Sara Claro

•Manage and create multiple daily social posts on Facebook, Twitter, Pinterest, and Instagram accounts
•Lead The Daily South blog team; create posting schedule, troubleshoot backend, write original content
•Digitize monthly print content for SouthernLiving.com, create original seasonal content to supplement
•Handle production of monthly redirects, Digimarc scans, and video integration
•Track analytics across platforms and present at monthly social and blog meetings
•Conduct bi-weekly site maintenance and updates
•Build weekly newsletter to promote seasonal packages
•Trained incoming interns on CMS, Photoshop, and social media best practices
•Create content to submit to Yahoo Shine syndicate

•Maintained daily posts on @BonAppRecipes Twitter account for four months
•Wrote blog posts promoting “Recipe of the Day”
•Built online slideshows and recipes from print magazine content
•Styled five “My Morning Routine” photo shoots for website
•Found photo content for best-of-the-web roundup stories

•Managed ordering large quantities of home products, organized source information and credit sheets
•Maintained correspondence with vendors relating to newly-released merchandise
•Assisted with photoshoot preparations and styling

•Repurposed published stories into blog posts
•Assisted in revamping Taste of the Test Kitchen blog format
•Researched food products to feature in monthly FOB articles
•Compiled historical content for 20th anniversary stories
•Helped manage Mad Hungry brand by tracking TV and social rankings

•Gathered historical and background information on talent being featured
•Performed final fact-checking and copy editing on stories for print
•Reviewed manuscripts and article submissions

•Conducted photo and editorial research for food, antiques, and travel stories
•Organized and directed company-wide taste testings for product reviews
•Reached out to chefs for recipe contributions
•Attended press events on behalf of editors

•Wrote and edited content for Kids section in print and online
•Fact-checked event and vendor listings
•Organized and maintained database of featured businesses

•Wrote community features for the Neighbors section
•Wrote business briefs and summarized press releases for publication