graphic designer for business.
Goal: To help businesses strengthen their community by aligning their voice with their customer experience.
Areas of expertise; needs assessment, market development, business development, brand development, product, sales and channel support, creative development, fiscal management, & training.
Experience- 2010 - PresentBranding Innovator / shorthousesolutions
Short Version: I support businesses with marketing expertise, especially in corporate communications, sales, advertising, and promotions.
Long Version: I partner with marketing visionaries to actively help clients align their brands with the new customer experience. I am an advocate of brand disruption and a practitioner of aspiration branding, organization alignment, media synergy, and experience management.
Aspiration: "A strong desire to achieve something high or great" + Branding: "The promoting of a product or service by identifying it with a particular brand." = Aspiration Branding: The process of elevating the desire for a particular product or service by promoting the right combination of its desirable attributes to meet specific identified buyer needs...
Organization: an administrative and functional structure (as a business or a political party); also : the personnel of such a structure. + Alignment: an arrangement of groups or forces in relation to one another as in new alignments within a company. = Organization Alignment: Synergistic arrangement of all the functional teams (marketing, sales, operations, development, customer service, and product/service portfolio) within a company in order to recognize and capitalize on all the opportunities of the new customer experience.
Media: a medium of cultivation, conveyance, or expression. + Synergy: a mutually advantageous conjunction or compatibility of distinct business participants or elements (as resources or efforts). = Media Synergy: the holistic congregation of disparate channels of communications (television, radio, print, online, mobile, events, etc.) to optimize the voice of the brand message in the marketplace.
Experience: the act or process of directly perceiving events or reality. + Management: judicious use of means to accomplish an end. = Experience Management: the process of learning from the customers' experience and managing their expectations and aspirations accordingly.
Additional Information-
Websites:
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Honors:Aquent Holism Award 2006
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Interests:exhibited artist author poet
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Photos
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Market position + technical white papers | PowerPoint presentations | Process analysis + mapping | Product/service fact sheets | RFPs + business plans | Guidelines + manuals | Document management | Press releases + media kits | Online content + site navigation | Scripts + storyboards.
I build brand community by being a business writer and by generating ideas that sell. I take seemingly different companies and co-brand them seamlessly into shared communities that generate revenue. Sure, I can give you all that marketing speak about how I understand that your brand is the single most important asset of your company and that I know how hard it is to build it and to maintain trust in it. But I not going to preach here because I do understand this and I keep it top of mind in every concept I develop and in everything I write. I also understand that you need to see a return on your investment on what I do or why hire me in the first place.I invite you to take a look at some of the projects I've worked on over the years. There's a lot more where these came from.
But then, that's a discussion for another time. Perhaps face to face at a place of your choice.
- brand identity guidelines
- powerpoint 1
- brochure
- business overview
- whitepaper
- annual report
- web site 1
- web site 2
- powerpoint 2
- thumbtack bio
- linkedin profile
