Sean Duffy
Building brands across borders- My Blog
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I'm into brands. Specifically helping companies build strong brands across borders. Today that means merging traditional marketing practices with web 2.0 and social media. I've been working with advertising and brand strategy for over 25 years in Boston, San Francisco, Stockholm and Copenhagen.
After 18 years working as creative director for some of the world's largest ad agencies I decided to start my own in 2001. Today The Duffy Agency has offices in Boston, Massachusetts and Malmö, Sweden with representatives in Shanghai, China and Cleveland Ohio. I split my time between Sweden and the States.
I enjoy sharing what I've learned with others and try to do that in my blog, Brand Rants. I'm also a regular guest-lecturer at the Lund University School of Economics & Management where I lecture to graduate students on social media and international branding.
I'm Director of the European Chapter of the Trans-world Advertising Agency Network (www.TAAN.org). A member of the American Marketing Association, I'm also active in the Swedish American Chamber of Commerce as well as the Swedish Chinese Chamber of Commerce. Oh, and every Movember I grow an ugly mustache.
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Building brands across borders
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Posts
- Apr 16, 13
Before you even think about online networking for your brand, I suggest the following exercise. First, take your shoes off. Close the blinds and dim the lights in your office. Sit on the floor cross-legged. Place your hands on your knees palms up if you are alone, join hands in a circle if your colleagues are with you. Close your eyes and recite the social media mantra:
Illustration by Shane Smith http://fav.me/d58wfo9
OK, now you are ready to begin online networking. Good luck.
- Dec 21, 12Congratulations. You have survived the apocalypse. I hope you had a pleasant end of days.
- Dec 12, 12
How not to get sued by an elf this Holiday Season
Hey it's that time of year again.
- Nov 09, 12
- Nov 06, 12SAUL LOEB/AFP/GETTY IMAGESOK, all the Americans at The Duffy Agency have now voted. Like many Americans I'll be watching the results come in for the rest of the day trying to piece together the fragments and get a glimpse into the future of who will be my country's next president.
- Oct 23, 12Thanks to Craig Mitchell and all the entreprenuers from ENTN02 Entrepreneurial Marketing course under Master programme in Entrepreneurship at Lund University for a great discussion on applying customer-centric strategic planning to startups. I'll be eager to follow your startup projects over the next semester.
- Sep 26, 12
- Sep 21, 12
- Sep 18, 12
LIKE BLIND MEN DESCRIBING AN ELEPHANT
Christopher Kenton is one of my favorite writers on the topic of brands. I first got hooked when I read his Business Week article "What, exactly, is a brand?" It was said to have sparked the sharpest response of any marketing article they’d published.
- Sep 12, 12
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Tweets
- RT @pattarin_tda: ROI of Social Media and SEO-Social Media Management Course via EFL @Aneta_tda @nikatar @BrandRanter http://t.co/ZAXHa8SZ0L
- More than 4.3 million watch Abercrombie & Fitch get a YouTube adjustment via @brandrepublic http://t.co/OQqQtVoAd6
- #Advertising #Climate Change – solving the square peg, round hole dilemma http://t.co/BRDo0d1liU via @TrinityP3
- How Does Social Media Marketing Generate Return on Marketing Investment? #ROMI #ROI http://t.co/mTAm93diLy
- Brand protection & expansion: Intellectual property is a full 80% of the value of your business http://t.co/CM32Hsx51k via @InsideCounsel
- #Nokia, Haven’t You Learned Anything From HTC or Samsung? http://t.co/0XuBkXwhqt
- How To Choose The Right Social Media Platforms For Your Business via @maryshaw http://t.co/qhIJEi3idY
- #Branding like #Apple: 20 Ways to Make your Biz Stand Out http://t.co/LU8oEE1CHU via @Ultimate_Social
- @Fiverr offers marketing services for $5 a pop. You get what you pay for (or not)? Check out @marketingprofs review http://t.co/NJE8YI9p9t
- When #Marketing to Men, Keep These 10 Stats in Mind (Infographic) via @BrianHonigman http://t.co/m5w6K7kjIo
- The First Law of Marketing: All Value is Subjective | LinkedIn http://t.co/IyEFdEiPdO
- 6 Uncomplicated Social #SEO #Tips for Small Businesses http://t.co/R213F2W8Zp via @dcorms @B2Community
- Thank you! Start your week well! @yizmo @ecstiles @AshishDeodhar @gorason @mnburgess @justcoachit @SKUncutCHbg
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Info
- Summary
The founder of The Duffy Agency and Duffy Consult, Sean is focused on helping CEOs to understand the marketing implications of a wired world and to put that knowledge to use in building their brands.He has 25 years’ experience working with advertising and brand strategy in Boston, San Francisco, Stockholm and Copenhagen.
Sean began his career in the US as a copywriter with BBDO in Boston and later as creative Director for Knight Advertising in San Francisco. In 1991 Sean moved to Stockholm to work as Creative Director at Sweden’s largest ad agency, Lowe Brindfors. After 10 years with Lowe, Sean started The Duffy Agency in 2001 and Duffy Consult in 2004.
A frequent speaker on strategic marketing and brand development, Sean draws on his experience working with dozens of global brands including IKEA, Saab, Volvo, Absolut, Sony Ericsson, InWear/Matinique, Q-Med, Gambro, Pfizer and GSK.
Sean is a regular guest-lecturer at the Lund University School of Economics where he lectures on social media and branding. He is governor of the European Chapter of the Trans-world Advertising Agency Network (www.TAAN.org). A member of the American Marketing Association, Sean is active in the Swedish American Chamber of Commerce as well as the Swedish Chinese Chamber of Commerce.
With offices in Malmö and Boston, Sean splits his time between Sweden and the States.
Specialties: The Duffy Agency specializes in international marketing communication and brand strategy. Our consultancy helps companies understand their customers and their brand through market research and brand development work. The agency helps companies build lasting relationships between customers and brands through advertising and other digital and non-digital communication. Experience includes: pharmaceutical, biotechnology, automotive, home furnishing, alcoholic beverages, fashion, paper and luxury.Experience- 2007 - PresentGovernor / TAAN
- Sept 2005 - PresentBrand Consultant / Speaker / Duffy Consult
Duffy Consult is a division of The Duffy Agency. We help companies strengthen their marketing programs to compete internationally. A big part of this is helping them position their brands, bridge brand values into day-to-day operations and adapt to changes sparked by digital media, the internet and social media.
In addition to working with CEOs and CMOs directly, Sean also does a great deal of public speaking and workshops on these topics with the goal of inspiring managerial creativity, providing actionable insights and making complex marketing issues easy to understand and manage.
- 2001 - PresentOwner / The Duffy Agency
Hands-on position working closely with our clients on strategic brand and communication issues.
- 1991 - 2001Creative Director / Lowe Group (Lowe Brindfors Stockholm)
Worked exclusively on international accounts such as SAAB, Pharmacia, SAS, Absolut, IKEA. Heavily focued on brand strategy as well as creative execution.
- 1986 - 1991Creative Director / Knight Advertising San Francisco
Working with a variety of healthcare and Silicon Valley clients.
- 1983 - 1986Copywriter / BBDO
Education-
1979 - 1983Colby CollegeBA in English, Psychology
Activities: Editorial Cartoonist
Additional Information-
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