Rea McNamara

Following the on/offline statuses of niches and subcultures.

Posts

July 29, 11:23 AM

On a pound-for-pound basis, the average World of Warcraft junkie undoubtedly represents a much less destructive social force than the average meth head. But it’s not extreme anecdotes that make the specter of Internet addiction so threatening; it’s the fact that Internet overuse has the potential to scale in a way that few other addictions do. Even if Steve Jobs designed a really cool-looking syringe and started distributing free heroin on street corners, not everyone would try it. But who among us doesn’t already check his email more often than necessary? As the Internet weaves itself more and more tightly into our lives, only the Amish are completely safe.

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July 05, 05:23 PM

Search-generated content has been growing on the Internet, linked to the success of companies like Associated Content, which Yahoo recently bought, and Demand Media, which has used freelance writers to create an online library of more than a million instructional articles.

But the use of search data has been limited more to the realm of “how to” topics like “How do I teach my dog sign language?” than questions about the news of the day like “Where does Elena Kagan stand on corporate campaign donations?”

Yahoo software continuously tracks common words, phrases and topics that are popular among users across its vast online network. To help create content for the blog, called The Upshot, a team of people will analyze those patterns and pass along their findings to Yahoo’s news staff of two editors and six bloggers.

The news staff will then use that search data to create articles that — if the process works as intended — will allow them to focus more precisely on readers.

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July 05, 10:39 AM

“When you think about the entertainment trends of the past 10 years,” Szego reasons, “they have all been speculative in nature: the rise of online, multi-player, role-playing games, Harry Potter, Lord of the Rings, Stephenie Meyer. And it’s not just about those books. I sell far more copies of the latest Cory Doctorow than I do the latest Stephenie Meyer.”

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June 18, 10:12 AM

Clay Shirky is a guru, which is to say a con-man. He's similar to many of the Internet evangelists in that he takes a simplistic idea totally unsupported by reality, wraps it in an overconfident philosophy of human nature (almost invariably evolutionary psychology/sociobiology) and a few anecdotes, and, voila, a book deal (though print is dead, of course). Suddenly he is this great "thinker" and critics, because they are small-minded and easily persuaded by the aura of an intelligence they lack, fawn over his "big ideas."

But, of course, those ideas are pure pabulum. That's OK though. A guru's job, a con-man's job, is to make people think he is a big smart dude so they'll pay him and massage his ego.

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June 18, 09:24 AM

via @artfagcity: 'Art Fag City dump.fm now in operation, pulling images from my blog every 15 min! Time to mix some pics!'

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June 17, 04:35 PM

Fav quote of the day from Mitch Joel at #TAOM - Your brand isn't what you say it is, it's what Google/YouTube/Twitter/Facebook says it is!

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June 17, 01:43 PM

Apple is causing harm

Attitudes have consequences and Apple are promoting attitudes which are known to result in widespread and often serious harm. Anyone who doubts that should look at the absolutely appalling figures for teenage abortion, pregnancy and STIs in the USA compared to less prudish countries. Steve Jobs is now exporting those attitudes, and those consequences, to the rest of the world. What is worse, it is the young people he no doubt claims to protect who are bearing the brunt of the harm. So Steve Jobs, is your body prejudice really worth the life of even one young person? The facts are crystal clear, that is what we are talking about and for you to export your prudery to us here is Europe is completely indefensible. It is no better than the censorship in China.

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June 16, 10:08 PM

zing! RT @nxnefest: Jake Gold just called brad scwartz from much on applying to cut music video programming by another 50 per cent #nxne

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June 16, 01:34 AM

Some young New Yorkers have succeeded at mastering both domains. They are the envy of all their friends, and often find themselves being asked for reading strategy advice.

Brendan Curry, an editor at W.W. Norton, has a baroque system in place that has taken him some years to achieve. He goes through the feeds in his reader every morning, skimming blogs and tabbing open links that appeal to him as he goes one-by-one through high-minded aggregators like Longform and Bookforum's Omnivore. Once he's done opening everything, he goes through and tags the stuff he's really interested in using a service called Delicious; at the end of the week, an intern from Norton compiles everything tagged "to+read" in one file and sends it to Mr. Curry's Sony Reader so he can read it over the weekend.

