Rachel A. Warner

Responsible for developing, implementing, and overseeing marketing and communications strategies to promote the value of the association and its programs, products, and services. Manage media and public relations for the association; serve as primary spokesperson. Oversee the association website and social media initiatives. Manage marketing, design and print vendor relationships.

Managed corporate communications for the organization and its affiliates, including the development of high-impact marketing collateral and the execution of mass communications campaigns. Collaborated with sales and communications staff on strategic planning for current and future initiatives, and developed and implemented effective communications tactics to support those initiatives, including eMarketing campaigns, Web site development, advertising and other targeted communications. Analyzed market research, informatics and actuarial data to identify target audiences and their needs and developed appropriate communications. Led high-priority communications projects for new product launches, targeted sales initiatives, crisis communications, and a major technology conversion. Researched and monitored company’s reputation and brand image using traditional methods and social media.

As a member of the leadership team, directed marketing and communications strategy for the corporation and advised on the development of the organization’s overall strategic plan. Managed marketing, community relations, event planning and public relations activities. Led the research and development of a successful strategic marketing plan to rebrand and reposition the company to more closely align with its target audiences. Executed brand transition plan that included new promotional collateral, Web site rewrite and redesign, and community and member relations. Planned and executed large annual conference that achieved an ROI, including securing high-profile speakers, recruiting vendors for the trade show, and soliciting attendees. Served as corporate compliance officer, ensuring adherence to a corporate and industry code of ethics.

Working closely with the Michigan Health and Hospital Association, American Cancer Society, American Heart Association and American Lung Association, coordinated and implemented an extensive calendar of events for a multi-million dollar statewide ballot initiative. Provided writing and research support for the campaign, managed campaign databases, assisted with media relations, and managed communications within the 100+ member coalition.