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Every wave of research tells us something new but each one has also shown that social media is deepening its reach month-by-month and year-by-year. GlobalWebIndex founder Tom Smith exclusively explains the implications of their latest research.
Social networking is the fastest-growing active social media behaviour online, increasing from 36% of global internet users in GWI.1 to 59% managing their profile on a monthly basis. This is followed by updating a micro-blog, which increased from 13% to 24% and uploading video, which increased from 21% to 27%.
The most social engaged internet market in the world is China where 84% of internet users contribute at least once a month to either social networking, blogging, video uploading, photo sharing, micro-blogging and forums. Next in line are Russia, Brazil and India, demonstrating how BRIC markets dominate the social landscape.
In the UK the figure is 64%, in the US 60% and in Germany 52%, demonstrating that even in less social markets, contributing online is still mainstream.
What this means for brands is that social networks have become a key brand contact point for nearly a third of consumers. In GWI.6, 59% of global internet users had visited a brand website in the last month, 29% had liked a product or brand and 24% had visited a branded social network profile. The preference for social brand interaction is more marked in emerging internet markets such as Indonesia and the Philippines, where 50% of users had visited a branded social network page in the last month.
Based on these statistics, it’s clear that social networking can now deliver mass reach for brands and the trend is most visible among younger internet users with 16-24s much more likely to “like” a brand or product than older age groups, for example. However micro-blogging remains a far more targeted social strategy with just 9% had retweeted a branded post and only 13% had opted to follow a brand on a micro-blog.
Consumers that interact with businesses in the social media space do expect something in return with future discounts, better customer service and personalised recommendations cited by all age groups as the leading motivations.
Such expectations are significantly higher in emerging markets with Argentina, Philippines and Brazil indexing highest across a range of areas, demonstrating how consumers in these markets are particularly open to building relationships with brands online.
But the growth of social media as a genre does not mean success for all platforms. Google+ is firmly in the growth phase but there are also concerns about Facebook with increasing evidence from the US, it’s first big market, that users are become less engaged.
Our data also shows the massive growth of Google+, which is already the world’s second biggest social network. Our data indicates that a massive 22% of social network users now have active profiles – peaking in India at 49%.
By contrast while the number of visits to Facebook continues to grow across all platforms but the world’s largest social network has reached saturation among active internet users in more and more markets, with user growth restricted to growth internet markets such as India, Indonesia and Brazil.
More importantly across three waves of research in 2011, Facebook users on a global basis have reduced the frequency of key Facebook activities including sending a digital present, searched for new contacts or sent message to friends.
GWI.6 data shows Facebook fatigue spreading in the US from the early adopters who we identified as disengaging in GWI.5. Declines in social networking activity such as messaging friends fell 12% over the six waves of research, searching for new contacts fell 17% and joining a group 19% among all Facebook users in the US.
Something to think about if you are considering investing in the world’s most hyped IPO.
AttentionUSA: The Next Social Networks: 'Bite Sized Curation' http://t.co/KE99jZXt (via @ChrisBrogan)
Natasha Singer / New York Times: Slipstream: Employers and Brands Use Gaming to Gauge Engagement — FOR the last few weeks, Kenneth Brown has reigned over Samsung Nation, an online loyalty program that offers virtual rewards to consumers who talk up Samsung, the electronics giant. — In the three months since the program …
This is a doosie. Not sure we'd agree with everything. Put your feet up for 15 minutes and listen to the man.
Shit songs, great videos.
UPDATE: I’ve got to admit I was pretty disappointed when Jab tipped me off about this being an ad for a car called a Chevy Sonic, I honestly trusted them to not trick me. I don’t even like OK GO, but I still cried a little inside. Not as much I cried when I found out that this Wipeout thing was also lie. It was just an ad for Wipeout on (the lovely) PSVITA.
A lot of people (understandably) struggle with AR and see it as a novelty/pointless item. Currently if you want to use it you have to pull out a device, open the browser, select the appropriate layer, point your camera at stuff and read info from a fairly tiny screen (while still pointing). Admittedly, that’s quite a lot of effort compared to a lot of other stuff that does the same job. While I see their point, I think a lot of that thinking is based on the current value of mobile phone based marketing using AR. Not the value of a technology that enables you to add data to your view of the world. It’s hard to argue that being able to access contextual data that is visualized around you would not be of value – it’s just that the current tech means AR can’t always cut the mustard. But if you think about the technology applied to contact lenses or glasses with voice activation, all of that bad UX goes away making Augmented Reality very valuable indeed – for both utility and entertainment.