People like Mr. Curry are living the good life. They are thriving online. They don't just stay on top of current events and pop culture ephemera, they read scholarly blogs and-weird but true-actual books, too. They've read Thomas Ricks's Fiasco, Jane Mayer's The Dark Side and even that long book about Sonic Youth. Last week, Mr. Curry was reading a 42,000-word article from Wired published in 1996, about the laying of an underwater fiber-optic cable.

Mr. Curry, who used to suffer from RDS, is proof that change is possible. But be warned: Most people should not dream of achieving his high level-statistically, it just does not happen that often. Most recovered RDSers finally cope by merely unclenching, and by giving up their completist inclinations along with their impulses toward rigor and cultivation. So what if there are 14 New Yorker articles you haven't read? Who can keep up, really?

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June 16, 12:59 AM

I’m at the North by Northeast Interactive Conference (NxNE Interactive) at the Hyatt Regency in Toronto on June 15 and 16 2010. I’ll be posting updates as often as possible given that there’s limited WiFi

NxNEi opened with a whimper this morning with attendees discovering that there’s no WiFi — at a conference about interactive media — and a panel of quasi-insiders cracking inside jokes in the aptly-named “Social Media Circle Jerk” session.

So far the conference feels like a bit of an FU to the community that they’ve tried to create.

And there are parallels here to what makes or breaks an online marketing strategy. You can rent your conference facility / create your Twitter account / build a Facebook page, whatever. But if you’re not committed to truly engaging with your audience and meeting them where they are, you’re going to fail.

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Posts

fuckyeahsheroes:

SAVE THE DATE: VIRTUAL SEASON

Herstory done right.

SUNDAY
JULY 29
Co-presented by
SHEROES + Whippersnapper

TL;DR version? Our art party series ends in July, but we’re co-partnering with Whippersnapper Gallery to make sure it’s done did right.

Click here for more information regarding our central closing event, which will be a part of the gallery’s summer programming initiative.

contrivances:

Rea McNamara’s “Belladonna #2” for MELODRAMZ.

brianna-mccarthy:

briannamccarthy + rodellwarner

ruttetraizer gif experiment 1

2011.

fuckyeahsheroes:

Tell us a bit about your latest or ongoing project. What about Sheroes #9: Dolly Parton? 
First of all, Sheroes is the invention of the extremely generous and multi-talented salonnière, Rea McNamara. It’s a monthly limited-run performance event series that frolics in the aesthetic playground of media fandom such as fan fiction, fan art, fan videos, fan costume play etc. http://fuckyeahsheroes.tumblr.com/tagged/sheroes-9%3A-dolly-parton
Rea had already produced the first two in the series, when she approached me about programming projections of animated gifs. I admit that I was unsure of the project at first, there’s a part of me that cringed at expressions like ‘sheroes’, ‘herstory’ and ‘mythic female’, all that debased coinage from a previous generation of feminists, but she won me over when I saw how she was embracing it with so much smart humour and energy. I think we only invited about six artists for the first gif projections, but they were so enthusiastic after seeing the event documentation that I got the confidence up to invite more gif artists to participate. Eventually Rea just left the GIF aspect of the events in my hands. What we now have is an ever expanding crew of gif makers, (we are up to 29 for Sheroes #9) that includes many well known active net-artists, as well as younger artists, both male and female, from all over the world. Previously, my own taste in exhibitions/events was more towards small tightly focussed curatorials. Inviting serious artists to participate in fan culture has had some surprising results, though no one should be surprised that serious artists want to do their best work no matter what, or that the work gets better and better. 

fuckyeahsheroes:

Herstory done right. The Mythic Woman Power Chorus Mixtape for Offerings Magazine.

1. reeraw x the matriarch x the witch - “feeling the stutter”

2. mama backbone - “heed the warning”

3. first lady of the canyon x mama backbone - “dreamland”

4. reeraw x noloves x the matriarch - “woman” (jam shed remix)

5. may day - “operattack”/”slave to the rhythm”

6. reeraw x david balzer x analog girl in a digital world x first lady of the canyon x the material girl - “for the deb”

7. kid a x reeraw x the grande dame - “as tears go by” (sheroes remix)

8. backwoods barbie - “i’ve lived my life”

Y'all know we dig that ingenious assexual hyperfemininity

fuckyeahsheroes:

The titz and glitz of Backwoods Barbie

Dolly Parton latest inductee to the League of Legendary Ladies

Sheroes will be presenting their latest event, Sheroes #9: Dolly Parton, on Thursday, April 26 at The Beaver (1192 Queen Street West).

