Sales and Marketing Director at Park Resorts Ltd.
Internet | Bristol, United Kingdom, GB
My enthusiasm for digital technologies and how customers use them to interact with brands, is infectious (apparently).
This enthusiasm has blossomed into a deep respect and appreciation for good brands and the solid, considered strategy needed to deliver that experience.
Coming from a digital background I am one of the new breed of marketers that is trying to break the somewhat siloed world of marketing.
I remember not so long ago when the web was considered a fad and the Ad Agency doors I was trying to kick down at the time just hoped it would go away. It hasn’t, and the world is a better and very different place for it.
I believe the consumer doesn’t see a brand communication as being digital, offline, above the line or direct. They just ‘see a brand’. They form a relationship with it, and if they like what they see they buy regardless of how they found it in the first place.
My background is originally agency side with my experience based in UK Travel & Leisure, Retail, Publishing, and Not for Profit.
I’m enjoying the focus of one brand, one goal, having to shave every day and getting used to wearing a suit Monday to Thursday (Friday’s it’s back to the GAP look).