Obvious Engine is a vision-based augmented reality engine for indie games companies, digital artists, developers and brands. The engine can track the natural features of an image, which means you no longer have to use traditional markers and glyphs. The engine now works with 3D objects and curved surfaces and there’s no need to modify existing forms.
Impressive.
I recently updated my article on Device Classes & Responsive Design for Facebook's HTML5 resource center, which is designed to help developers reach people on desktops, smartphones and tablets using web standards. Check it out on Facebook.
Device Experiences & Responsive Design
While the task of designing Web applications and sites for multiple devices can be daunting, two techniques can make the process more manageable: classifying device experiences and designing/building responsively. Here’s how these two approaches can work together to optimize interface designs across a wide range of connected devices. Read More...
andyheadworth: Here you go - the latest 2012 stats for the UK social media usage (Facebook, Twitter, LinkedIn) http://t.co/3D9Xk6Bm
willsh: Path feels more like a lesson in top class mobile design, less so a must-have network RT @NeilPerkin Intimate Networks http://t.co/zLaRFshZ
Econsultancy: 101 examples of f-commerce : http://t.co/cNaIsw3D
| Boxee, which continues to be one of the easiest ways to bring movies, TV shows, photos and music from the web to your TV, has become increasingly social over time. Boxee allows you to “connect your social life to your TV to get recommendations from ... See all stories on this topic » | The Next Web |
Avinio: How social networks beat email http://t.co/j1AG8pqd
From: We are Social
- 909,000,000 internet users across Asia
- Social media users across Asia: 750,000,000
- Qzone is 3 times bigger than Facebook across Asia
- 81% of Asia’s Top brands use social media
- 亚洲有909,000,000位互联网用户
- 亚洲的社交网络用户数为:750,000,000
- Qzone的用户规模超过Facebook亚洲用户的3倍
- 81%的亚洲顶级品牌使用社交网络媒体
ArneKittler: Looks good: Balloon - navigate interactive adventures of a small hot air balloon on the iPad http://t.co/xe1XsTBy via @bryanrieger
FastCoDesign: In case you missed this: Designers Behind Facebook Timeline-- 5 Keys To Creating A UI With Soul http://t.co/wpYTIMbY
When interviewed for my book So You Want To Be Customer-Centric, Georges-Edouard Dias of L'Oréal pointed out the opportunity to truly improve the customer experience in many traditional supermarkets. In his view: “Many stores today aren't really user-friendly. You need to drive there and park far away from the entrance. When you get inside, it's hard to find the information you're looking for. There are too many products to get a clear picture, and the staff aren't always much help either. Not to mention that even if you know exactly which product you want to buy, it may not be in stock.”
As people lurch into the New Year vowing to lose their holiday pounds, my hunch is millions of consumers will be aided by a few fitness devices and apps scored this holiday season — all designed to help them count their steps, calories, sleep and other personal metrics. But in the emerging world of connected wellness tools will newly aware consumers be using apps or devices? Or does it even matter, since the service is king?
We’ve called it the rise of the quantified self, as mobile devices and an always-on connection meet cheap sensors that can connect back to the web. Dedicated devices such as the Body Bugg or the FitBit (see disclosure) take advantage of sensors to track movement and even sleep, and then send data back to a web-based portal. On the Apple-only app side, iTreadmill, Lose it, The Eatery and others help with tracking steps, making sure you eat well and other wellness goals. The Android market has MealSnap and RunKeeper, while blending the two are dedicated products such as the Nike+ system that links a physical sensor to a variety of apps such as RunKeeper.
Dedicated devices are a hot gift this season.
As a Fitbit user for the last eight months, I’m a convert to the device side (although I have tried my fair share of apps as well). So far, the device side has seen a boost this holiday shopping season, according to Amazon and analysts. Amazon said the personal health tracking device category is on the rise for best-selling brands include Fitbit, BodyMedia, Muve and Zeo. A spokeswoman emailed, “Fitbit is our #1 Most Wished For in this category and the #2 and #3 Best Sellers (depending on color).”