The monthly, limited-run art party series — which brings together on and offline works that playfully and peformatively explore the iconography and fan culture surrounding the League of Legendary Ladies — will be headlined by singer/songwriter Ada Dahli of the Toronto urban folk collective Fedora Upside-Down.

Read More

I love me some Andrew Benson brillance.

The quote, in full:

“I’m so amazed at how much conversation Dolly is generating. I’ve long admired her as someone who has taken total ownership of her image. There is no joke you can make about her that she didn’t already make herself. She has been enormously successful as a woman in a very male-dominated niche (country western!!!), and has crafted an ingenious asexual hyperfemininity that she deploys with wit and cool-headedness and power.”

brianna-mccarthy:

Portrait.
brianna mccarthy. Trinidad. 2011.

toomucheyes:

The Cloth, 1986 (Camille Selvon, Nathalie Phillips, Adelle Todd and Robert Young)

Item from the KULTURE KRONIC line lunched at meeting point 1.

Models - Raechelle Young , Lori de Jesus. via Robert Young on facebook

Audio

  • fuckyeahsheroes: Herstory done right. The Mythic Woman Power Chorus Mixtape for Offerings Magazine. 1. reeraw x the matriarch x the witch - “feeling the stutter” 2. mama backbone - “heed the warning” 3. first lady of the canyon x mama backbone - “dreamland” 4. reeraw x noloves x the matriarch - “woman” (jam shed remix) 5. may day - “operattack”/”slave to the rhythm” 6. reeraw x david balzer x analog girl in a digital world x first lady of the canyon x the material girl - “for the deb” 7. kid a x reeraw x the grande dame - “as tears go by” (sheroes remix) 8. backwoods barbie - “i’ve lived my life”
    122 plays
  • 192 plays
  • 2351 plays
  • The Flaming Lips w/Yoko Ono Plastic Ono Band — “Do It!” (2011)
    6825 plays
  • Let’s do this herstory right. A reeraw mixtape for the Material Girl. Madonna - Everybody (Coachella Demo) Ciccone Youth - Burnin’ Up Flaming Lips & Stardeath White Dwarfs - Borderline Madonna - Shoo-Bee-Doo Madonna - Live To Tell (Dubtronic Extended Version) Sia - Oh Father Madonna - Vogue (12” Alternative Mix) Madonna - Deeper & Deeper (David Morales Mix) Madonna - Justify My Love (Orbit Edit) Madonna - Bedtime Story Madonna - Drowned World/Substitute For Love (BT & Sasha’s Bucklodge Ashram Remix) Madonna - What It Feels Like For A Girl (Stephan Pompougnac Single Remix) Madonna - Hung Up (Diplo Remix) Madonna - Miles Away (Morgan Page Mix) Madonna - Express Yourself Sheroes #4: Madonna / Friday Nov 18th / NACO / Toronto /
    218 plays
  • doinwork: andredepape: Jay-Z & Kanye West - Otis Groovy Screaming!
    0 plays
  • peterfeld: Paul Simon, “Train In The Distance” “There’s something about the sound of a train that’s very romantic and nostalgic and hopeful.”
    84 plays
  • plagiarismisnecessary: Maximum shred. Action Beat - High Action (2009)
    32 plays
  • TΔNGΔ — OCTSEVENTEENTH (Feat Ryan Roantree) This got the ladies bumping at a house party last night.
    26 plays
  • Untitled — September 28, 2009 (so soft now) File under: plunderphonic, electroacoustic, after hour minimalism, ____________ Untitled is a collaboration between myself, Kev Mayo, Lorena Salome, and Travis Gledhill. I’ll try to post more audio leading up to our Oct 10 performance. Think we’re gonna perform behind a wall with peep holes and a couple screens cycling through relevant animated GIFs. Don’t worry — still planning to wear something fabulous (am mulling over this sexy-as-hell long-legged strapless bodybriefer).
    11 plays
  • Mad Max — Summertime (Visionists) Yorkdale Mall to the Scarborough Town Centre / I see you pimpin’, so make your move brotha — O to the V, T-Dot ‘09 summer jam nomination.
    7 plays
  • offnotesnotes: bmichael: Nico and Lou Reed - These Days (Bedroom Tapes) The beginning forty seconds are just Lou and Nico talking about playing the song, which is probably better than the song itself. They have a beautiful rapport. Lou: Do you want to try the other song? From the Chelsea Girl album.Nico: You don’t think I’ll be able to do the song?Lou: No, I know you can do it. […] Do you want to try “These Days?”Nico: I don’t know the words. Does she have a record player?Lou: Yeah, wanna hear it? They don’t really know how the song goes, which is funny. I’ve played this over and over again over the past couple of days. Even though they don’t really know the words, they sound great, and it’s just such an intimate moment— this icy, distant, almost mythical woman revealing flaws in a beautiful, compelling way, with accompaniment from a guitarist who’s larger than life, too, and just so gentle with her, tender almost. This is quite beautiful. Thank you.
    191 plays

