User Experience Manager News at SanomaNL
Publishing | Amsterdam Area, Netherlands, NL
Sandra is a creative strategist who is skilled in developing compelling concepts for consumer experiences, using her background in media, visual and interaction design.
Passionate about the application of innovation, she believes the essence of defining a compelling approach comes from being able to examine a situation from multiple perspectives.
A keen critical analyst, Sandra builds concepts through a process of convergence, from assessment, ideation, to definition. Recognised for her ability to think beyond specific channels, media or formats, she applies end-to-end thinking when defining concepts.
Fueled by curiosity, hands on mentality and her positive approach makes her an ideal sparring partner.
At NU.nl Sandra is responsible for the brand- and productdevelopment across all channels with a focus on the best possible user experience.
Launched the first open data platform: NUpubliek.nl
Top 5 finalist of the Mobile Accelerator - Sanoma's first international innovation accelerator.
Specialties: Strategy, Concept development, Interaction and Interface Design. Creative direction for web and mobile. Applies Lean Startup and Agile methodology. Holistic view on brand- and productdevelopment.