RIDHUAN SIDEK|1

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@RidhuanSidek

Digital Management, Brand Strategy & Service Design

I create brand value and help brands stand for something

Experienced in building businesses, strategy & managing digital operations, I enjoy with much curiosity consulting Brands, CEOs and Senior Marketers on intertwining creative digital technology, Experiences Design in product development and with branding and advertising through all multidisciplinary..

For the next couple of years the focus will be on Media-Agnostic ideas, On-Demand-Branded Experiences and evolution of human-computer interaction.

I believe in insights and service design thinking brilliance as powerful ways to connect and achieve business goals with deep appreciation of technology in today's dynamic environment.

Check out my LinkedIn for my professional details.

Inspiring positive change and progress.

Key consult & expertise in:

►Business Leadership, great with account management, new business and agency product development. Drive multiple stakeholders, teams, suppliers, and resources to common goals

► Digital & Brand Strategy, my love for design and deep experience in counselling & developing varied solutions from mobile marketing to integrated brand planning to one to one direct marketing with vast digital experience.

►Innovation Capacity, ability to distil concepts into commercially applicable but boundary pushing ideas, an ability to step back and see the big picture and trends .

Freelance Projects, Consulting, Speaking/training engagements & other opportunity - Reach me at

ridhuansidek @ me.com
Skype: ridhuan.sidek

Current Role:
Head of Brand Strategy & Platforms at GroupM

ridhuan.sidek @ groupm.com

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- Ridhuan Sidek
  
  Brand Management, Digital Leadership & Strategy
  
  Marketing and Advertising | Kuala Lumpur, Malaysia, MY
  
  Summary
  
  A go getter some say, but I like to say that its happy go lucky attitude and curiosity as well. Experienced in Brand Management, Digital Leadership & Strategy for over 11 years. I build brand equity for brands to stand out and stand for something.
  
  Experienced in building digital/acct businesses and managing operations with strong strategic thinking, I enjoy with much curiosity intertwining creative digital technology, user centred solutions and with branding and advertising through all multidisciplinary and leading a successful team.
  
  For the next couple of years the focus will be on Media-Agnostic ideas, On-Demand-Branded Experiences and evolution of human-computer interaction.
  
  I believe in insights and service design thinking as powerful ways to connect and achieve business goals with deep appreciation of technology in today's dynamic environment.
  
  My work cuts across the Asia-Pac region with a colourful spectrum of leading Asian and global Fortune 500 brands. With experience working for Design, PR, Media and Ad Agencies over the years has led me to counsel integrated point of views with mix bag of ideas. With recognition from Effies, Spikes, A+M and MEA Awards.
  
  Expertise:
  ►Business Leadership, great with account management, new business and agency product development. Drive multiple stakeholders, teams, suppliers, and resources to common goals
  ► Digital & Brand Strategy, my love for design and deep experience in counselling & developing varied solutions from mobile marketing to integrated brand planning to one to one direct marketing with vast digital experience.
  ►Innovation Capacity, ability to distil concepts into commercially applicable but boundary pushing ideas, an ability to step back and see the big picture and trends .
  
  ►For Consulting, Speaking or other opportunities > ridhuansidek@me.com
  
  Specialities: Digital Management, Strategy, Digital Product Development, Business Development, Design Thinking, Innovations & Technology, Team Leadership
  
  Experience
  - Jan 2012 - Present
    Head of Brand Strategy & Platforms / GroupM Interaction
    
    I straddle strategy consulting for the group and leadership role for our emerging media and technology offerings delivering mobile initiatives and applications for consumer campaigns and client's business needs across multiple platforms. I also am overseeing our creative services business delivering digital production capabilities from concept, development & distribution.
  Education
  - -
    
    Multimedia in Multimedia/Designs/Business Comm/Advertising
  Additional Information
  - Websites:
    
    Get in touch with me, Ooh! Digital Amusement
  - Interests:
    
    Digital Marketing, Advertising, Philanthropy, Designs, Social Media, Travel, Cultures, People, Food, Movies.
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