User Experience Manager at SanomaNL
Publishing | Amsterdam Area, Netherlands, NL
Sandra is a User Experience designer who is skilled in developing compelling digital concepts for consumer experiences, using her background in media, visual and interaction design.
Passionate about the application of innovation, she believes the essence of defining a compelling approach comes from being able to examine a situation from multiple perspectives. As a keen critical analyst, Sandra builds concepts through a process of convergence, from assessment, ideation, to definition. Fueled by curiosity, entrepreneurial spirit, hands on mentality and a positive approach.
At SanomaNL Sandra is responsible for the brand- and digital product development across multiple channels with a focus on the best possible user experience for NU.nl and related brands like NUsport, NUzakelijk and WTF.nl.
• Launched the first open data platform using data from government sources: NUpubliek.nl
• Finalist of the Mobile Accelerator - Sanoma's first international innovationprogram.
• Idea owner of BRIDGIT - a full-service platform for creating mobile campaigns inc. pre-defined templates for mobile landingpages which be customized for any brand.
• Launched the first responsive contentsite for Sanoma inc. IAB ad formats across multiple screensizes: NUtech.nl
Specialties: Strategy, Concept development, Interaction and Interface Design. Rapid prototyping. Creative direction for web and mobile. Applying Lean Startup and Agile methodology. Holistic view on brand- and productdevelopment. Responsive webdesign and advertising. Mentor for the Commerce Accelerator program.