2012 - Present
Photolink is a fully-integrated creative agency with dedicated departments specialising in all creative disciplines.
Our social department can develop a brand presence on social networks that will engage with your consumers, spread brand awareness online and build a loyal community. Using robust content marketing strategies combined with relationship maketing. We can tap into support from our in house photography, video, creative and digital teams to create branded content that can be spread around the web and can assist in creating conversation.
We know how to position your brand in the social space for its specific target market. We know what social trends are happening and what content engages people and are agile enough to instantly react.
We can devise creative campaigns and tell stories that are specifically crafted to leverage social audiences and can work with your wider marketing activity so all activity is unified. We can liaise with bloggers and online Influencers to help amplify your message.
Clients include: Regis, Supercuts, Claire's, Kitbag, Littleblackdress.co.uk, Campo, Ellesse, America Freshman.
My role includes:
Creating campaign strategy. Covering all aspects of marketing from online or offline marketing, press, ads and social media. From research to creative ideas through to costing, implementation and measurement. This includes wire framing for digital, storyboarding for video and devising content strategies for social.
Managing teams of community managers and content creators including writers, designers, developers, photographers, videographers, SEO managers and analysing and reviewing content based on stats and creative
Managing partners such as app developers and film companies. I also manage the team resources and training
Liaising with clients
New business including working with pitch teams, speaking at events and networking. Also actively at the forefront of devising internal marketing campaigns.