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- Digital Strategy Director, Brand Planner, Marketing Technologist, and Social Business LeaderMarketing and Advertising | Greater New York City Area, USSummary
Accomplished digital strategy director, senior brand planner, and account manager with over 10 years of leadership experience. Bring a strong background in marketing research and analytics encouraging clients and partners towards achieving measurable outcomes tied to awareness and revenue, and mining for critical insights. Well versed in public affairs and fast paced strategic communications with both political campaign and government experience. Has extensive experience with social media and social business for leading brands and organizations. Integrated skills as a futurist and cultural anthropologist, identifying global trends with toolbox derived from psychology, sociology, and behavioral economics.
Specialties: Digital and Social Strategy, Brand Planning, Advertising, Analytics, ROI Measurement, P&L, Strategic Communications, Emergent Technologies, Brand Advocacy, Team Leadership, Segmenting / Targeting, Competitive Strategy, Community Engagement, Integrated Campaigns, User Journeys, CRMExperience- Nov 2011 - PresentPartner / Engagement Leader / Enovai, Inc.
Lead consulting engagements on digital strategy and social media with key political clients and corporate clients including:
• Cisco Systems
• Logitech
• Intel - Nov 2011 - PresentDigital Strategy Director (Global) / Publicis
Oversee entire digital side of the business on the Citi enterprise (Citigroup) account, serving as primary client and strategy / planning head. Report to Chief Strategy Officer and EVP Worldwide Account Director. Manage Account Supervisors, AAEs, and Strategists. Responsibility over:
• Global Branding - worldwide brand efforts and advertising
• Sponsorship - sponsorship of the NY Mets/Citi Field, Citi Pond, Presidents Cup, and Citi Open
• Olympics Sponsorship - developed digital and social activation for London 2012 games - a finalist for the 2013 Effie Awards - May 2008 - Nov 2011Director of Digital Strategy & Partner / Enovai, Inc.
Oversaw strategic planning, business development, and served as lead consultant on large accounts with responsibility over final client deliverables, P&L management, and budgets.
- Jun 2009 - Nov 2010Director of Interactive & New Media / Statewide Campaign for Governor
Oversaw development of entire branding for print, online, and television. Led innovative strategic development and execution of interactive and new media operations of campaign. Member of exploratory committee and senior communications team.
• Utilized systematic social marketing and targeting tactics to overcome massive polling deficits, and win close primary and general elections while being outspent by nearly 3 to 1 margin.
• Through earned and digital outreach, created a 9 point increase in the polls prior to any paid media spending.
• Directed and optimized website development that was awarded a 2011 Pollie from the American Association of Political Consultants for the top gubernatorial campaign website nationwide. - Jan 2006 - Apr 2007Account Executive & Project Manager / New Wave Web Solutions
- Oct 2002 - May 2005Retail Manager / The Customer Center - Nextel Communications
- Aug 2002 - Oct 2002Sales Consultant / The Customer Center - Nextel Communications
Education- Bentonville High School
- The University of ConnecticutB.A. in Political Science
Activities: President of the Student Body, University Senate Executive Committee, Undergraduate Student Government, President's Committee on Corporate Social Responsibility, Capital Projects Planning Advisory Committee, Student Union Policy Council, Mansfield Community-Campus Partnership, Law and Business Society, Justice for Children International, Parking Advisory Committee - The University of ConnecticutB.A. in Economics
Additional Information-
Honors:2011 Pollie - American Association of Political Consultants: Top Gubernatorial Website Leadership Legacy Experience - University of Connecticut (Highest Leadership Honor) Time Magazine's Person of the Year, 2006 Keynote Speaker: » The University of Connecticut Convocation » The University of Connecticut Open House » University of Connecticut Presidential Inauguration » Professional Excellence Awards » Sigma Alpha Pi Induction Ceremony » Student Affairs Management Team Presentation » Student Affairs Appreciation Breakfast » Alumni Dedication of the Rock Ceremony » Memorial Tree Dedication
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Tweets
- I'm at Comcast Theatre for Dave Matthews Band (Hartford, CT) w/ 114 others http://t.co/5rOxf1mwZ7
- RT @DylanByers: I think news outlets undervalue silence. It's incredibly compelling, and yet they rush to fill the noise.
- Laissez les bons temps rouler!
- Great presentation What is Digital Strategy? by @juliancole http://t.co/yGMgCGhc http://t.co/yGMgCGhc
- RT @stevegarfield: The digital reference for business without borders: Kiss, Bow, or Shake Hands http://t.co/BxB5imNW
- 4 Secrets For Doing Gonzo User Research http://t.co/dG0jpBPD via @FastCoDesign
- Google Zeitgeist 2012 http://t.co/mxTguALC
- via @mental_floss - Did Blowing into Nintendo Cartridges Really Help? http://t.co/Hh9TwR3F
- This.MT@danzarrella: If you don't know how to measure the ROI of everything you're doing (incl social) you shouldn't be paid to do marketing
- RT @erikmal: If Clint ends this bit with "The Aristocrats!", I swear I'll vote for Romney.
- There's some absolutely spectacular reading slated for September. #politicsAug 21, 12 from web Reply, Retweet, Favorite
- I'm at Randall's Island for Catalpa NYC Music Festival (New York, NY) w/ 87 others http://t.co/P57yEVVQ
- Major bummer RT@NYTNational: Hubig’s Pies Bakery in New Orleans Falls to Fire http://t.co/DM4wqJQp
- RT @thedayct: 17-pound lobster saved from the dinner table http://t.co/gzy17kSV
