Richie Jones
The original digital believer™ - currently based in the home counties (near London), UK.
When
I’m not out riding my Mountain Bike (flat pedals) or Surfing (long & short), I work in the marketing industry with a
particular penchant for anything digital.
Spurred
on by an insatiable urge to understand what makes things work or people behave
in the way they do I’m a keen Googler, Tweeter, Flickrer, Instagramer,
Pintrester, Youtuber, LastFMer, LinkedIner , Stumbler, Shazamer, suspicious Facebooker,
oh and blogger.
I’m
a huge fan of many brands,
democratic
process, a sweet
looking van, good
music, a good gig, dusty
trails and a
clean offshore day.
Instagram- Twitter
- LinkedIn
- Last.fm
- Email me
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Photos
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Tweets
- Just to offset being stuck in an air conditioned conference room all day RT @EaarthPics: Lanaki sunrise, Hawaii http://t.co/YzHRNC4qU8
- Google definitely factor site speed as part of their algorithm. They have a site to test your site speed http://t.co/GtkbSy13mF #TDSEurope
- *Cringe* RT @Susantravels: #tdseurope Always a favourite. Consumer/advertiser break-up. http://t.co/z6j7rKU02I
- Barbara Pezzi "When you get no statistical relevance you might as well look at puppies or knitting on Pinterest" (guforf) #tdseurope
- RT @BeateGran: Kelly Lees of @Gogobot #tdseurope on Creating a Seamless Cross-Platform Marketing Experience #London @EyeforTravel http://t.…
- http://t.co/L3xG5ldtWF go for an non showcasing of their app in their TV ad. V different to http://t.co/NHKQF8qEwd 's #TDSEurope
- Funnels are uber sexy I reckon RT @KDoggrell: Secure payment - not sexy like social media, but critical - Paul Richer, Genesys #TDSEurope
- Deep in the eCom funnel at the ‘future of e-payments’ seminar. 3D secure systems based on previous #bigdata behavioural activity #tdseurope
- Gary’s Social Media count shows how active & dynamic the Social Web is. Good start to #tdseurope http://t.co/JYs8ULpbGp
- To ignore Gen y/d via social is digital head in sand. Not just direct response any more #tdseurope
- Travel distribution summit (@ Eye for Travel w/ 18 others) http://t.co/FSN4E41Nyq
- KLM little acts of kindness may have led to consumers having unrealistic product expectations #tdseurope http://t.co/FEPA5rWbxe
- Big focus on mobile optimised websites so far but no mention of app strategy or retention via mobile #earlydays #tdseurope
- New 'when' scenes coming to our TV Ad soon RT @ParkResorts: A sneak peek of little Harriet on set today. http://t.co/9Tl4orqe8D
- 'Pander to the southerners unfriendly stereotype'. This #foursquare tip has tickled me #trainchat http://t.co/SOV9WIIEwa
- I'm at London Euston Railway Station (EUS) - @nationalrailenq (London, Greater London) w/ 8 others http://t.co/0ZWhAm3wBx
- Woa and there it is. Rob Sheridan (9 inch nails) #thesocialnetwork soundtrack. Still gives me goosebumps
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Info
- Sales and Marketing Director at Park Resorts Ltd.Internet | Bristol, United Kingdom, GBSummary
My enthusiasm for digital technologies and how customers use them to interact with brands, is infectious (apparently).
This enthusiasm has blossomed into a deep respect and appreciation for good brands and the solid, considered strategy needed to deliver that experience.
Coming from a digital background I am one of the new breed of marketers that is trying to break the somewhat siloed world of marketing.
I remember not so long ago when the web was considered a fad and the Ad Agency doors I was trying to kick down at the time just hoped it would go away. It hasn’t, and the world is a better and very different place for it.
I believe the consumer doesn’t see a brand communication as being digital, offline, above the line or direct. They just ‘see a brand’. They form a relationship with it, and if they like what they see they buy regardless of how they found it in the first place.
My background is originally agency side with my experience based in UK Travel & Leisure, Retail, Publishing, and Not for Profit.
I’m enjoying the focus of one brand, one goal, having to shave every day and getting used to wearing a suit Monday to Thursday (Friday’s it’s back to the GAP look).
