PRYCIE

Various content strategy projects on a freelance basis for Ogilvy including:

Content strategy and copy/creative project for Unilever

Helped develop BA content strategy to deliver a rich and engaging experience on social media channels during the Olympic Games 2012. Copywriting, updates and strategic planning.

Created two content strategies for different age demographics for a government health initiative.

I am the Director and owner of Digital Lick, a limited company I set up to work as a freelancer

Working on various freelance digital and social media projects in Brighton and London including:
Ogilvy
DARE (EDC Communications)
Edelman
Wunderman London
The BIO Agency London
ACM writing Brighton

Global social and strategy work & competition activation roll out at Mr President

I initially was bought into the team as a freelance strategist to create and deliver a number of strategies for Land Rover on a local and global basis. This included tactical planning, tribe mapping and content ideas within the luxury consumer audience.

Staying with the team I held the role of Senior Account Manager/Project Manager to work on the execution of a number of campaigns including video shoots and developing and producing a local Facebook marketing strategy for a car launch.

Wunderman have a fantastic social media team and my time there was invaluable exposure to working in an integrated agency.

My role as social media consultant involves creating strategies, reporting, media planning and community management including
in depth research into consumer habits in sectors including mother and baby, automotive and gaming. I have also undertaken an audit into to the online and social behaviour in the private banking and finance sector.

Part of my role involves pitch support, working from a client brief and creating presentations, research and insight.

Write a regular monthly column "Prycie says" for You Got Papped magazine with listings and suggestions for what to do in the month ahead in Brighton. Gigs, night clubs, art, photography etc

Promoted to the role Social Media Consultant at Leapfrogg, I bring all the charm and finesse that served me well as an Account Manager; fully throwing myself to the position of girl geek in the corner and hands on advisor of Social Media for our clients. I have always had a few toes firmly wiggling in the pond of social networks being an avid user of said networks for some considerable time. I love to help clients understand and grow in the online social “sphere” and hold a special interest in community mapping, researching into the “influencers” and the endless possibilities of syndicating and pushing out online PR to the max.

*Community mapping and research
*Spotting trends and inights
*Developing ideas and delivering stratagies
*Metrics measurement and analytics
*Qualative and quantative social media measurement
*Social media training
*Creating blogs, managing multiple social media platforms and syndication tools
*Campaign tracking and changing the stratagey in line with areas off success/failure

During my time at Leapfrogg I have also lectured to students on a Digital Marketing course at DV8 http://www.dv8training.com/ where with Matthew Crick we wrote and delivered a presentation on how an agency deals with a Digital Marketing brief as well as a concise overview of the industry itself. We are looking to work with DV8 on further lectures and projects in the future.

Freelance features writer for online music webzine.
• Contributing regular features, reviews and interviews of bands including Long Range (Orbital), Shit Disco, Nightmares on Wax and Toots and the Matyls. Developing a unique and fresh style with strong structure in a form of communication applicable to a variety of readers.
• Dealing with music PR agencies, artists, and journalists and briefing photographers whilst working to tight deadlines.
• Promoting work and artists via a regular blog.

Brighton Fusion was one of the first places that I really cut my teeth on journalism covering bar reviews, latest news on the music and club scene. Reporting gig reviews on a regular basis as well as listings, developing a fresh style and partnership with my sister Mary who is a photographer, we have established ourselves as a quirky and dynamic duo with charming networking skills .

My role here also involved helping to run and optimise the blog and set up social media and promote via networks.

Leapfrogg are a search led digital marketing agency based in Brighton.
My role here as an Account Manager is a client facing role between the rest of the team and the client.
The digital marketing strategies delivered by Leapfrogg focus on the long term goal of establishing a strong, sustainable and reputable Internet presence for our clients.
The role covers many diciplines of expertise including:

All aspects of SEO, PPC management (google, yahoo & MSN), Video, picture & audio optimisation, Blogging, Social media, Usabilty, link baiting, link building, content management, Copy, Reputation management & consultancy.

• As Agency Account Manager, my role involves research to develop new leads and maintain relationships, pitching to agencies and selling in the concept of email broadcasting for their clients via on-line demos, conference calls and building bespoke solutions of email marketing modules to suit their needs.
• Training in IT software sales, consulting and managing expectations of my clients and keeping up to date with software developments. Constantly up selling, assisting with broadcasts, offering advice and direction on issues such as domain masking, spamming, targeting, data profiling etc. Helping them to achieve great results of opens, click through rates, ROI and brand awareness. Analyzing post campaign and using the results to yield different objectives in further campaigns.

Maintaining accounts, sourcing and canvassing of new business leads, developing relationships. Research into social/political issues surrounding accounts: Local Government, Department of Health and large charitable organisations such as Cancer Research UK. Promoted after a year to Account Manager, then Senior Account Manager to look after high profile clients in the role of the agency contact. Dealing with senior level staff, developing new business leads and ideas, presenting to London agencies to groups of up to 45 people.
Collating data from previous campaigns to order to promote new business. Campaign project management including tracking, monitoring and evaluation.
Briefing the creative department and involved in copy and creative ideas. Working with the campaign planner to ensure time specific delivery and offer options tailored to the market segments and demographics they are trying to reach. Hitting and exceeding personal targets, creating my own strategies and forecasts.

• Initially employed as Telesales agent in the evenings whilst studying, high performance in sales, including ‘outstanding performance and lasting contribution for May 2005’ by excelling in performance, targets and commission.
• Promoted to Senior Agent then Team Leader- Training and mentoring of agents on compliance, customer service and sales skills.
• Managing a team of 20 agents, setting targets and incentives, developing staff, managing and motivating performance including disciplinary and grievance procedures. Culminating with highest revenue and most successful evening campaign

WINTERS ONLY

• Running and managing a chalet in a variety of European resorts; Les Deux Alps, Val D’Isere and Verbier. Conversational French speaking, dealing with suppliers, taking guests out on the mountain and bars- developing fantastic customer service skills with a fun, memorable and professional attitude.
• Voted in the top 3 managers of the year 2004 out of 350 chalets by the guests themselves.

Dip in Advertising, Marketing, PR

Company Website, Company Website, Blog

Mini Miss Glaynimore (Wales) aged 8 & 9- two years in a row!

I have a huge interest in the music industry so maintain the role of a social butterfly, love gigs and meeting people. Inquisitive nature into current affairs and politics- Observer on a Sunday morning is a paramount, enjoy “low impact” exercise, yoga, swimming and have an extreme streak of loving the out doors and snowboarding. Keep a constant eye on developing social media, and am a Twitterer..Self confessed appalling dancer.