Deutsche Bank analyst Jonathan Goldberg expected that such devices have hit a tipping point in the retail channels. He noted that 67 percent of 100 Best Buys DB surveyed stock some form of smartphone fitness accessory. And 48 percent of stores stocked Fitbit. Customers also seems pretty aware of the devices in general. He said via email, “My take on all this is that this idea really resonates. If a tiny, privately held company like Fitbit can made itself known to almost half the Best Buy retail clerks across the country, that tells me there is something deeply appealing about the idea.”
The category has been somewhat dominated in this last year by the Fitbit and the BodyBugg, but last week Jawbone introduced the Up device, which Darrell reviewed. But Up disappointed customers so much that Jawbone halted production to fix the problems in the device. That hasn’t deterred Jawbone’s investors, which just awarded the company $40 million more to break into the category. And discussions with other consumer accessories companies indicate that more such products are on the way next year.
The app market has been around for longer and is growing.
But for most people adding a device to track their steps, or going to a web site to enter in their caloric intake, might be a bit much. Already people probably use an application or two to track their food or perhaps their daily runs. According to research in November from ABI Research, the sports and health mobile application market will grow to over $400 million in 2016 – up from just $120 million in 2010. Unsurprisingly many of these apps will get an added boost from tying to some of the devices already in or about the enter the market, according to ABI.
This may relate to an app like RunKeeper that synchs to the Nike+ system for better tracking and trail history, or it might be the ability to send your food data from Lose it or The Eatery over to your Fitbit web page, or vice versa.
The leading edge of early adopters in this market are the die-hard fitness fanatics and maybe some geeks that like to play with data, but as this holiday draws to a close, I think we’re about to hit a tipping point where average people interested in improving their health start to try out gadgets or applications and services designed to get them motivated and monitoring their wellness progress. The key will be making it easy, accessible and giving consumers the ability to link devices to the app ecosystem quickly. In that way services might be the best bet.
Disclosure: Fitbit is backed by True Ventures, a venture capital firm that is an investor in the parent company of this blog, Giga Omni Media. Om Malik, founder of Giga Omni Media, is also a venture partner at True.
Related research and analysis from GigaOM Pro: Subscriber content. Sign up for a free trial.
- Carrier IQ and the continued erosion of operator trust
- Connected world: the consumer technology revolution
- The future of mobile: a segment analysis by GigaOM Pro
Big data and data science have both been with us for a while. According to McKinsey & Company's May 2011 report on big data, back in 2009 "nearly all sectors in the U.S. economy had at least an average of 200 terabytes of stored data ... per company with more than 1,000 employees." And on the data-science front, Amazon's John Rauser used his presentation at Strata New York (below) to trace the profession of data scientist all the way back to 18th-century German astronomer Tobias Mayer.
Of course, novelty and growth are separate things, and in 2011, there were a number of new technologies and companies developed to address big data's issues of storage, transfer, and analysis. Important questions were also raised about how the growing ranks of data scientists should be trained and how data science teams should be constructed.
With that as a backdrop, below I take a look at three evolving data trends that played an important role over the last year.
The ubiquity of Hadoop
It was a big year for investment for Apache Hadoop-based companies. Hortonworks, which was spun out of Yahoo this summer, raised $20 million upon its launch. And when Cloudera announced it had raised $40 million this fall, GigaOm's Derrick Harris calculated that, all told, Hadoop-based startups had raised $104.5 million between May and November of 2011. (Other startups raising investment for their Hadoop software included PlatforaHadapt and MapR.)
But it wasn't just startups that got in on the Hadoop action this year: IBM announced this fall that it would offer Hadoop in the cloud; Oracle unveiled its own Hadoop distribution running on its new Big Data appliance; EMC signed a licensing agreement with MapR; and Microsoft opted to put its own big data processing system, Dryad, on hold, signing a deal instead with Hortonworks to handle Hadoop on Azure.
The growing number of Hadoop providers and adopters has spurred more solutions for managing and supporting Hadoop. This will become increasingly important in 2012 as Hadoop moves beyond the purview of data scientists to become a tool more businesses and analysts utilize.
More data, more privacy and security concerns
Despite all the promise that better tools for handing and analyzing data holds, there were numerous concerns this year about the privacy and security implications of big data, stemming in part from a series of high-profile data thefts and scandals.
In April, a security breach at Sony led to the theft of the personal data of 77 million users. The intrusion into the Playstation Network prompted Sony to pull it offline, but Sony failed to notify its users about the issue for a full week (later admitting that it stored usernames and passwords unencrypted). Estimates of the cost of the security breach to Sony: between $170 million and $24 billion.
