Responsible for supervising and generating leads in advertising, public relations, social media marketing, email marketing, SEO optimization, PPC advertising, original content creation & brand management. Responsibilities included:
- Virtual eyes and ears of the ProSoccer brand, including online reputation management.
- Interaction with ProSoccer.com customers to align service of their needs with our brand objectives via our online properties.
- Participate in conversations that surround our products & brand, answer comments and then mediate as appropriate.
- Identify opportunities in user-generated content surrounding our brand, then report to appropriate department.
- Content creation across multiple avenues for feeds in our various social media properties.
- Manage and track link building campaigns within our social media properties, then report findings to appropriate department.
- Create and update monthly reports
- Identify and analyze issues, patterns and trends in customer requests & specific product performance.
- Participate in professional networking, interacting with peers and influencers and attending events