Executive Creative Director / Brand Strategist
Marketing and Advertising | Malmo, Sweden, SE
Sean is a founder of The Duffy Agency, a digital branding agency. The agency develops brand strategy and creative digital marketing communication programs for international brands. The agency has offices in Malmö Sweden and Boston Massachusetts with partner agencies in 50 other cities around the world.
Sean has over 25 years’ experience working with advertising and brand strategy in Boston, San Francisco, Stockholm and Copenhagen. He began his career in the US as a copywriter with BBDO in Boston and later as creative Director for Knight Advertising in San Francisco. In 1991 Sean moved to Stockholm to work as Creative Director at Sweden’s largest ad agency, Lowe Brindfors. After 10 years with Lowe, Sean started The Duffy Agency in 2001.
In addition to his involvement with the agency, Sean is also a lecturer at the Lund University School of Economics & Management where he teaches courses in online branding as part of the International Marketing & Brand Management Program and the Globalization Brands & Consumption Program.
As a frequent speaker on strategic marketing and digital brand development, Sean draws on his experience working with dozens of global brands including IKEA, Saab, Volvo, Absolut, VF Corporation, Pfizer and GSK. He has served two terms as European Governor of TAAN Worldwide, the world’s leading association of independent marketing agencies founded in 1935. A member of the American Marketing Association, Sean is active in the Swedish American Chamber of Commerce as well as the Swedish Chinese Chamber of Commerce.
With offices in Malmö and Boston, Sean splits his time between Sweden and the States.
Founded in 2001, The Duffy Agency develops brand strategy and creative digital marketing communication programs for international brands. We’ve worked with clients from over 30 different countries from our offices in Malmö Sweden and Boston Massachusetts. We also have partner agencies in 50 other cities through our affiliation with TAAN Worldwide.