That's a wide range of estimates for the damage done to the company, but the point is clear nonetheless: not only do these sorts of data breaches cost companies millions, but the value of consumers' personal data is also increasing — for both legitimate and illegitimate purposes.
Sony was hardly the only company with security and privacy concerns on its hands. In April, Alasdair Allan and Pete Warden uncovered a file in Apple iOS software that noted users' latitude-longitude coordinates along with a timestamp. Apple responded, insisting that the company "is not tracking the location of your iPhone. Apple has never done so and has no plans to ever do so." Apple fixed what it said was a "bug."
Late this year, almost all handset makers and carriers were implicated by another mobile concern when Android developer Trevor Eckhart reported that the mobile intelligence company Carrier IQ's rootkit software could record all sorts of user data — texts, web browsing, keystrokes, and even phone calls.
That the data from mobile technology was at the heart of these two controversies reflects in some ways our changing data usage patterns. But whether it's mobile or not, as we do more online — shop, browse, chat, check in, "like" — it's clear that we're leaving behind an immense trail of data about ourselves. This year saw the arrival of several open-source efforts, such as the Locker Project and ThinkUp, that strive to give users better control over their personal social data.
And while better control and safeguards can offer some level of protection, it's clear that technology can always be cracked and the goals of data aggregators can shift. So, if digital data is and always will be a moving target, how does that shape our expectations for privacy? In Privacy and Big Data, published this year, co-authors Terence Craig and Mary Ludloff argued that we might be paying too much attention to concerns about "intrusions of privacy" and that instead we need to be thinking about better transparency with how governments and companies are using our data.
Open data's inflection point
Screenshot from the Open Knowledge Foundation's Open Government Data Map.
When it comes to better transparency, 2011 has been a good year for open data, with strong growth in the number of open data efforts. Canada, the U.K., France, the U.S., and Kenya were a few of the countries unveiling open data initiatives.
There were still plenty of open data challenges: budgets cuts, for example, threatened the U.S. Data.gov initiative. And in his "state of open data 2011" talk, open data activist David Eaves pointed to the challenges of having different schemas and few standards, making it difficult for some datasets to be used across systems and jurisdictions.
Even with a number of open data "wins" at the government level, a recent survey of the data science community by EMC named the lack of open data as one of the obstacles that data scientists and business intelligence analysts said they faced. Just 22% of the former and 12% of the latter said that they "strongly believed" that the employees at their companies have the access they need to run experiments on data. Arguably, more open data efforts have spawned more interest and better understanding of what this can mean.
The demands for more open data has also spawned a demand for more tools. Importantly, these tools are beginning to be open to more than just data scientists or programmers. They include things like visualization-creator Visual.ly, the scraping tool ScraperWiki, and data-sharing site BuzzData.
Related:
Britopian: Gartner: Social CRM Market Will Reach $1B In Revenue By 2012 http://t.co/jHdKbty3 couple months old, but dammmn...
Posts
There’s been a great deal of discussion recently about social network privacy, and in particular Facebook’s privacy settings since its F8 conference last month.
I’ve been more preoccupied with work recently and have only had the chance to keep up to date on what others have written about the subject, but there’s been a post rattling around in me for a while on this topic, and it’s gained more clarity through projects I’ve been working on. Whilst I won’t be going into any detail about the specific projects, I’m going to touch on some of the themes and trends that have been buzzing around in my day to day discussions and I hope it’s thought provoking. There are 3 trends I want to highlight:
Firstly, Mike Arauz wrote a great thought piece the other week on “One-to-Some” Communication, which I thoroughly recommend. The whole team over at Undercurrent continue to churn out some brilliant thinking and Mike’s post is just another great example.
Secondly, another theme that took off at roughly the same time was funding for a little known start-up called Diaspora over on KickStarter. Within a matter of days the 4 guys from Diaspora had been funded to the tune of $100,000 – great by anyone’s standards – It’s also worth noting (especially for the purpose of this post) that Mark Zuckerberg is one of the loudest voices for Diaspora and was one of the earliest investors. Lastly, was an interview Robert Scoble recorded with the guys from Wave Market. Here, the conversation centred around geo-fencing and location-based notifications, amongst many other topics. It’s well wroth a watch when you find the time.
