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About
Born in 1986, Sami Promisloff has been occasionally blowing people away since she knew how to insert a VHS tape and press play on a VCR at 18 months old without previous instruction. Contrary to popular belief, however, she did not grow up without parents and the presence of other children and the sole company of a television set. She just likes the stuff. A lot.
Foregoing the starring roles and solos of her childhood in community theater and honors choruses, she has been spinning around the wheel of life and the world of media since age 15, when she interviewed John Mayer with a Talkboy tape recorder for a school project. A winner of local and national editorial awards, she has covered breaking bands, festivals, and various instances of pop culture zeitgeist for outlets including Spin, Billboard, and Paste.
In 2008, she moved to New York City and started her first "big girl job" on the very day that everyone discovered the Wall Street Monster ate everyone’s money, and then asked for a second helping. A handful of years and two layoffs later, she been fortunate to bring her resilience, resourcefulness, and encyclopedic pop culture perspective to marketing efforts for Google, Disney, MTV, HBO, and AMC among others.
Sami has also been an active part of the music scenes in each city she's been proud to call home. As an assistant at Athens, Georgia's 40 Watt Club, she booked local showcases and national tours; at the height of which she painted a life-sized mermaid onto a bedsheet and blew up countless balloons for My Morning Jacket's 2007 Under The Sea Prom. In New York City, she continues to develop her cultural criticism and consultancy practice, striving to cultivate unique entertainment experiences, and to creatively and sustainably solve problems for artists.
Aside from professional pursuits, she takes pride in "Oh Lilo!" - a years-long email chain celebrating the best and more often the worst of contemporary celebrity culture; and most recently, Tom Haverfoods - a tribute to the brilliance of Parks and Recreation star Aziz Ansari and writer Alan Yang. Time Magazine, alongside many other critical outlets, and over one hundred thousand of her closest and dearest (Facebook) friends thought it was pretty genius.
Sami is back in the entertainment marketing space full-time as part of the VaynerMedia family, and is the producer/promoter of Big Terrific - a free weekly stand up showcase in Brooklyn, New York hosted by Max Silvestri and Gabe Liedman. She forever clings to her undying faith that she will maintain her profoundly strange track record of winning life-alteringly amazing shit from completely random sweepstakes entries.
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Life Soundtrack
- Experts say that smell, surprisingly, is the strongest sense tied to anecdotal recollection. Seeing as I've managed to loosely keep a running soundtrack to my life since January 2006, I have to say that the ties between my ears, heart, and head are far stronger than scent to my nose and otherwise. Whether they are classic, re-emerging, brand new or completely random, this is the latest in my life sounds - each song strongly tied to a memory, moment, experience, story, vibe at some given time, or sensory overload.I now keep this running collection live on Spotify. Here's to 2012.Assorted Playlists For Your Enjoyment:
- GITDOWN! Rare Funk, Soul, Disco
- Best of 2011 - All Albums and Singles
- Best of 2011 - Singles Only
- 2011 By Season: Summer, Later Summer, Fall > Onward
- Brooklyn Bowl DJ Set - October 2011
- Best of 2010 - Singles Only
- 2010 By Season: January-June, Summer to Fall, Fall to Winter
- Girl Power
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Recent Tracks
- My Love For You by ESG
- Self Made Man by Howlin Rain
- El Bandido by Georgie Fame
- Loop Garoo by Dr. John
- Feel Like Funkin' It Up by ReBirth Brass Band
- Skeet Skeet by Hot 8 Brass Band
- Jumpin Tonight by Fats Domino
- We Gon Do It by Big Sam's Funky Nation
- Funky Miracle by The Meters
- Lipstick Traces - Original by Benny Spellman
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Tweets
- “My Love For You” by ESG is my new jam. ♫ http://t.co/mLiCxZr7
- looking back on 25 years without andy warhol http://t.co/SOOhSXHt
- spellbound by stephen colbert tonight #andalways
- that turning point when you realize you've crossed the threshold into unironic love for a reality show with a ridiculous premise #INKMASTER
- SO MUCH NEW ORLEANS ALL UP IN MY INTERNET TODAY #SOHAPPY #MARDIGRASBOOGALOO
- its carnival time! http://t.co/BuGXMrjd
- "bunk!" taping for IFC starring @kurtbraunohler! yays! (@ Manhattan Center Studios) http://t.co/CEIpR8NW
- currently on a bus with a migraine, getting my bonnaroo ticket eaten up by a scalper, AND missing whitney houston's funeral #livingthedream
- overheard at barnes and noble: "whatd you do for valentines day?" "not shit... wore lipstick... ate tacos..."
- david bowie gets photoshopped into SO many movie posters, brilliantly. http://t.co/75WUmQhI
- there IS a pinterest for dudes, and its called http://t.co/96ZVfl9P
- proud to be a card-carrying member of the cult of liz lemon. http://t.co/iWDssfQx cc @candice_jones @alyssadehayes @vbay11 @taffel
- if a preview for a feature film starring real marines soundtracked by skrillex isnt indicative of the state of america, i dont know what is.
