Shannon Hinderberger

Posts

May 23, 11:32 AM

Benjamin, what a year it was for you. You accomplished some pretty cool milestones and your little personality continues to blossom. Year 3 started out with a bang ... you threw your binky in the toilet and flushed it. The bad part? You asked for it within hours and cried yourself to sleep for a week. You started a new pre-school which was a good move for your development. You began to get

May 16, 12:42 PM

EmmyLu, chillin' First things first, this is my first post in a while and a lot has changed. Emmy Lucille (aka EmmyLu) was born 3 weeks early, late in the evening of March 26 via c-section. The last trimester of my pregnancy was rocky and I was put on bed rest, hence the silence in my blogging. EmmyLu is a good baby with bouts of fussiness due to gas but most of the time, she wants to be held

February 12, 07:05 PM

I love Pinterest. It's a great place to find activities, recipes and ideas so when Nanette challenged her readers to get pinteractive, I so happened to be working on three projects this weekend I could post!  First up, Strawberries and Cream Pie! I didn't double the recipe like the pin suggested because I didn't have a deep dish pan.  I am serving this up tonight! Next up, I made

January 26, 10:00 AM

Make that a soy latte I've been hearing the buzz about the documentary Forks Over Knives for a while saying it will convert you into being a vegan. Being a vegan was a challenge I was going to take for a month last year until I found out I was pregnant. I could totally be a vegetarian but cutting out dairy seemed super extreme that I could never do. Never say never is what my mom used to say.

January 25, 10:00 AM

Snow came really late this year. And that's pretty bad for a town whose economy counts on it for tourism. Last week, it snowed over 5 feet at our local resort, shutting it down for a day. We headed up to go sledding. Let's just say, pregnancy and watching your family sled, don't mix.

January 24, 10:00 AM

my son will kill me someday for posting this photo After 3.5 years of diapers, we're finally diaper free in our house. I will admit, I should have done this sooner but nothing seemed to motive my son -- that was until he saw Cars 2 and he wanted new cars to play with. Everyone had advice for me ... put him and pull-ups and then try to switch back to diapers, he'll throw a fit! Have him aim on

January 23, 10:00 AM

I love getting inspiration from fellow bloggers and people I follow on Twitter. Imitation is the best form of flattery, right? Nanette, who is super cool in real life, made this recipe on Christmas Day for her brother-in-law who is a vegetarian.  Super intrigued, I asked her for the recipe. The recipe was a hit in my house. All we really needed to add in the end was a tad bit more salt. If you

January 19, 03:55 PM

A few months ago, that sticker to the left appeared in my goodie bag at a local marketing conference I attended. I decided to slap it on the back of my Jeep because I felt I was doing just that -- living local, buying local. Boy did that sticker give me a smack of reality. The first instance of reality came while I was in the drive thru line for Starbucks. The month of October and November

January 18, 10:00 AM

I had a frozen loaf of homemade brioche that I needed to use up so I pulled out this recipe to try. It was so so tasty! Now I want to make another loaf of brioche to make it again!

January 19, 07:34 PM

I receive many requests to review products but most of the time they don't fit the scope of my blog ... going green gradually. But when Sommer Poquette emails you asking to try to a product, you take notice. Sommer is the mastermind behind Green and Clean Mom and site Mommy is a Blogger which explains to children and the world what moms online might be doing with their blogs and also offers tips

January 16, 12:43 PM

I love soup in the winter but I'm not a fan of tomato soup. For months, my husband has been begging me to make a tomato soup and grilled cheese sandwiches for Meatless Monday. I came across this recipe in my Fresh Flavor Fast cookbook by Martha Stewart and Everyday Food and decided to give it a whirl. The technique -- roast a number of vegetables, then place in veggies stock and bring to a

January 04, 10:00 AM

A little look at our Christmas. Our kid got spoiled at Christmas from the grandparents and was so exhausted from playing, he went to bed early.

January 02, 05:57 PM

Making polenta is pretty easy. You can get a bag of Bob's for $3 and it usually makes 4 servings of polenta. With that, I usually will use it as a side, mold it to a pan and grill or make polenta lasagna. BUT there are sometimes, I like buying that $2 tube at Trader Joe's to slice and grill. The recipe is simple. Slice the polenta to desired shape, brush with oil on each side along with

December 31, 02:53 PM

I had grand plans for 2011. I had a long green list which in the back of my mind, I knew would take two years to accomplish You can view what progress we made by looking at what's checked off on that list.Here is the remaining list of green goals I'm looking to accomplish in 2012 Earn the natural baby badge on Practically Green Switch to compostable trash bags and liners   Recycle my old computer

December 15, 03:00 PM

As I mentioned, I have very fond memories of helping my mom bake cookies so this year I sought out holiday cookies Lil B would love to participate in making. One of the best I have found is one that involves square pretzels and Hershey's Hugs. It's the perfect combo of sweet and salty and my co-worker proclaimed them "crack." It's easy for my three year old to follow the directions on but I

December 15, 10:00 AM

Setting up our tree was a magical experience for our three year old this year. I was quite disappointed last year when he wasn't too interested in any of it but this year, but I could see it in his eyes this year. He enjoyed filling the tree with ornaments. He's enjoyed making cookies. He's obsessed with Rudolph and Frosty and wants to watch the Polar Express every night. He can't wait to find "

December 13, 10:00 AM

One of my favorite activities to do with my mom as a child was bake Christmas Cookies. One of my favorites were her pecan sandies (aka snowballs, Mexican Wedding Cookies). I still have and treasure her hand written recipe without the directions on how to put it together. I make these every year and get requests on handing down the recipe so I thought I would share it with my readers (with