What all 3 of the above trends are pointing to is a group of individuals within your social graph which naturally ebbs and flows based on the context (time & place), the topic and the interest of the content you are sharing. Such relationships can get complicated quickly, so it’s important to rationalise this thinking by starting small.
Maybe Google Me, Google’s worst kept secret is trying to solve this problem…
We’ve got a widget that needs some global share functionality added to it, so I got in touch with the company (Gigya) who’s helping us to do that. I went to their blog, which had some interesting insights and a ‘social bar’ at the bottom of the browser page. This is similar to the couple of examples I had in the deck I sent round the other day and could include any other number of social ‘connections’, such as QQ, RenRen, Orkut etc. I’ve heard rumors that Facebook will be launching their own in weeks.
In a nutshell, this and various other announcements, such as Facebook’s Social Plugins, bring into focus the idea that websites can now apply the latest open social technologies – like Facebook Connect, OAuth with Twitter, those provided by Yahoo, LinkedIn and more – to their own sites to drive traffic and highlight other social platforms where clients have a presence.
Re-dressing the balance
Most companies have learned to meet their customers on social networks, creating Facebook fan pages and Twitter pages, or integrating basic sharing, but only a few have made their own sites social in a way that truly takes advantage of the opportunity. Making the corporate site experience seamlessly connect to users’ social networks is the way things are moving. According to industry analyst Jeremiah Owyang of the Altimeter Group, “In the future, consumers will be challenged to differentiate between corporate sites and social networks” because “destinations won’t matter, social context will”.
Many prominent publishers and retailers are buying traffic only to send it away to a social network. The next generation of social technologies – like Facebook’s Open Graph – differ from their predecessors. Facebook launched the changes on Wednesday with over 75 partners and partners are applying those technologies to their own sites to enable site visitors to help drive friends to those sites.
The various different social tools that Facebook and others have enabled can be collectively described as Friendcasting – Tools such as the ‘like’ button and Twitter’s @Anywhere solution enable customers to broadcast their comments to their 150 friends (the average number of friends/followers that social network users have these days).
5 best practices
There are 5 best practices for applying this “next generation” sharing (Friendcasting):
1. Keep users on your site
2. Build sharing into the activity flow
3. Use one single system for registration and sharing
4. Offer simultaneous sharing options
5. Track sharing results
K.I.S.S.
Many of our clients still don’t fully appreciate how impactful social can be – it’s not the old packaged good mentality now. Technically – it’s more that there are many agencies and people involved, so “Keep it simple stupid” is best. For many clients, making the functionality different or flashy instead of keeping it as clear and simple as it should be will be a great challenge.
The movement towards openness
Microsoft will be launching its new Windows Live platform soon and with it a raft of new social features, including the first version of Office in the Cloud. Microsoft will be placing Friendcasting at the very centre of their launch, in the same way as they have shown in their recent partnership with Facebook, http://docs.com.
These tools increase conversion on your own site because users can register in just a couple of clicks. Often, you’re not going to capture a full conversion upfront, but that doesn’t matter because you are getting permission to have a relationship.
Privacy
The data that is provided varies by the platform and the visitor’s personal security settings, but Facebook now provides an email address if they have approved sharing it. Both demographic and psychographic data is often available. More will be offered as Google and Microsoft join in with their own social services for 3rd party websites.
More things to consider soon…
Time is finite and is becoming more valuable to me every day.
I’m finding myself using my handset (an iPhone) to keep up with news via my RSS feeds (which I’m still a big fan of) and for casually grazing on Twitter for interesting insights & articles.
I use Reeder 2.0 for reading blogs & Tweetie 2.0 for Twitter.
I’m a paid up member of Pinboard (I got in early when it was less than a $1) rather than delicious for a number of reasons, one of them being that anything I favourite on Twitter automatically gets picked up and stored on my Pinboard account for future reference. Additionally, I can store stuff on Pinboard as something to be read later or as public; All very nice features.
I have a posterous account, a Tumblr account and this blog.
I am beginning (admittedly slowly!) to separate my own personal thoughts to just this blog (hence the lack of updates since they generally take longer to write). Comments I want to make on an article, video or image that I read, watch or view to my posterous blog and a general ‘river of interesting things’ to my Tumblog.
I generally auto-post to Tumblr and Twitter from Posterous, but I’m still playing around with auto-posting in general and haven’t found a sweet spot. On that note I’m looking into dlvr.it which is like a cross between Twitterfeed and Yahoo Pipes on Steroids. It looks really cool, just haven’t had the opportunity to sit down with it properly yet.