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Tom Haverfoods
- As a fan of NBC's Parks and Recreation, I lost it little more than usual during this season's episode entitled "Soulmates." Aziz Ansari's character Tom Haverford gets invited to lunch, then subsequently rattles off a list of his favorite foods (and means of keeping cool) in nickname form.Clearly an amazing format for a single-serve meme site, three friends and I compiled our own Haverfoods, built the mechanism, and launched Tom Haverfoods on April 26th, 2011 to wildfire fanfare, reaching Aziz and show creator Michael Schur within one hour of going live.By the end of the week, with zero formal media outreach, Tom Haverfoods had been featured by 40+ media outlets, including print real estate in Time Magazine's Commemorative Royal Wedding issue, remaining on newsstands beyond regular shelf life.Since launch, we've consistently updated the site with fan submissions and new entries, and achieved the following incredible metrics of success.As of February 1, 2011:
- 15.6 million page views
- 940K+ visits
- 122K+ Facebook Likes
- 11.3K+ unique Tweets
- 3 minutes average time spent per user
- 18 pages average per user per visit
- 2000+ fan submission suggestion emails
Media Highlights:- Aziz Ansari's Tumblr (reblogged 3K+ times by Tumblr users on the platform alone)
- New York Magazine discusses the site with Aziz Ansari and Amy Poehler on the red carpet at the Time 100 Gala
- On the brain of Time Magazine's James Poniewozik
- Time Out New York - January 2012
- Entertainment Weekly PopWatch
- Huffington Post
- The Daily What
- Urban Outfitters
- Bon Appetit
- USA Today's Pop Candy
- Eater National
- The Frisky
- Punchline
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Info
- SummaryCitizen-appointed Queen of the Interwebs.
+ MEDIA: balanced experience on both the publisher and agency side, digital expertise, strategic planning and executional campaign skills, syndicated research wizard, sometime-copywriter, integrated thinker by default
+ POP CULTURE: meme creator, comedy writer, idea pitcher, content distributor, zeitgeist chaser, film and TV quoter, trivia vacuum
+ MUSIC: national editorial writer, venue manager and talent buyer, artist manager and spiritual adviser, sometime-publicist, playlist-maker, independent label and breaking artist supporter, professional show-goerExperience- Feb 2012 - PresentAccount Supervisor / VaynerMediaPutting more fun in your Internet.
- Apr 2011 - PresentCreator / Tom HaverfoodsAs a fan of NBC's Parks and Recreation, I lost it little more than usual during the season 3 episode entitled "Soulmates." Aziz Ansari's character Tom Haverford gets invited to lunch, then subsequently rattles off a list of his favorite foods (and means of keeping cool) in nickname form.
Clearly an amazing format for a single-serve meme site, three friends and I compiled our own Haverfoods, built the mechanism, and launched Tom Haverfoods on April 26th, 2011 to wildfire fanfare, reaching Aziz and show creator Michael Schur within one hour of going live.
By the end of that week, with zero formal media outreach, Tom Haverfoods had been featured by 40+ media outlets, including print real estate in Time Magazine's Commemorative Royal Wedding issue, remaining on newsstands beyond regular shelf life.
Performance metrics since October 1, 2011:
+ 13.1 million page views
+ 767K+ visits
+ 109K+ Facebook Likes
+ 6K+ unique Tweets
+ 3 minutes average time spent per user
+ 18 pages average per user per visit
+ 2500+ fan submission suggestion emails
Media Highlights:
+ Time Magazine (Print): http://farm6.static.flickr.com/5290/5687657325_ecf2584e89_b.jpg
+ Aziz Ansari's Tumblr: http://azizisbored.tumblr.com/post/4963365083/www-tomhaverfoods-com-well-done-internet
+ New York Magazine: http://nymag.com/daily/entertainment/2011/04/amy_poehler_tom_haverfoods.html
+ Time: http://tunedin.blogs.time.com/2011/04/27/the-morning-after-hundred-grand/
+ Entertainment Weekly: http://popwatch.ew.com/2011/04/27/parks-and-rec-tom-haverfood/
+ TheDailyWhat: http://tumblr.thedailywh.at/post/4965578458/single-serving-site-of-the-day-tom-haverfoods
+ Huffington Post: http://www.huffingtonpost.com/2011/04/27/7-sites-you-should-be-wasting_n_854068.html#s269725&title=Tom_Haverfood
*Our team is seeking future opportunities to produce similar viral executions for other shows and entertainment properties - please inquire within!* - Jun 2011 - Feb 2012Digital Planner / Media StormDigital strategy, paid partnership negotiation, and media planning for MTV and other entertainment properties.