December 12, 10:00 AM

I realized last week, I have talked about this before but never posted the recipe. My go to mac n cheese is a Martha Stewart classic: stovetop mac n cheese. Mac and cheese, from viewing my Meatless Monday archives, is a winter staple in our house and one that is guaranteed to be lunch and leftovers throughout the week. Sometimes I will mix in frozen peas at the end to make it pretty and to get

December 11, 03:08 PM

Brian and I have been having fun with coming up with inappropriate things for Ben's "Chippy" to do. Most of this scheming takes place during nap or bedtime so Ben is unaware that Chippy is tainting Santa's cookies and hot cocoa with laxatives! Ha! It's all part of Baby Rabies Inappropriate Elf Contest. When it's time to vote, I'll let you know. I hope I win that iPad! Chippy spikes Santa's

December 09, 11:25 AM

Thank goodness it's Friday. This morning I was told "I hate you" for the first time by my son. He was mad because he wanted to wear his Oregon Ducks jersey for the third day in a row to school. My husband had to work early and the shirts were dirty and I had to make him wear something else. Halfway to school, he threw his shoes at me. This baby is really starting to move a lot. She is really

December 08, 10:00 AM

Want that fresh faced glow without spending a lot of dough? Take three parts baking soda, one part water and mix into a paste. Apply in a circular motion and then rinse. Thanks Pinterest!

December 07, 10:00 AM
December 11, 02:39 PM

I was lucky enough to grow up surrounded by a large family at the holiday season. It's something I often feel guilty about with my son so I try to make the holidays (and well, the rest of the year) special for him. This Thanksgiving, we spent it potty training my son (more to come on that someday). It meant staying indoors and keeping him occupied with activities. First up, we made one ornament

December 05, 10:00 AM

photo from SimplyRecipes.com This dish was so tasty, we forgot to take a photo. Oops. Polenta is easy to make. It's as easy as picking up a bag of Bob's Polenta and following the back directions. Sometimes we once the polenta is molded, we'll either cut into wedges or circles and eat it cold or grill it on quickly on our grill pan. Since it's easy to make, I usually don't mind making this

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Marketing Coordinator at Bend Memorial Clinic
Hospital & Health Care | Eugene, Oregon Area, US

Summary

A professional with more than ten years experience in the communications and marketing field with emphasis on non-profit and healthcare.
Specialties: Public relations, media relations, media buying, web project management, social media management, business blogging, community outreach, strategic marketing, project management, online community management, promotions, agency relations, Adobe CSproducts, event coordination, fundraising and sponsorships

Experience

  • Feb 2007 - Present
    Marketing Coordinator / Bend Memorial Clinic
    - Manage digital marketing initiatives including website, blog content, social media, email marketing campaigns and mobile strategies - Plan, design and create marketing materials for departments and promotions - Plan and implement media buying (print/radio/TV/Social Media) - Assist CMO with the annual marketing budget - Media liaison to gain exposure for Bend Memorial Clinic and their physicians - Implement marketing and public relations plans for departments, physicians and the clinic - Coordinate and supervise events and sponsorships - Support internal communications including company newsletter, payroll announcements, events and email communication - Collaborate with advertising agency on branding and marketing campaigns
  • Feb 2004 - Present
    Director of Campaign and Marketing / United Way of Deschutes County
    Responsible for developing and maintaining annual countywide United Way campaign, campaign marketing and public relations plans and recruitment of volunteers. • Raised over $1.3 million through work place campaigns and corporate gifts • Coordinate training for all levels of campaign volunteers • Recruit and supervise over 50 campaign volunteer positions • Develop campaign organizational structure, timetable, strategic plan, case for giving, and monitor progress • Cultivate community support for the United Way by developing and maintaining contacts with local individuals, businesses and organizations • Design marketing strategies to communicate the value and benefit of United Way • Oversee development of campaign collateral materials such as videos, brochures, advertisements and media releases • Plan and supervise all campaign special events and recognize volunteer efforts and donor gifts • Campaign spokesperson
  • 2002 - Present
    Director of Marketing and Development / Nebraska Food Bank
    Responsibilities included event planning for fundraisers, developing marketing and public relations plans, coordinating and recruitment of volunteers and seeking food and fund donations from the community and corporations • Raised $400,000 annually • Coordinate and plan fundraising events with staff and volunteers • Recruit volunteers to help with daily operations at NFB • Work with the media to gain exposure for NFB • Foster database of donors, volunteers and corporation • Create direct mail pieces for fundraising and donor recruitment • Work on PR pieces like press releases, newsletters, brochures and web site • Official Spokesperson for NFB
  • 1998 - Present
    Content Specialist / Cox Interactive Media (now Cox Media)
    Responsibilities included web design and production, fostering and maintaining relationships with community and media partners and vendors and supporting the efforts of the marketing and sales teams to grow audience and revenue, support network initiatives and achieve network goals. • Market and coordinate projects with community and media partners • Project manage development of health, jobs, singles, events and shopping web content • Oversee daily site updates, programming schedule, database development • Analyze audience metrics to create efficiencies in content production
  • May 1997 - Present
    News Producer / Cox Communications
  • May 1996 - Present
    News Intern / KMTV

Education

  • 1993 - 1997
    University of Nebraska at Omaha
    BA in Communications
    Activities: Student Government, Arts & Sciences Representative, 1996-97
  • Omaha South

Additional Information

Websites:
Honors:
Accomplished Under 40 Award Winner, Cascade Business News 2008, Bend Oregon
Interests:
marketing, public relations, social media, business blogging, web communications, interactive marketing

Marketing geek and social media advocate who tweets and blogs about life, my kid, music and going green gradually.

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