I have added my starred items RSS feed from Google Reader to my Tumblr account. I tend to ‘star’ anything that looks interesting in my RSS feed, particularly when I’m on the underground and have no signal.
If I read something that I’d like to comment on, then Reeder gives me the option to email the article and I’ll email that to my posterous email address, creating a post there. Depending on what tags I associate with the email that post will auto-post the same article to both my Tumblr account & my blog here…keeping up? ;p
If there’s something I read while I’m out and about using Reeder I can do one of 3 things:
I can email it to my posterous account and it will auto-post it to my blog and Tumblr based on the email address I use. (For more on how posterous works have a look at the FAQ section on posterous.com – It makes posting stuff really easy.)
I can star it and it will automatically appear in my Tumblog.
I can choose to Tweet it or send it to pinboard. Sending it directly to pinboard keeps it private, sending it via Twitter broadcasts it and then it gets picked up by pinboard and stored publically.
So that’s about it. I’m still tinkering, but I’m managing to keep on top of things mainly traveling to and from work. I’m still limited by not being able to work well off-line when I don’t have a signal, but I’m getting there and keeping my fingers crossed that it’s a feature of the upcoming iPhone 4.0.
There’s been a lot of announcements (here and here) recently about the partnership between Google and Adobe in some supposed hardened stance against Apple.
Whatever…
Something I haven’t heard mention of though, is how strong a browser-based phone solution such a partnership could offer. Has anyone heard of Ribbit? I think an implementation of Ribbit and Google Voice would be interesting…I haven’t read it, but this Google Wireless Telecom Strategy report is bound to unearth some interesting info.
Personally this is big news and a bold move by Adobe and Google, bringing more weight to the Open Screen Project.
I’ve been talking through a number of potential iPad applications with people at work and I’m gathering a fairly useful and extensive list of articles and considerations around the iPad. I’m sharing that list here and I’ll be adding to it as I find more.
A summary of the iPad UX Guidelines
Video – Highlights of the iPad native app presentation given by Steve Job
Video – Highlights of the iWorks apps on the iPad
Images – Detailed Flickr gallery of iPad UI conventions including comments
Images – Detailed Flickr gallery of iPad UI interactions best viewed as Slideshows
iPad scrubber navigation considerations
Heightened physicality & realism considerations
iPad Application Design
Great presentation on iPad application design
Books in the Age of iPad
Design Templates (not for production, but good for starters):
iPad icon template
iPad GUI template
iPad Omnigraffle template
The humble To Do list has been updated, with the Dunnit! iPhone app using gaming-style achievement points for every task completed. Sure beats scribbling on the back of an envelope I guess, though it’d be better if they translated into redeemable points.
Having some sort of incentive to tick off every task on the list would definitely make me more pro-active, especially if you could translate them into iTunes gift cards or something. Though at $4.99 a download, the developer Runloop would have to be raking in a lot of downloads for that to make financial sense.
Dunnit! lets you compete against friends who also use the iPhone app, and you can tweet your results to your followers—if you dare. [iTunes via Mobile-Ent]
This is a really nicely considered iPhone app. It does what it says on the tin and the achievement point-focused incentives is genius – kudos Dan, it’s wicked ;p
Go check out the app on the App Store.
Find out more about the development team here.
Many thanks to Albion London for putting on a cracking panel last Wednesday in Spitalfields for a discussion on Digital Democracy and the impending UK General Election. More info on the specific event can be found here, including a video with Alan Rusbridger’s insightful views on Us vs. Them and Open vs. Closed.
With the UK election getting into full swing, MPs have been scrambling over themselves to be interviewed by the MumsNet community. Both David ‘Call me Dave’ Cameron and Gordon ‘I’m Just about to Blow a Gasket’ Brown have courted the active and passionate Mums.net community, but having heard from Justine Roberts, founder of MumsNet, I’m really not sure what kind of impact either of them made with that community. They’re doing what politicians have always done; look at stats/results, target a particular demographic of disenfranchised, sitting-on-the-fence voters and trying to woo them.
But is that it? Is the UK election really ‘The MumsNet Election’? The UK election isn’t going to be anything like the US Obama election, that much is clear. So far all we’ve heard are fluffy promises and the same old negative politics and fear; this time though such tactics are being amplified for all the wrong reasons by digital. It goes to prove that in this general election you have to say something meaningful.
