Puursan

Sandra is a creative strategist who is skilled in developing compelling concepts for consumer experiences, using her background in media, visual and interaction design.

Passionate about the application of innovation, she believes the essence of defining a compelling approach comes from being able to examine a situation from multiple perspectives.
A keen critical analyst, Sandra builds concepts through a process of convergence, from assessment, ideation, to definition. Recognised for her ability to think beyond specific channels, media or formats, she applies end-to-end thinking when defining concepts.

Fueled by curiosity, the prospect of meeting new people is what gets her out of bed and her positive approach makes her an ideal sparring partner.

Based in Amsterdam, Sandra is a creative partner to several agencies. She actively contributes to many new initiatives that spring from this city’s creative sector.

In February 2011 she started a new challenge as Interaction Designer Mobile at Sanoma Media where she develops the concept, design and interaction for mobile apps for brands like NU.nl, Kieskeurig, vtwonen, Styletoday and many others.