As Marketing Strategist for NetEngine, a successful Ruby on Rails software house I combined whole integrated marketing abilities with the future-proof, technology sector.
In this unique role, I advised on the overarching brand strategy for NetEngine and set supporting content marketing strategy. I implemented internal communications and workplace culture initiatives to heighten our enjoyment at work; as well I lead the brokering of key partnerships between both business and community focused organisations who aligned with NetEngine's own vision and values.
NetEngine has its own Software as a Service (SaaS) Trigger. This is a cloud app for delivering greater productivity to small creative businesses and I provided editorial guidance and partnership development to support the app growth strategy.
Ruby on Rails software development is Agile. NetEngine practices Agile software design and as a result build stand-out web applications for all types of business profiles. My job was about communicating to clients and developers alike these facts via creative and meaningful exchange.
*researching, promoting, and coordinating the very first Code School for NetEngine and its associated events
*executing a significant brand partnership between NetEngine and TEDxBrisbane to deliver an e-commerce enabled, smart registration system
*participating in the first and second Rails Girls events held in Brisbane.