Spencer Callaghan
Twitter- LinkedIn
- Instagram
- Contact
-
Tweets
- Game face. I'm 1-0 in playoff appearances. #Sens (at Scotiabank Place) [pic] — http://t.co/SeNVFsDaxW
- @willems_steph reason #376 to hate Margaret Atwood.
- Going to Costco always makes me feel so bad about myself. #NecessaryEvil
- @justinvl tastes good too!
- Congrats Ramsey & Tony. @ The Buzz Bar http://t.co/jUK1bO5koi
- Wedding night out. @ The Buzz Bar http://t.co/syGpoEcLIU
- @saxby right but kicking them out of Confed Park hastened the decline.
- Tonight's socks. http://t.co/oXd2MddFj0
- @ottawastart do you know if there are fireworks in Kanata for Victoria Day?
- @MsCommuniKate Mike Duffy.
- Checked out the Tulip Festival today. If you need convincing that NCC is incompetent just check out how they’ve ruined it. #ottcity
- Monolith. @ National Defence Canada Headquarters http://t.co/BSw0mEKYFr
- Sunny day. @ Rideau Canal http://t.co/J6uSIIylMc
- Happy Birthday Mommy! @ Confederation Park http://t.co/oT9J9ojlnQ
- @rmbarclay @TGORSteve the #Pens #1 has a Cup and an Olympic gold medal. Playoffs are no time to let a guy ride out a slump.
- @TGORSteve it’s not sho-friends, it’s sho-business.
- RT @TGORSteve: Interesting sensitivity to Lehner coming in to play a hockey game. The Pens would have been eliminated if they blindly stuc…
- @CubCarson you should probably just pack it in for the day. Hard to top that.
- @TravisHeHateMe so that would be your version of “sit down @Senturion you’re drunk”.
-
Info
- Digital Marketing & Communications StrategistPublic Relations and Communications | Ottawa, Canada Area, CASummary
I'm no guru, ninja or rock star but I know my stuff, am not afraid to try new things and excel in getting things done with great results.
My background is in journalism which I believe provides a great foundation for being able to tell the difference between truth and fiction which is valuable in many aspects of my daily business.
I have since migrated to marketing but I feel the skills are similar, the ability to tell a story and convey your message with emphasis on the key takeaways you want the reader to remember.
From SEO to PPC, from group deals to press releases and everything in between I can handle any marketing communication function and add my own brand of creativity into the mix.
I am always looking out for new ideas and new angles, and am not afraid to constructively express my opinion.
Specialties: social media, marketing, writing, editing, digital marketing, media relations, public relations, project management, partnerships,Experience- May 2013 - PresentColumnist / Macgasm.net
Opinion writer focusing on technology and the wonderful, wacky world of Apple and its denizens.
- Apr 2013 - PresentContributer / Ottawa Valley Dads
Writer of always true, occasionally funny blog posts, meanderings and disconnected thoughts for the local "daddy blog" Ottawa Valley Dads (www.ottawavalleydads.com).
- Nov 2012 - PresentDigital Marketing & Communications Strategist / Independent
• Development of digital marketing strategy for clients.
• Determining proper social and digital platforms for client's messages and content.
• Project management of digital properties including website design and mobile apps.
• Content strategy and copywriting.
• Marketing and PR strategy for client campaigns. - Sept 2010 - Jul 2012Director of Marketing / DNA 11 Inc.
• Manage and execute company PR and communications strategy.
• Development of corporate marketing strategy to achieve the revenue and market goals of
both companies.
• Management of marketing team to ensure the execution of marketing activities in line with
revenue goals.
• Management of key company partnerships including marketing alliances, affiliate networks
and resellers.
• Management of the advertising, SEM and SEO strategy and execution for both companies.
• Development of social media strategy for both companies.
• Development of new products and platforms to expand revenues and customers for both
companies. - Sept 2010 - Jul 2012Director of Marketing / CanvasPop
• Manage and execute company PR and communications strategy.
• Development of corporate marketing strategy to achieve the revenue and market goals of
both companies.
• Management of marketing team to ensure the execution of marketing activities in line with
revenue goals.
• Management of key company partnerships including marketing alliances, affiliate networks
and resellers.
• Management of the advertising, SEM and SEO strategy and execution for both companies.
• Development of social media strategy for both companies.
• Development of new products and platforms to expand revenues and customers for both
companies. - Jun 2009 - Sept 2010Communications Officer / Canadian Real Estate Association
• Project manager for key organizational communications and marketing projects including branding guides, annual general meetings, member surveys and trademark manuals.
• Project manager on key digital projects including website redesign, mobile app and organization intranet.
• Planning, coordination and execution of the association’s media, member communication and social media strategy.
• Planning and execution of communications protocols for key executive meetings. - Jun 2007 - Jun 2009Media Relations Specialist / Nortel Networks
• Writing, editing and proofreading news releases.
• Media outreach including writing and coordinating pitches and editorial opportunities.
• Media monitoring and analysis.
• Coordination of new media outreach (bloggers, social media).
• Maintenance and coordination of organization’s media release schedule and wire
distribution. - May 2006 - Jun 2007Reporter / The News EMC
• Writing and reporting on city news, community events, sports, entertainment and business for a chain of weekly community newspapers.
• Column and opinion writing.
• Editing, proofreading, desktop publishing and interviewing. - Jul 2006 - Dec 2006Editorial intern / OTTAWA CITIZEN
• Writing and reporting on city news, community events, live sports, entertainment and business in a daily newspaper environment.
• Experience in editing, proofreading, desktop publishing and interviewing.
Education-
2006 - 2007University of Ottawa / Université d'OttawaBachelor's degree in Communications
-
2005 - 2006Algonquin College of Applied Arts and TechnologyJournalism
Additional Information-
Websites:
-
Interests:politics, technology, hockey, golf, football, beer, wine, design, media,
-
Photos