Posts

May 21, 08:04 PM

It says a lot that one of the top-rated users of RapSpace.tv is a 44-year-old married man from Hartford, Connecticut. With almost 300 fans regularly "bombing" his webcam-shot freestyles (which sometimes include the odd cameo appearance by his rapping daughter), emerging hip-hop MC Al Boog stands out amongst the registered 40,000 users of this popular underground hip-hop social network site as everything the typical mainstream hip-hop artist isn't: real, approachable and yes, just like one of us.

Representative of the new wave of niche-driven social utilities, the almost two-year-old RapSpace.tv is MySpace and YouTube, freshened up with a pair of shell toes. It's yet another by-product of the trademarked McLean Mashingaidze-Greaves cross-platform media mandate - to empower marginalized communities online and filter their previously undistributed quality content to the masses.

Simultaneously heralded a "web hero" and "media mogul" by The Village Voice, the new media entrepreneur has long been involved in harnessing user-generated content with video-based media.

Currently the CEO of The NIMBLE Company, Mashingaidze-Greaves has been involved in the field one way or the other for the past 15 years as executive producer of the innovative interactive CBC TV series ZeD and founder of the influential urban dot-com company, Virtual Melanin. It should be noted that former clientele for the latter include Spike Lee, Diddy and Time Warner.

His desire to create Black-focused online content came from being raised in a predominantly white small town in British Columbia.

"When you grow up in an environment like that, you have a longing and romanticized [version] of [black] identity," Mashingaidze-Greaves explains. "You see all these people that look like yourself, but are surrounded by people who don't look like you."

'Web connections', Summer 2008. (Business profile on McLean Greaves.)

May 21, 07:59 PM

In 1972, Sam Mirshak - then a University of Toronto architecture student who witnessed the wrecking ball demolitions of the Annex neighbourhood - opened a Queen West antique shop called the Old Same Place.

Mr. Mirshak specialized in the upscale, but couldn't help notice all the stained glass-and-oak doors discarded at the side of the road. Slowly, these architectural antiques found their way next to the Middle Eastern antiquities and Roman glass he already stocked.

"In those days, you could pick the dump at Parliament and Lake Shore," recalls Mr. Mirshak, still mystified. "We'd pull out doors, hardware, copper pots and pans."

More than 30 years later, the Old Same Place is now the Door Store, emphasizing Mr. Mirshak's most reliable and enduring find. While those days of dump picking are long gone, the established dealer of architectural salvage now strikes the necessary balance between local and international reclamations.

The inventory of his 11,000-square-foot Castlefield Design District showroom reflects that range, from a pair of weathered green Ontario farm doors with original strap hinges ($800 for the pair) to a set of tall primitive Egyptian-carved doors with a rusted patina ($1,800 for the set of three).

Today, homeowners get creative with their finds: a heavy maple luggage cart is used as coffee table, a country door is a headboard.