Experience- Apr 2012 - PresentSales and Marketing Director / Park Resorts Ltd.
In this role I head up the Marketing, Database, Call Center and Yield teams for Park Resorts the second largest Holiday Park operator in the UK (£180m turnover).
Having worked with Park Resorts for over 10 years already from the agency side it has been incredibly exciting taking the brand forward and fully exploiting the opportunity afforded by digital thinking.
- Sept 2006 - Apr 2012Creative Technology Director / Bray Leino Yucca
I originally founded Yucca in 2000 prior to their acquisition by Bray Leino in 2011.
We worked with Clarks, Silverstone, Hoburne Holidays, Ecover, howies, Park Resorts, Ellis Brigham, Qype, Woolacombe Bay, Leger Holidays, BBC Magazines, Origin Publishing, Farm & Cottage Holidays, Canopy & Stars, Timeout London, Smallbone of Devizes to name a few.
Throughout the lifecycle a project I was in direct contact with all of their clients. This helped define upfront, by collaborating closely with Bray Leino’s Yucca senior team, how we can deliver for their business.
My key asset is my ability to identify relevant technology trends and applying them in unique and creative ways.
I have also managed Yucca’s Digital Marketing team which included PPC, SEO, Affiliate and Social Media.
- Jan 2000 - Sept 2006Managing Director / Yucca
In this role I took Yucca from a one man band up to 11 people.
We attracted private finance and attracted a board with relevant fast growth experience.
- Aug 1997 - Dec 2000Editor / Magicalia
I was editor of an online surfing magazine Surfmagic which at the time was part of the Magicalia platform of websites.
This gave me fantastic experience of working with a dot com (Magicalia sold for £18 million in 2005) and early excellent learning's from working with a personalisation content platform (ground breaking contextual display technologies) and ecommerce affiliate platforms.
- Aug 1997 - Dec 2000Sole trader / Yucca
Business start-up. When I left university I was involved in the complete delivery process of a website including marketing of myself, scoping, documentation writing, coding (including HTML frontend build and database integration).
This phase of the business saw me becoming increasingly busy, eventually relying on freelance resource. I incorporated Yucca in 2000.
Education-
1994 - 1997University of the West of EnglandBA Hons in Geography
Activities: Surfing, Mountain Biking, Politics, Dissertation on EU coastal pollution policies -
1987 - 1993Manshead SchoolA levels
Additional Information-
Websites:
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Honors:1 x EPiServer award: www.silverstone.co.uk 1 x TravelMole award: www.pocruises.com 2 x Travolution awards: www.pocruises.com Webuser magazine site of the fortnight - www.pocruises.com NMA site of the week - www.silverstone.co.uk BA Hons
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Interests:Digital, Mountain Biking, Surfing, Music, current affairs
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Recent Tracks
- And It Rained All Night (Burial Remix) by Thom Yorke
- Half Asleep (Lusine Remix) by School of Seven Bells
- Twenty Cent Revolt - Talkdemonic Remix by Menomena
- Beast In Peace - The Hundred in the Hands Beast In Beat Remix by Bear in Heaven
- Winter Beats by I Break Horses
- Kiara by Bonobo
- NY Is Killing Me by Gil Scott-Heron and Jamie xx
- Iron Clad Lou by Hum
- I Was A Teenage Hand Model by Queens of the Stone Age
- The Bronze - bonus track by Queens of the Stone Age
The Album LeafMapsSigur RósQueens of the Stone AgeNathan FakeUNKLERadioheadThe Joy FormidableKings of LeonArcade FireYeah Yeah YeahsMiike SnowEmpire of the SunTiëstoNoah and the WhaleM83The NationalIglomatFoo FightersLemon JellyLali PunaThe WalkmenInterpolThe DodosBand of HorsesThe Chemical BrothersRöyksoppThe xxPorcelain RaftThe NotwistThe Naked and FamousFour TetGroove ArmadaRobin ThickeCaribouThe Smashing PumpkinsMassive AttackBoards of CanadaColdplayWhite LiesGold PandaDevendra BanhartBooka ShadeAphex TwinSouthSilversun PickupsUnderworldI Break HorsesBeach House...And You Will Know Us by the Trail of Dead- 81 plays
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- Liquid Sugar by Maps73 plays
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