Ricardo Guerrero

Ricardo Guerrero (@ggroovin & @ESggroovin on Twitter) is the founder and CEO of Stwittergy™ (@STWITT3RGY), the “Chief Buzz Generator” of Social Media Dynamo™ (@SMDynamo), and an award-winning social media marketer. Ricardo created most of Dell's Twitter accounts, which generated $6.5M in their first 2.5 years, as well as several successful Facebook pages, and established the core strategy for Dell's initial Twitter presence. As Social Media Dynamo™, he offers social media strategy, implementation, and coaching to "Generate Excitement & Power Your Brand.™" He is also building a web-based application called Stwittergy™ to help organizations use Twitter effectively by identifying and communicating with influencers via follower data mining. Ricardo is currently employed by WCG in Austin.

Ricardo has presented at SXSW Interactive, ClickZ/Search Engine Strategies, Webmaster World/Pubcon, & IT Expo in the U.S. and Go EMMS & Twitt.DO in Latin America. (He typically shares his public presentations on SlideShare.) Additionally, he was a co-organizer for the first Latin America programming at SXSW Interactive 2011 as well as the first Americas IT Business and Investors Forum in 2011. Ricardo serves on the board of Cooperation Texas, on the "steering committee" of the Austin Cooperative Think Tank, and is a former chair and still an ambassador for the Social Media Ambassadors program of the Greater Austin Hispanic Chamber of Commerce. He also served as the first Social Media Director for 2010-2011 for the Austin chapter of the American Marketing Association, on the SXSW Accelerator 2011 Advisory Board and on the various boards of the North American Students of Cooperation 2003-2010.

In his meager spare time, Ricardo enjoys tinkering with social media tools and ideas to connect people, watching films, dining out, and traveling (see @MedTraveler) with his wife far from and near their home in Austin, Texas.