Salvaged goods are a growing niche market. The relics of the past may go through auctions, appraised by rarity, age and condition. But salvage dealers - many of whom were once in the antique trade - are curators of the landfill.

May 21, 07:59 PM
May 21, 07:59 PM

Inspiration Point was a style column I wrote for Toronto’s Eye Weekly [...] The idea was to hijack the stereotypical newspaper fash spread (product shot on white backdrop accompanied by swishy-style-copy-with-shop-info-deet captions) and convey how style is something that isn’t solely determined on the runway, but by the ideas and shared references that we often get so entangled in. (And why yes! The column’s name is a Happy Days reference. THX DAMIAN.)

ree raw reeraw re rea re: ree raw - December 11, 2009


Select Clippings:
'Trop belle pour toi', July 23, 2008. (Inspiration: Antonio Lopez)
'Girl Friday', August 27, 2008. (Inspiration: I've Heard The Mermaids Singing)
'The doyenne of bad taste', September 10, 2008. (Inspiration: Diana Vreeland)
'Gift of Screws', October 1, 2008. (Inspiration: Buckingham Nicks)
'The feel-good fitness craze', December 30, 2008. (Inspiration: Koodo's 'fat-free mobility' ad campaign)
'Pucker up', May 6, 2009. (Inspiration: The AGO's 'Surreal Things' exhibit)
'Forever young', June 30, 2009. (Inspiration: Cinematheque Ontario's French New Wave program)
'A one man show', August 5, 2009. (Inspiration: Grace Jones)
'Almodóvar’s muses', September 2, 2009. (Inspiration: Pedro Almodóvar)
'Portrait of a lady', September 30, 2009. (Inspiration: Edward Steichen)
'Queen of soul', November 4, 2009. (Inspiration: Aretha Franklin)

May 21, 07:58 PM

'The youth program that worked', November 7, 2007.

'Fall Style Guide', October 16, 2008.


Fashion:
'Back in the day', November 7, 2007. (Profile on Hoboken & Haberdashery, local "hood vintage" dealers.)
'Is fur fair?', January 23, 2008. (Feature on the politics of the fur trend.)
'Who's watching who?', March 19, 2008. (Profile of the Toronto Fashion Bloggers Brunch, an early look at the then-nouveau 'style bloggers'.)
'Digital dress up', April 23, 2008. (Profiling early iterations of online casual gaming in fashion.)
'The Louis Vuitton Con', November 24, 2008. (Marcus Boon discussing the Louis Vuitton bag and it's many knockoffs as a way to understand our copying culture.)
'Sell love', March 18, 2008. (Feature on the Festival of Canadian Fashion, a significant but forgotten part of Canadian fashion history.)
'A Date with the Sartorialist', July 23, 2009. (Interview with the Sartorialist's Scott Schuman.)


Performance:
'Sister Slam', November 1, 2007. (Interview with Staceyann Chin.)
'Interview: d'bi.young', December 17, 2008.


Art:
'Eye Candy: Wanda Ewing's "The Ladies Room"', October 22, 2008.
'The big picture', July 29, 2009. (Feature on the ROM's Caribana exhibit.)

Posts

May 27, 06:27 PM










Selected creative work with Renata Kaveh.

May 27, 06:21 PM




Selected tear sheets from Worn Fashion Journal. Art directed and styled David Waldman-shot photos for ‘Belle Pied’ feature in issue no. 8; Art directed Alyssa Katherine Faoro-shot editorial for issue no. 9.

May 27, 05:44 PM
















Selected shots from Inspiration Point column for Eye Weekly. Art directed and styled on figure, off figure and product shots for print. Collaborated with photographers Alyssa Katherine Faoro, David Waldman, and Ashlea Wessel.

May 27, 05:20 PM














Century 66, a storytelling project exploring the closeted history of Toronto fashion. The beloved clothing staples of unconventional female artists are ‘product shot’. Their distinct relationship with style is elaborated in the personal stories that come attached to these pieces, and how these pieces are photographed. In collaboration with photographer Alyssa Katherine Faoro.

May 27, 05:09 PM












Eye Weekly Fall Style Guide, October 16, 2008. Conceptualized, coordinated and styled. Photography by Alyssa Katherine Faoro.

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