“We are going after the tens of thousands of young voters. If we get their vote, we will win by a landslide.”
Ms Omond said that if she wins the election, she will put a third of her salary into local projects selected by her constituents. She also vowed to do one day of community service each week and said she would ensure everyone in the constituency who is eligible to vote is registered by the end of her first period in office.
Ms Jackson, Labour MP for Hampstead and Highgate, last year repaid more than £8,000 in expenses she had wrongly claimed. Glenda Jackson has previously been shown to be one of the MPs who offers least value for money.
In 2007/2008, she claimed £136,793 in allowances despite turning up for only 27 per cent of votes and speaking in just two debates.
Ms Omond said: “The expenses scandal definitely influenced my decision to stand. People in the constituency I’ve spoken to are incredulous that Glenda Jackson would even bother standing in the election. She is the laziest MP in London.”
Ms Omond said the Climate Rush group would be “heavily involved” in her campaign: “We’re going to have people dressed as suffragettes going door-to-door offering to draught-proof houses and sort out insulation.
Should be interesting, if only as a side show…
Incredible examples of creating Light Graffiti – love it!
Posts
“Mark Ronson & The Business Intl. - Record Collection 2012 (LOGO remix)”
A stripped down LOGO remix of the great new single from Mark and his ‘business international’ on Kitsune. Enjoy!
A Guy Called Gerald “If you are a techno person and you listen deeply into this music you will hear the beginnings of one side of my inspiration to make electronic dance music. This is the music I grew up listening to. When I hear some of the reactions from some of my American brothers.. musically they actually thought I was living around the corner from them - which I was, musically. It’s funny, we could have almost communicated the same then as you can online now through music. Brothers if you are reading this - don’t forget it - we still have an open line of communication. Some people think it’s all about the $.”
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Gerald
Still deep in the Jungle
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rastafarian folk song - cymande
clap ya hands - the meters
easin in - edwin star
intimate frends - eddie kendriks
cant turn me away - sylvia striplin
turned on to you - 80s ladies
you caught me smilin - sly and the family stone
dont stop the music - yarbrough and peoples
genius of love - tom tom club
rapture - debbie harry
hydraulic pump - p-funk
dog talk - k9 corps
nobody can be u - steve arrington
encore - cheryl lynn
just a touch of love - slave
rock creek park- the black byrds
last night a dj saved my life - indeep
set it off - harlequin 4
super rap inst - grandmaster flash
etc etc ;)
Gil Scott Heron - Whitey On The Moon (The Munk Machine Remix)
Give Me One Reason - Tracey Chapman - Ken At Work Remix
Updates
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Letters of Note: I am a lousy copywriter: This is brilliant. Very British. Very understated… http://t.co/Qebs2zq5
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AOL Error Page: Personalised e-commerce is already here; you just don't realise it #social… http://t.co/a8cNpXTj
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Untitled (http://t.co/XN82FAT9… http://t.co/9G1Azn0S
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This is brilliant. Very British. Very understated. Nothing's ever as easy as it looks. http://t.co/5RLtGo3K
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Personalised e-commerce is already here; you just don't realise it #social #commerce #facebook #pinterest http://t.co/X28VcejW
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@nasht Hi Nash, cheers for the recommendation. I haven't as it happens, so I'll give it a look. Hope you're well. Best, Rick
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Untitled (http://t.co/XN82FAT9… http://t.co/4KhWQRgF
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Obvious Engine Vision-based AR - YouTube: Obvious Engine Vision-based AR - Come all you… http://t.co/cyWU1WWx
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Steady Angela - it might bite! http://t.co/Jeooc7Rt
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Obvious Engine Vision-based AR - http://t.co/Z1qZeax8 Come all you hackers, you crazies and build something incredible! #AR #inspiring
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How Ad Agencies Can Act More Like Tech Startups | Co.Create: Creativity \ Culture \ Commerce… http://t.co/R5WZixkf
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The Technium: The Next Transitions in the Technium: The Tech Transitions of the near future… http://t.co/Fcye0rTj
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Why Facebook Will Do Search and Why Google Needs Social | Futurelab – We are marketing and… http://t.co/CzVRKhP3
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Device Experiences & Responsive Design - Facebook Developers: Device Experiences & Responsive… http://t.co/Pj9HUzL5
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Facebook Helped Eventbrite Move 20.8 Million Tickets Last Year: INFOGRAPHIC: Facebook Helped… http://t.co/1PBW5tuY
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How Ad Agencies Can Act More Like Tech Startups http://t.co/CRiHtcsI. Finding a harmonious balance between both is going to be critical.
