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- Senior Director, Digital Media at NBC NewsBroadcast Media | Greater New York City Area, USSummary
I'm a hard-worker and self-starter who is passionate about storytelling.
Won an Emmy as part of team producing, "Outstanding Morning Programming."
Started working in television news production in 2002.
Have strong interests in social media.
Specialties: Producing video, working on tight deadlines, digital news-gathering.Experience- Oct 2011 - PresentSenior Director Digital Media / NBC News
- May 2010 - Oct 2011Director of Social Media / NBC News
-Oversaw social media initiatives across the news division.
-Managed NBC News’ usage of social media to increase awareness of show programming, interactivity with viewers, and outreach to target audience groups. - Aug 2007 - May 2010Multimedia Producer / NBC News
-Produced live and tape segments for NBC's Today.
-Contributed stories to NBC Nightly News and MSNBC.com.
-Created and maintained @todayshow on Twitter. - Sept 2006 - Jul 2007Associate Producer / NBC News
-Worked overnight shift. "Crashed" late-breaking news for NBC's TODAY.
-Traveled to Athens and Torino to cover Olympics.
-Pitched and booked guests. - Oct 2004 - Aug 2006Researcher / NBC News
-Worked closely with anchors on "day of air" segments.
-Covered breaking news.
-Booked guests. - Sept 2002 - Sept 2004Production Assistant / NBC News
-Formatted rundown of live show.
-Printed and ran scripts. - Oct 2001 - Aug 2002Page / NBC Universal
-Held assignments within corporate communications, news media, and studio operations.
-Worked on production of SNL, Late Night with Conan O'Brien and internal events.
-Performed guided tours of NBC studios.
Education-
1997 - 2001Vanderbilt UniversityB.A. in English, Spanish
Activities: Vanderbilt Hustler, Pi Kappa Alpha
Additional Information-
Websites:
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Interests:broadcast media, social media, movies, rock and roll
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Tweets
- @eviltomthai Meh. A better example is when Twitter bought all the hipsters at Bluefin.
- @AntDeRosa The only sure bet! @RealAdrianC
- @Vitomaximus That's what I thought. Tough to put a price tag on what @JennnyBoom and friends think is cool.
- @RealAdrianC Reports seem to cite "buying cool" as a real option. Hard to think of any precedent.
- @ckanal Good post. You should bring it back or start another big idea.
- @fbonacci Was thinking same. Nothing more uncool.
- Is there an example of a company successfully "buying cool"?
- @MikeBucc Which app?
- @MikeBucc When you are watching video, clock the "clip & share" button in bottom right. See it?
- Anteater's surprising pregnancy has sparked a debate over what animals are capable of when it comes to sex http://t.co/JqSAjA0rP3May 17, 13 from web Reply, Retweet, Favorite
- RT @CNBC: NYTimes says website was target of DOS attack yesterday; company had earlier told CNBC website issues were result of technical pr…May 17, 13 from web Reply, Retweet, Favorite
- @iamnotaunicorn I miss Maine.
- @ErikaMasonhall You, me and @DanLinden are taking it to the streets next time this happens.
- @iamnotaunicorn I think it's animal rights but not sure. Just a constant echo of noise.
- @DanLinden Probably even worst for you.
- I'm going to organize a protest to protest the yelling on 6th Ave. I can't take it.May 17, 13 from web Reply, Retweet, Favorite
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Photos
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Videos
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Posts
- Nov 13, 12
- Jun 30, 11
It has been a little over a year since I changed jobs. While some days I still miss producing TV, I have enjoyed the challenge of focusing on social media. I'm always learning but below are five lessons, both professional and personal, that I wanted to share.
1) Titles Mean Nothing
I'm convinced that there are people who are moving forward with new ideas and there are those who are standing still. From business unit to business unit, there is no correlation between where these two groups sit within an organizational chart. The best ideas can come from anywhere and the challenge is to stay open to them.
2) Scale
"Does it scale?" is a question that TV producers don't have to answer. When working in television, you have a good idea and with some very hard work it finds its way on to the TV screen. When working online, a good idea needs scale. Key questions to answer: Would this concept work across other properties? Can we itirate the idea and over time make it in to something bigger?
3) Developers are the New Cameramen
I was always amazed by a how good shooter could take a mediocre story and make it great. Making sure a cameraman was caffeinated and well fed were habits that I picked up quickly while working in the field. As I've learned more about the web, a similar dynamic applies to developers. They are the ones who turn concepts in to reality and separate the great from the mediocre.
4) Community is King
I hate to play off a bad media cliche but a common theme that I have seen across the most successful brands online is that they allow their fans to feel a part of the product in a unique way. No matter the platform, the secret sauce is community.