Milestones achieved by our team thus far:
+ Most-watched MTV Video Music Awards in franchise/network history
+ Record broken for Tweets Per Second during 2011 VMAs
+ Premiere ratings goals broken for series premiere of "Awkward" and series renewal for season 2
+ Premiere ratings goals broken for series premiere of Rob Dyrdek's "Ridiculousness"
+ Premiere ratings goals broken for series premiere of "Death Valley"
+ Premiere ratings goals broken for series return of "Beavis and Butthead"
>> Creation of BUTTFEED.COM - first-ever full-site rebrand and audio-enabled reaction executions with Buzzfeed
>> Digital partnership (DO THE CORNHOLIO Facebook gallery and online plan) leads to Beavis and Butthead exclusive illustration on November print cover of VICE and cover story featuring Mike Judge and photographs by Terry Richardson - honored as one of AdAge's Top 10 Magazine Covers of 2011 with mention of online program: http://adage.com/article/special-report-book-of-tens-2011/ad-age-picks-magazine-covers-2011/231473/ - Mar 2010 - Apr 2011Strategist / Bartle Bogle HegartyProfessional creative problem solver
Finding the best spaces and channels for brands to play in and creative ideas to thrive
Clients: Google Chrome, Google B2B, Disney, Axe, Johnnie Walker - Mar 2009 - Feb 2010Media Coordinator / Deep FocusManaging campaign assets, execution, analytics; and contributing to strategic development on digital marketing campaigns. Account management and account planning for Estee Lauder.
Clients: HBO, AMC, Estee Lauder, Calvin Klein
Notable Projects:
+ Mad Men Yourself: www.madmenyourself.com
+ Entourage Season 6: one of the first rich media banners featuring multiple Facebook Connect buttons
+ Organized, negotiated and executed all online marketing behind the series premiere of Bored To Death
+ Calvin Klein: one of the first live runway show streams on Facebook and the online global launch of "Calvin Klein X" brand underwear for men
+ AMC: 2009 Emmy "For Your Consideration" trade campaign for Mad Men and Breaking Bad (Winners: Bryan Cranston for Outstanding Lead Actor in a Drama Series, Mad Men for Oustanding Drama Series) - Sept 2008 - Jan 2009Integrated Marketing Coordinator / Wenner MediaCreating and executing added value programs for beauty, entertainment, quick service food, packaged goods and pharmaceutical advertising clients, and creating brand support materials for Men's Journal, Us Weekly and Rolling Stone magazines
- Jun 2006 - Aug 2008Online Editorial Correspondent - Freelance / SPIN.com, PasteMagazine.com, Billboard.comSPIN: Member of national network of editorial correspondents, inaugural member of College Correspondent program in June 2006.
Contributions include:
- Bonnaroo Music and Arts Festival 2006 coverage
- Bonnaroo Music and Arts Festival 2007 coverage
- South by Southwest 2007 coverage (music portion)
- Echo Project 2007 (inaugural eco-friendly festival in Atlanta, GA)
- All Points West 2008
- "It Happened Last Night" Live performance coverage in the Athens and Atlanta, GA areas
- Artist of the Day profiles
Paste: Blogger for Coachella 2008
Billboard: Writer/Editor/Producer of Athens, GA multimedia segment for the site's College Town Tour Guide - Aug 2007 - May 2008Out & About Columnist / The Red & Black NewspaperMusic columnist for The Red & Black - student-run newspaper serving The University of Georgia community since 1893, independent from the University since 1980. Responsible for weekly album reviews (minimum of three) and 'Your New Favorite Band' column exposing UGA community to up-and-coming musical artists. www.redandblack.com
- Dec 2005 - May 2008Executive Assistant / 40 Watt Club - Athens, GeorgiaAssistant to club owner Barrie Buck and booking director Velena Vego in talent buying, agent outreach, artist hospitality, event promotion, ticket sales, merchandise processing, and other related tasks. Also assistant in Velena Vego's label Pitch-a-Tent Records and her management of nationally signed bands Cracker and Camper Van Beethoven.
- Jun 2007 - Aug 2007Online Editorial Intern / SPIN.comFull-time intern for SPIN.com online team in Summer 2007. Composed features/reviews for MP3s, videos, live performances, and breaking artists on a daily basis. Also assisted in daily composition of news stories. Also performed various research and administrative tasks for online/interactive department.
- May 2007 - Jun 2007Editor, WhatsUpNYC.com / Wiredset Digital Agency
- May 2006 - Aug 2006Media Relations Intern / Wolf Trap Foundation for the Performing Arts
- Jun 2004 - Aug 2004Band Liaison/Management Intern / Virginia Coalition
Education-
2004 - 2008The University of GeorgiaBA in Speech Communication / Music Business
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2000 - 2004Wootton
Additional Information-
Websites:
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Honors:UWIRE 100 Finalist - 2008 list of most promising, prominent, and bright collegiate journalists/future media professionals nationwide. Selected by New York City-based college journalism newswire service UWIRE from a pool of 500+ initial candidates. The University of Georgia Red & Black Daily Newspaper Variety Writer of the Year 2007 - 2008.
