Rodolphe Ködderitzsch

• Work with product teams to ensure advertiser-centric product and solution development that enable Media and Entertainment Sales teams to achieve revenue goals
• Ensure commercially successful launches of major products including Search, Display, Video, Mobile, Social, Local & Commerce
• Help create product strategy and positioning for M&E advertisers. Influence go-to-market strategy
• Prioritize product requests from M&E Sales teams. Build business cases to impact product roadmap
• Serve as product expert across all Google/YouTube products for M&E advertisers

• Develop new business, relationships and partnerships with Top Cable Networks.
• Clients included:
VIACOM/MTVN (MTV, Comedy Central, Nickelodeon, Spike, TVLand, Logo), AMC Networks (AMC, WeTV, IFC, Sundance), Discovery Communications (Discovery Channel, Animal Planet, TLC, OWN, ID), AEN (A&E, History Channel, Lifetime), Scripps (The Food Network, HGTV, Travel Channel), BBC America, NBCU/Comcast Interactive Media (E!, Style, G4, NBC Sports, Golf Channel, Fandango), etc

• Focus on YouTube and Google Display:
Evangelize advertisers, creative and media agencies on how to create, develop and execute cross platform marketing campaigns to drive user engagement and awareness on YouTube and the Google Display Network

• Main campaigns included:
River Monsters (Animal Planet), Shark Week (Discovery Channel), Beavis&Butthead (MTV), Charlie Sheen, Key & Peele (Comedy Central), Fred The Movie 2 (Nickelodeon), The Killing, Breaking Bad, The Walking Dead (AMC), Dr Who (BBC America), etc

• Developed concept for the band new website and social media strategy (20K+ fans on Facebook, 10K+ followers on Twitter)
• Managed relationships with partners (tour management, publishers, music labels, etc)
• Pitched brands for co-branding initiatives (limited series tee-shirts with APC)

• Develop new business, relationships and partnerships with key players in France's Entertainment industry (movie studios, music labels, gaming publishers, gambling)
• Clients included:
Ubisoft, Electronic Arts, Disney, Warner Brothers, Orange, Gameloft, Namco Bandaï, Rockstar Games, EMI, Universal Music, Spotify, Believe

• Developed Positioning, Digital Strategy and Business Plan for Le Bonbon

Le Bonbon is a free monthly local lifestyle magazine distributed in 300 shops around Paris and a couponing website / trends blog:
The mission of Le Bonbon is to bring inhabitants and shop owners closer together by helping people to discover the best spots around the corner.

Digital advertising consultant for the top leading Finance companies in France.
• Specialized in digital advertising optimization: SEM, Video & Display, Mobile, Google Analytics
• Provided digital marketing consulting to a large portfolio of top Finance advertisers (ING, American Express, VISA, Crédit Agricole, Caisse d'Epargne, BNP Paribas, Société Générale, AXA, Groupama...)

Change management:
• Company audit and scenario evaluation for Société Générale
• Organization and execution of an online purchasing system for 17 public hospitals
• Feasibility study and business plan for the development of an affiliate in London
- Statistical analysis of database management and process organization for BNP Paribas

• Artist Management & Production (Air, Carla Bruni, Martin Rappeneau...)

• Contract negotiation (Artists & Partners)
• Executive Production
• Talent Sourcing
• Development and management of business relationships with Caribbean retailers network

• Executive Production (Mafia K'1 Fry, 113, Neg'Marrons, Patrice, Holden, Java, Toma Sidibé...)
• Talent Sourcing (Metro Area, Kennedy, Franz Ferdinand, O-Zone...)

MSc in Management of Creative Industries

flavors.me, Le Bonbon, The Teenagers

Media & Entertainment, Internet & New Technologies, Arts & Culture, Creative Industries, Digital Arts, Street Art, Music Production, Guitars, Djing, Photography, Surf