5) Family is All that Matters
About six months ago, I became a dad. Every day I'm so grateful for my family. My wife and daughter are a constant reminder of what is most important.
- Jun 18, 11
Most of the stuff that parents do with flashcards and special drills and tutorials to hone their kids into perfect achievement machines don't have any effect at all. Instead, parents just have to be good enough. They have to provide their kids with stable and predictable rhythms. They need to be able to fall in tune with their kids' needs, combining warmth and discipline. They need to establish the secure emotional bonds that kids can fall back upon in the face of stress. They need to be there to provide living examples of how to cope with the problems of the world so that their children can develop unconscious models in their head.
-David Brooks, "The Social Animal"
- Dec 01, 10
5) "Trouble" by Ray Lamontagne
Forget your umbrella, just remember this album.
4) "Being There" by Wilco
Some great ups and even better downs, this album always play well on a rainy day.
3) "Time (The Revelator)" by Gillian Welch
An album made for stormy weather.
2) "Rainy Day Music" by Jayhawks
Too easy but definitely solid.
1) "Heartbreaker" by Ryan Adams
Perfect for a bad breakup or a bad downpour.
*List inspired by @MSLaurenRae's tweet.
- Aug 22, 10
I recently finished reading "The Facebook Effect" by David Kirkpatrick and highly recommend it. Below are a few interesting quotes that I think offer some insights, especially for news organizations.
"Facebook is founded on a radical social premise--that an inevitable enveloping transparency will overtake modern life. But through strength of conviction, consistency, and strategic flexibility, Zuckerberg has been able to keep Facebook true to this premise despite the pressures that have come as it grows toward 500 million users. To understand Facebook's history you must understand Zuckerberg's views about what at Facebook they call 'radical transparency.'" (pg. 200)
"..the rationale Zuckerberg gave internally for the News feed: 'A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.' Now your every move on Facebook might become news for your friends." (pg. 296)
"So how do traditional media organizations fit into this new personcentric information architecture? Paradoxically, if they are to most benefit from the Facebook environment they have to learn to function within it as if they were individuals. The playing field has been leveled by the site's neutral way of treating all messages as similar. Any media company, newspaper, or TV station can create its own page on Facebook. But then it faces the same mandate to generate interesting, relevant, and useful messages that an individual does." (pg. 297)
- Aug 01, 10I find a lot of inspiration in the music of the Hold Steady. The lyrics of Craig Finn focus on universal themes of redemption, forgiveness and the power of positivity.I've been thinking about how a few of his lyrics seem particularly relevant to the current state of media. Below are my favorite examples.
"It's one thing to start it with a positive jam and it's another thing to see it all through."
Lesson: Too many focus on an idea and not the execution.
"God only knows it's not always a positive thing to see a few seconds into the future."
Lesson: The first steps of innovation are often met with resistance.
"Everyone's a critic and most people are DJs."
Lesson: Everyone has an opinion.
"There's gonna come a time when the true scene leaders forget where they differ and get big picture."
Lesson: The biggest challenge is not from competition but instead from within organizations that are tied to institutional process.
"Words alone could never save us."
Lesson: Enough talking about it already.
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Posts
I’m quite concerned that in the future someone might not know what author they’re reading. You see that with music. You would think in the information age it would be the easiest thing to know what you’re listening to. That you could look up instantly the music upon hearing it so you know what you’re listening to, but in truth it’s hard to get to those services.
I was in a cafe this morning where I heard some stuff I was interested in, and nobody could figure out. It was Spotify or one of these … so they knew what stream they were getting, but they didn’t know what music it was. Then it changed to other music, and they didn’t know what that was. And I tried to use one of the services that determines what music you’re listening to, but it was a noisy place and that didn’t work. So what’s supposed to be an open information system serves to obscure the source of the musician. It serves as a closed information system. It actually loses the information.
So in practice you don’t know who the musician is. And I think that’s what could happen with writers. And this is what we celebrate in Wikipedia is pretending that there’s some absolute truth that can be spoken that people can approximate and that the speaker doesn’t matter. And if we start to see that with books in general – and I say if – if you look at the approach that Google has taken to the Google library project, they do have the tendency to want to move things together. You see the thing decontextualized.
Jaron Lanier in interview with Salon- David Carr: "The Fall and Rise of Media"
- Greil Marcus: "The Band: Pilgrims' Progress"
America is a dangerous place and to find community demands as much as any of us can give. But if America is dangerous, its little utopias, asking nothing, promising safety, are usually worse. ‘Look at this,’ Dominique said, taking in her house, the trees, the mountains. ‘It’s beautiful. It’s everything people ought to want, and I hate it.’ Then she grinned. ‘This country life is killin’ me,’ she sang, turning a song we had both heard too many times on its head. ‘I gotta find my way back to the city, and get some corruption in my lungs.’
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