Rich Hawkins

Along with a team of three other BU students I ran the social media for the international medical throat sweet company Vocalzone. This has involved establishing a Twitter account, managing and building on the existing Facebook fan page and creating an official blog. The client was looking to use social media to add traffic to the website (which acts as an important point of purchase). By creating a brand personality which reflects the interests and personalities of consumers (largely those in the creative arts industries) and creating content which is of interest to them we managed to create blog traffic equal to 21% of the existing website traffic. Working closely with the company staff we began integrating the social media into business activity at increasing levels and ensured social media was used to connect with consumers and create a dialogue in which two-way communication is possible.