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The Tech Transitions of the near future http://t.co/CdoHGoVB. I like lot of these :)
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Why Facebook Will Do Search and Why Google Needs Social http://t.co/tX1mFYwg
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Device Experiences & Responsive Design - http://t.co/pd3Z7bAB. Some great mobile first thinking. #yam
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Facebook Helped Eventbrite Move 20.8 Million Tickets Last Year: INFOGRAPHIC http://t.co/0tQ2U8kl
Profile
Experience
- Oct 2008 - PresentCreative Development Director / AKQA
- Aug 2007 - Oct 2008Lead Creative Developer / AKQAAs Lead Creative Developer I worked on larger projects involving teams of 3 or more Flash developers across a number of different client portfolios. I worked closely with Project Directors and Technical Delivery Managers to assess prospective work to ensure it could be fulfilled in the available budget and ensure that any technical challenges during production were overcome.
- Jan 2004 - Aug 2006Senior Creative Developer / AKQAAs a Senior Creative Developer I was responsible for developing and delivering Rich Internet Applications and rich media websites.
My final project in this role was for Orange and it won the FlashForward Rich Internet Application of the year in 2006. - 2001 - 2003Flash developer / Interface New Media
Posts
This is brilliant. Very British. Very understated. Nothing's ever as easy as it looks.
Personalised e-commerce is already here; you just don't realise it #social #commerce #facebook #pinterest
Untitled (…
Steady Angela - it might bite!
Obvious Engine Vision-based AR - Come all you hackers, you crazies and build something incredible! #AR #inspiring
How Ad Agencies Can Act More Like Tech Startups . Finding a harmonious balance between both is going to be critical.
The Tech Transitions of the near future . I like lot of these :)
Why Facebook Will Do Search and Why Google Needs Social
Device Experiences & Responsive Design - . Some great mobile first thinking. #yam
Facebook Helped Eventbrite Move 20.8 Million Tickets Last Year: INFOGRAPHIC
Fascinating insight into Facebook's development team make-up and emphasis on data to inform decisions
Nest: The Learning Thermostat I love this...Can't wait for it to be available in the UK.
100+ brands experimenting on Pinterest:
Really liked this series from SocialMediaToday. Participating on Pinterest as a Brand Curator .
Net Promoter score for Social #net #promoter #score
RT @MariSmith: Measuring the Business Impact of Social Media [INFOGRAPHIC] via @wildfireapp [Some surprising stats!]
Loving the subtle messaging from my mobile company while I'm abroad. You can't say they didn't try to tell me; if
One Piece at a Time lovely stuff...
Pizza Boomerang - YouTube: Simply speechless - Pizza Boomerang #pizza #boomerang
Simply speechless - Pizza Boomerang #pizza #boomerang
The State of Social Media In The UK | Mindjumpers
I just liked "TO UNDERSTAND IS TO PERCEIVE PATTERNS" on Vimeo:
RT @mashable: IBM Says We'll Have Mind-Reading Computers Within Five Years #stargazing
LukeW | An Event Apart: CSS Best Practices: An Event Apart: CSS Best Practices Some nice…
@utku and @mintdigital are looking for designers . Great team doing interesting things. #job
New Twitter and Early Adopter Brand Best Practices
An Event Apart: CSS Best Practices Some nice points
How social are the world's most valuable brands? Social Brand Value #social #brand #value #infographic
Edmodo a Social Collaboration Platform For Classrooms @jonathan_worth #learning #schools #collaboration
luxury-brands-love-hate-relationship-with-digital-marketing_1000.png (1000×4243)
Kaggle - Crowdsourced Data Modeling . Top competition is worth $3 million! #yam #bigdata
RT @jessibaker: Mens fashion store Shibuya 109 in Tokyo goes 'hi-tec' with interactive clothes hangers from @teamla ...
Q: For how much of the money you spend on social media do you have an ROI figure? A: 'None at all' = 41%
Content Strategy Within The Design Process - Smashing UX Design (via Instapaper)
Who’s Using Google +? #infographic
#Infographic: How Executives Use Social Media
Success Comes From Better Data, Not Better Analysis
WHY STEVE JOBS DIDN’T DO TIMESHEETS