Digital Strategy Director, Brand Planner, Marketing Technologist, and Social Business Leader
Marketing and Advertising | Greater New York City Area, US
Accomplished digital strategy director, senior brand planner, and account manager with over 10 years of leadership experience. Bring a strong background in marketing research and analytics encouraging clients and partners towards achieving measurable outcomes tied to awareness and revenue, and mining for critical insights. Well versed in public affairs and fast paced strategic communications with both political campaign and government experience. Has extensive experience with social media and social business for leading brands and organizations. Integrated skills as a futurist and cultural anthropologist, identifying global trends with toolbox derived from psychology, sociology, and behavioral economics.
Specialties: Digital and Social Strategy, Brand Planning, Advertising, Analytics, ROI Measurement, P&L, Strategic Communications, Emergent Technologies, Brand Advocacy, Team Leadership, Segmenting / Targeting, Competitive Strategy, Community Engagement, Integrated Campaigns, User Journeys, CRM